TED2017
Adam Alter: Why our screens make us less happy
Adam Alter: Zašto nas naši zasloni čine manje sretnima
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Što nam čine naši zasloni i uređaji? Psiholog Adam Alter proučava koliko nam vremena kradu zasloni i kako im to uspijeva. Podijelio je s nama zašto biste se zbog svih tih sati provedenih ispred pametnih telefona tableta ili računala, mogli loše osjećati - i što možete učiniti.
Adam Alter - Psychologist
What makes us incessantly check our phones? Adam Alter dives into the fascinating psychology that drives our tech addictions. Full bio
What makes us incessantly check our phones? Adam Alter dives into the fascinating psychology that drives our tech addictions. Full bio
Double-click the English transcript below to play the video.
Prije nekoliko godina
čuo sam zanimljivu glasinu.
čuo sam zanimljivu glasinu.
00:12
So, a few years ago I heard
an interesting rumor.
an interesting rumor.
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Čelnik velike kompanije hrane
za kućne ljubimce
za kućne ljubimce
00:16
Apparently, the head
of a large pet food company
of a large pet food company
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išao bi na godišnji sastanak dioničara
00:18
would go into the annual
shareholder's meeting
shareholder's meeting
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noseći konzervu pseće hrane.
00:21
with can of dog food.
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00:22
And he would eat the can of dog food.
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I jeo bi tu hranu iz konzerve.
Bio je to njegov način da ih uvjeri,
ako je hrana dobra za njega,
ako je hrana dobra za njega,
00:24
And this was his way of convincing them
that if it was good enough for him,
that if it was good enough for him,
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dobra je i za njihove kućne ljubimce.
00:28
it was good enough for their pets.
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Ova strategija korištenja
vlastitih proizvoda,
vlastitih proizvoda,
00:29
This strategy is now known
as "dogfooding,"
as "dogfooding,"
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00:32
and it's a common strategy
in the business world.
in the business world.
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uobičajena je strategija
u poslovnom svijetu.
u poslovnom svijetu.
To ne znači da svi dolaze
i jednu pseću hranu,
i jednu pseću hranu,
00:34
It doesn't mean everyone
goes in and eats dog food,
goes in and eats dog food,
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već poslovni ljudi koriste svoje proizvode
00:37
but businesspeople
will use their own products
will use their own products
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kako bi pokazali
00:39
to demonstrate that they feel --
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da vjeruju u njih.
00:41
that they're confident in them.
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00:42
Now, this is a widespread practice,
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Dakle, to je vrlo raširena praksa,
00:44
but I think what's really interesting
is when you find exceptions
is when you find exceptions
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no vrlo je zanimljivo kada nađete iznimke
tog pravila,
kada nađete primjere poslovanja
ili ljudi u poslovnom svijetu
ili ljudi u poslovnom svijetu
00:47
to this rule,
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00:49
when you find cases of businesses
or people in businesses
or people in businesses
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koji ne koriste vlastite proizvode.
00:51
who don't use their own products.
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Izgleda da postoji jedna industrija
gdje je to uobičajeno
gdje je to uobičajeno
00:53
Turns out there's one industry
where this happens in a common way,
where this happens in a common way,
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i prilično redovito,
00:56
in a pretty regular way,
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a to je industrija tehnoloških uređaja.
00:57
and that is the screen-based
tech industry.
tech industry.
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01:00
So, in 2010, Steve Jobs,
when he was releasing the iPad,
when he was releasing the iPad,
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Tako je 2010. godine Steve Jobs,
kada je pustio u prodaju iPad,
kada je pustio u prodaju iPad,
01:04
described the iPad as a device
that was "extraordinary."
that was "extraordinary."
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opisao kao "izvanredan" uređaj."
" Najbolje iskustvo pretraživanja
koje ste ikada imali,
koje ste ikada imali,
01:08
"The best browsing experience
you've ever had;
you've ever had;
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01:10
way better than a laptop,
way better than a smartphone.
way better than a smartphone.
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daleko bolje od prijenosnog računala
i pametnog telefona.
i pametnog telefona.
Nevjerojatno iskustvo."
01:13
It's an incredible experience."
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Nekoliko mjeseci kasnije
kontaktirao ga je novinar
kontaktirao ga je novinar
01:15
A couple of months later,
he was approached by a journalist
he was approached by a journalist
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New York Timesa,
01:18
from the New York Times,
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i vodili su dugi telefonski razgovor.
01:19
and they had a long phone call.
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I na kraju razgovora novinar je
01:20
At the end of the call,
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01:21
the journalist threw in a question
that seemed like a sort of softball.
that seemed like a sort of softball.
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ubacio pitanje
koje se činilo vrlo jednostavnim.
koje se činilo vrlo jednostavnim.
Rekao mu je: "Vaša djeca
vjerojatno jako vole iPad."
vjerojatno jako vole iPad."
01:25
He said to him, "Your kids
must love the iPad."
must love the iPad."
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01:28
There's an obvious answer to this,
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Odgovor na ovo je bio očit,
no, ono što je Jobs rekao
zaista je iznenadilo novinara.
zaista je iznenadilo novinara.
01:30
but what Jobs said
really staggered the journalist.
really staggered the journalist.
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Bio je vrlo iznenađen,
01:33
He was very surprised,
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01:34
because he said, "They haven't used it.
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jer mu je rekao: "Nisu ga koristili.
Kod kuće ograničavamo djeci
korištenje tehnologije."
korištenje tehnologije."
01:36
We limit how much technology
our kids use at home."
our kids use at home."
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Ovo je vrlo uobičajeno
u tehnološkom svijetu.
u tehnološkom svijetu.
01:39
This is a very common thing
in the tech world.
in the tech world.
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01:43
In fact, there's a school
quite near Silicon Valley
quite near Silicon Valley
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Zapravo, postoji škola
vrlo blizu Silicijske doline,
vrlo blizu Silicijske doline,
01:46
called the Waldorf School
of the Peninsula,
of the Peninsula,
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pod imenom Waldorf School
of the Peninsula,
of the Peninsula,
01:48
and they don't introduce screens
until the eighth grade.
until the eighth grade.
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u kojoj se ne koriste
uređaji sa zaslonima do 8. razreda.
uređaji sa zaslonima do 8. razreda.
01:51
What's really interesting about the school
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Ono zanimljivo u vezi s tom školom je,
da 75 % djece koja je pohađa
01:53
is that 75 percent
of the kids who go there
of the kids who go there
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ima roditelje koji su visoko pozicionirani
u tehnološkom svijetu Silicijske doline.
u tehnološkom svijetu Silicijske doline.
01:55
have parents who are high-level
Silicon Valley tech execs.
Silicon Valley tech execs.
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01:59
So when I heard about this, I thought
it was interesting and surprising,
it was interesting and surprising,
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I kada sam čuo za to, pomislio sam
koliko je to zanimljivo i iznenađujuće,
koliko je to zanimljivo i iznenađujuće,
02:02
and it pushed me to consider
what screens were doing to me
what screens were doing to me
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što me potaklo da razmislim
kako svi ti zasloni utječu na mene,
kako svi ti zasloni utječu na mene,
02:05
and to my family and the people I loved,
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na moju obitelj i ljude koje volim,
02:07
and to people at large.
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kao i na ljude općenito.
02:09
So for the last five years,
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Stoga sam proteklih pet godina,
02:11
as a professor of business and psychology,
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kao profesor ekonomije i psihologije,
02:13
I've been studying the effect
of screens on our lives.
of screens on our lives.
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proučavao utjecaj zaslona na naše živote.
I želim započeti s činjenicom
da nam oduzimaju puno vremena,
da nam oduzimaju puno vremena,
02:16
And I want to start by just focusing
on how much time they take from us,
on how much time they take from us,
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02:20
and then we can talk about
what that time looks like.
what that time looks like.
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a onda možemo vidjeti
i kako to vrijeme izgleda.
i kako to vrijeme izgleda.
Ovo je prosječan 24-satni radni dan
02:23
What I'm showing you here
is the average 24-hour workday
is the average 24-hour workday
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02:26
at three different points in history:
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za tri različite točke u prošlosti:
02:28
2007 -- 10 years ago --
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2007, prije 10 godina,
02:30
2015
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2015.
02:32
and then data that I collected,
actually, only last week.
actually, only last week.
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a zatim podaci koje sam sakupio,
i to samo prošli tjedan.
i to samo prošli tjedan.
02:35
And a lot of things haven't changed
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Mnogo stvari nije se promijenilo
toliko.
02:36
all that much.
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02:39
We sleep roughly seven-and-a-half
to eight hours a day;
to eight hours a day;
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Spavamo oko 7,5 do 8 sati dnevno,
02:42
some people say that's declined slightly,
but it hasn't changed much.
but it hasn't changed much.
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neki će reći da se to
lagano smanjilo, no nije mnogo.
lagano smanjilo, no nije mnogo.
02:45
We work eight-and-a-half
to nine hours a day.
to nine hours a day.
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Radimo 8,5 do 9 sati dnevno.
02:48
We engage in survival activities --
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Obavljamo nužne aktivnosti
02:50
these are things like eating
and bathing and looking after kids --
and bathing and looking after kids --
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to su stvari poput jedenja,
kupanja, brige oko djece,
kupanja, brige oko djece,
oko 3 sata dnevno.
02:53
about three hours a day.
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I preostaje ovaj bijeli prostor.
02:54
That leaves this white space.
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02:56
That's our personal time.
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Ovo je naše privatno vrijeme.
02:58
That space is incredibly important to us.
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Ovo vrijeme nam je neizmjerno važno.
To je prostor u kojem činimo stvari
koje se tiču nas kao pojedinaca,
koje se tiču nas kao pojedinaca,
03:01
That's the space where we do things
that make us individuals.
that make us individuals.
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03:04
That's where hobbies happen,
where we have close relationships,
where we have close relationships,
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to je vrijeme za hobije,
za bliske odnose s drugima,
za bliske odnose s drugima,
kada zaista mislimo na svoj život,
kada smo kreativni,
kada smo kreativni,
03:07
where we really think about our lives,
where we get creative,
where we get creative,
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kada razmišljamo unatrag
i pokušavamo ustanoviti
i pokušavamo ustanoviti
03:10
where we zoom back and try to work out
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imamo li smislen život.
03:12
whether our lives have been meaningful.
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Nešto od toga odnosi se i na posao,
03:13
We get some of that from work as well,
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no kada ljudi razmisle o svom životu
03:15
but when people look back on their lives
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03:17
and wonder what their lives have been like
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i zapitaju se kakav je on bio
na kraju života,
03:19
at the end of their lives,
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gledate ono što zadnje govore...
03:21
you look at the last things they say --
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govore o trenucima koji su se dogodili
u tom bijelom, osobnom prostoru.
u tom bijelom, osobnom prostoru.
03:22
they are talking about those moments
that happen in that white personal space.
that happen in that white personal space.
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Taj dio je svet, važan nam je.
03:26
So it's sacred; it's important to us.
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03:28
Now, what I'm going to do is show you
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Sada ću vam pokazati
koliko je tog prostora potrošeno
ispred zaslona uređaja, kroz vrijeme.
ispred zaslona uređaja, kroz vrijeme.
03:30
how much of that space
is taken up by screens across time.
is taken up by screens across time.
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03:33
In 2007,
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2007.
03:35
this much.
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ovoliko.
03:36
That was the year that Apple
introduced the first iPhone.
introduced the first iPhone.
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Te godine je Apple predstavio prvi iPhone.
03:39
Eight years later,
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Osam godina kasnije,
03:41
this much.
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ovoliko.
03:43
Now, this much.
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Danas, ovoliko.
03:45
That's how much time we spend
of that free time in front of our screens.
of that free time in front of our screens.
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Ovoliko svog slobodnog vremena
provedemo ispred zaslona.
provedemo ispred zaslona.
03:48
This yellow area, this thin sliver,
is where the magic happens.
is where the magic happens.
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Ovaj tanki žuti dio, tu kreće čarolija.
Tu se nalazi vaša čovječnost.
03:51
That's where your humanity lives.
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A ona je trenutno u vrlo malom prostoru.
03:53
And right now, it's in a very small box.
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03:56
So what do we do about this?
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I što da učinimo s time?
03:57
Well, the first question is:
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Prvo pitanje je:
Kako izgleda to crveno područje?
03:59
What does that red space look like?
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04:01
Now, of course, screens are miraculous
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Naravno, zasloni su čudesni
04:03
in a lot of ways.
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na mnogo načina.
04:04
I live in New York,
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Živim u New Yorku,
04:06
a lot of my family lives in Australia,
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a mnogo moje obitelji živi u Australiji
i imam jednogodišnjeg sina.
04:08
and I have a one-year-old son.
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04:09
The way I've been able to introduce
them to him is with screens.
them to him is with screens.
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Mogao sam ih upoznati jedino preko ekrana.
04:13
I couldn't have done that
15 or 20 years ago
15 or 20 years ago
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To ne bih mogao prije 15 ili 20 godina
04:15
in quite the same way.
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na isti način.
I zato u ovome ima i puno dobroga.
04:16
So there's a lot of good
that comes from them.
that comes from them.
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04:18
One thing you can do is ask yourself:
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Možete se zapitati jednu stvar:
04:20
What goes on during that time?
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Što se odvija tijekom tog vremena?
04:22
How enriching are the apps
that we're using?
that we're using?
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Koliko nas obogaćuju
aplikacije koje koristimo?
aplikacije koje koristimo?
A neke zaista tako i utječu.
04:25
And some are enriching.
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Ako ljude zaustavite
dok ih koriste i kažete im
dok ih koriste i kažete im
04:26
If you stop people while
they're using them and say,
they're using them and say,
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"Recite nam kako se sada osjećate"
04:29
"Tell us how you feel right now,"
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reći će da se osjećaju
prilično dobro koristeći one,
prilično dobro koristeći one,
04:30
they say they feel pretty good
about these apps --
about these apps --
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vezane za opuštanje, vježbanje,
prognozu vremena, čitanje,
prognozu vremena, čitanje,
04:33
those that focus on relaxation,
exercise, weather, reading,
exercise, weather, reading,
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obrazovanje i zdravlje.
04:36
education and health.
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04:38
They spend an average of nine
minutes a day on each of these.
minutes a day on each of these.
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Prosječno na svaku od tih aplikacija
potroše oko 9 minuta dnevno.
potroše oko 9 minuta dnevno.
04:41
These apps make them much less happy.
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Ove aplikacije čine ih manje sretnima.
04:44
About half the people, when you interrupt
them and say, "How do you feel?"
them and say, "How do you feel?"
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Oko polovice ljudi, kada ih prekinete
i pitate "Kako se osjećate?"
i pitate "Kako se osjećate?"
kažu da se ne osjećaju dobro koristeći ih.
04:47
say they don't feel good about using them.
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04:49
What's interesting about these --
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No, na te aplikacije
za traženje partnera,
društvene mreže, igrice,
društvene mreže, igrice,
04:51
dating, social networking, gaming,
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04:53
entertainment, news, web browsing --
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zabavu, vijesti, pretraživanje
04:55
people spend 27 minutes a day
on each of these.
on each of these.
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ljudi dnevno na svaku od njih
potroše oko 27 minuta.
potroše oko 27 minuta.
04:58
We're spending three times longer
on the apps that don't make us happy.
on the apps that don't make us happy.
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Trošimo tri puta više vremena
na aplikacije koje nas ne čine sretnima.
na aplikacije koje nas ne čine sretnima.
05:02
That doesn't seem very wise.
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To se baš ne čini previše mudro.
Jedan od razloga što provodimo
toliko vremena na njih,
toliko vremena na njih,
05:04
One of the reasons we spend
so much time on these apps
so much time on these apps
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koje nas ne čine sretnima,
05:07
that make us unhappy
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je to što nam kradu točku prekida.
05:08
is they rob us of stopping cues.
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05:10
Stopping cues were everywhere
in the 20th century.
in the 20th century.
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Točke prekida bile su
posvuda u 20. stoljeću.
posvuda u 20. stoljeću.
05:12
They were baked into everything we did.
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Bile su dio svega što smo radili.
05:14
A stopping cue is basically a signal
that it's time to move on,
that it's time to move on,
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Točka prekida je, zapravo,
signal da trebamo prijeći
signal da trebamo prijeći
05:17
to do something new,
to do something different.
to do something different.
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na nešto novo, raditi nešto drugo.
05:20
And -- think about newspapers;
eventually you get to the end,
eventually you get to the end,
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I... sjetite se novina,
nakon nekog vremena ih pročitate,
nakon nekog vremena ih pročitate,
preklopite i odložite u stranu.
05:23
you fold the newspaper away,
you put it aside.
you put it aside.
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Isto je i s časopisima, knjigama,
dođete do kraja poglavlja,
dođete do kraja poglavlja,
05:26
The same with magazines, books --
you get to the end of a chapter,
you get to the end of a chapter,
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što vas navodi da razmislite
želite li nastaviti.
želite li nastaviti.
05:29
prompts you to consider
whether you want to continue.
whether you want to continue.
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Gledali biste neku TV emisiju,
nakon nekog vremena ona završava,
nakon nekog vremena ona završava,
05:32
You watched a show on TV,
eventually the show would end,
eventually the show would end,
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i onda imate tjedan dana
do sljedećeg nastavka.
do sljedećeg nastavka.
05:35
and then you'd have a week
until the next one came.
until the next one came.
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Točke prekida postojale su posvuda.
05:37
There were stopping cues everywhere.
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No, danas koristimo medije na način
gdje tog prekida nema.
gdje tog prekida nema.
05:39
But the way we consume media today
is such that there are no stopping cues.
is such that there are no stopping cues.
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05:43
The news feed just rolls on,
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Vijesti se neprestano objavljuju,
05:45
and everything's bottomless:
Twitter, Facebook, Instagram,
Twitter, Facebook, Instagram,
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i sve ide bez prestanka,
Twitter, Facebook, Instagram,
Twitter, Facebook, Instagram,
05:49
email, text messaging, the news.
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elektronička pošta, SMS-ovi, vijesti.
05:52
And when you do check
all sorts of other sources,
all sorts of other sources,
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I kada provjeravate
i sve vrste drugih izvora,
i sve vrste drugih izvora,
05:55
you can just keep going on and on and on.
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samo idete dalje, i dalje, i dalje.
05:57
So, we can get a cue about what to do
from Western Europe,
from Western Europe,
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Možemo dobiti ideju što učiniti
iz zapadne Europe
iz zapadne Europe
06:02
where they seem to have a number
of pretty good ideas in the workplace.
of pretty good ideas in the workplace.
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gdje imaju mnogo dobrih ideja
za radno okruženje.
za radno okruženje.
Evo jednog primjera.
Ovo je nizozemska tvrtka za dizajn.
Ovo je nizozemska tvrtka za dizajn.
06:05
Here's one example.
This is a Dutch design firm.
This is a Dutch design firm.
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06:08
And what they've done
is rigged the desks to the ceiling.
is rigged the desks to the ceiling.
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Oni su smjestiti stolove na strop
i u 6 popodne svakog dana,
06:11
And at 6pm every day,
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bez obzira kome šaljete email, što radite,
06:12
it doesn't matter who you're emailing
or what you're doing,
or what you're doing,
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stolovi se podižu na strop.
06:15
the desks rise to the ceiling.
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(Smijeh)
06:16
(Laughter)
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(Pljesak)
06:18
(Applause)
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06:19
Four days a week, the space
turns into a yoga studio,
turns into a yoga studio,
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Četiri dana u tjednu prostor
se pretvara u studio za jogu,
se pretvara u studio za jogu,
06:23
one day a week, into a dance club.
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jedan dan u tjednu u plesni klub.
06:25
It's really up to you which ones
you stick around for.
you stick around for.
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Samo o vama ovisi
što ćete od toga odabrati.
što ćete od toga odabrati.
No, ovo je odlično pravilo kako prestati
06:27
But this is a great stopping rule,
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jer to znači da na kraju dana
06:29
because it means at the end of the day,
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sve staje, ne može se više raditi.
06:31
everything stops, there's no way to work.
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U Daimleru, njemačkoj auto-kompaniji,
imaju jednu drugu odličnu strategiju.
imaju jednu drugu odličnu strategiju.
06:33
At Daimler, the German car company,
they've got another great strategy.
they've got another great strategy.
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Kada idete na godišnji odmor,
06:36
When you go on vacation,
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06:38
instead of saying,
"This person's on vacation,
"This person's on vacation,
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umjesto poruke "Ova osoba je na odmoru,
javit će vam se nakon nekog vremena"
06:40
they'll get back to you eventually,"
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oni koriste, "Ova je osoba na odmoru,
stoga smo izbrisali vašu poruku."
stoga smo izbrisali vašu poruku."
06:42
they say, "This person's on vacation,
so we've deleted your email.
so we've deleted your email.
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Ova osoba nikada neće vidjeti poruku
koju ste upravo poslali."
koju ste upravo poslali."
06:45
This person will never see
the email you just sent."
the email you just sent."
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06:48
(Laughter)
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(Smijeh)
06:49
"You can email back in a couple of weeks,
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"Možete se javiti ponovo
za nekoliko tjedana,
za nekoliko tjedana,
06:52
or you can email someone else."
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ili poslati poruku nekom drugom."
06:53
(Laughter)
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(Smijeh)
06:54
And so --
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I tako...
06:55
(Applause)
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(Pljesak)
Možete zamisliti kako to izgleda.
07:00
You can imagine what that's like.
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Odete na odmor i zaista ste na odmoru.
07:02
You go on vacation,
and you're actually on vacation.
and you're actually on vacation.
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Ljudi koji tamo rade osjećaju
07:05
The people who work at this company feel
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07:07
that they actually get a break from work.
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da zaista dobivaju odmor od posla.
No, naravno, to nam ne govori mnogo
07:09
But of course, that doesn't tell us much
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što trebamo raditi
kod kuće, u vlastitom životu,
kod kuće, u vlastitom životu,
07:11
about what we should do
at home in our own lives,
at home in our own lives,
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stoga želim nešto predložiti.
07:13
so I want to make some suggestions.
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Lako je reći, između 5 i 6 popodne
neću koristiti svoj telefon.
neću koristiti svoj telefon.
07:15
It's easy to say, between 5 and 6pm,
I'm going to not use my phone.
I'm going to not use my phone.
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07:19
The problem is, 5 and 6pm
looks different on different days.
looks different on different days.
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Problem je što 5 i 6 popodne
izgledaju različito u različite dane.
izgledaju različito u različite dane.
07:23
I think a far better strategy is to say,
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Mislim da je mnogo bolje reći,
radim određene stvari svaki dan,
07:25
I do certain things every day,
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postoje neke aktivnosti
koje su svakodnevne,
koje su svakodnevne,
07:27
there are certain occasions
that happen every day,
that happen every day,
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poput večere.
07:29
like eating dinner.
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07:30
Sometimes I'll be alone,
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Ponekad ću biti sam,
07:32
sometimes with other people,
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ponekad s drugim ljudima,
07:33
sometimes in a restaurant,
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ponekad u restoranu,
ponekad kod kuće,
07:34
sometimes at home,
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07:36
but the rule that I've adopted is:
I will never use my phone at the table.
I will never use my phone at the table.
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no, pravilo koje sam usvojio jest:
nikada neću koristiti telefon za stolom.
nikada neću koristiti telefon za stolom.
07:40
It's far away,
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Daleko je od mene,
07:41
as far away as possible.
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što je dalje moguće.
07:43
Because we're really bad
at resisting temptation.
at resisting temptation.
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Zato što teško odolimo iskušenju.
No, kada imate točku prekida,
svaki puta kada večera počinje,
svaki puta kada večera počinje,
07:45
But when you have a stopping cue
that, every time dinner begins,
that, every time dinner begins,
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udaljim telefon od sebe,
07:48
my phone goes far away,
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i izbjegnete iskušenje.
07:49
you avoid temptation all together.
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07:51
At first, it hurts.
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Na početku je bolno.
Imao sam osjećaj da mnogo propuštam.
07:53
I had massive FOMO.
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07:54
(Laughter)
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(Smijeh)
07:55
I struggled.
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Borio sam se s time.
07:57
But what happens is, you get used to it.
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No, naviknete se na to.
Svladate to odvikavanje
kao kod odvikavanja od droga,
kao kod odvikavanja od droga,
07:59
You overcome the withdrawal
the same way you would from a drug,
the same way you would from a drug,
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08:02
and what happens is, life becomes
more colorful, richer,
more colorful, richer,
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i tada život postaje
živopisniji, bogatiji,
živopisniji, bogatiji,
08:05
more interesting --
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zanimljiviji --
08:06
you have better conversations.
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vodite kvalitetnije razgovore.
08:08
You really connect with the people
who are there with you.
who are there with you.
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Zaista se povežete s ljudima oko sebe.
Mislim da je to fantastična strategija
08:11
I think it's a fantastic strategy,
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08:12
and we know it works,
because when people do this --
because when people do this --
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i znamo da djeluje
jer kad ljudi to počnu raditi --
jer kad ljudi to počnu raditi --
a pratio sam mnoge koji su to pokušali --
08:15
and I've tracked a lot of people
who have tried this --
who have tried this --
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to se širi dalje.
08:17
it expands.
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Osjećaju se dobro zbog toga
08:19
They feel so good about it,
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pa to počinju raditi
i prvi sat ujutro.
i prvi sat ujutro.
08:20
they start doing it for the first
hour of the day in the morning.
hour of the day in the morning.
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Tijekom vikenda podešavaju telefone
na zrakoplovni način rada.
na zrakoplovni način rada.
08:23
They start putting their phones
on airplane mode on the weekend.
on airplane mode on the weekend.
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08:26
That way, your phone remains a camera,
but it's no longer a phone.
but it's no longer a phone.
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Tako telefon zadržava samo kameru,
ali više nije telefon.
ali više nije telefon.
08:30
It's a really powerful idea,
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Ovo je zaista moćno
08:31
and we know people feel much better
about their lives when they do this.
about their lives when they do this.
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i znamo da se ljudi
mnogo bolje osjećaju kada to naprave.
mnogo bolje osjećaju kada to naprave.
08:35
So what's the take home here?
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I koji je ovdje zaključak?
08:37
Screens are miraculous;
I've already said that,
I've already said that,
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Zasloni su čudesna stvar,
to sam već rekao
to sam već rekao
i mislim da je to istina.
08:39
and I feel that it's true.
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08:41
But the way we use them is a lot like
driving down a really fast, long road,
driving down a really fast, long road,
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No, koristimo ih kao da se vozimo
niz zaista brzu, dugu cestu,
niz zaista brzu, dugu cestu,
08:45
and you're in a car where the accelerator
is mashed to the floor,
is mashed to the floor,
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u autu ste kojem je gas stisnut do kraja,
08:49
it's kind of hard
to reach the brake pedal.
to reach the brake pedal.
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a teško je dosegnuti kočnicu.
08:51
You've got a choice.
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Morate odabrati.
08:53
You can either glide by, past,
say, the beautiful ocean scenes
say, the beautiful ocean scenes
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Možete ili lagano voziti
uz predivne slike mora,
uz predivne slike mora,
08:57
and take snaps out the window --
that's the easy thing to do --
that's the easy thing to do --
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i slikati sa prozora, to je lako,
09:00
or you can go out of your way
to move the car to the side of the road,
to move the car to the side of the road,
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ili možete sići s ceste,
kako biste stali u stranu,
kako biste stali u stranu,
09:04
to push that brake pedal,
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stisnuli tu kočnicu,
09:05
to get out,
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izašli,
09:07
take off your shoes and socks,
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izuli cipele i čarape,
09:08
take a couple of steps onto the sand,
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malo prošetali po pijesku,
09:11
feel what the sand feels like
under your feet,
under your feet,
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osjetili pijesak pod nogama,
09:13
walk to the ocean,
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krenuli prema obali,
09:14
and let the ocean lap at your ankles.
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i pustili da vam gležnjeve
zapljuskuje more.
zapljuskuje more.
09:17
Your life will be richer
and more meaningful
and more meaningful
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Život će vam biti bogatiji i smisleniji
09:20
because you breathe in that experience,
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jer doslovno udišete to iskustvo,
09:22
and because you've left
your phone in the car.
your phone in the car.
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a sve zato što ste
ostavili telefon u autu.
ostavili telefon u autu.
09:24
Thank you.
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Hvala.
09:25
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Adam Alter - PsychologistWhat makes us incessantly check our phones? Adam Alter dives into the fascinating psychology that drives our tech addictions.
Why you should listen
Adam Alter's academic research focuses on judgment, decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior.
He is the bestselling author of two books: Irresistible, which considers why so many people today are addicted to so many behaviors, from incessant smart phone and internet use to video game playing and online shopping, and Drunk Tank Pink, which investigates how hidden forces in the world around us shape our thoughts, feelings and behaviors.
Adam Alter | Speaker | TED.com