TED2010
Jamie Oliver: Teach every child about food
Jamie Oliver 的 TED Prize 愿望：教会孩子如何饮食
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获得 TED 大奖殊荣的 Jamie Oliver 通过讲述他在亨廷頓.弗吉尼亚州反肥胖症项目的经历，对所有无视饮食健康的状况提出了全面的进攻。
Jamie Oliver - Chef, activist
Jamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives. Full bio
Jamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives. Full bio
Double-click the English transcript below to play the video.
00:15
Sadly,
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令人伤心的是
00:17
in the next 18 minutes when I do our chat,
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在下面18分钟，我们在说话的时候
00:20
four Americans that are alive
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4个活着的美国人
00:23
will be dead
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将会死亡
00:25
from the food that they eat.
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导致死亡的是他们的饮食
00:28
My name's Jamie Oliver. I'm 34 years old.
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我叫Jamie Oliver, 我今年34岁。
00:32
I'm from Essex in England
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我来自英国的埃塞克斯
00:34
and for the last seven years
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过去的7年中
00:37
I've worked fairly tirelessly
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我不顾疲劳地工作
00:40
to save lives in my own way.
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用我自己的方式来挽救生命
00:43
I'm not a doctor;
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我不是一个医生
00:45
I'm a chef,
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我是一个厨师
00:47
I don't have expensive equipment
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我没有昂贵的设备
00:49
or medicine.
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和药物
00:51
I use information, education.
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我用信息，教育。
00:54
I profoundly believe that the power of food
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我坚信食物的力量
00:57
has a primal place in our homes
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在我们的家庭中是一个基点
01:00
that binds us to the best bits of life.
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它将我们和生活中最美好的点滴连接在一起
01:06
We have an awful,
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我们面对着一个非常非常恶劣的
01:08
awful reality right now.
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恶劣的现实
01:13
America, you're at the top of your game.
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美国，你现在正处于这个问题的极端
01:16
This is one of the most unhealthy countries in the world.
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这是世界上最不健康的一个国家
01:20
Can I please just see a raise of hands
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大家能不能举手让我看看
01:22
for how many of you have children in this room today?
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你们中多少人是有孩子的
01:25
Please put your hands up.
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请举手
01:27
Aunties, uncles, you can continue to
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阿姨, 叔叔, 也请你们加入 ...
01:28
put your hands up, aunties and uncles as well.
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举起手来. 对，阿姨，叔叔也举手.
01:31
Most of you. OK.
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你们中的大多数啊， 好。
01:33
We, the adults of the last four generations,
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我们，过去四代的成年人
01:36
have blessed our children with the destiny
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恩赐给了我们的孩子们一个厄运
01:39
of a shorter lifespan
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一个比他们的父辈
01:41
than their own parents.
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短暂的生命周期
01:44
Your child will live a life ten years younger
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你的孩子会少活10年
01:47
than you
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比你少活10年
01:49
because of the landscape of food that we've built around them.
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因为我们为他们营造的食物天地
01:52
Two-thirds of this room,
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这个屋子里三分之二的人
01:55
today, in America, are statistically overweight or obese.
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今天在美国，2/3的人根据统计数据来说看似超重和肥胖的
01:58
You lot, you're all right, but we'll get you eventually, don't worry.
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你们，我知道你们没事，但是这迟早要影响到你，别着急。
02:01
(Laughter)
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笑声
02:02
Right?
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是吗？
02:03
The statistics of bad health are clear,
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糟糕的健康数据是显而易见的
02:06
very clear.
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非常显然
02:08
We spend our lives being paranoid about death, murder, homicide,
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我们一生都恐惧死亡，谋杀，凶杀
02:11
you name it; it's on the front page of every paper, CNN.
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你们指名吧，它们出现在每张报纸的头版，有线电视新闻网
02:15
Look at homicide at the bottom, for God's sake.
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看看，凶杀案在最下面， 我的老天
02:18
Right?
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是吗？
02:19
(Laughter)
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笑声
02:21
(Applause)
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鼓掌
02:26
Every single one of those in the red
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每一条红线
02:28
is a diet-related disease.
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都代表跟食物有关的疾病
02:30
Any doctor, any specialist will tell you that.
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任何医生，专家都会告诉你
02:33
Fact: Diet-related disease is the biggest killer
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事实上， 饮食有关的疾病是最大的杀手
02:36
in the United States, right now, here today.
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在美国， 现在，今天
02:42
This is a global problem.
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这是一个全球问题
02:44
It's a catastrophe.
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它是灾难
02:46
It's sweeping the world.
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狂扫全世界
02:48
England is right behind you, as usual.
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英国照常紧跟在你们后面，
02:50
(Laughter)
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笑声
02:54
I know they were close, but not that close.
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我知道他们很接近，但是没想到那么接近
02:57
We need a revolution.
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我们需要一次革命
02:59
Mexico, Australia, Germany, India, China,
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墨西哥，澳大利亚，德国，印度，中国
03:02
all have massive problems of obesity and bad health.
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都有严重的肥胖症和糟糕的健康问题
03:06
Think about smoking.
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想想吸烟的毒害吧
03:08
It costs way less than obesity now.
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治疗它的耗资比肥胖症少很多
03:11
Obesity costs you Americans
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肥胖症要用掉你们美国
03:14
10 percent of your healthcare bills,
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医疗保健费用的10%
03:17
150 billion dollars a year.
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那是每年1,500亿美元
03:20
In 10 years, it's set to double:
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而十年内，这数字将会倍增
03:23
300 billion dollars a year.
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每年三千亿
03:25
And let's be honest, guys, you ain't got that cash.
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让我们认清事实，各位，你们没那个钱
03:28
(Laughter)
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笑声
03:31
I came here to start a food revolution
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我来开始一个饮食革命
03:34
that I so profoundly believe in.
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我坚信这个革命
03:37
We need it. The time is now.
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我们需要它，现在是时候了
03:40
We're in a tipping-point moment.
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我们在转折的关键
03:42
I've been doing this for seven years.
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我已经干了7年了
03:44
I've been trying in America for seven years.
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我在美国也试了7年了
03:46
Now is the time when it's ripe -- ripe for the picking.
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现在时机成熟了，选择的时机成熟了
03:49
I went to the eye of the storm.
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我直奔风暴的中心
03:51
I went to West Virginia, the most unhealthy state in America.
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我去了西弗吉尼亚州，美国最不健康的一个州
03:54
Or it was last year.
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这是去年
03:56
We've got a new one this year, but we'll work on that next season.
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今年我们又有了一个新的，但是我们以后再去那里工作
03:59
(Laughter)
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笑声
04:00
Huntington, West Virginia.
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亨廷顿，西弗吉尼亚州
04:01
Beautiful town.
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美丽的小镇
04:03
I wanted to put heart and soul and people,
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我要把心灵和人民
04:06
your public,
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你们的大众
04:08
around the statistics that we've become
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放入我们已经看到的习以为常的
04:10
so used to.
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数据中来
04:12
I want to introduce you to some of the people that I care about:
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我要向你们介绍一些我关心的人们
04:15
your public, your children.
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你们的大众，你们的孩子
04:16
I want to show a picture of my friend Brittany.
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我想给你看看我的朋友Brittany的照片
04:19
She's 16 years old.
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她16岁
04:21
She's got six years to live
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她还能活6年
04:24
because of the food that she's eaten.
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因为她吃的食品
04:27
She's the third generation of Americans
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她是一个第三代美国人
04:30
that hasn't grown up within a food environment
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她没有在一个教会她烹饪的环境中长大
04:32
where they've been taught to cook at home or in school,
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学校没有教她，家庭也没有教她
04:34
or her mom, or her mom's mom.
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她妈妈没有教她，她妈妈的妈妈也没有
04:37
She has six years to live.
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她还有6年可活
04:40
She's eating her liver to death.
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她一直会把她的肝脏吃死
04:42
Stacy, the Edwards family.
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Stacy, Edwards一家
04:45
This is a normal family, guys.
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这是平常的一家人
04:47
Stacy does her best, but she's third-generation as well;
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Stacy劲了她最大的努力，但是她也是第三代
04:50
she was never taught to cook at home or in school.
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家庭和学校从来没教过她烹饪
04:52
The family's obese.
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整个家庭都得肥胖症
04:54
Justin here, 12 years old,
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Justin，这个，12岁
04:55
he's 350 pounds.
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她有350磅
04:56
He gets bullied, for God's sake.
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他到处受欺，我的老天
04:58
The daughter there, Katie, she's four years old.
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这里是他们的女儿凯蒂，她4岁
05:00
She's obese before she even gets to primary school.
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她进小学前就得了肥胖症
05:03
Marissa, she's all right, she's one of your lot.
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玛丽莎，她还行，她是你们中的一个
05:06
But you know what? Her father, who was obese,
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但是你们知道吗，她的父亲，一个肥胖症患者
05:09
died in her arms,
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在她的臂膀中死去
05:11
And then the second most important man in her life,
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而她生命中第二重要的人
05:13
her uncle, died of obesity,
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他的叔叔也是因为肥胖症而去世
05:16
and now her step-dad is obese.
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现在她的继父又是肥胖症
05:19
You see, the thing is
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你们看到了， 问题是
05:21
obesity and diet-related disease
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肥胖症和饮食有关的疾病
05:23
doesn't just hurt the people that have it;
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不光是伤害患者
05:25
it's all of their friends, families,
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而且还伤害他们的朋友，家庭
05:27
brothers, sisters.
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兄弟，姐妹
05:29
Pastor Steve:
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史蒂夫牧师
05:31
an inspirational man, one of my early allies in Huntington, West Virginia.
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他是鼓舞人心的人。早期我在西弗吉尼亚州亨廷顿市的一个盟友。
05:35
He's at the sharp knife-edge of this problem.
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他在面对这个问题的刀尖上
05:39
He has to bury the people, OK?
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他要埋葬这些人，理解吗？
05:41
And he's fed up with it. He's fed up with burying his friends,
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他受够了，他受够了埋葬他朋友的感觉
05:44
his family, his community.
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他的家庭，他的社区
05:46
Come winter, three times as many people die.
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到冬天，死亡的人数是三倍
05:50
He's sick of it.
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他对此痛心疾首
05:51
This is preventable disease. Waste of life.
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这是可以预防的疾病。浪费生命
05:54
By the way, this is what they get buried in.
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顺便，这是埋葬他们的地方
05:57
We're not geared up to do this.
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我们都没有能够做到这一点
06:00
Can't even get them out the door -- and I'm being serious --
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我们没法把他们弄出门，我是严肃的
06:03
can't even get them there. Forklift.
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根本没办法把他们弄到那里，要用铲车。
06:05
OK, I see it as a triangle, OK?
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所以，我看到的是一个三角型，对吧？
06:09
This is our landscape of food.
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这就是我们饮食的构造
06:10
I need you to understand it.
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我需要你们理解它
06:12
You've probably heard all this before,
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你以前很可能全听过
06:12
but let's just go back over it.
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但是让我们回顾一遍
06:14
Over the last 30 years,
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故去的30年
06:15
what's happened that's ripped the heart out of this country?
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是什么撕裂了这个国家的心呢？
06:17
Let's be frank and honest:
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让我们坦诚地说吧
06:19
Well, modern-day life.
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现代日常生活
06:22
Let's start with the Main Street.
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让我们从大街上开始
06:24
Fast food has taken over the whole country; we know that.
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快餐占领了整个国家。我们都知道这一点。
06:27
The big brands are some of the most important powers,
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几个名牌在这个国家中掌握了重要的权力，
06:30
powerful powers, in this country.
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非常强大的力量
06:32
Supermarkets as well.
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超级市场也是一样
06:35
Big companies. Big companies.
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大公司，大公司。
06:37
Thirty years ago, most of the food
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30年前，大多数食品
06:40
was largely local and largely fresh.
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大多是本地的， 新鲜的
06:43
Now it's largely processed and full of all sorts of additives,
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现在，主要是加工和各种添加剂充分，
06:46
extra ingredients, and you know the rest of the story.
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外加的材料， 剩下的故事你也知道
06:49
Portion size is obviously a massive, massive problem.
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份量尺寸显然是一个大大的问题。
06:52
Labeling is a massive problem.
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标签说明也是一个大的问题。
06:55
The labeling in this country is a disgrace.
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这个国家的商品标签说明很不光彩
06:58
They want to be self -- they want to self-police themselves.
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他们希望能够自主，他们想自己监督自己
07:02
The industry wants to self-police themselves.
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业界希望自己做警察监督自己
07:05
What, in this kind of climate? They don't deserve it.
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什么？在如今这样的状况下？他们不配
07:08
How can you say something is low-fat when it's full of so much sugar?
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你怎么能说商品是脂肪含量低，但却充满了糖份？
07:12
Home.
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家庭
07:15
The biggest problem with the home
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家庭最大的问题是
07:17
is that used to be the heart
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它曾经是心脏
07:19
of passing on food, food culture,
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是传承食品和食品文化的心脏
07:22
what made our society.
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是社会的基本构成
07:25
That ain't happening anymore.
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但是现在已经不是这样了
07:26
And you know, as we go to work and as life changes,
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而你们也知道， 随着我们工作和生活的变化
07:29
and as life always evolves,
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正如我们的生活总是不断演变
07:31
we kind of have to look at it holistically --
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我们需要全面地来看待这个问题
07:33
step back for a moment, and re-address the balance.
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退一步，然后重新处理平衡。
07:35
It ain't happening, hasn't happened for 30 years, OK?
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家庭不再是食品的中心，30年来都没有变化
07:38
I want to show you a situation
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我想给你们看看这个状况
07:41
that is very normal
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这是很寻常的
07:44
right now; the Edwards family.
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现在， 爱德华家庭。
07:46
(Video) Jamie Oliver: Let's have a talk.
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视频：Jamie Oliver: 让我们聊聊
07:48
This stuff goes through you and your family's body
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这些玩意儿吃进你和你家人的体内
07:51
every week.
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每个星期
07:53
And I need you to know that this is going to kill your children early.
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我想你要知道这些食品会杀了你的孩子
07:59
How are you feeling?
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你心里是什么感受
08:01
Stacy: Just feeling really sad and depressed right now.
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Stacy:我现在感到很悲伤和压抑
08:04
But, you know, I want my kids to succeed in life
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但是，你知道，我希望我的孩子有成功的生活
08:07
and this isn't going to get them there.
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而这些东西不会帮他们成功
08:10
But I'm killing them.
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我在杀害他们
08:13
JO: Yes you are. You are.
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JO：是的，你是在伤害他们
08:16
But we can stop that.
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但是我们可以制止它
08:22
Normal. Let's get on schools,
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这就是现状。 再让我们来看看学校，
08:26
something that I'm fairly much a specialist in.
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我在这个领域是专家
08:29
OK, school.
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好，学校
08:31
What is school? Who invented it? What's the purpose of school?
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什么是学校？谁发明了学校？学校的目的的是什么
08:34
School was always invented to arm us with the tools
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以前的学校用工具来武装我们
08:37
to make us creative, do wonderful things,
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教会我们创造，做神奇的事情
08:40
make us earn a living, etc., etc., etc.
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教会我们谋生，等等等等
08:43
You know, it's been kind of in this sort of tight box for a long, long time.
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你们知道，它在这个紧裹着的盒子里已经很久了
08:46
OK?
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是吗？
08:47
But we haven't really evolved it
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但是我们已经很久没有推进它的发展
08:49
to deal with the health catastrophes of America, OK?
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来对付每个的健康灾难，是吗？
08:52
School food is something
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学校的食品影响很大
08:55
that most kids -- 31 million a day, actually --
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大多数的孩子， 三千一百万一天
08:58
have twice a day, more than often,
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一天两次，甚至更多
09:01
breakfast and lunch, 180 days of the year.
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早饭，午餐， 一年180天
09:04
So you could say that school food is quite important, really,
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所以你会说， 学校的食品很重要，真的
09:07
judging the circumstances.
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从以上的状况来判断
09:10
(Laughter)
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笑声
09:15
Before I crack into my rant,
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在我开炮之前
09:17
which I'm sure you're waiting for ...
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我相信你们都在等着
09:20
(Laughter)
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笑声
09:22
I need to say one thing, and it's so important
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我需要说一件事情，它很重要
09:25
in hopefully the magic that happens and unfolds
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我希望奇迹在以后的三个月里
09:28
in the next three months.
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发生，延伸
09:29
The lunch ladies, the lunch cooks of America --
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管理午餐的女士，为美国做午餐的厨师们
09:33
I offer myself as their ambassador.
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我愿意做她们的大使
09:36
I'm not slagging them off.
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我不是要赶她们走
09:38
They're doing the best they can do.
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她们在力所能及
09:42
They're doing their best.
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尽力而为了
09:44
But they're doing what they're told,
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但是她们在遵命执行而已
09:46
and what they're being told to do is wrong.
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而她们接收的命令是错的
09:49
The system is highly run by accountants;
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这个系统是由算账的来掌控的。
09:52
there's not enough, or any,
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这个行业里没有足够的
09:54
food-knowledgeable people in the business.
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有食品知识的人
09:56
There's a problem:
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这是问题所在。
09:58
If you're not a food expert, and you've got tight budgets
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如果你不是食品专家， 你的资金很紧
10:00
and it's getting tighter, then you can't be creative,
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而且是越来越紧，你没法有创造力，
10:02
you can't duck and dive and write different things around things.
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你没办法躲避，周旋
10:05
If you're an accountant, and a box-ticker,
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如果你是会计， 一个订单子的人
10:07
the only thing you can do in these circumstances
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在这样的情况下你可以做得
10:10
is buy cheaper shit.
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就是买便宜的垃圾
10:12
Now, the reality is,
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现实是
10:14
the food that your kids get every day is fast food,
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你孩子每天吃的食品就是快餐
10:16
it's highly processed,
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高度加工处理过的
10:18
there's not enough fresh food in there at all.
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里面根本没有什么新鲜食品
10:20
You know, the amount of additives, E numbers, ingredients you wouldn't believe --
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你要知道你根本无法相信那里面用的添加剂，E数据，配料
10:24
there's not enough veggies at all. French fries are considered a vegetable.
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里面根本没有蔬菜。薯条也算蔬菜
10:27
Pizza for breakfast. They don't even get given crockery.
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比萨饼当早餐。他们甚至不给孩子餐具。
10:30
Knives and forks? No, they're too dangerous.
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刀叉， 不，它们很危险
10:33
They have scissors in the classroom,
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它他们的教室里有剪刀
10:35
but knives and forks? No.
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但是不可以有刀叉
10:37
And the way I look at it is: If you don't have knives and forks in your school,
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而依我看，如果学校不允许用刀叉
10:39
you're purely endorsing,
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你纯粹就是在支持
10:42
from a state level, fast food, because it's handheld.
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从全州内支持快餐，因为快餐用手。
10:45
And yes, by the way, it is fast food: It's sloppy joes,
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对， 它们是快餐。是美国夹心牛肉面包
10:47
it's burgers, it's wieners,
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汉堡， 香肠
10:49
it's pizzas, it's all of that stuff.
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比萨饼， 都是这些东西
10:55
Ten percent of what we spend on healthcare, as I said earlier,
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如我前面指出的， 10%以上的保健开资
10:58
is on obesity, and it's going to double.
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是对付肥胖症，而它正在翻倍。
11:01
We're not teaching our kids.
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我们不教孩子
11:03
There's no statutory right to teach kids about food,
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法律没有规定我们要教孩子饮食
11:05
elementary or secondary school. OK?
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小学或者中学，是吗？
11:07
We don't teach kids about food. Right?
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我们不需要教孩子饮食，对吗？
11:09
And this is a little clip from an elementary school,
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这是在小学里录的一段录像
11:11
which is very common in England.
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在英国是很普遍的
11:16
Video: Who knows what this is?
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录像：你们谁知道这是什么？
11:18
Child: Potatoes. Jamie Oliver: Potato? So, you think these are potatoes?
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孩子：土豆。Jamie Oliver: 土豆？你觉得这是土豆？
11:21
Do you know what that is?
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你知道这是什么？
11:23
Do you know what that is? Child: Broccoli?
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你知道这是什么？孩子：西兰花
11:25
JO: What about this? Our good old friend.
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JO：那这是什么？我们的老朋友了。
11:27
Do you know what this is, honey? Child: Celery.
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亲爱的，你们知道这是什么吗？孩子：芹菜。
11:29
JO: No. What do you think this is? Child: Onion. JO: Onion? No.
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JO：不是，你说这是什么？孩子：洋葱。JO：洋葱？不是
11:32
Jamie Oliver: Immediately you get a really clear sense
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Jamie Oliver: 你立刻可以清楚的感受到
11:35
of: Do the kids know anything about where food comes from?
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孩子对食品是从哪里来的有什么样的概念。
11:38
Video: JO: Who knows what that is? Child: Uh, pear?
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录像：JO：你们谁知道这是什么？孩子：嗯， 梨
11:40
JO: What do you think this is? Child: I don't know.
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JO：那你知道这是什么？孩子：不知道。
11:42
JO: If the kids don't know what stuff is,
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JO：如果孩子不知道这些东西是什么
11:44
then they will never eat it.
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他们永远不会去吃它。
11:48
(Laughter)
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笑声
11:49
JO: Normal. England and America,
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JO：这个很普通， 英国和美国都这样，
11:52
England and America.
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英国和美国
11:54
Guess what fixed that. Guess what fixed that:
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你们猜猜怎样才能改变呢，
11:56
Two one-hour sessions.
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两次一小时的讲座就行了
11:59
We've got to start teaching our kids
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我们必须要开始教孩子们
12:01
about food in schools, period.
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一定要在学校教孩子们食品
12:04
(Applause)
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掌声
12:09
I want to tell you about something,
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我想告诉你们
12:11
I want to tell you about something that kind of
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我想告诉你们的这样东西体现了
12:14
epitomizes the trouble that we're in, guys. OK?
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我们身陷的这个麻烦问题的缩影
12:17
I want to talk about something so basic as milk.
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我想谈谈最基本的牛奶。
12:21
Every kid has the right to milk at school.
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美国孩子在学校喝牛奶。
12:23
Your kids will be having milk at school, breakfast and lunch. Right?
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你的孩子在学校早上，中午都有牛奶喝，是吗？
12:26
They'll be having two bottles. OK?
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他们喝两瓶，对吗？
12:28
And most kids do.
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大多数孩子是这样
12:30
But milk ain't good enough anymore.
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牛奶还不够
12:33
Because someone at the milk board, right -- and don't get me wrong,
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牛奶公司的有些人， 不要误会我
12:35
I support milk -- but someone at the milk board
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我支持牛奶，但不知道牛奶公司董事会
12:37
probably paid a lot of money for some geezer
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很可能付给某些人很多钱
12:39
to work out that if you put loads of flavorings and colorings
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往牛奶里加很多香料，色素
12:41
and sugar in milk, right,
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糖，是吧，
12:43
more kids will drink it. Yeah.
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很多孩子都会喝，好啊
12:46
(Claps)
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鼓掌
12:47
And obviously now that's going to catch on.
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显然，其他的公司也会跟上来
12:49
The apple board is going to work out
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苹果委员会会想出
12:51
that if they make toffee apples they'll eat more apples as well.
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奶油苹果，这样孩子会吃更多的苹果。
12:53
Do you know what I mean?
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你知道我在说什么吗？
12:55
For me, there ain't no need to flavor the milk.
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对我来说， 牛奶里不用放糖。
12:58
Okay? There's sugar in everything.
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对吧？什么都放糖。
13:00
I know the ins and outs of those ingredients.
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我知道这些东西的底细
13:02
It's in everything. Even the milk hasn't escaped
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它无孔不入。牛奶也不能逃脱
13:05
the kind of modern-day problems.
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这是现代生活的问题
13:07
There's our milk. There's our carton.
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这是我们的牛奶，这是我们的盒子
13:09
In that is nearly as much sugar
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这盒子牛奶里的糖份
13:11
as one of your favorite cans of fizzy pop,
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跟一罐子糖果可乐的糖份含量一样多。
13:13
and they are having two a day.
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他们一天喝两瓶。
13:15
So, let me just show you.
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所以，让我给你看
13:17
We've got one kid, here,
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一个孩子
13:21
having, you know, eight tablespoons of sugar a day.
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一天吃八勺糖
13:26
You know, there's your week.
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一个星期就是这些
13:29
There's your month.
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这是一个月
13:32
And I've taken the liberty of putting in
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我斗胆把
13:34
just the five years of elementary school sugar,
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五年小学吃的糖都加一起
13:40
just from milk.
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光是从牛奶里摄取的就这么多。
13:45
Now, I don't know about you guys,
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现在，我不知道你们怎么想
13:47
but judging the circumstances, right,
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但是根据目前的状况来判断
13:50
any judge in the whole world,
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这世界上的任何法官
13:52
would look at the statistics and the evidence,
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会根据数据和证据
13:55
and they would find any government of old
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判断政府犯了
13:57
guilty of child abuse. That's my belief.
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虐待儿童罪，这是我的信念。
13:59
(Applause)
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掌声
14:08
Now, if I came up here, and I wish I could come up here today
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如果我今天来到这里，我也希望我来到这里
14:11
and hang a cure for AIDS or cancer,
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提供一个治愈艾滋病和癌症的方法
14:14
you'd be fighting and scrambling to get to me.
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你们一定争着抢着要找到我
14:18
This, all this bad news, is preventable.
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而所有这些坏消息， 是可预防的。
14:21
That's the good news.
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这是好消息。
14:23
It's very, very preventable.
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这是非常非常能预防的。
14:25
So, let's just think about, we got a problem here,
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所以我们想想，我们有个问题，
14:28
we need to reboot.
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我们需要重新启动
14:30
Okay so, in my world, what do we need to do?
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那我们到底需要做什么呢
14:33
Here is the thing, right,
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事实是
14:35
it cannot just come from one source.
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答案不可能从一个地方来
14:37
To reboot and make real tangible change,
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重新启动并取得真正的实质性的变化，
14:40
real change, so that I could look you in the white of the eyes
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真正的变化，因此我可以坦白地看著你们眼睛
14:43
and say, "In 10 years time,
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说：在十年时间里
14:45
the history of your children's lives,
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你孩子的生活
14:47
happiness -- and let's not forget, you're clever if you eat well,
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幸福，让我们不要忘记，你吃得好会变得更聪明
14:50
you know you're going to live longer --
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你知道你会活得更久
14:52
all of that stuff, it will look different. OK?"
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所有的一切，都会改观，是吗？”
14:54
So, supermarkets.
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所以， 超级市场。
14:57
Where else do you shop so religiously?
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还有哪个地方你们会这么忠实地去购买食品？
14:59
Week in, week out.
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每周进，每周出。
15:01
How much money do you spend, in your life, in a supermarket?
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你在超级市场花了多少钱？
15:04
Love them. They just sell us what we want. All right.
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爱他们，他们就卖给我们他们想卖给我们的东西。对吗？
15:07
They owe us, to put a food ambassador
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他们欠我们的，美国超级市场都应该有
15:09
in every major supermarket.
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一个食品大使
15:12
They need to help us shop. They need to show us how to cook
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他们应该帮我们购物，展示给我们看如何烹饪
15:15
quick, tasty, seasonal meals
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快速的，好吃的， 适季的美餐
15:17
for people that are busy.
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给繁忙的人们
15:19
This is not expensive.
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这里面没有开销
15:21
It is done in some, and it needs to be done across the board
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有的地方已经做了，要全面地做开。
15:23
in America soon, and quick.
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在美国迅速地铺开
15:26
The big brands, you know, the food brands,
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那些大牌，你们知道的食品品牌，
15:29
need to put food education
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需要提供食品教育
15:31
at the heart of their businesses.
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把构建发展他们生意的中心
15:33
I know, easier said than done.
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我知道说的简单做起来难
15:35
It's the future. It's the only way.
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这是未来，这是唯一的办法。
15:37
Fast food. With the fast-food industry
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快餐，快餐业
15:41
you know, it's very competitive.
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你们知道，很有竞争力
15:43
I've had loads of secret papers and dealings
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我这里有一大堆秘方
15:45
with fast food restaurants.
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是快餐店的用的
15:47
I know how they do it.
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我知道他们怎么干
15:49
I mean basically they've weaned us on
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我的意思是他们已经基本弄得我们离不开
15:51
to these hits of sugar, salt and fat, and x, y, and z,
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这些成堆的糖，盐，脂肪，和x, y,z。
15:54
and everyone loves them. Right?
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大家喜欢这些东西，对吗？
15:56
So, these guys are going to be part of the solution.
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所以他们也该成为解决问题的一部分。
15:59
But we need to get the government to work
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但是我们需要政府实施职能
16:01
with all of the fast food purveyors and the restaurant industry,
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联合所有的快餐传播者和餐饮业
16:04
and over a five, six, seven year period
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在今天的5，6，7年内
16:06
wean of us off the extreme amounts
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帮助我们跟超量的
16:09
of fat, sugar, fat and all the other non-food ingredients.
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脂肪，糖和添加剂断奶
16:12
Now, also, back to the sort of big brands: Labeling,
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现在，回到那些大牌，产品商标
16:15
I said earlier, is an absolute farce
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我刚从说过，是一个绝对的闹剧
16:18
and has got to be sorted.
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这一定要整顿
16:20
OK, school.
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好，学校
16:23
Obviously in schools we owe it to them
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显然我们是欠孩子们的
16:25
to make sure those 180 days of the year,
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为了保证那180天一年
16:27
from that little precious age of four,
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从珍贵的4岁
16:29
til 18, 20, 24, whatever,
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到18，20，24岁，不管哪一年
16:31
they need to be cooked
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他们需要烹饪过的
16:33
proper, fresh food
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合适的新鲜的食物
16:36
from local growers on site. OK?
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吃从本地产的东西，对吗？
16:38
There needs to be a new standard of fresh, proper food
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我们需要一个新鲜食品的新标准
16:40
for your children. Yeah?
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为我们的孩子制定的
16:42
(Applause)
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掌声
16:47
Under the circumstances, it's profoundly important
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在目前的状况下，这是相当重要的
16:50
that every single American child leaves school
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每个美国小孩离开学校的时候
16:53
knowing how to cook 10 recipes
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都应该知道怎样做10种菜
16:55
that will save their life.
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这会挽救他们的生命
16:57
Life skills.
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这是生活的技巧
16:59
(Applause)
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鼓掌
17:00
That means that they can be students, young parents,
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他们可以是学生，年轻的家长
17:03
and be able to sort of duck and dive
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他们能够应付
17:06
around the basics of cooking,
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基本的烹饪
17:08
no matter what recession hits them next time. If you can cook,
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那下次再碰到经济衰退，你能做饭
17:10
recession money doesn't matter.
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经济衰退失去的钱就无关紧要了
17:12
If you can cook, time doesn't matter.
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如果你能做饭，时间也无关紧要
17:16
The workplace, we haven't really talked about it.
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我们工作的地方， 我这里还没有涉及
17:19
You know, it's now time for corporate responsibility
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你要知道，这也是大公司承担他们责任的时候了
17:22
to really look at what they feed
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他们改看看他们给他们
17:24
or make available to their staff.
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员工吃点什么
17:26
The staff are the moms and dads of America's children.
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他们的员工是美国孩子的父母
17:30
Marissa, her father died in her hand,
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玛丽莎，她的父亲在她的手臂中离开人世
17:32
I think she'd be quite happy
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我想她会感到高兴
17:34
if corporate America could start feeding their staff properly.
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如果美国公司可以为员工提供合适的食品
17:37
Definitely they shouldn't be left out.
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他们当然不该被排除在外
17:39
Let's go back to the home.
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让我们回到家庭
17:41
Now, look, if we do all this stuff, and we can,
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你看， 如果我们做这些东西， 我们能做到
17:43
it's so achievable. You can care and be commercial.
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是可以做到的， 你可以保健而且省钱？
17:46
Absolutely.
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绝对的
17:48
But the home needs to start passing on
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但是家里一定要开始传教
17:50
cooking again, for sure.
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烹饪，那是一定要做的
17:52
For sure, pass it on as a philosophy.
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把它当作一种哲学来传承
17:54
And for me it's quite romantic,
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对我来说它还是很浪漫的事情
17:56
but it's about if one person teaches three people
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这是关于一个人教会三个人
17:58
how to cook something,
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怎样烹饪一些东西
18:00
and they teach three of their mates,
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然后他们又去教三个人
18:02
that only has to repeat itself 25 times,
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只要这么重复25次
18:04
and that's the whole population of America.
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全美国就会了
18:07
Romantic, yes, but
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很浪漫吧？是的， 但是
18:10
most importantly,
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最重要的是
18:11
it's about trying to get people to realize
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这是让人们意识到
18:15
that every one of your individual efforts
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每个人的力量都会
18:17
makes a difference.
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帮助改变
18:18
We've got to put back what's been lost.
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我们要恢复被丢失的传统
18:20
Huntington's Kitchen. Huntington, where I made this program,
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4538
亨廷顿厨房。是在亨廷顿，我创造了这个计划，
18:25
you know, we've got this prime-time program that hopefully
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你知道， 我们能够上这个最佳时段的节目是希望
18:25
will inspire people to really get on this change.
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鼓励人们加入这一改变
18:28
I truly believe that change will happen.
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我真的相信改变会发生的
18:30
Huntington's Kitchen. I work with a community.
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亨廷顿厨房， 我和社区一起合作
18:32
I worked in the schools. I found local sustainable funding
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我在学校里工作， 我找到地方持续的资金
18:36
to get every single school in the area,
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2584
让那个地区的每个学校
18:39
from the junk, onto the fresh food:
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从垃圾食品改成新鲜食品
18:42
six-and-a-half grand per school.
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每个学校六千五百美元
18:43
(Applause)
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掌声
18:45
That's all it takes, six-and-a-half grand per school.
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2770
那就是所有的开销，一个学校六千五
18:47
The Kitchen is 25 grand a month. Okay?
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2000
厨房是二万五千一个月
18:49
This can do 5,000 people a year,
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3738
可以教育5000人一年
18:53
which is 10 percent of their population,
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1754
那是10%的人口
18:55
and it's people on people.
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而这是人传人的
18:57
You know, it's local cooks teaching local people.
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1724
你知道， 这是本地厨师教本地的人
18:58
It's free cooking lessons, guys, free cooking lessons in the Main Street.
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这是免费的烹饪客，大街上的免费烹饪课
19:03
This is real, tangible change, real, tangible change.
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这是真的，有形的变化
19:07
Around America, if we just look back now,
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环顾每个， 如果我们回顾一下
19:10
there is plenty of wonderful things going on.
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很多美好的事情都在发生
19:13
There is plenty of beautiful things going on. There are angels
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很多美好的事情都在成长。天使
19:15
around America doing great things
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在美国做着好事
19:18
in schools -- farm-to-school set-ups,
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在学校， 在学校里建小农场
19:21
garden set-ups, education --
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建菜园，教育
19:24
there are amazing people doing this already.
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很多了不起的人们正在做这些事情
19:26
The problem is they all want to roll out what they're doing
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问题是他们都想推广他们在做的事情
19:28
to the next school, and the next,
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到下一个学校，再下一个学校
19:30
but there's no cash.
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但是没有经费。
19:32
We need to recognize the experts and the angels quickly,
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我们需要迅速承认到这些专家和天使
19:36
identify them, and allow them to easily find the resource
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找到他们， 允许他们方便地找到资源
19:39
to keep rolling out what they're already doing,
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去推广他们在做的事情
19:41
and doing well.
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做得更好
19:43
Businesses of America need to support
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美国企业应该支持他们
19:45
Mrs. Obama to do the things that she wants to do.
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欧巴马夫人可以做她想做的事情
19:48
(Applause)
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鼓掌
19:54
And look, I know it's weird
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看看吧，我知道这很奇怪
19:56
having an English person standing here before you
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让一个英国人站在你们面前
19:59
talking about all this.
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讲述这些
20:01
All I can say is: I care. I'm a father,
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我能说的是，我在乎， 我是一个父亲
20:04
and I love this country,
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我爱这个国家
20:06
and I believe truly, actually,
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我真诚地相信， 实际上
20:09
that if change can be made in this country,
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如果这个国家可以改变
20:12
beautiful things will happen around the world. If America does it,
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整个世界都会变化。如果美国能做到
20:14
I believe other people will follow.
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我相信其他人们会跟上来
20:16
It's incredibly important.
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这是非常重要的
20:18
(Applause)
465
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掌声
20:25
When I was in Huntington, trying to get a few things to work
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当我在亨廷顿的时候，试着做几件事情
20:27
when they weren't, I thought "If I had a magic wand,
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3000
当他们不成功的时候，我希望我有一根魔棒
20:33
what would I do?" And I thought, "You know what?
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我怎么办？我想，你知道什么？
20:35
I'd just love to be put in front of some of the most amazing
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我真希望我可以把我的愿望放到一些了不起的
20:39
movers and shakers in America."
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2000
美国推动者和改革者面前
20:41
And a month later, TED phoned me up and gave me this award.
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5000
一个月以后， TED给我打电话，给了我这个大奖。
20:46
I'm here.
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我来到这里
20:50
So, my wish.
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所以，我的愿望
20:56
Dyslexic, so I'm a bit slow.
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阅读障碍，所以我有点慢。
21:03
My wish
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我的愿望
21:05
is for you to help a strong,
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是请你们帮助加入这个强大的
21:07
sustainable movement
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持续的运动
21:09
to educate every child
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来教会每个孩子
21:13
about food,
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如何饮食
21:15
to inspire families to cook again,
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鼓励家庭重拾烹饪
21:18
and to empower people everywhere
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给予各地的人们以力量
21:22
to fight obesity.
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去和肥胖症做斗争
21:24
(Applause)
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鼓掌
21:34
Thank you.
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谢谢
21:36
(Applause)
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鼓掌
ABOUT THE SPEAKER
Jamie Oliver - Chef, activistJamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives.
Why you should listen
Jamie Oliver has been drawn to the kitchen since he was a child working in his father's pub. He showed not only a precocious culinary talent but also a passion for inspiring people to eat fresh, honest, delicious food. While serving as sous chef at the River Cafe in London, the BBC took note of him. His series, The Naked Chef, debuted in 1999. In the years since, he has built a worldwide media empire of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen.
As much as Oliver's cooking is generous, so is his business model. The Jamie Oliver Food Foundation trains young chefs from disadvantaged backgrounds to work in his restaurants and runs an extensive gardening program that teaches children where food comes from. Series like Jamie's School Dinner, Jamie's Ministry of Food and Jamie Oliver's Food Revolution combine his work in the kitchen with serious activism and community organizing -- to create change on both the individual and governmental level.
Oliver uses his fame and charm to highlight the changes people need to make in their diet and lifestyles. With the 2010 TED Prize, he set the vision for Jamie's Food Revolution, a global campaign to educate kids about food and inspire families to cook again. More than 750,000 people have signed up to be a part of it. At the same time, Oliver continues to advocate for policy changes, like sugar reduction and clearer food labeling.
Jamie Oliver | Speaker | TED.com