TED2010
Jamie Oliver: Teach every child about food
Jamie Oliveri TED-auhinna soov: õpetage igale lapsele õiget toitumist
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Readability: 3.2
9,428,806 views
Rääkides šokeerivaid lugusid enda algatatud ülekaalulisuse vastu võitlemise projekti kohta Huntingtonis, Lääne-Virginias, õhutab TED-auhinna võitja Jamie Oliver kõiki inimesi astuma täie jõuga vastu teadmatusele toitumise vallas.
Jamie Oliver - Chef, activist
Jamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives. Full bio
Jamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives. Full bio
Double-click the English transcript below to play the video.
00:15
Sadly,
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Kurb küll,
00:17
in the next 18 minutes when I do our chat,
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aga järgneva 18 minuti jooksul, mil ma räägin,
00:20
four Americans that are alive
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neli elusolevat ameeriklast
00:23
will be dead
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sureb
00:25
from the food that they eat.
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põhjustatuna toidust, mida nad söövad.
00:28
My name's Jamie Oliver. I'm 34 years old.
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Minu nimi on Jamie Oliver. Ma olen 34-aastane.
00:32
I'm from Essex in England
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Olen pärit Essexist, Inglismaalt,
00:34
and for the last seven years
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ja viimase seitsme aasta jooksul
00:37
I've worked fairly tirelessly
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olen töötanud küllaltki väsimatult,
00:40
to save lives in my own way.
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et omal viisil inimeste elusid päästa.
00:43
I'm not a doctor;
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Ma ei ole arst.
00:45
I'm a chef,
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Ma olen kokk.
00:47
I don't have expensive equipment
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Minu käsutuses pole hinnalist tehnikat
00:49
or medicine.
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ega arstirohtu.
00:51
I use information, education.
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Ma kasutan informatsiooni, haridust.
00:54
I profoundly believe that the power of food
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Ma usun siiralt, et toidul
00:57
has a primal place in our homes
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on meie kodudes esmane tähtsus
01:00
that binds us to the best bits of life.
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ja see seob meid elu parimate hetkedega.
01:06
We have an awful,
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On täiesti kohutav,
01:08
awful reality right now.
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milline olukord tegelikult valitseb.
01:13
America, you're at the top of your game.
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Ameerika, teie juhite seda mängu.
01:16
This is one of the most unhealthy countries in the world.
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See on üks kõige ebatervislikumaid riike kogu maailmas.
01:20
Can I please just see a raise of hands
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Kas te annaksite palun käega märku,
01:22
for how many of you have children in this room today?
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kui paljudel siinolijatel on lapsed?
01:25
Please put your hands up.
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Palun tõstke käsi.
01:27
Aunties, uncles, you can continue to
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Tädid, onud ja nii edasi...
01:28
put your hands up, aunties and uncles as well.
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Tõstke käsi. Tädid ja onud samuti.
01:31
Most of you. OK.
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Enamikul teist. OK.
01:33
We, the adults of the last four generations,
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Meie, viimase nelja põlvkonna täiskasvanud,
01:36
have blessed our children with the destiny
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oleme õnnistanud oma lapsi saatusega,
01:39
of a shorter lifespan
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mis tagab neile lühema eluea
01:41
than their own parents.
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kui nende enda vanematel.
01:44
Your child will live a life ten years younger
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Teie laps elab kümme aastat lühema elu
01:47
than you
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kui teie,
01:49
because of the landscape of food that we've built around them.
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ja seda seoses toitumismaastikuga, mille oleme nende ümber loonud.
01:52
Two-thirds of this room,
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Kaks kolmandikku siinviibijatest,
01:55
today, in America, are statistically overweight or obese.
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tänapäeva ameeriklastest, on statistika järgi ülekaalulised või rasvunud.
01:58
You lot, you're all right, but we'll get you eventually, don't worry.
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Teil siin pole häda midagi, aga küll me teieni ka jõuame, ärge muretsege.
02:01
(Laughter)
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(Naer)
02:02
Right?
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Eks ole?
02:03
The statistics of bad health are clear,
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Halva tervise statistika räägib selget keelt,
02:06
very clear.
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vägagi selget keelt.
02:08
We spend our lives being paranoid about death, murder, homicide,
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Me muretseme terve elu surma, mõrvade, roimade,
02:11
you name it; it's on the front page of every paper, CNN.
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kõikvõimalike asjade pärast. See on ajalehtede esikülgedel, CNN-i uudistes.
02:15
Look at homicide at the bottom, for God's sake.
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Vaadake ometi, kui kaugel all on mõrv.
02:18
Right?
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Õigus?
02:19
(Laughter)
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(Naer)
02:21
(Applause)
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(Aplaus)
02:26
Every single one of those in the red
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Igaüks neist punastest
02:28
is a diet-related disease.
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näitab toitumisharjumustega seotud haigust.
02:30
Any doctor, any specialist will tell you that.
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Seda ütleb teile ükskõik milline arst.
02:33
Fact: Diet-related disease is the biggest killer
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Fakt. Toitumisega seotud haigused on suurimaks surma põhjustajaks
02:36
in the United States, right now, here today.
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tänapäeva USA-s, siin ja praegu.
02:42
This is a global problem.
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See on ülemaailmne probleem.
02:44
It's a catastrophe.
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See on katastroof.
02:46
It's sweeping the world.
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See laastab kogu maailma.
02:48
England is right behind you, as usual.
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Inglismaa on kohe teie seljataga, nagu tavaliselt.
02:50
(Laughter)
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(Naer)
02:54
I know they were close, but not that close.
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Ma tean, et nad olid lähedased, aga mitte et nii lähedased.
02:57
We need a revolution.
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Me vajame revolutsiooni.
02:59
Mexico, Australia, Germany, India, China,
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Mehhikos, Austraalias, Saksamaal, Indias, Hiinas -
03:02
all have massive problems of obesity and bad health.
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igal pool on ülekaalulisus ja halb tervis suureks probleemiks.
03:06
Think about smoking.
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Mõelge suitsetamise peale.
03:08
It costs way less than obesity now.
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See läheb hetkel palju vähem maksma kui ülekaalulisus.
03:11
Obesity costs you Americans
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Ülekaalulisus maksab teile ameeriklastele
03:14
10 percent of your healthcare bills,
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10% teie ravikuludest.
03:17
150 billion dollars a year.
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150 miljardit dollarit aastas.
03:20
In 10 years, it's set to double:
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10 aastaga see kahekordistub.
03:23
300 billion dollars a year.
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300 miljardit dollarit aastas.
03:25
And let's be honest, guys, you ain't got that cash.
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Ja olgem ausad, sõbrad, teil pole nii palju raha.
03:28
(Laughter)
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(Naer)
03:31
I came here to start a food revolution
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Ma tulin siia selleks, et alustada toidurevolutsiooni,
03:34
that I so profoundly believe in.
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millesse ma nii sügavalt usun.
03:37
We need it. The time is now.
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Meil on seda vaja. Selleks on praegu õige aeg.
03:40
We're in a tipping-point moment.
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Me oleme jõudnud murdepunktini.
03:42
I've been doing this for seven years.
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Ma olen tegelenud sellega seitse aastat.
03:44
I've been trying in America for seven years.
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Olen üritanud seda Ameerikas seitse aastat.
03:46
Now is the time when it's ripe -- ripe for the picking.
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Nüüd on asi küps - on aeg vilju noppida.
03:49
I went to the eye of the storm.
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Ma läksin tormi keskpunkti.
03:51
I went to West Virginia, the most unhealthy state in America.
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Läksin Lääne-Virginiasse, Ameerika kõige ebatervislikumasse osariiki.
03:54
Or it was last year.
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Või vähemalt oli ta seda eelmisel aastal.
03:56
We've got a new one this year, but we'll work on that next season.
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Tänavu on meil juba uus, aga sellega tegeleme järgmisel hooajal.
03:59
(Laughter)
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(Naer)
04:00
Huntington, West Virginia.
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Huntington, Lääne-Virginia.
04:01
Beautiful town.
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Imeilus linn.
04:03
I wanted to put heart and soul and people,
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Ma tahtsin anda südame ja hinge,
04:06
your public,
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inimnäo
04:08
around the statistics that we've become
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sellele statistikale, millega me oleme
04:10
so used to.
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nii ära harjunud.
04:12
I want to introduce you to some of the people that I care about:
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Tahaksin teile tutvustada mõningaid inimesi, kellest ma hoolin.
04:15
your public, your children.
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Teie inimesed. Teie lapsed.
04:16
I want to show a picture of my friend Brittany.
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Tahan näidata pilti oma sõbrast Brittanyst.
04:19
She's 16 years old.
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Ta on 16-aastane.
04:21
She's got six years to live
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Tal on jäänud kuus aastat elada,
04:24
because of the food that she's eaten.
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seoses toiduga, mida ta on söönud.
04:27
She's the third generation of Americans
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Ta on kolmas põlvkond ameeriklasi,
04:30
that hasn't grown up within a food environment
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kes ei ole üles kasvanud keskkonnas,
04:32
where they've been taught to cook at home or in school,
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kus teda oleks kodus või koolis õpetatud süüa tegema
04:34
or her mom, or her mom's mom.
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või oleks seda teinud ema või vanaema.
04:37
She has six years to live.
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Tal on jäänud kuus aastat elada.
04:40
She's eating her liver to death.
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Tema söömine hävitab ta maksa.
04:42
Stacy, the Edwards family.
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Stacy, Edwardsite perekond.
04:45
This is a normal family, guys.
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See on normaalne perekond, sõbrad.
04:47
Stacy does her best, but she's third-generation as well;
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Stacy pingutab, nagu oskab, aga ka tema kuulub kolmandasse põlvkonda,
04:50
she was never taught to cook at home or in school.
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teda ei ole kodus ega koolis õpetatud süüa tegema.
04:52
The family's obese.
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Kogu pere on ülekaaluline.
04:54
Justin here, 12 years old,
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Justin, 12-aastane.
04:55
he's 350 pounds.
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Ta kaalub 160 kilo.
04:56
He gets bullied, for God's sake.
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Mõistagi teda kiusatakse.
04:58
The daughter there, Katie, she's four years old.
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Tütar Katie on nelja-aastane.
05:00
She's obese before she even gets to primary school.
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Ta on ülekaaluline juba enne algkooli.
05:03
Marissa, she's all right, she's one of your lot.
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Marissa. Temal pole häda midagi. Tema kuulub teie hulka.
05:06
But you know what? Her father, who was obese,
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Aga teate, mis? Tema isa, kes oli ülekaaluline,
05:09
died in her arms,
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suri tema käte vahel.
05:11
And then the second most important man in her life,
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Ja mees, kes oli tema elus tähtsuselt teisel kohal,
05:13
her uncle, died of obesity,
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tema onu, suri ülekaalulisuse tõttu.
05:16
and now her step-dad is obese.
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Nüüd on ka tema kasuisa ülekaaluline.
05:19
You see, the thing is
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Vaadake, lugu on nii,
05:21
obesity and diet-related disease
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et ülekaalulisus ja toitumisega seotud haigused
05:23
doesn't just hurt the people that have it;
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ei tee häda mitte ainult inimestele, kes ise selle all kannatavad,
05:25
it's all of their friends, families,
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vaid ka kõigile nende sõpradele, pereliikmetele,
05:27
brothers, sisters.
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vendadele, õdedele.
05:29
Pastor Steve:
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Pastor Steve.
05:31
an inspirational man, one of my early allies in Huntington, West Virginia.
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Tõeliselt valgustatud inimene. Üks mu varajasi liitlasi Huntingtonis, Lääne-Virginias.
05:35
He's at the sharp knife-edge of this problem.
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Teda puudutab see probleem eriti teravalt.
05:39
He has to bury the people, OK?
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Tema peab ju need inimesed maha matma.
05:41
And he's fed up with it. He's fed up with burying his friends,
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Tal on sellest kõrini. Tal on kõrini, et ta peab matma oma sõpru,
05:44
his family, his community.
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oma pereliikmeid, oma kogukonda.
05:46
Come winter, three times as many people die.
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Talve saabudes sureb kolm korda rohkem inimesi.
05:50
He's sick of it.
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Tal on sellest villand.
05:51
This is preventable disease. Waste of life.
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See on ennetatav haigus. Elu raiskamine.
05:54
By the way, this is what they get buried in.
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Muuseas, niimoodi neid maetakse.
05:57
We're not geared up to do this.
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Meil ei ole selleks vajalikku varustust.
06:00
Can't even get them out the door -- and I'm being serious --
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Ei suuda neid isegi uksest välja tassida, ma räägin tõsiselt.
06:03
can't even get them there. Forklift.
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Ei suuda neid isegi kohale toimetada. Tõstukiga.
06:05
OK, I see it as a triangle, OK?
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Mina näen seda asja kolmnurgana, OK?
06:09
This is our landscape of food.
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See on meie toidumaastik.
06:10
I need you to understand it.
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Ma tahan, et te mõistaksite.
06:12
You've probably heard all this before,
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Te olete seda kõike ilmselt ka varem kuulnud,
06:12
but let's just go back over it.
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aga käime selle korraks läbi.
06:14
Over the last 30 years,
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Mis on viimase 30 aasta jooksul
06:15
what's happened that's ripped the heart out of this country?
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sellel riigil südame seest rebinud?
06:17
Let's be frank and honest:
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Oleme ausad ja otsekohesed.
06:19
Well, modern-day life.
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Noh. Kaasaegne elu.
06:22
Let's start with the Main Street.
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Alustame peatänavast.
06:24
Fast food has taken over the whole country; we know that.
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Kiirtoit on vallutanud terve maa. Me teame seda.
06:27
The big brands are some of the most important powers,
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Suured kaubamärgid on üks suurimaid võime,
06:30
powerful powers, in this country.
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võimsamaid võime kogu maal.
06:32
Supermarkets as well.
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Samuti supermarketid.
06:35
Big companies. Big companies.
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Suured ettevõtted.
06:37
Thirty years ago, most of the food
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30 aastat tagasi oli suurem osa toidust
06:40
was largely local and largely fresh.
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enamasti kohalik ja enamasti värske.
06:43
Now it's largely processed and full of all sorts of additives,
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Nüüd on see enamasti töödeldud ja täis igasuguseid lisaaineid,
06:46
extra ingredients, and you know the rest of the story.
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ekstra koostisosi ja nii edasi, teate isegi.
06:49
Portion size is obviously a massive, massive problem.
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Portsjonite suurus on loomulikult samuti tohutu probleem.
06:52
Labeling is a massive problem.
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Toodete tähistamine on tohutu probleem.
06:55
The labeling in this country is a disgrace.
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Toodete tähistamine siin riigis on häbiväärne.
06:58
They want to be self -- they want to self-police themselves.
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Nad tahavad olla iseenda korravalvurid.
07:02
The industry wants to self-police themselves.
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Siinne tööstus tahab olla iseenda korravalvur.
07:05
What, in this kind of climate? They don't deserve it.
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Siinses kliimas? Nad ei ole seda väärt.
07:08
How can you say something is low-fat when it's full of so much sugar?
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Kuidas tohib nimetada midagi väherasvaseks, kui see on suhkrut täis?
07:12
Home.
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Kodu.
07:15
The biggest problem with the home
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Suurim probleem seoses koduga
07:17
is that used to be the heart
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on see, et vanasti oli see süda,
07:19
of passing on food, food culture,
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kus pärandati edasi toidukultuuri,
07:22
what made our society.
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mis kujundas meie ühiskonda.
07:25
That ain't happening anymore.
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Seda enam ei ole.
07:26
And you know, as we go to work and as life changes,
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Vaadake, kuna me käime tööl ja elu muutub,
07:29
and as life always evolves,
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sest elu on pidevas arengus,
07:31
we kind of have to look at it holistically --
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peame me vaatama seda terviklikult -
07:33
step back for a moment, and re-address the balance.
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võtame sammu tagasi ja vaeme seda veelkord.
07:35
It ain't happening, hasn't happened for 30 years, OK?
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Seda ei toimu. Seda ei ole viimased 30 aastat toimunud.
07:38
I want to show you a situation
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Ma tahan näidata teile ühte olukorda,
07:41
that is very normal
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mis on praegu väga tavaline.
07:44
right now; the Edwards family.
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See on Edwardsite perekond.
07:46
(Video) Jamie Oliver: Let's have a talk.
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(Video) Jamie Oliver: Ajame veidi juttu.
07:48
This stuff goes through you and your family's body
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See värk läbib teie ja teie pereliikmete organismi
07:51
every week.
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igal nädalal.
07:53
And I need you to know that this is going to kill your children early.
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Ja ma soovin, et te teaksite, et see tapab teie lapsed noores eas.
07:59
How are you feeling?
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Mida te tunnete?
08:01
Stacy: Just feeling really sad and depressed right now.
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Stacy: Praegu tunnen väga suurt kurbust ja masendust.
08:04
But, you know, I want my kids to succeed in life
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Teate, ma tahan, et mu lapsed elus läbi lööksid,
08:07
and this isn't going to get them there.
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aga see ei aita sellele kaasa.
08:10
But I'm killing them.
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Ma tapan neid.
08:13
JO: Yes you are. You are.
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JO: Jah, tapate küll.
08:16
But we can stop that.
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Aga me suudame sellele lõpu teha.
08:22
Normal. Let's get on schools,
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Normaalne. Võtame näiteks koolid,
08:26
something that I'm fairly much a specialist in.
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mida ma üsna hästi tunnen.
08:29
OK, school.
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OK. Kool.
08:31
What is school? Who invented it? What's the purpose of school?
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Mis on kool? Kes selle välja mõtles? Mis on kooli eesmärk?
08:34
School was always invented to arm us with the tools
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Kool on välja mõeldud, et anda meile vajalikud tööriistad,
08:37
to make us creative, do wonderful things,
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et muuta meid loominguliseks ja võimeliseks tegema imelisi asju,
08:40
make us earn a living, etc., etc., etc.
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õpetada meid elatist teenima jne.
08:43
You know, it's been kind of in this sort of tight box for a long, long time.
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Teate, see on olnud pikka aega väga kitsastes piirides.
08:46
OK?
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OK?
08:47
But we haven't really evolved it
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Aga me ei ole seda tegelikult arendanud
08:49
to deal with the health catastrophes of America, OK?
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võitlema Ameerika tervishoiukatastroofi vastu, OK?
08:52
School food is something
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Koolisöök on midagi sellist,
08:55
that most kids -- 31 million a day, actually --
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mida enamik lastest - tegelikult 31 miljonit last päevas -
08:58
have twice a day, more than often,
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sööb sageli lausa kaks korda päevas,
09:01
breakfast and lunch, 180 days of the year.
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hommikusööki ja lõunat, 180 päeva aastas.
09:04
So you could say that school food is quite important, really,
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Nii et võiks öelda, et koolisöök on üsna oluline,
09:07
judging the circumstances.
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arvestades asjaolusid.
09:10
(Laughter)
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(Naer)
09:15
Before I crack into my rant,
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Enne kui ma jälle valju häälega targutama hakkan,
09:17
which I'm sure you're waiting for ...
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mida te kindla peale ootate...
09:20
(Laughter)
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(Naer)
09:22
I need to say one thing, and it's so important
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Pean ma ütlema ühte asja, mis on väga tähtis,
09:25
in hopefully the magic that happens and unfolds
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sest ma loodan, et see ime saab teoks
09:28
in the next three months.
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järgmise kolme kuu jooksul.
09:29
The lunch ladies, the lunch cooks of America --
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Ameerika söögitädid, koolisööklate kokad...
09:33
I offer myself as their ambassador.
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Ma pakun end nende eestkõnelejaks.
09:36
I'm not slagging them off.
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Ma ei mõista neid hukka.
09:38
They're doing the best they can do.
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Nad teevad oma tööd nii hästi kui suudavad.
09:42
They're doing their best.
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Nad annavad endast parima.
09:44
But they're doing what they're told,
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Aga nad teevad seda, mida kästakse,
09:46
and what they're being told to do is wrong.
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ja see, mida neil kästakse teha, on vale.
09:49
The system is highly run by accountants;
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Seda süsteemi juhivad ülevalt poolt arveametnikud.
09:52
there's not enough, or any,
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Selles valdkonnas pole piisavalt, kui üldse on,
09:54
food-knowledgeable people in the business.
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inimesi, kes teaksid midagi toitumisest.
09:56
There's a problem:
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Selles ongi probleem.
09:58
If you're not a food expert, and you've got tight budgets
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Kui sa ei ole toiduekspert ja sul on kitsas eelarve
10:00
and it's getting tighter, then you can't be creative,
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ja aina kitsamaks läheb, siis ei saa sa olla loominguline,
10:02
you can't duck and dive and write different things around things.
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sa ei saa keerutada ja kirjutada paberile, mis pähe tuleb.
10:05
If you're an accountant, and a box-ticker,
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Kui sa oled arveametnik, kes täidab tulpasid,
10:07
the only thing you can do in these circumstances
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siis sellisel juhul on ainus, mida sa teha saad,
10:10
is buy cheaper shit.
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osta odavamat paska.
10:12
Now, the reality is,
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Tõde on see,
10:14
the food that your kids get every day is fast food,
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et toit, mida teie lapsed iga päev söövad, on kiirtoit,
10:16
it's highly processed,
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see on põhjalikult töödeldud
10:18
there's not enough fresh food in there at all.
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ja selles ei sisaldu sugugi piisavalt värsket.
10:20
You know, the amount of additives, E numbers, ingredients you wouldn't believe --
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Teate, see lisaainete, E-ainete ja maitseainete kogus on uskumatu...
10:24
there's not enough veggies at all. French fries are considered a vegetable.
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Köögivilja pole piisavalt. Friikartuleid loetakse köögiviljaks.
10:27
Pizza for breakfast. They don't even get given crockery.
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Pizza hommikusöögiks. Neile ei anta isegi mitte taldrikut.
10:30
Knives and forks? No, they're too dangerous.
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Kahvlid ja noad? Ei, need on liiga ohtlikud.
10:33
They have scissors in the classroom,
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Neil on klassis käärid,
10:35
but knives and forks? No.
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aga noad ja kahvlid - ei.
10:37
And the way I look at it is: If you don't have knives and forks in your school,
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Minu meelest on nii, et kui teie koolis ei kasutata nuge ja kahvleid,
10:39
you're purely endorsing,
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toetate te sellega
10:42
from a state level, fast food, because it's handheld.
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riiklikul tasandil kiirtoitu. Sest seda hoitakse käes.
10:45
And yes, by the way, it is fast food: It's sloppy joes,
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Ning jah, muuseas, see on kiirtoit. Need on hakklihaburgerid,
10:47
it's burgers, it's wieners,
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hamburgerid, viinerid,
10:49
it's pizzas, it's all of that stuff.
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pitsa, igasugune selline kraam.
10:55
Ten percent of what we spend on healthcare, as I said earlier,
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Nagu ma ennist ütlesin, 10% meie tervishoiukuludest
10:58
is on obesity, and it's going to double.
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on seotud ülekaalulisusega. Ja see kahekordistub.
11:01
We're not teaching our kids.
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Sest me ei õpeta oma lapsi.
11:03
There's no statutory right to teach kids about food,
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Pole mingit seadust, mis näeks ette, et lastele tuleb rääkida toitumisest
11:05
elementary or secondary school. OK?
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algkoolis, põhikoolis või keskkoolis. OK?
11:07
We don't teach kids about food. Right?
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Me ei õpeta lapsi toitu tundma. Õigus?
11:09
And this is a little clip from an elementary school,
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See on väike katkend, mis on filmitud ühes algkoolis,
11:11
which is very common in England.
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ja see näitab väga tavapärast olukorda Inglismaal.
11:16
Video: Who knows what this is?
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Video: Kes teab, mis see on?
11:18
Child: Potatoes. Jamie Oliver: Potato? So, you think these are potatoes?
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Laps: Kartulid. Jamie Oliver: Kartul? Sa arvad, et need on kartulid?
11:21
Do you know what that is?
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Kas te teate, mis see on?
11:23
Do you know what that is? Child: Broccoli?
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Kas te teate, mis see on? Laps: Brokkoli?
11:25
JO: What about this? Our good old friend.
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JO: Aga see? Meie hea vana sõber.
11:27
Do you know what this is, honey? Child: Celery.
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Kas sa tead, mis see on, kullake? Laps: Seller.
11:29
JO: No. What do you think this is? Child: Onion. JO: Onion? No.
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JO: Ei. Mis sa arvad, mis see on? Laps: Sibul. JO: Sibul? Ei.
11:32
Jamie Oliver: Immediately you get a really clear sense
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Selle järgi saab kohe väga hästi aru,
11:35
of: Do the kids know anything about where food comes from?
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kas lapsed teavad, kust toit tuleb.
11:38
Video: JO: Who knows what that is? Child: Uh, pear?
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Video: JO: Kes teab, mis see on? Laps: Ee, pirn.
11:40
JO: What do you think this is? Child: I don't know.
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JO: Mis sa arvad, mis see on? Laps: Ma ei tea.
11:42
JO: If the kids don't know what stuff is,
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Kui lapsed ei tea, mis asi miski on,
11:44
then they will never eat it.
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siis ei söö nad seda mingil juhul.
11:48
(Laughter)
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(Naer)
11:49
JO: Normal. England and America,
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Normaalne. Inglismaa ja Ameerika,
11:52
England and America.
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Inglismaa ja Ameerika.
11:54
Guess what fixed that. Guess what fixed that:
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Arvake ära, mis selle probleemi lahendas?
11:56
Two one-hour sessions.
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Kaks tunniajast kohtumist.
11:59
We've got to start teaching our kids
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Me peame hakkama õpetama oma lastele koolis,
12:01
about food in schools, period.
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mis asi on toit, punkt.
12:04
(Applause)
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(Aplaus)
12:09
I want to tell you about something,
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Ma tahaksin rääkida teile midagi,
12:11
I want to tell you about something that kind of
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tahaksin rääkida teile midagi, mis justkui
12:14
epitomizes the trouble that we're in, guys. OK?
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väljendaks sümboolselt seda probleemi, mis meil on. OK?
12:17
I want to talk about something so basic as milk.
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Ma tahan rääkida sellisest esmasest toiduainest nagu piim.
12:21
Every kid has the right to milk at school.
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Igal lapsel on õigus saada koolis piima.
12:23
Your kids will be having milk at school, breakfast and lunch. Right?
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Teie laps saab koolis piima hommikueineks ja lõunaks. Õigus?
12:26
They'll be having two bottles. OK?
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Nad joovad seda kaks pudelit. OK?
12:28
And most kids do.
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Ja enamik lastest joovad selle ära.
12:30
But milk ain't good enough anymore.
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Aga piim ei kõlba tänapäeval enam kuskile.
12:33
Because someone at the milk board, right -- and don't get me wrong,
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Sest keegi piimatööstuse esindaja - ja ärge saage minust valesti aru,
12:35
I support milk -- but someone at the milk board
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ma olen piima poolt, aga keegi piimatööstusest
12:37
probably paid a lot of money for some geezer
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ilmselt maksis mingile tüübile pataka raha,
12:39
to work out that if you put loads of flavorings and colorings
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et mõelda välja, et kui sa paned piima sisse
12:41
and sugar in milk, right,
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terve hunniku maitse- ja värvaineid ning suhkrut,
12:43
more kids will drink it. Yeah.
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siis joob seda suurem hulk lapsi. Jah.
12:46
(Claps)
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(Plaksutab)
12:47
And obviously now that's going to catch on.
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Ja loomulikult võtavad teisedki sellest vedu.
12:49
The apple board is going to work out
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Õunakaupmehed mõtlevad välja,
12:51
that if they make toffee apples they'll eat more apples as well.
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et kui nad teevad karamelliõunu, siis söövad lapsed ka rohkem õunu.
12:53
Do you know what I mean?
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Saate aru, mida ma öelda tahan?
12:55
For me, there ain't no need to flavor the milk.
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Minu meelest ei ole vaja piima maitsestada.
12:58
Okay? There's sugar in everything.
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OK? Kõiges on suhkrut.
13:00
I know the ins and outs of those ingredients.
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Ma tean väga hästi, kuidas nende lisaainetega lood on.
13:02
It's in everything. Even the milk hasn't escaped
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Neid on kõiges. Isegi piim ei ole pääsenud
13:05
the kind of modern-day problems.
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neist tänapäevastest probleemidest.
13:07
There's our milk. There's our carton.
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Siin on meie piim. See on piimapakk.
13:09
In that is nearly as much sugar
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Selles on peaaegu sama palju suhkrut
13:11
as one of your favorite cans of fizzy pop,
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kui purgitäies teie lemmiklimonaadis.
13:13
and they are having two a day.
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Ja nad joovad seda kaks pakki päevas.
13:15
So, let me just show you.
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Lubage, ma näitan teile.
13:17
We've got one kid, here,
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Meil on siin üks laps,
13:21
having, you know, eight tablespoons of sugar a day.
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kes sööb kaheksa supilusikatäit suhkrut päevas.
13:26
You know, there's your week.
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Vaadake, siin on nädala kogus.
13:29
There's your month.
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Siin on ühe kuu kogus.
13:32
And I've taken the liberty of putting in
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Võtsin kätte ja liitsin kokku
13:34
just the five years of elementary school sugar,
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suhkrukoguse, mille lapsed manustavad koolis esimese viie aasta jooksul
13:40
just from milk.
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ainuüksi piimast.
13:45
Now, I don't know about you guys,
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Ma ei tea, mis teie arvate,
13:47
but judging the circumstances, right,
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aga kui antud olukorda arvesse võtta,
13:50
any judge in the whole world,
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kuulutaks iga kohtunik kogu maailmas,
13:52
would look at the statistics and the evidence,
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olles kaalunud statistikat ja tõendusmaterjali,
13:55
and they would find any government of old
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ta mõistaks ükskõik millise sellise valitsuse
13:57
guilty of child abuse. That's my belief.
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süüdi laste kuritarvitamises. See on minu kindel usk.
13:59
(Applause)
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(Aplaus)
14:08
Now, if I came up here, and I wish I could come up here today
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Kui ma tuleksin siia - ja ma sooviksin, et ma saaksin tulla täna
14:11
and hang a cure for AIDS or cancer,
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ja pakkuda ravivõimalust AIDSi või vähi vastu -
14:14
you'd be fighting and scrambling to get to me.
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siis tormaksite te ummisjalu minu juurde.
14:18
This, all this bad news, is preventable.
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Aga kõik need halvad uudised on ennetatavad.
14:21
That's the good news.
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See on hea uudis.
14:23
It's very, very preventable.
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See kõik on vägagi ennetatav.
14:25
So, let's just think about, we got a problem here,
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Mõtleme selle üle - meil on probleem
14:28
we need to reboot.
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ja me peame otsast alustama.
14:30
Okay so, in my world, what do we need to do?
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Ühesõnaga, kui see oleks minu teha, siis mida peaksime ette võtma?
14:33
Here is the thing, right,
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Asi on nii.
14:35
it cannot just come from one source.
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Ei piisa ainult ühest lähtepunktist.
14:37
To reboot and make real tangible change,
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Et otsast alustada ja saavutada käegakatsutavaid tulemusi,
14:40
real change, so that I could look you in the white of the eyes
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tõelist muutust, nii et ma saaksin vaadata teile otse silma
14:43
and say, "In 10 years time,
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ja öelda: "10 aasta pärast
14:45
the history of your children's lives,
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näeb teie laste elulugu
14:47
happiness -- and let's not forget, you're clever if you eat well,
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ja õnn - sest ärgem unustagem, et õige toitumine teeb targaks,
14:50
you know you're going to live longer --
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sa tead, et sa elad kauem
14:52
all of that stuff, it will look different. OK?"
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ja nii edasi - see näeb täiesti teistsugune välja, OK?"
14:54
So, supermarkets.
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Niisiis, supermarketid.
14:57
Where else do you shop so religiously?
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Kus mujal käiakse nii pühendunult ostlemas?
14:59
Week in, week out.
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Nädalast nädalasse.
15:01
How much money do you spend, in your life, in a supermarket?
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Kui palju raha te kulutate elu jooksul supermarketites?
15:04
Love them. They just sell us what we want. All right.
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Need on suurepärased. Nad lihtsalt müüvad meile seda, mida me tahame. Hea küll.
15:07
They owe us, to put a food ambassador
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Nad võlgnevad meile seda, et panna ametisse toiduekspert
15:09
in every major supermarket.
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igasse suuremasse supermarketisse.
15:12
They need to help us shop. They need to show us how to cook
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Nad peavad aitama meil oste teha. Nad peavad näitama meile, kuidas valmistada
15:15
quick, tasty, seasonal meals
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kiiresti maitsvaid, hooajalisi toite,
15:17
for people that are busy.
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inimestele, kellel on vähe aega.
15:19
This is not expensive.
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See ei maksa palju.
15:21
It is done in some, and it needs to be done across the board
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Mõnel pool on seda juba tehtud. Aga seda tuleb teha kõikjal
15:23
in America soon, and quick.
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üle kogu Ameerika - varsti ja kiiresti.
15:26
The big brands, you know, the food brands,
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Suured kaubamärgid, toiduainete kaubamärgid,
15:29
need to put food education
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peaksid muutma toitumisalase hariduse
15:31
at the heart of their businesses.
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keskseks nähtuseks oma äris.
15:33
I know, easier said than done.
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Ma tean, seda on lihtsam öelda, kui teoks teha.
15:35
It's the future. It's the only way.
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See on tulevik. See on ainus võimalus.
15:37
Fast food. With the fast-food industry
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Kiirtoit. Kiirtoidutööstuses,
15:41
you know, it's very competitive.
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nagu teate, valitseb tugev konkurents.
15:43
I've had loads of secret papers and dealings
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Ma olen puutunud kokku paljude salajaste dokumentidega,
15:45
with fast food restaurants.
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ajades asju kiirtoidurestoranidega.
15:47
I know how they do it.
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Ma tean, kuidas neil asjad käivad.
15:49
I mean basically they've weaned us on
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Põhimõtteliselt on nad tekitanud meis sõltuvuse
15:51
to these hits of sugar, salt and fat, and x, y, and z,
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kõigist neist suhkrut, soola, rasva ja x, y ja z aineid täis menutoodetest.
15:54
and everyone loves them. Right?
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Ja kõik jumaldavad neid. Õigus?
15:56
So, these guys are going to be part of the solution.
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Nii et need tegijad peavad olema osa lahendusest.
15:59
But we need to get the government to work
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Aga me peame veenma valitsust tegema koostööd
16:01
with all of the fast food purveyors and the restaurant industry,
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kõigi nende kiirtoidupakkujate ja restoranitööstusega.
16:04
and over a five, six, seven year period
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Ja viie, kuue või seitsme aastaga
16:06
wean of us off the extreme amounts
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võõrutavad nad meid neist tohututest
16:09
of fat, sugar, fat and all the other non-food ingredients.
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rasva, suhkru ja teiste mitte-toiduainete kogustest.
16:12
Now, also, back to the sort of big brands: Labeling,
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Tulles nüüd tagasi suurte kaubamärkide ja tootemärgistuste juurde,
16:15
I said earlier, is an absolute farce
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nagu ma enne ütlesin, on see täielik farss
16:18
and has got to be sorted.
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ja see tuleb korda ajada.
16:20
OK, school.
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OK, kool.
16:23
Obviously in schools we owe it to them
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Loomulikult võlgneme me koolilastele selle,
16:25
to make sure those 180 days of the year,
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et nende 180 päeva jooksul aastas,
16:27
from that little precious age of four,
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alates armsatest nelja-aastastest
16:29
til 18, 20, 24, whatever,
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kuni 18, 20 või 24-aastasteni,
16:31
they need to be cooked
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tuleb neile valmistada
16:33
proper, fresh food
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korralikku värsket toitu
16:36
from local growers on site. OK?
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kohalikelt toidukasvatajatelt. OK?
16:38
There needs to be a new standard of fresh, proper food
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Tuleb luua uus korraliku, värske toidu standard
16:40
for your children. Yeah?
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teie laste jaoks. Eks?
16:42
(Applause)
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(Aplaus)
16:47
Under the circumstances, it's profoundly important
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Olukorda arvestades on ääretult oluline,
16:50
that every single American child leaves school
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et iga Ameerika laps lõpetaks kooli,
16:53
knowing how to cook 10 recipes
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osates valmistada toitu 10 erineva retsepti järgi,
16:55
that will save their life.
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mis võivad päästa nende elu.
16:57
Life skills.
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Need on oskused elus hakkamasaamiseks.
16:59
(Applause)
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(Aplaus)
17:00
That means that they can be students, young parents,
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See tähendab, et kui nad on tudengid või noored lapsevanemad,
17:03
and be able to sort of duck and dive
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oskavad nad kasutada ära
17:06
around the basics of cooking,
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toiduvalmistamise põhitõdesid,
17:08
no matter what recession hits them next time. If you can cook,
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ükskõik, milline kriis meid järgmisena tabab. Kui sa oskad süüa teha,
17:10
recession money doesn't matter.
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siis majanduslangus ja raha ei tähenda midagi.
17:12
If you can cook, time doesn't matter.
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Kui sa oskad süüa teha, ei tähenda ka aeg midagi.
17:16
The workplace, we haven't really talked about it.
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Töökoht. Me ei ole sellest õieti rääkinud.
17:19
You know, it's now time for corporate responsibility
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Teate, käes on aeg, et ettevõtted võtaksid endale vastutuse
17:22
to really look at what they feed
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ja teeksid kindlaks, mida nad õieti söödavad
17:24
or make available to their staff.
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või pakuvad oma töötajaskonnale.
17:26
The staff are the moms and dads of America's children.
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Nende töötajad on Ameerika laste emmed ja issid.
17:30
Marissa, her father died in her hand,
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Marissa, kelle isa suri tema käte vahel,
17:32
I think she'd be quite happy
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ma usun, et ta oleks üsna õnnelik,
17:34
if corporate America could start feeding their staff properly.
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kui Ameerika ettevõtted hakkaksid pakkuma oma töötajatele korralikku toitu.
17:37
Definitely they shouldn't be left out.
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Neid ei tohi kindlasti kõrvale jätta.
17:39
Let's go back to the home.
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Läheme tagasi kodu juurde.
17:41
Now, look, if we do all this stuff, and we can,
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Vaadake, kui me tõesti seda kõike teeme, ja me oleme selleks võimelised,
17:43
it's so achievable. You can care and be commercial.
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on see teostatav. On võimalik korraga hoolida ja äri teha.
17:46
Absolutely.
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Absoluutselt.
17:48
But the home needs to start passing on
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Aga kodus peab jälle hakkama järeltulevatele põlvedele
17:50
cooking again, for sure.
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toiduvalmistamisoskust edasi andma.
17:52
For sure, pass it on as a philosophy.
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Päris tõesti - andma seda edasi kui filosoofiat.
17:54
And for me it's quite romantic,
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Minu meelest on see üsna romantiline.
17:56
but it's about if one person teaches three people
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Kui üks inimene õpetaks kolmele inimesele,
17:58
how to cook something,
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kuidas mingit toitu valmistada,
18:00
and they teach three of their mates,
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ja neist igaüks õpetaks seda kolmele sõbrale,
18:02
that only has to repeat itself 25 times,
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peab seda üksnes 25 korda kordama
18:04
and that's the whole population of America.
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ja see hõlmaks kogu Ameerika elanikkonda.
18:07
Romantic, yes, but
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Romantiline, jah, aga,
18:10
most importantly,
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mis on kõige tähtsam,
18:11
it's about trying to get people to realize
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see aitaks inimestel mõista,
18:15
that every one of your individual efforts
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et iga teie individuaalne jõupingutus
18:17
makes a difference.
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muudab midagi.
18:18
We've got to put back what's been lost.
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Me peame taastama selle, mis on kaotsi läinud.
18:20
Huntington's Kitchen. Huntington, where I made this program,
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4538
Huntingtoni Köök. Huntington, kus ma seda telesaadet tegin...
18:25
you know, we've got this prime-time program that hopefully
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Teate, meil on prime-time telesaade, mis loodetavasti
18:25
will inspire people to really get on this change.
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inspireerib inimesi selle muutusega kaasa tulema.
18:28
I truly believe that change will happen.
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Ma tõesti usun, et see muutus saab tõeks.
18:30
Huntington's Kitchen. I work with a community.
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Huntingtoni Köök. Ma töötan sealse kogukonnaga.
18:32
I worked in the schools. I found local sustainable funding
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Ma töötasin koolides. Ma leidsin kohaliku jätkusuutliku rahastuse,
18:36
to get every single school in the area,
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2584
et saavutada kõigis selle piirkonna koolides
18:39
from the junk, onto the fresh food:
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üleminek rämpstoidult värskele toidule.
18:42
six-and-a-half grand per school.
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6500 dollarit kooli kohta.
18:43
(Applause)
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(Aplaus)
18:45
That's all it takes, six-and-a-half grand per school.
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2770
Rohkem polegi vaja. 6500 dollarit kooli kohta.
18:47
The Kitchen is 25 grand a month. Okay?
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Köök maksab 25 000 dollarit kuus. OK?
18:49
This can do 5,000 people a year,
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See hõlmab 5000 inimest aastas,
18:53
which is 10 percent of their population,
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1754
mis on 10% nende elanikkonnast.
18:55
and it's people on people.
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Ja see levib inimeselt inimesele.
18:57
You know, it's local cooks teaching local people.
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1724
Kohalikud kokad õpetavad kohalikke inimesi.
18:58
It's free cooking lessons, guys, free cooking lessons in the Main Street.
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4507
Need on tasuta kokanduskursused, sõbrad, tasuta kokanduskursused peatänaval.
19:03
This is real, tangible change, real, tangible change.
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4493
See on tõeline, käegakatsutav muudatus.
19:07
Around America, if we just look back now,
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Kõikjal Ameerikas, kui praegu tagasi vaadata,
19:10
there is plenty of wonderful things going on.
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toimub palju suurepäraseid asju.
19:13
There is plenty of beautiful things going on. There are angels
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Toimub palju ilusaid asju. Kõikjal üle Ameerika
19:15
around America doing great things
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leidub ingleid, kes teevad suuri asju
19:18
in schools -- farm-to-school set-ups,
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koolides, farmi ja kooli vahendavates süsteemides,
19:21
garden set-ups, education --
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aiandites, hariduses.
19:24
there are amazing people doing this already.
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Fantastilised inimesed tegelevad sellega juba praegu.
19:26
The problem is they all want to roll out what they're doing
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Probleem on selles, et nad tahavad laiendada oma tegevust
19:28
to the next school, and the next,
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järgmisesse kooli ja siis veel järgmisesse.
19:30
but there's no cash.
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Aga selleks ei ole raha.
19:32
We need to recognize the experts and the angels quickly,
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Me peame need eksperdid ja inglid kiiresti ära tundma,
19:36
identify them, and allow them to easily find the resource
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kindlaks tegema, ja võimaldama neil leida lihtsalt ressursse,
19:39
to keep rolling out what they're already doing,
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et nad saaksid jätkata seda, mida nad juba teevad,
19:41
and doing well.
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ja teevad väga hästi.
19:43
Businesses of America need to support
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Ameerika ettevõtted peavad toetama
19:45
Mrs. Obama to do the things that she wants to do.
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proua Obamat, et ta saaks oma plaane ellu viia.
19:48
(Applause)
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(Aplaus)
19:54
And look, I know it's weird
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Ja vaadake, ma tean, et on veider,
19:56
having an English person standing here before you
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et üks inglane seisab siin teie ees
19:59
talking about all this.
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ja räägib sellist juttu.
20:01
All I can say is: I care. I'm a father,
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Ainus, mis ma oskan öelda, on see, et ma hoolin. Mul on endal lapsed.
20:04
and I love this country,
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Ja ma armastan seda maad.
20:06
and I believe truly, actually,
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Ja ma usun tõesti, kindlalt,
20:09
that if change can be made in this country,
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et kui siin riigis on võimalik midagi muuta,
20:12
beautiful things will happen around the world. If America does it,
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juhtuvad ilusad asjad kõikjal maailmas. Kui Ameerika saab sellega hakkama,
20:14
I believe other people will follow.
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usun ma, et teised inimesed järgivad tema eeskuju.
20:16
It's incredibly important.
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See on ääretult oluline.
20:18
(Applause)
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(Aplaus)
20:25
When I was in Huntington, trying to get a few things to work
466
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Kui ma olin Huntingtonis ja püüdsin panna mõningaid asju toimima,
20:27
when they weren't, I thought "If I had a magic wand,
467
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ja kui nad ei toiminud, siis mõtlesin, et kui mul oleks võlukepike,
20:33
what would I do?" And I thought, "You know what?
468
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siis mida ma teeksin? Ja kas teate, mida ma mõtlesin?
20:35
I'd just love to be put in front of some of the most amazing
469
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Ma tahaksin väga esineda Ameerika mõnede kõige märkimisväärsemate
20:39
movers and shakers in America."
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tegijate ja mõjutajate ees.
20:41
And a month later, TED phoned me up and gave me this award.
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Ja kuu aega hiljem helistas mulle TED ja andis mulle selle auhinna.
20:46
I'm here.
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Ma olen siin.
20:50
So, my wish.
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Niisiis, minu soov.
20:56
Dyslexic, so I'm a bit slow.
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Olen düsleksik ja sellepärast veidi aeglane.
21:03
My wish
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Minu soov
21:05
is for you to help a strong,
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on see, et te aitaksite kaasa tugevale,
21:07
sustainable movement
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jätkusuutlikule liikumisele,
21:09
to educate every child
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et õpetada igale lapsele
21:13
about food,
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õiget toitumist,
21:15
to inspire families to cook again,
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et inspireerida perekondi ise toitu valmistama
21:18
and to empower people everywhere
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ja võimaldada inimestele kõikjal
21:22
to fight obesity.
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võidelda ülekaalulisuse vastu.
21:24
(Applause)
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(Aplaus)
21:34
Thank you.
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Tänan teid.
21:36
(Applause)
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(Aplaus)
ABOUT THE SPEAKER
Jamie Oliver - Chef, activistJamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives.
Why you should listen
Jamie Oliver has been drawn to the kitchen since he was a child working in his father's pub. He showed not only a precocious culinary talent but also a passion for inspiring people to eat fresh, honest, delicious food. While serving as sous chef at the River Cafe in London, the BBC took note of him. His series, The Naked Chef, debuted in 1999. In the years since, he has built a worldwide media empire of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen.
As much as Oliver's cooking is generous, so is his business model. The Jamie Oliver Food Foundation trains young chefs from disadvantaged backgrounds to work in his restaurants and runs an extensive gardening program that teaches children where food comes from. Series like Jamie's School Dinner, Jamie's Ministry of Food and Jamie Oliver's Food Revolution combine his work in the kitchen with serious activism and community organizing -- to create change on both the individual and governmental level.
Oliver uses his fame and charm to highlight the changes people need to make in their diet and lifestyles. With the 2010 TED Prize, he set the vision for Jamie's Food Revolution, a global campaign to educate kids about food and inspire families to cook again. More than 750,000 people have signed up to be a part of it. At the same time, Oliver continues to advocate for policy changes, like sugar reduction and clearer food labeling.
Jamie Oliver | Speaker | TED.com