Chris Anderson: TED's secret to great public speaking
Chris Anderson: Topluluk önünde harika bir konuşma yapmak için TED'in sırrı
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
bir formülü olduğunu düşünüyor:
kırmızı bir halı üstünde yap."
ilham verici bir sonla bitir."
düşünmenin yolu bu değil.
çok fazla kullanırsanız,
as clichéd or emotionally manipulative.
manipülatif görüneceksiniz.
great TED Talks have in common,
ortak bir yanı var
that thing with you,
I've had a ringside seat,
gibi yüzlerce müthiş
of amazing TED speakers, like these.
olaya yakından şahit oldum.
hazırlamalarına yardım ettim
their talks for prime time,
direkt onlardan öğrendim.
makes for a great talk.
and their topics all seem
one key common ingredient.
an extraordinary gift --
bir hediye aktarmak --
that we call an idea.
ilginç ve güzel şey.
have never seen each other before,
görmemiş 1.200 kişi
are starting to sync with Haley's brain
ve birbirlerininkiyle
göstermeye başladıklarını görüyorlar.
the same brain-wave patterns.
they're feeling the same emotions.
hissettiklerini söylemiyorum.
startling happening.
Haley's brain for a moment.
beynine bakalım.
neurons in an impossible tangle.
milyarlarca nöron var.
are linked to each other
tek bir fikri temsil edecek
is being recreated in real time
gerçek zamanlı olarak
bir yüzü izleyen insanlarla
and watching a face.
as a pattern of information
yönlendirmenize yardımcı olan
and navigate the world.
shared from the TED stage.
paylaştığımız birkaç örnek.
is key to our kids' future.
çocuklarımızın geleceği için anahtardır.
My contention is that creativity now
Benim iddiam eğitimde
kadar önemli olduğu
with the same status.
building from bamboo is beautiful.
bambuyla inşa etmek güzeldir.
It is growing all around us,
Her yerde büyürler,
it's earthquake-resistant.
depreme dayanıklıdırlar.
people are more than a single identity.
insanlar tek bir kimlikten fazlasıdırlar.
The single story creates stereotypes,
Tek bir hikâye klişeler yaratır
is not that they are untrue,
doğru olmamaları değil,
an amazingly complex structure
dünya görüşünüz olan inanılmaz
of individual ideas.
bileşiminden oluşurlar.
component of your worldview
görüşünüzün küçük bir bileşeni
olduğu düşüncesiyse,
görüşünüzün diğer bir bileşeni
your worldview are crucial.
gerekli olduğu oldukça açıktır.
as possible -- a guide,
olmalarını istersiniz -- dışarıdaki
real world out there.
gerçek dünyaya bir rehber.
can be dramatically different.
dramatik şekilde farklı olabilir.
when you see this image:
dünya görüşünüz nasıl tepki verir:
What do you think when you look at me?
Bana baktığınızda ne düşünüyorsunuz?
"an expert," maybe even "a sister"?
hatta belki "bir rahibe"?
who would react very differently.
olan milyonlarca insan var.
they're capable of changing, forever,
birinin dünya hakkındaki görüşünü
and well into the future.
dek değiştirmeye muktedirdirler.
shaping human culture.
veren en güçlü kudrettir.
as a speaker is to build an idea
seyircilerin akıllarında
kabul ederseniz,
for how you should go about that task:
için işte size dört rehber:
to just one major idea.
bir tek büyük fikirle sınırlayın.
so that you can focus
you're most passionate about,
to explain that one thing properly.
kendinize bir şans vermeniz lazım.
share examples, make it vivid.
inandırıcı hâle getirmeniz lazım.
running through your entire talk,
aynı temada gitmeyi sağlayın,
links back to it in some way.
bir şekilde ona bağlanır.
olacak bir şey verin.
inside the minds of your audience,
inşa etmeye başlamadan önce,
to welcome you in.
izinlerini almalısınız.
doesn't make sense and needs explaining.
ilgi çekici, kışkırtıcı sorular kullanın.
in someone's worldview,
bir bağlantısızlığı ortaya koyarsanız,
to bridge that knowledge gap.
ihtiyaç duyarlar.
to start building your idea.
çok daha kolay olacaktır.
anladığı kavramlarla
already understands.
concepts that already exist
bir araya getirmek için
of the terms and concepts they live with
ve kavramın izleyicilere tamamen
to their audiences.
in showing how the pieces fit together,
önemli bir rol oynayabilir,
the desired shape of the pattern,
anladığı fikre dayanarak
already understands.
new biotechnology called CRISPR,
biyoteknolojiyi açıklamak istediğinde
bir sözlük işlemciniz var.
genetic information really easily."
kolayca kesip yapıştırmanızı sağlar."
delivers a satisfying aha moment
akıllarınızda hemen yer ederken,
to test your talk on trusted friends,
arkadaşlarla deneme yapmanız
yaşadıklarını bulmanız önemli.
they get confused by.
kendinize şu soruyu sorun:
with the answer.
organizasyonunuza hizmet ediyorsa,
or your organization,
it's probably not worth sharing.
paylaşmaya değer değil.
has the potential
gününü şenlendireceğine
perspective for the better
something differently,
ilham vereceğine inanıyorsanız,
to a truly great talk,
konuşma için temel içeriğiniz var,
and to all of us.
bir armağan olabilir.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com