Chris Anderson: TED's secret to great public speaking
克里斯·安德森: 精彩的TED演讲背后的秘密
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
as clichéd or emotionally manipulative.
或者心灵鸡汤的感觉。
great TED Talks have in common,
确实有一个共同点,
that thing with you,
I've had a ringside seat,
of amazing TED speakers, like these.
精彩演讲,比如他们。
their talks for prime time,
在黄金时段播出,
makes for a great talk.
and their topics all seem
one key common ingredient.
an extraordinary gift --
that we call an idea.
我们称之为“想法”。
have never seen each other before,
are starting to sync with Haley's brain
the same brain-wave patterns.
脑电波都开始同步。
they're feeling the same emotions.
startling happening.
Haley's brain for a moment.
neurons in an impossible tangle.
are linked to each other
is being recreated in real time
脑海中出现了。
特殊连接模式
and watching a face.
as a pattern of information
and navigate the world.
shared from the TED stage.
都发生在TED讲台上。
is key to our kids' future.
是决定孩子未来的关键。
My contention is that creativity now
我认为在教育中,
with the same status.
building from bamboo is beautiful.
竹制建筑的魅力。
It is growing all around us,
竹子随处可见,
it's earthquake-resistant.
people are more than a single identity.
人类并不只有单一属性。
The single story creates stereotypes,
单一的故事会导致片面,
is not that they are untrue,
an amazingly complex structure
of individual ideas.
component of your worldview
your worldview are crucial.
世界观至关重要。
as possible -- a guide,
real world out there.
can be dramatically different.
when you see this image:
What do you think when you look at me?
你看到我的时候你在想什么?
"an expert," maybe even "a sister"?
甚至是“姐姐”?
who would react very differently.
就会有成千上万种答案。
they're capable of changing, forever,
and well into the future.
shaping human culture.
最强大的力量。
as a speaker is to build an idea
任务是提出一个想法,
for how you should go about that task:
to just one major idea.
so that you can focus
you're most passionate about,
to explain that one thing properly.
share examples, make it vivid.
举例说明,娓娓道来。
running through your entire talk,
links back to it in some way.
inside the minds of your audience,
to welcome you in.
doesn't make sense and needs explaining.
不合理,需要解释。
in someone's worldview,
他的世界观里有空白,
to bridge that knowledge gap.
to start building your idea.
一步一步来,
already understands.
concepts that already exist
of the terms and concepts they live with
自己每天接触的术语和概念,
to their audiences.
in showing how the pieces fit together,
the desired shape of the pattern,
already understands.
new biotechnology called CRISPR,
最前端的生物技术时,
文字处理机一样。
genetic information really easily."
剪切和粘贴基因组信息。”
delivers a satisfying aha moment
让我们恍然大悟,
to test your talk on trusted friends,
试讲一下是很关键的,
they get confused by.
听不懂的地方(加以修改)。
with the answer.
or your organization,
it's probably not worth sharing.
has the potential
perspective for the better
something differently,
to a truly great talk,
一篇精彩演讲的核心元素,
and to all of us.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com