TED2010
Jamie Oliver: Teach every child about food
Lutja e fituesit te Çmimit TED Jamie Oliver: Mesoni cdo femije per ushqimin
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Duke ndarë histori të fuqishme nga projekti i tij për anti-obesitetit në Huntington, W.Va., fituesi i Çmimit TED Jamie Oliver sulmon injorancën tonë për ushqimin.
Jamie Oliver - Chef, activist
Jamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives. Full bio
Jamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives. Full bio
Double-click the English transcript below to play the video.
00:15
Sadly,
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Për fat të keq,
00:17
in the next 18 minutes when I do our chat,
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ne 18 minutat e ardhshme përderisa unë do të flas,
00:20
four Americans that are alive
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kater ameikanë te cilet jane gjalle
00:23
will be dead
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do te vdesin
00:25
from the food that they eat.
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nga ushqimi qe ata hane.
00:28
My name's Jamie Oliver. I'm 34 years old.
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Une quhem Jamie Oliver. Une jam 34 vjecar.
00:32
I'm from Essex in England
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Jam nga Essex ne Angli
00:34
and for the last seven years
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dhe per shtate vitet e fundit
00:37
I've worked fairly tirelessly
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une kam punuar ne menyre te drejte pa u lodhur
00:40
to save lives in my own way.
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per te shpetuar jetera ne menyren time.
00:43
I'm not a doctor;
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Une nuk jam doktor
00:45
I'm a chef,
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Une jam shef kuzhine,
00:47
I don't have expensive equipment
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Une nuk kam pajisje te shtrenjta
00:49
or medicine.
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ose ilaqe.
00:51
I use information, education.
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Une perdor informacionin, edukimin.
00:54
I profoundly believe that the power of food
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Une thellesisht besoj se fuqia e ushqimit
00:57
has a primal place in our homes
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ka vend paresor ne shtepite tona
01:00
that binds us to the best bits of life.
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qe na lidh neve me pjese me te mira te jetes.
01:06
We have an awful,
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Ne kemi nje realitet
01:08
awful reality right now.
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shumë te tmershem tani per per tani.
01:13
America, you're at the top of your game.
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Amerike, ti je ne majë te lojes.
01:16
This is one of the most unhealthy countries in the world.
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Ky eshte njeri prej vendet me te pa shendetshem ne bote.
01:20
Can I please just see a raise of hands
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A mund te shoh duart lart
01:22
for how many of you have children in this room today?
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sa prej juve keni femijet tuaj ne kete salle sot?
01:25
Please put your hands up.
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Ju lutem ngreni duart lart.
01:27
Aunties, uncles, you can continue to
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Tezet (hallat), dajallaret (axhallaret), ju mund te vazhdoni...
01:28
put your hands up, aunties and uncles as well.
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Ngreni duart lart. Tezet (hallat) , dajallaret (Axhallaret) gjithashtu.
01:31
Most of you. OK.
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Shumica prej juve. Ne rregull.
01:33
We, the adults of the last four generations,
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Ne, te rriturit e kater gjeneratave te fundit,
01:36
have blessed our children with the destiny
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i kemi bekuar femijte tane me fatin e
01:39
of a shorter lifespan
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nje jete-gjatesie me te shkurter
01:41
than their own parents.
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sesa prinderit e tyre.
01:44
Your child will live a life ten years younger
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Femiju juaj do te jetojë jeten dhjete vite me pak
01:47
than you
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se ju
01:49
because of the landscape of food that we've built around them.
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per shak te peisazhit te ushqimit qe ne ndertojme rreth tyre.
01:52
Two-thirds of this room,
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Dy e treta e kesaj dhome,
01:55
today, in America, are statistically overweight or obese.
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sot, ne Amerike, statistikisht jane mbi peshe ose te trashe.
01:58
You lot, you're all right, but we'll get you eventually, don't worry.
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Here do kur do t'ju kapim edhe juve.
02:01
(Laughter)
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(Buzeshje)
02:02
Right?
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Ne rregull?
02:03
The statistics of bad health are clear,
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Statistikat per shendet te keq jane te qarta,
02:06
very clear.
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shume te qarta.
02:08
We spend our lives being paranoid about death, murder, homicide,
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Ne i kalojme jeterat tona duke qene paranoik per vdekjen, vrasjen,
02:11
you name it; it's on the front page of every paper, CNN.
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si doni thoni. Eshte ne faqen e pare te cdo gazete, CNN.
02:15
Look at homicide at the bottom, for God's sake.
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Shiko vrasjen ne fund, per Zotin.
02:18
Right?
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Ne regull?
02:19
(Laughter)
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(Buzeqeshje)
02:21
(Applause)
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(Duartrokitje)
02:26
Every single one of those in the red
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Secili prej ketyre me te kuqe
02:28
is a diet-related disease.
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ka semundje qe ka lidhje me ushqimin e tij.
02:30
Any doctor, any specialist will tell you that.
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Cdo doktor, cdo specialist do t'ju tregoj ate.
02:33
Fact: Diet-related disease is the biggest killer
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Fakt. Semundja qe kane lidhje me ushqimin eshte vrasesi me i madh
02:36
in the United States, right now, here today.
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ne Shtetet e Bashkuara, tani per tani.
02:42
This is a global problem.
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Ky eshte nje problem global
02:44
It's a catastrophe.
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Eshte nje katastrofe.
02:46
It's sweeping the world.
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Eshte duke e gjithperfshire boten.
02:48
England is right behind you, as usual.
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Anglia eshte meniher prapa juve, si zakonisht.
02:50
(Laughter)
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(Buzeqeshje)
02:54
I know they were close, but not that close.
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E kam ditur qe ata ishin afer, por jo edhe aq afer.
02:57
We need a revolution.
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Na duhet nje revulocion.
02:59
Mexico, Australia, Germany, India, China,
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Meksika, Australia, Gjermania, India, Kina,
03:02
all have massive problems of obesity and bad health.
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te gjitha kan probleme masive te mbi peshes dhe shendetit te keq.
03:06
Think about smoking.
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Mendoni per duhanin.
03:08
It costs way less than obesity now.
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Kushton shume me pak sese mbi pesha tani.
03:11
Obesity costs you Americans
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Mbi pesha ju kushton amerikanet
03:14
10 percent of your healthcare bills,
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10 perqind e faturave tuaja te kujdesit shendetsor.
03:17
150 billion dollars a year.
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150 bilion dollar ne vit.
03:20
In 10 years, it's set to double:
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Ne 10 vite, eshte zhvendosur ne dyfish.
03:23
300 billion dollars a year.
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300 bilion dollar ne vit.
03:25
And let's be honest, guys, you ain't got that cash.
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Dhe te behemi te sinqerte, ju nuk keni ato para.
03:28
(Laughter)
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(Buzqeshje)
03:31
I came here to start a food revolution
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Une kam ardhur ketu per te filluar nje revolucion te ushqimit
03:34
that I so profoundly believe in.
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ne te cilin une aq shume besoj.
03:37
We need it. The time is now.
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Na duhet ajo. Koha eshte tani.
03:40
We're in a tipping-point moment.
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Ne jemi ne nje moment kthese.
03:42
I've been doing this for seven years.
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Kam qene duke e bere kete per shtate vite.
03:44
I've been trying in America for seven years.
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Kam qene duke u munduar ne Amerike per shtate vite.
03:46
Now is the time when it's ripe -- ripe for the picking.
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Tani eshte koha kur eshte e pjekur--- e pjekur per t'u mbledhur.
03:49
I went to the eye of the storm.
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Une shkova tek syri i stuhise.
03:51
I went to West Virginia, the most unhealthy state in America.
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Uns isha ne West Virginia, shteti me i pa shendetshem ne Amerike.
03:54
Or it was last year.
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Ose ishte vitin e shkuar.
03:56
We've got a new one this year, but we'll work on that next season.
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Ne kemi nje te re kete vit, por ne do te punojme rreth saj sezonin e ardhshem.
03:59
(Laughter)
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( Buzeqeshje)
04:00
Huntington, West Virginia.
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Huntington, West Virginia.
04:01
Beautiful town.
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Vend i bukur.
04:03
I wanted to put heart and soul and people,
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Doja te vëja zemren dhe shpirtin dhe njerezit,
04:06
your public,
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publikun tuaj
04:08
around the statistics that we've become
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rreth statistikave qe ne jemi bere
04:10
so used to.
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aq te perdorshem.
04:12
I want to introduce you to some of the people that I care about:
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Une dua te ju prezantoj disa njerez qe une shqetssohen per ta.
04:15
your public, your children.
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Publikun tuaj. Femijet tuaj.
04:16
I want to show a picture of my friend Brittany.
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Deshiroj t'ua tregoj nje foto te shoqes time Brtitany.
04:19
She's 16 years old.
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Ajo eshte 16 vjec.
04:21
She's got six years to live
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Aja ka edhe gjashte vite jete
04:24
because of the food that she's eaten.
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pershkak te ushqimit qe ajo ka ngrene.
04:27
She's the third generation of Americans
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Ajo eshte gjenerata e trete e amerikaneve
04:30
that hasn't grown up within a food environment
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qe nuk eshte rritur ne nje ambient ushqimi
04:32
where they've been taught to cook at home or in school,
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ku ato jane mesuar e gatuajne ne shtepi ose ne shkolle,
04:34
or her mom, or her mom's mom.
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ose nena e saj, ose gjyshja e saj.
04:37
She has six years to live.
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Ajo ka gjashte vite jete.
04:40
She's eating her liver to death.
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Ajo eshte duke e ngrene melqeine e saj ne vdekje
04:42
Stacy, the Edwards family.
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Stacy, familja Edwards.
04:45
This is a normal family, guys.
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Kjo eshte nje familje normale, njerez.
04:47
Stacy does her best, but she's third-generation as well;
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Stacy bene me te miren, por ajo eshte gjenerata e trete gjithashtu;
04:50
she was never taught to cook at home or in school.
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ajo kurre nuk eshte mesuar te gatuaj ne shtepi apo ne shkolle.
04:52
The family's obese.
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Trashalluku i familjes.
04:54
Justin here, 12 years old,
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Justin, 12 vjec.
04:55
he's 350 pounds.
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Ai eshte 350 pounds.
04:56
He gets bullied, for God's sake.
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Ai merr ngacmime, per hir te Zotit.
04:58
The daughter there, Katie, she's four years old.
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vajza atje, Katie, ajo eshte kater vjec
05:00
She's obese before she even gets to primary school.
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Ajo eshte e trashe para se te filloj shkollen fillore.
05:03
Marissa, she's all right, she's one of your lot.
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Marrissa. Ajo eshte ne rregull. Ajo eshte nje nga te shumte.
05:06
But you know what? Her father, who was obese,
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Por a dini cka? Babai i daj, i cili ishte i trashe,
05:09
died in her arms,
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vdiq ne duart e saj.
05:11
And then the second most important man in her life,
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Dhe pastaj personi i dyte me i rendesishem ne jeten e saj
05:13
her uncle, died of obesity,
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axha( daja ) i saj, vdiq nga mbi pesha.
05:16
and now her step-dad is obese.
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Dhe tani njerku i saj eshte i trashe
05:19
You see, the thing is
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E shini, problemi eshte
05:21
obesity and diet-related disease
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obeziteti dhe semundja e dietes
05:23
doesn't just hurt the people that have it;
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nuk i lendon vetem njerezit qe e kane ate;
05:25
it's all of their friends, families,
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por edhe shoqerine e tyre, familjaret
05:27
brothers, sisters.
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vellezerit, motrat.
05:29
Pastor Steve:
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Pastori Steve.
05:31
an inspirational man, one of my early allies in Huntington, West Virginia.
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Nje njeri frymzues. Njeri nga aleatet e mij te hershem ne Huntington, West Virgina.
05:35
He's at the sharp knife-edge of this problem.
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Ai eshte ne kry te ketij problemi.
05:39
He has to bury the people, OK?
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Ai ka per te varrosur njerezit, ne rregull?
05:41
And he's fed up with it. He's fed up with burying his friends,
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Dhe ai eshte lodhur nga kjo gje. Ai eshte lodhur me varrosjen e shokeve te tij,
05:44
his family, his community.
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dhe te familjes se tij, komunitetit te tij.
05:46
Come winter, three times as many people die.
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Eja dimer, tre here me shume njerez vdesin.
05:50
He's sick of it.
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Ai eshte lodhur nga kjo gje.
05:51
This is preventable disease. Waste of life.
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Kjo eshte semundje e parandalushme. Humbje e kohes.
05:54
By the way, this is what they get buried in.
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Me qe ra fjala, kjo eshte arsyeja pse ata varrosen.
05:57
We're not geared up to do this.
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Ne nuk kemi qene te mbledhur per ta bere kete.
06:00
Can't even get them out the door -- and I'm being serious --
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Nuk munda t'i largoj nga dera, dhe jam serioz.
06:03
can't even get them there. Forklift.
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Nuk mund as ti dergojme ata tje.
06:05
OK, I see it as a triangle, OK?
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Ne rregull, e shoh qe eshte nje trekendesh, OK?
06:09
This is our landscape of food.
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Ky eshte peisazhi yne per ushqimin.
06:10
I need you to understand it.
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Me duhet qe ju ta kuptoni ate.
06:12
You've probably heard all this before,
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Ju me gjase keni degjuar te gjitha keto me pare,
06:12
but let's just go back over it.
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por le te kthehemi prapa perseri.
06:14
Over the last 30 years,
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Gjate 30 viteve te fundit,
06:15
what's happened that's ripped the heart out of this country?
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cka ka ndodhur qe ka grisur zemren e ketij vendi?
06:17
Let's be frank and honest:
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Le te jemi te sinqerte dhe te ndershem.
06:19
Well, modern-day life.
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Mire. Jeta e modernizuar.
06:22
Let's start with the Main Street.
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Le te fillojme me Main Street.
06:24
Fast food has taken over the whole country; we know that.
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Ushqimi i shpejte e ka kapluar te githen vendin. Ne dime kete.
06:27
The big brands are some of the most important powers,
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Brendet e medha jane disa prej kompetencave me te rendesishme,
06:30
powerful powers, in this country.
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kompetenca te jashtezankonhsme ne kete vend.
06:32
Supermarkets as well.
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Supermarketet gjithashtu.
06:35
Big companies. Big companies.
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Kompanite te medha. Kopmpanite te medha.
06:37
Thirty years ago, most of the food
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30 vjet me para, shumica e ushqimit
06:40
was largely local and largely fresh.
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ishte kryesisht vendor dhe kryesisht i fresket.
06:43
Now it's largely processed and full of all sorts of additives,
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Tani kryesisht eshte e procesuar dhe e mbushur me lloje te ndryshme te shtesave,
06:46
extra ingredients, and you know the rest of the story.
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perbers te posacem, dhe ju e dini pjesen e mbetur te stories.
06:49
Portion size is obviously a massive, massive problem.
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Permasa e porcionit sic duket eshte masive, problem masiv.
06:52
Labeling is a massive problem.
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Etiketimi eshte nje problem masiv.
06:55
The labeling in this country is a disgrace.
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Etiketimi ne kete vend eshte nje turperim.
06:58
They want to be self -- they want to self-police themselves.
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Ata deshirojne te jene vete..Ata deshirojne te mbajne nen kontrolln vet-veten.
07:02
The industry wants to self-police themselves.
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Industria deshiron te mbajne nen kontroll vet-veten.
07:05
What, in this kind of climate? They don't deserve it.
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Cka , me kete llojh kilme? Ata nuk e meritojne kete.
07:08
How can you say something is low-fat when it's full of so much sugar?
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Si mund te thoni qe dicka eshte me pak yndyre kur eshte i mbushur me aq shume sheqer?
07:12
Home.
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Shtepi.
07:15
The biggest problem with the home
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Problemi me i madh me shtepine
07:17
is that used to be the heart
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eshte se ka qene zemra
07:19
of passing on food, food culture,
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e kalimit te ushqimit dhe kulture te ushqimit,
07:22
what made our society.
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cka e ka bere shoqerine tone.
07:25
That ain't happening anymore.
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Kjo nuk eshte duke ndodhur me.
07:26
And you know, as we go to work and as life changes,
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Dhe ju e dini, perderisa shkojme ne pune dhe perserisa jeta ndryshon,
07:29
and as life always evolves,
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dhe perderisa jeta gjithmone zhvillohet,
07:31
we kind of have to look at it holistically --
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ne disi si duhet ta shikojme ate holistikisht--
07:33
step back for a moment, and re-address the balance.
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te terhiqemi per momentin, dhe te ri-adresojme balancin.
07:35
It ain't happening, hasn't happened for 30 years, OK?
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Kjo ska per te ndodhur. Nuka ka ndodhur per 30 vite.
07:38
I want to show you a situation
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Une deshiroje t'ua paraqes nje situate.
07:41
that is very normal
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qe eshte shume normale
07:44
right now; the Edwards family.
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tani. Familja Edwards
07:46
(Video) Jamie Oliver: Let's have a talk.
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( video) Jamie Olver: Le te bisedojme.
07:48
This stuff goes through you and your family's body
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Kjo gjë shkon permes juve dhe trpit te familjes tuaj
07:51
every week.
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cdo dite.
07:53
And I need you to know that this is going to kill your children early.
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Dje e ndjejn te nevojshme t'ju tregoj qe kjo gje do te'ju vras femijet tuaj me heret.
07:59
How are you feeling?
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Si po ndiheni?
08:01
Stacy: Just feeling really sad and depressed right now.
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Stacy: Po ndihem shume e merzitur dhe deshpruar ne kete moment.
08:04
But, you know, I want my kids to succeed in life
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Por , ju e dini, Unde dua qe femijet te mi te ia dalin mbane ne jete
08:07
and this isn't going to get them there.
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dhe kjo nuk do t;'i dergoj ata atje.
08:10
But I'm killing them.
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Por une jam duke mbytur ata.
08:13
JO: Yes you are. You are.
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JO: Po ju jeni. Ju jeni.
08:16
But we can stop that.
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Por ne mund ta parandalojme ate.
08:22
Normal. Let's get on schools,
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Normal. Le te shkojme ne shkolla,
08:26
something that I'm fairly much a specialist in.
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per te cilat jam edhe nje specialist i mire
08:29
OK, school.
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Ne rregull. Shkolla
08:31
What is school? Who invented it? What's the purpose of school?
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Cka eshte shkolla? Kush e zbuloi shkollen? Cfare qellimi ka shkolla?
08:34
School was always invented to arm us with the tools
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Shkolla eshte zbuluar me qellim qe te na pajis me vegla
08:37
to make us creative, do wonderful things,
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te na ben me kreativ, qe te bejme gjera te mrrekullueshme
08:40
make us earn a living, etc., etc., etc.
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qe te fitojme, etj. etj
08:43
You know, it's been kind of in this sort of tight box for a long, long time.
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Ju e dini, ishte disi ne kete lloj te kutise se ngushte per nje kohe te gjate, kohe te gjate.
08:46
OK?
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Ne rregull?
08:47
But we haven't really evolved it
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Por ne nuk e kemi evoluar ate
08:49
to deal with the health catastrophes of America, OK?
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per t'u marr me katastofat e shendetit te Amerikes, Ne rregull?
08:52
School food is something
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Ushqimi i shkolles eshte dicka
08:55
that most kids -- 31 million a day, actually --
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qe shumica e femijeve-- 31 milion ne dite, faktikisht--
08:58
have twice a day, more than often,
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kane dy here ne dite, me shume se shpesh
09:01
breakfast and lunch, 180 days of the year.
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mengjesin ose dreken , 180 dite te virtit.
09:04
So you could say that school food is quite important, really,
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Pra mund te themi se ushqimi i shkolles eshte plotesisht i rendesishem , me te vertet,
09:07
judging the circumstances.
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duke gjykuar rrethanat.
09:10
(Laughter)
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( Buzeqeshje)
09:15
Before I crack into my rant,
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Parsete plas ne perqarjet e mia,
09:17
which I'm sure you're waiting for ...
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te cilat jam i sigurt qe jeni duke i pritur...
09:20
(Laughter)
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( Buzeqeshje)
09:22
I need to say one thing, and it's so important
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Me duhet te them nje gje, dhe eshte shume me rendesi
09:25
in hopefully the magic that happens and unfolds
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ne shpresdhenien qe magjia te ndodh dhe shpaloset
09:28
in the next three months.
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ne 3 muajt e ardhshem.
09:29
The lunch ladies, the lunch cooks of America --
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Dreka e zonjave, gatimet e drenkes se Amerikes...
09:33
I offer myself as their ambassador.
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Une e ofroj veten time si amasador i tyre.
09:36
I'm not slagging them off.
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Une nuk po i liroj ata.
09:38
They're doing the best they can do.
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Ato jane duke e bere me te miren qe ato munden.
09:42
They're doing their best.
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Atao po bejne me te miren.
09:44
But they're doing what they're told,
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Por ato jane duke bere cka u eshte thene,
09:46
and what they're being told to do is wrong.
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dhe cka u eshte thene eshte gabim.
09:49
The system is highly run by accountants;
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Sistemi eshte me teper zhvillohet nga kontabilistet
09:52
there's not enough, or any,
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Nuka ka te mjaftueshem, ose ndonje,
09:54
food-knowledgeable people in the business.
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njeri ne biznes qe ka njohuri rreth ushqimit.
09:56
There's a problem:
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Eshte nje problem.
09:58
If you're not a food expert, and you've got tight budgets
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Nese nuk jeni nje ekspert i ushqimit, dhe e keni buxhetin e vogel,
10:00
and it's getting tighter, then you can't be creative,
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dhe po zvoglohet, atehere ju nuk mund te jeni kreativ,
10:02
you can't duck and dive and write different things around things.
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nuk mund u ul e zhyt dhe te shkruash gjera te ndryshme rreth gjerave te ndryshme.
10:05
If you're an accountant, and a box-ticker,
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Nese jeni nje kontabilist, dhe nje boksier,
10:07
the only thing you can do in these circumstances
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gjeja e vetme qe mund te beni ne keto rrethana
10:10
is buy cheaper shit.
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eshte qe te bleni ndyresire me te lire.
10:12
Now, the reality is,
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Tani, realitetin eshte,
10:14
the food that your kids get every day is fast food,
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ushqimi qe femijet tuaj hane cdo dite eshte ushqim i shpejte,
10:16
it's highly processed,
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eshte shume i perpunuar,
10:18
there's not enough fresh food in there at all.
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nuk ka mjafte ushqim te freske ne ate.
10:20
You know, the amount of additives, E numbers, ingredients you wouldn't believe --
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You e dini, sasia e aditiveve, numra E, perbersit nuk do ta besonit...
10:24
there's not enough veggies at all. French fries are considered a vegetable.
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Nuk ka vegjetarian te mjaftushem. Patatet e skuqura konsiderohen perime.
10:27
Pizza for breakfast. They don't even get given crockery.
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Pice per mengjes. Ata as nuk marrin crockery.
10:30
Knives and forks? No, they're too dangerous.
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Thika dhe pirunj? Jo, ato ajane shume te rrezikshme.
10:33
They have scissors in the classroom,
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Ata kane gershere ne klase
10:35
but knives and forks? No.
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por thika dhe priunj, jo.
10:37
And the way I look at it is: If you don't have knives and forks in your school,
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Dhe menyren se si e shoh une ate, nese ju nuk keni thika dhe pirnunj ne shkollen tuaj,
10:39
you're purely endorsing,
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ju jeni kryesisht te miratuar,
10:42
from a state level, fast food, because it's handheld.
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nga niveli shtetro, ushqimit shteteror.
10:45
And yes, by the way, it is fast food: It's sloppy joes,
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Dhe po. meqe ra fjal, eshte ushqimi i shpejte.
10:47
it's burgers, it's wieners,
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jane hamburgere,
10:49
it's pizzas, it's all of that stuff.
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jane picat, jane te gjitha keto gjera.
10:55
Ten percent of what we spend on healthcare, as I said earlier,
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10 perqind te asaj qe kemi shpenzuar per kujdesin shendetsor, sic e thash me heret,
10:58
is on obesity, and it's going to double.
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eshte ne trashje. Dhe eshte duke shkaur ne dyfish.
11:01
We're not teaching our kids.
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Ne nuk jemi duke i mesuar femijet tane.
11:03
There's no statutory right to teach kids about food,
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Nuk eshte asnje drejt ligjore per ti mesuar femijet rreth ushqimit,
11:05
elementary or secondary school. OK?
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shkolle e fillore ose e mesme. Ne rregull?
11:07
We don't teach kids about food. Right?
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Ne nuk i mesojme femijet per ushqimin. A po?
11:09
And this is a little clip from an elementary school,
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Dhe ky eshte nje klip i shkurtter nga nje shkolle fillore,
11:11
which is very common in England.
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e cila eshte shume e zakonshme ne Angli.
11:16
Video: Who knows what this is?
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Video: Kush e e din cka eshte kjo?
11:18
Child: Potatoes. Jamie Oliver: Potato? So, you think these are potatoes?
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Femiju: Patatet. Jamie Olver: Patate? Pra, ju mendoni qe keto jane patate?
11:21
Do you know what that is?
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A e dini cka eshte ajo?
11:23
Do you know what that is? Child: Broccoli?
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A e dini cka eshte ajo? Femiju: Brokolo?
11:25
JO: What about this? Our good old friend.
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JO; Po kjo? Shoku i vjeter i yni.
11:27
Do you know what this is, honey? Child: Celery.
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A e dini cka eshte kjo zemer? Femiju: Selino.
11:29
JO: No. What do you think this is? Child: Onion. JO: Onion? No.
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JO: Cka mendon qe eshte kjo? Femiju: Qepë. JO: Qepë? Jo.
11:32
Jamie Oliver: Immediately you get a really clear sense
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Jamie Oliver: Menjehere ju merrni nje kuptim vertete te qarte
11:35
of: Do the kids know anything about where food comes from?
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se a dine femijet ndonje gje nga vjen ushqimi.
11:38
Video: JO: Who knows what that is? Child: Uh, pear?
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Video: JO; Kush e di cka eshte kjo? Femiju: Uh, dardhe.
11:40
JO: What do you think this is? Child: I don't know.
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JO: Cka mendon se eshte kjo? Femija: Nuk e di.
11:42
JO: If the kids don't know what stuff is,
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JO: Nese femijet nuk e dine cka eshte
11:44
then they will never eat it.
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atehere ata kurre nuk do ta hane ate.
11:48
(Laughter)
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( Buzeqeshje)
11:49
JO: Normal. England and America,
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JO; Normale. Anglia dhe Amerika,
11:52
England and America.
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Anglia dhe Amerika.
11:54
Guess what fixed that. Guess what fixed that:
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Gjeje cka e rrgulloj ate. Gjeje cka e rregulloj ate.
11:56
Two one-hour sessions.
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Dy sesione nje-oreshe.
11:59
We've got to start teaching our kids
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Ne duhet te fillojme t'i mesojme femijet tane
12:01
about food in schools, period.
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per ushqimin ne shkolla, pike.
12:04
(Applause)
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(Duartrokitje)
12:09
I want to tell you about something,
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Dua t'ju tregoj dicka,
12:11
I want to tell you about something that kind of
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Dua t'ju tregoj dicka qe disi si
12:14
epitomizes the trouble that we're in, guys. OK?
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e shkurton problemin qe e kemi. Ne rregull?
12:17
I want to talk about something so basic as milk.
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Deshiroj te flas per dicka shume bazike sikur qumeshti.
12:21
Every kid has the right to milk at school.
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Cdo femije e ka te drejten te merr qumesht ne shkolle.
12:23
Your kids will be having milk at school, breakfast and lunch. Right?
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Femijet tuaj do te marrin qumesht ne shkolle, mengjes dhe dreke. A po jo?
12:26
They'll be having two bottles. OK?
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Ata do t'i marrin dy shishe. Ne rregull?
12:28
And most kids do.
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Dhe shumica e femijeve bejne.
12:30
But milk ain't good enough anymore.
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Por qumeshti nuk eshte aq i mire më.
12:33
Because someone at the milk board, right -- and don't get me wrong,
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Sespse dikush tek fusha e qumshtit, --- dhe mos me merri per te keq,
12:35
I support milk -- but someone at the milk board
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Une e perkrah qumshtin, por dikush ne fushen e qumshtit
12:37
probably paid a lot of money for some geezer
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ndoshta ka paguar shume para per ndonje plakush
12:39
to work out that if you put loads of flavorings and colorings
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per te punuar ne qoftese ju shtoni ereza dhe ngjyra
12:41
and sugar in milk, right,
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dhe sheqer ne qumsht, ne rregull,
12:43
more kids will drink it. Yeah.
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me shume femije do ta pine ate. Po.
12:46
(Claps)
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( Duartrokitje)
12:47
And obviously now that's going to catch on.
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Dhe natyrrisht kjo do te arrihet.
12:49
The apple board is going to work out
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Fusha e molles do te punoj
12:51
that if they make toffee apples they'll eat more apples as well.
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qe nese ata bejne sheqerka me molle ata do te hane me shume molla gjithashtu.
12:53
Do you know what I mean?
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A po me kuptoni?
12:55
For me, there ain't no need to flavor the milk.
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Sa me perket mua, nuk ka nevoje te aromatizojme qumshtin.
12:58
Okay? There's sugar in everything.
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Ne rregull? Ka sheqer ne gjithcka.
13:00
I know the ins and outs of those ingredients.
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I di te mirat dhe te kqijat te ketyre perbersve.
13:02
It's in everything. Even the milk hasn't escaped
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Esshte ne gjithcka. Edhe qumshti nuk ka shpetuar
13:05
the kind of modern-day problems.
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nga problemet e dites moderne.
13:07
There's our milk. There's our carton.
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Ketu eshte qumshti jone. Ketu eshte paketa jone.
13:09
In that is nearly as much sugar
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Ne ate perafersihst ka po aq shume sheqer
13:11
as one of your favorite cans of fizzy pop,
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sa njera prej kanaceve tuaj te preferuara te fizzy pop.
13:13
and they are having two a day.
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Dhe ata po i marrin dy ne dite.
13:15
So, let me just show you.
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Pra, me lerni vetem te ju tregoj.
13:17
We've got one kid, here,
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Ne kemi nje femije ketu,
13:21
having, you know, eight tablespoons of sugar a day.
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duke marre, ju e dini , tete luge gjelle me sheqer ne nje dite.
13:26
You know, there's your week.
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Ju e dini, eshte java juaj.
13:29
There's your month.
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Eshte muaji i juaj.
13:32
And I've taken the liberty of putting in
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Dhe une e kam marr guximin te vendos
13:34
just the five years of elementary school sugar,
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sheqer vetem per pese vitet e shkolles fillore,
13:40
just from milk.
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vetem per qumesht.
13:45
Now, I don't know about you guys,
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Atehere, nuk e di per ju,
13:47
but judging the circumstances, right,
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por duke i gjykuar rrethnat, a po jo,
13:50
any judge in the whole world,
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secili gjykates ne te gjithe boten
13:52
would look at the statistics and the evidence,
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do t'i shikonte statistikat dhe deshmite,
13:55
and they would find any government of old
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dhe ata do te gjenin ndonje qeverisje te vjeter
13:57
guilty of child abuse. That's my belief.
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te fajsise te abuzimit te femijes. Ky eshte besimi im.
13:59
(Applause)
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(Duartrokitje)
14:08
Now, if I came up here, and I wish I could come up here today
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Atehere, nese do vija deri ketu, dhe do deshiroja te mund te vija sot
14:11
and hang a cure for AIDS or cancer,
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dhe te sillja sherues per AIDS dhe kancer,
14:14
you'd be fighting and scrambling to get to me.
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ju do te perlesheni dhe perpiqeni te vini te une.
14:18
This, all this bad news, is preventable.
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Kjo, gjithe keto lajme te keqija, jane te parandalueshme
14:21
That's the good news.
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Ky eshte nje lajm i mire.
14:23
It's very, very preventable.
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Eshte shume shume i parandalushem.
14:25
So, let's just think about, we got a problem here,
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Pra, le te mendojme se kemi nje problem ketu,
14:28
we need to reboot.
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ne duhet te rifillojme.
14:30
Okay so, in my world, what do we need to do?
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Ne rregull pra, ne boten time cka duhet te bejme?
14:33
Here is the thing, right,
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Ketu eshte problemi, e drejte.
14:35
it cannot just come from one source.
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Ajo nuk mund te vije vetem nga nje burim.
14:37
To reboot and make real tangible change,
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Te rifillojme dhe te bejme nje ndryshim vertete te qarte,
14:40
real change, so that I could look you in the white of the eyes
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ndryshim te vertete, qe te mund t;ju shikoj ne driten e syve
14:43
and say, "In 10 years time,
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dhe te ju them, " Ne 10 vite,
14:45
the history of your children's lives,
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historia e jetes se femijeve tuaj,
14:47
happiness -- and let's not forget, you're clever if you eat well,
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lumturia-- dhe le te mos harrojme, ju jeni te menqur nese hani mire,
14:50
you know you're going to live longer --
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ju e dini qe do te jetoni me gjate,
14:52
all of that stuff, it will look different. OK?"
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dhe te gjitha keto gjera, do te duken ndrysh. Ne rregull?"
14:54
So, supermarkets.
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Pra, supermarketet.
14:57
Where else do you shop so religiously?
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Ku tjeter beni pazar?
14:59
Week in, week out.
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Nje jave po, nje jo.
15:01
How much money do you spend, in your life, in a supermarket?
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Ne jeten tuaj, sa para shpenzoni ne nje supermarket?
15:04
Love them. They just sell us what we want. All right.
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I adhuroj ata. Ata na shesin neve cka ne deshirojme. Ne rregul.
15:07
They owe us, to put a food ambassador
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Ata na kane borxh neve, er te vene nje ushqim
15:09
in every major supermarket.
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ne secilin supermarekt.
15:12
They need to help us shop. They need to show us how to cook
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Ata kane nevoje per te na ndihmuar ne dyqan. Ata kane nevoje te na tregojne si te gatuajme,
15:15
quick, tasty, seasonal meals
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shpejte, shishem, ushqime sezonale
15:17
for people that are busy.
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per njerez qe jane te zene.
15:19
This is not expensive.
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Kjo nuk eshte e shtrejte.
15:21
It is done in some, and it needs to be done across the board
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Esshte e bere ne disa. Dhe ka nevoje te behet pertej kufirit
15:23
in America soon, and quick.
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ne Amerike se shpejti, dhe shpejte.
15:26
The big brands, you know, the food brands,
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Brendet e medha, e dini, brendet e ushqimit,
15:29
need to put food education
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duhet te vene edukimin e ushqimit
15:31
at the heart of their businesses.
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ne thelb te bizneseve te tyre.
15:33
I know, easier said than done.
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E dini, me lehte te thuhet se te behe.
15:35
It's the future. It's the only way.
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Eshte e ardhmja. Eshte e vetmja rruge.
15:37
Fast food. With the fast-food industry
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Ushqimi i shpejte. Me industrine e ushqimit te shpejte
15:41
you know, it's very competitive.
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ju e dini, eshte shume konkurruese.
15:43
I've had loads of secret papers and dealings
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Une kam pasur shume dokumenta sekrete dhe marreveshje
15:45
with fast food restaurants.
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me restorante te ushqimit te shpejte.
15:47
I know how they do it.
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Une e di si e bejne ata.
15:49
I mean basically they've weaned us on
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Une mendoj ne parim ata na kane larguar nga
15:51
to these hits of sugar, salt and fat, and x, y, and z,
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keto hite te sheqerit, kripes, dhe yndyres, dhe x, y, dhe z.
15:54
and everyone loves them. Right?
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Dhe te gjithe i duan ata. Ne rregull?
15:56
So, these guys are going to be part of the solution.
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Pra, keta njerez do te jenë pjese e zgjidhjes.
15:59
But we need to get the government to work
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Por ne duhet te fusim ne pune qeverine
16:01
with all of the fast food purveyors and the restaurant industry,
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me te gjithe shitesit te ushqimit te shpejte dhe te industirse se restoranteve.
16:04
and over a five, six, seven year period
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Dhe ne nje periudhe me shume se pese, gjashte, shtate vite
16:06
wean of us off the extreme amounts
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larguan neve nga shumat ekstreme
16:09
of fat, sugar, fat and all the other non-food ingredients.
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te yndyres, sheqerit, ymdyra dhe te gjithe perbersite tjere te jo-ushqimit.
16:12
Now, also, back to the sort of big brands: Labeling,
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Tash, kthehemi tek lloj i brendeve te medha, etiketimi,
16:15
I said earlier, is an absolute farce
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Sic e thash me heret, ne farse apsolute,
16:18
and has got to be sorted.
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dhe duhet te klasifikohet.
16:20
OK, school.
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Ne rregull, shkolla.
16:23
Obviously in schools we owe it to them
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Natyrisht ne shkolla i kemi borxh atyre
16:25
to make sure those 180 days of the year,
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per t'u siguruar atp 180 ditet e vitit,
16:27
from that little precious age of four,
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nga mosha kater e cmuar,
16:29
til 18, 20, 24, whatever,
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deri 18, 20, 24, sidocofte,
16:31
they need to be cooked
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atyre duhet t'ju gatuhet
16:33
proper, fresh food
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ushqim te fresket
16:36
from local growers on site. OK?
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nga kulitivues lokal ne vend. Ne rregull?
16:38
There needs to be a new standard of fresh, proper food
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Eshte nevoja te jete nje standard i ri i ushqimit te fresket
16:40
for your children. Yeah?
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per femijet tuaj. Po ?
16:42
(Applause)
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( Duartroktije)
16:47
Under the circumstances, it's profoundly important
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Nen keto rrethana, eshte thellesisht e rendesishme
16:50
that every single American child leaves school
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qe secili femije Amerikan te le shkolle
16:53
knowing how to cook 10 recipes
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duke ditur si te pergadis 10 recepte
16:55
that will save their life.
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qe do te shpetojne jeten e tyre.
16:57
Life skills.
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Aftesi te jetes.
16:59
(Applause)
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( Duartrokitje)
17:00
That means that they can be students, young parents,
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Kjo nenkupton se ata mund te jene nxenes, prinder te rinj,
17:03
and be able to sort of duck and dive
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dhe te jene ne gjendje te perfshiheni
17:06
around the basics of cooking,
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rreth gatimeve bazike,
17:08
no matter what recession hits them next time. If you can cook,
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pa marr parasysh cfare recesioni i godit ata heren e ardhshme. Nese din te gatuash
17:10
recession money doesn't matter.
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recensioni i parave nuk ka rendesi.
17:12
If you can cook, time doesn't matter.
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Nese di te gatuash, koha nuk ka rendesi.
17:16
The workplace, we haven't really talked about it.
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Vendi i punes. Ne nuk kemi folur edhe aq per ate.
17:19
You know, it's now time for corporate responsibility
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E dini, tani eshte koha per pergjegjesi te perbashket
17:22
to really look at what they feed
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qe me te vertete te shikojme se me cka ushqehen ata
17:24
or make available to their staff.
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ose te vene ne gatishmeri stafin e tyre.
17:26
The staff are the moms and dads of America's children.
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Stafi jane nenat dhe baballret e femijeve amerikanë.
17:30
Marissa, her father died in her hand,
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Marissa, babai i saj vdiq ne duart e saj,
17:32
I think she'd be quite happy
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Une mendoj qe ajo do te ishte e lumtur
17:34
if corporate America could start feeding their staff properly.
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nese korporata e Amerikes mund te filloj te ushqej stafin e saj ne menyre te drejte.
17:37
Definitely they shouldn't be left out.
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Definitivisht ata nuk duhen lene anash.
17:39
Let's go back to the home.
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Le te kthehemi perseri ne shtepi
17:41
Now, look, if we do all this stuff, and we can,
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Tani, shiko, nese bejme te gjithe kete pune, dhe ne mundemi,
17:43
it's so achievable. You can care and be commercial.
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eshte shume e arritshme. Ju mund te kujdeseni dhe te jeni komercial.
17:46
Absolutely.
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Apsulotisht.
17:48
But the home needs to start passing on
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Por, shtepija duhet te filloj te kaloj
17:50
cooking again, for sure.
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gatimin perseri, sigurisht.
17:52
For sure, pass it on as a philosophy.
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Sigurisht, kaloje si filozofi.
17:54
And for me it's quite romantic,
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Dhe per mua eshte koxha romantike.
17:56
but it's about if one person teaches three people
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Por nese nje njeri i meson tre njerez
17:58
how to cook something,
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si te gatuajne dicka,
18:00
and they teach three of their mates,
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dhe tani ata mesojne tre prej shokeve te tyre,
18:02
that only has to repeat itself 25 times,
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ate vetem duhet ta persersimin 25 here ne vetevete,
18:04
and that's the whole population of America.
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dhe kjo eshte e tere popullsia e Amerikes.
18:07
Romantic, yes, but
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Romantike, po, por
18:10
most importantly,
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me e rendesishme,
18:11
it's about trying to get people to realize
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eshte mundesia per t'i bere njerezit te kuptojne
18:15
that every one of your individual efforts
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qe secila perpjeke e juaj individuale
18:17
makes a difference.
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e bene nje ndryshim.
18:18
We've got to put back what's been lost.
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Ne duhet te veme serish bashke ajo cka eshte humbur.
18:20
Huntington's Kitchen. Huntington, where I made this program,
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Kuzhina Huntington.Huntington, ku e kam bere kete program,
18:25
you know, we've got this prime-time program that hopefully
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e dini, ne e kemi kete program kryesor qe shpresojme
18:25
will inspire people to really get on this change.
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do te inspiroj njerezit qe me te vertete te ndryshojne.
18:28
I truly believe that change will happen.
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Une sinqerisht besoj qe ndryshimi do te ndodhë.
18:30
Huntington's Kitchen. I work with a community.
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Kuzhina e Huntington-ve. Une punoj me nje komunitet.
18:32
I worked in the schools. I found local sustainable funding
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Une kam punuar ne shkolla. Une kam gjetur financime te qendrueshme
18:36
to get every single school in the area,
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qe te kthej cdo shkolle ne kete zone,
18:39
from the junk, onto the fresh food:
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nga ushqimi jo i shendetshem ne ushqim te fresket
18:42
six-and-a-half grand per school.
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6,500 mije dollare per shkolle.
18:43
(Applause)
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(Duartroktije)
18:45
That's all it takes, six-and-a-half grand per school.
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Kjo eshte e gjitha qe duhet. 6,500 mije dollare per shkolle.
18:47
The Kitchen is 25 grand a month. Okay?
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Kuzhina ne 25 grand per muaj. Ne rregull?
18:49
This can do 5,000 people a year,
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Kjo mund t'i beje 5,000 njerez ne vit,
18:53
which is 10 percent of their population,
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qe eshte 10 perqind e popullsise se tyre.
18:55
and it's people on people.
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Dhe eshte njerez ne njerez.
18:57
You know, it's local cooks teaching local people.
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E dini, eshte ushqimi lokal duke i mesuar njerezit lokal.
18:58
It's free cooking lessons, guys, free cooking lessons in the Main Street.
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Jane mesime falas gatimi, mesime falas gatimi ne rrugen kryesore.
19:03
This is real, tangible change, real, tangible change.
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Kjo eshte e vertete, ndryshim i prekshem dhe real.
19:07
Around America, if we just look back now,
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Rreth Amerikes, nese shikojme tani,
19:10
there is plenty of wonderful things going on.
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ka plot gjera te mrekullushem .
19:13
There is plenty of beautiful things going on. There are angels
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Ka shume gjera te bukura. Ka engjuj.
19:15
around America doing great things
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per rreth Amerikes qe bejne gjera te mrekulllushme
19:18
in schools -- farm-to-school set-ups,
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ne shkolla, ferme tek strukturat e shkolles,
19:21
garden set-ups, education --
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strukturat e kopshtit, edukimi.
19:24
there are amazing people doing this already.
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Ka njerez te mrekullueshem qe po e bjene ate tanime.
19:26
The problem is they all want to roll out what they're doing
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Problemi eshte se ata te gjithe kane deshire te rrokullisin ate cka jane duke bere
19:28
to the next school, and the next,
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ne shkolle tjeter, dhe tjetren.
19:30
but there's no cash.
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Por nuk ka para te gatshme.
19:32
We need to recognize the experts and the angels quickly,
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Ne duhet te njohim ekspertet dhe engjujt shpejt,
19:36
identify them, and allow them to easily find the resource
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t'i identifikojme ata, dhe ti lejojme ata qe lehte te gjejne burimin
19:39
to keep rolling out what they're already doing,
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te vazhdojne te rrokullisin ate cka ata me te vertete jane duke e bere,
19:41
and doing well.
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dhe duke e bere mire.
19:43
Businesses of America need to support
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Biznesi i Amerikes duhet te mbeshtes
19:45
Mrs. Obama to do the things that she wants to do.
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Zonjen Obama t'i beje gjerat qe ajo ka deshire t'i beje.
19:48
(Applause)
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(Duartroktije)
19:54
And look, I know it's weird
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Dhe shiko, E di eshte e pazakonte
19:56
having an English person standing here before you
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te keni nje person Anglez qe qendron parajush
19:59
talking about all this.
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duke folur rreth ketyre gjerave.
20:01
All I can say is: I care. I'm a father,
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Krejt cka mund te them eshte une shqetsohem. Une jam prind.
20:04
and I love this country,
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Dhe une dua kete vend.
20:06
and I believe truly, actually,
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Dhe une besoj sinqerisht,
20:09
that if change can be made in this country,
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nese ndryshimi mund te behet ne kete vend,
20:12
beautiful things will happen around the world. If America does it,
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gjera te bukura do te ndodhin rreth kesaj bote. Nese Amerika e bene ate
20:14
I believe other people will follow.
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Une besoj qe njerez tjere do te na ndjekin.
20:16
It's incredibly important.
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Eshte jashtezakonisht e rendesishme.
20:18
(Applause)
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(Duartroktije)
20:25
When I was in Huntington, trying to get a few things to work
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Kur isha ne Huntington, duke provuar t'i ve disa gjera te funksionojne
20:27
when they weren't, I thought "If I had a magic wand,
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kur ata nuk ishin, mendoja po ta kisha shkopin magjik
20:33
what would I do?" And I thought, "You know what?
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cka do te nbeja? Dhe mendova, a e dini cka?
20:35
I'd just love to be put in front of some of the most amazing
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Une thjesht do te doja te vendosesha perballe
20:39
movers and shakers in America."
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l
20:41
And a month later, TED phoned me up and gave me this award.
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Dhe nje muaj me vone TED me telefonoj dhe ma dha kete cmim.
20:46
I'm here.
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Jam ketu.
20:50
So, my wish.
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Pra, lutja ima
20:56
Dyslexic, so I'm a bit slow.
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Disleksia, pra une jam pak i ngadalshem.
21:03
My wish
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Lutja ime
21:05
is for you to help a strong,
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eshte per ju te ndihmoni nje levzije
21:07
sustainable movement
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te fuqishme dhe te qendrushme
21:09
to educate every child
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te edukojme cdo femije
21:13
about food,
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per ushqimin,
21:15
to inspire families to cook again,
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te inspirojme familjet te gatuajne perseri,
21:18
and to empower people everywhere
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dhe t'u japim mundesi njerezve kudo
21:22
to fight obesity.
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te luftojne obezitetin.
21:24
(Applause)
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(Duartroktije)
21:34
Thank you.
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Faleminderit.
21:36
(Applause)
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(Duartroktije)
ABOUT THE SPEAKER
Jamie Oliver - Chef, activistJamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives.
Why you should listen
Jamie Oliver has been drawn to the kitchen since he was a child working in his father's pub. He showed not only a precocious culinary talent but also a passion for inspiring people to eat fresh, honest, delicious food. While serving as sous chef at the River Cafe in London, the BBC took note of him. His series, The Naked Chef, debuted in 1999. In the years since, he has built a worldwide media empire of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen.
As much as Oliver's cooking is generous, so is his business model. The Jamie Oliver Food Foundation trains young chefs from disadvantaged backgrounds to work in his restaurants and runs an extensive gardening program that teaches children where food comes from. Series like Jamie's School Dinner, Jamie's Ministry of Food and Jamie Oliver's Food Revolution combine his work in the kitchen with serious activism and community organizing -- to create change on both the individual and governmental level.
Oliver uses his fame and charm to highlight the changes people need to make in their diet and lifestyles. With the 2010 TED Prize, he set the vision for Jamie's Food Revolution, a global campaign to educate kids about food and inspire families to cook again. More than 750,000 people have signed up to be a part of it. At the same time, Oliver continues to advocate for policy changes, like sugar reduction and clearer food labeling.
Jamie Oliver | Speaker | TED.com