TED2010
Jamie Oliver: Teach every child about food
Jamie Oliver's TED Prize ønske: Lær hver enkelt barn om mad
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Readability: 3.2
9,428,806 views
Mens han deler stærke fortællinger fra hans anti-fedme projekt i Huntington, West Virginia, taler TED Prize vinder Jamie Oliver sagen for et total angreb på vores uvidenhed om mad.
Jamie Oliver - Chef, activist
Jamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives. Full bio
Jamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives. Full bio
Double-click the English transcript below to play the video.
00:15
Sadly,
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Desværre,
00:17
in the next 18 minutes when I do our chat,
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vil der i løbet af de næste 18 minutter mens jeg holder denne tale,
00:20
four Americans that are alive
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vil fire amerikanere der er i live nu
00:23
will be dead
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være døde
00:25
from the food that they eat.
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af den mad de spiser.
00:28
My name's Jamie Oliver. I'm 34 years old.
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Mit navn er Jamie Oliver. Jeg er 34 år.
00:32
I'm from Essex in England
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Jeg kommer fra Essex i England,
00:34
and for the last seven years
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og i løbet af de sidste syv år,
00:37
I've worked fairly tirelessly
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har jeg arbejdet ret utrætteligt
00:40
to save lives in my own way.
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på at redde liv, på min egen måde.
00:43
I'm not a doctor;
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Jeg er ikke læge;
00:45
I'm a chef,
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jeg er kok,
00:47
I don't have expensive equipment
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jeg har ikke dyrt udstyr
00:49
or medicine.
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eller medicin.
00:51
I use information, education.
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Jeg bruger information, uddannelse.
00:54
I profoundly believe that the power of food
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Jeg mener dybt, at madens magt
00:57
has a primal place in our homes
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har en grundlæggende plads i vores hjem,
01:00
that binds us to the best bits of life.
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der binder os til de bedste stykker i vores liv.
01:06
We have an awful,
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Vi har en forfærdelig,
01:08
awful reality right now.
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forfærdelig virkelighed lige nu.
01:13
America, you're at the top of your game.
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Amerika, I er på toppen lige nu.
01:16
This is one of the most unhealthy countries in the world.
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Dette er et af de mest usunde lande i verden.
01:20
Can I please just see a raise of hands
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Må jeg bede om en håndsoprækning,
01:22
for how many of you have children in this room today?
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fra alle tilstedeværende i dag, der har et barn?
01:25
Please put your hands up.
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Ræk venligst jeres hænder i vejret.
01:27
Aunties, uncles, you can continue to
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Tanter, onkler, I kan fortsætte med
01:28
put your hands up, aunties and uncles as well.
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at række hånden op, også tanter og onkler.
01:31
Most of you. OK.
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De fleste af Jer. OK.
01:33
We, the adults of the last four generations,
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Vi, de voksne i de sidste fire generationer,
01:36
have blessed our children with the destiny
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har velsignet vores børn med den skæbne,
01:39
of a shorter lifespan
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at have en kortere levetid
01:41
than their own parents.
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end deres egne forældre.
01:44
Your child will live a life ten years younger
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Jeres børn vil leve et liv der er ti år kortere
01:47
than you
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end jeres
01:49
because of the landscape of food that we've built around them.
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på grund af det landskab af mad vi har bygget rundt om dem.
01:52
Two-thirds of this room,
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To tredjedele af dette lokale,
01:55
today, in America, are statistically overweight or obese.
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i dag, i Amerika, er statistisk set overvægtige eller fede.
01:58
You lot, you're all right, but we'll get you eventually, don't worry.
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Banden her, I klarer den, men vi skal nok få ram på jer før eller siden, bare rolig.
02:01
(Laughter)
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(Latter)
02:02
Right?
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Ikke?
02:03
The statistics of bad health are clear,
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Statistikkerne om dårligt helbred er klare,
02:06
very clear.
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meget klare.
02:08
We spend our lives being paranoid about death, murder, homicide,
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Vi bruger vores liv på at være paranoide omkring død, mord, selvmord,
02:11
you name it; it's on the front page of every paper, CNN.
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og så videre; det er på forsiden af alle aviser, CNN.
02:15
Look at homicide at the bottom, for God's sake.
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Kig på selvmord nede i bunden for Guds skyld.
02:18
Right?
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Ikke?
02:19
(Laughter)
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(Latter)
02:21
(Applause)
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(Bifald)
02:26
Every single one of those in the red
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Hver eneste af dem i rød,
02:28
is a diet-related disease.
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er en kost-relateret sygdom.
02:30
Any doctor, any specialist will tell you that.
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Enhver læge, enhver specialist vil sige det.
02:33
Fact: Diet-related disease is the biggest killer
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Faktum: Kost-relaterede sygdomme er den største dræber
02:36
in the United States, right now, here today.
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i USA, lige nu, i dag.
02:42
This is a global problem.
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Dette er et globalt problem.
02:44
It's a catastrophe.
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Det er en katastrofe.
02:46
It's sweeping the world.
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Det hærger verden.
02:48
England is right behind you, as usual.
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England følger lige efter jer, som altid.
02:50
(Laughter)
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(Latter)
02:54
I know they were close, but not that close.
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Jeg vidste de var tæt på hinanden, men ikke så tæt.
02:57
We need a revolution.
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Vi har brug for en revolution.
02:59
Mexico, Australia, Germany, India, China,
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Mexico, Australien, Tyskland, Indien, Kina,
03:02
all have massive problems of obesity and bad health.
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har alle massive problemer med fedme og dårligt helbred.
03:06
Think about smoking.
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Tænk på rygning.
03:08
It costs way less than obesity now.
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Det koster væsentlig mindre end fedme nu.
03:11
Obesity costs you Americans
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Fedme koster jer amerikanere
03:14
10 percent of your healthcare bills,
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10 procent af udgifterne i sundhedsvæsnet,
03:17
150 billion dollars a year.
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150 milliarder dollar per år.
03:20
In 10 years, it's set to double:
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Om 10 år, er det sat til det dobbelte:
03:23
300 billion dollars a year.
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300 milliarder dollars om året.
03:25
And let's be honest, guys, you ain't got that cash.
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Og lad os være ærlige, venner, I har ikke den slags penge.
03:28
(Laughter)
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(Latter)
03:31
I came here to start a food revolution
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Jeg kom her for at starte en madrevolution
03:34
that I so profoundly believe in.
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som jeg tror så dybt på.
03:37
We need it. The time is now.
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Vi har brug for den. Tiden er nu.
03:40
We're in a tipping-point moment.
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Vi er nået til et kritisk punkt.
03:42
I've been doing this for seven years.
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Jeg har gjort dette i syv år.
03:44
I've been trying in America for seven years.
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Jeg har prøvet i Amerika i syv år.
03:46
Now is the time when it's ripe -- ripe for the picking.
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Nu er tiden moden -- moden til at handle.
03:49
I went to the eye of the storm.
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Jeg tog til stormens øje.
03:51
I went to West Virginia, the most unhealthy state in America.
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Jeg tog til West Virginia, den mest usunde stat i Amerika.
03:54
Or it was last year.
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Det var faktisk sidste år.
03:56
We've got a new one this year, but we'll work on that next season.
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Vi har en ny i år, men det arbejder vi på næste sæson.
03:59
(Laughter)
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(Latter)
04:00
Huntington, West Virginia.
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Huntington, West Virginia.
04:01
Beautiful town.
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Smuk by.
04:03
I wanted to put heart and soul and people,
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Jeg ville indgyde hjerte og sjæl i folk,
04:06
your public,
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jeres offentlighed,
04:08
around the statistics that we've become
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omkring de statistikker som vi er blevet
04:10
so used to.
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vandt til.
04:12
I want to introduce you to some of the people that I care about:
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Jeg vil introducere jer for nogle folk, som jeg holder af:
04:15
your public, your children.
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jeres offentlighed, jeres børn.
04:16
I want to show a picture of my friend Brittany.
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Jeg vil vise jer et billede af min ven Brittany.
04:19
She's 16 years old.
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Hun er 16 år gammel.
04:21
She's got six years to live
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Hun har seks år tilbage at leve i,
04:24
because of the food that she's eaten.
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på grund af den mad hun har spist.
04:27
She's the third generation of Americans
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Hun er den tredje generation af amerikanere,
04:30
that hasn't grown up within a food environment
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der ikke er vokset op i et mad miljø
04:32
where they've been taught to cook at home or in school,
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hvor de er blevet lært at lave mad hjemme, eller i skole,
04:34
or her mom, or her mom's mom.
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eller hendes mor, eller hendes mors mor.
04:37
She has six years to live.
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Hun har seks år tilbage at leve i.
04:40
She's eating her liver to death.
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Hun spiser sin lever ihjel.
04:42
Stacy, the Edwards family.
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Stacy, familien Edwards.
04:45
This is a normal family, guys.
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Dette er en normal familie, venner.
04:47
Stacy does her best, but she's third-generation as well;
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Stacy gør hendes bedste, men hun er også tredjegenerations;
04:50
she was never taught to cook at home or in school.
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hun blev aldrig lært at lave mad derhjemme, eller i skolen.
04:52
The family's obese.
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Familien er fed.
04:54
Justin here, 12 years old,
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Justin her, 12 år gammel,
04:55
he's 350 pounds.
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han vejer 160kg.
04:56
He gets bullied, for God's sake.
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Han bliver mobbet for guds skyld.
04:58
The daughter there, Katie, she's four years old.
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Datteren her, Katie, hun er fire år gammel.
05:00
She's obese before she even gets to primary school.
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Hun er fed, før hun når at komme i folkeskole.
05:03
Marissa, she's all right, she's one of your lot.
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Marissa, hun klarer den, hun er en af jer.
05:06
But you know what? Her father, who was obese,
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Men ved I hvad? Hendes far, der var fed,
05:09
died in her arms,
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døde i hendes arme.
05:11
And then the second most important man in her life,
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Og så den næstmest betydningsfulde mand i hendes liv,
05:13
her uncle, died of obesity,
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hendes onkel, døde af fedme,
05:16
and now her step-dad is obese.
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og nu er hendes stedfar fed.
05:19
You see, the thing is
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Ser I, det er sådan
05:21
obesity and diet-related disease
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at fedme og kostrelaterede sygdomme
05:23
doesn't just hurt the people that have it;
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ikke kun påvirker de folk der har det;
05:25
it's all of their friends, families,
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det er alle deres venner, familie,
05:27
brothers, sisters.
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brødre, søstre.
05:29
Pastor Steve:
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Pastor Steve:
05:31
an inspirational man, one of my early allies in Huntington, West Virginia.
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en inspirerende mand, en af mine første allierede i Huntington, West Virginia.
05:35
He's at the sharp knife-edge of this problem.
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Han er ved frontlinjen af dette problem.
05:39
He has to bury the people, OK?
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Han skal begrave folk, ok?
05:41
And he's fed up with it. He's fed up with burying his friends,
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Og han er træt af det. Han er træt af at begrave hans venner,
05:44
his family, his community.
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hans familie, hans samfund.
05:46
Come winter, three times as many people die.
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Til vinter, dør tre gange så mange mennesker.
05:50
He's sick of it.
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Han er træt af det.
05:51
This is preventable disease. Waste of life.
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Dette er undgåelige sygdomme. Spild af liv.
05:54
By the way, this is what they get buried in.
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Forresten, dette er hvad de bliver begravet i.
05:57
We're not geared up to do this.
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Vi er ikke gearet til at håndtere dette.
06:00
Can't even get them out the door -- and I'm being serious --
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De kan ikke engang få dem ud af døren -- og jeg mener det alvorligt --
06:03
can't even get them there. Forklift.
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kan ikke engang få dem derhen. Gaffeltruck.
06:05
OK, I see it as a triangle, OK?
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Ok, se det som en trekant, ok?
06:09
This is our landscape of food.
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Dette er vores landskab af mad.
06:10
I need you to understand it.
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Jeg har brug for, at I forstår det.
06:12
You've probably heard all this before,
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I har sikkert hørt alt dette før,
06:12
but let's just go back over it.
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men lad os lige kigge det igennem.
06:14
Over the last 30 years,
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Hvad er der sket løbet af de sidste 30 år,
06:15
what's happened that's ripped the heart out of this country?
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der har flået hjertet ud på dette land?
06:17
Let's be frank and honest:
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Lad os være ligefremme og ærlige:
06:19
Well, modern-day life.
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Jamen, den moderne hverdag.
06:22
Let's start with the Main Street.
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Lad os starte med hovedgaden.
06:24
Fast food has taken over the whole country; we know that.
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Fast food har overtaget hele landet; det ved vi.
06:27
The big brands are some of the most important powers,
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De store mærkevarer er nogle af de vigtigste krafter,
06:30
powerful powers, in this country.
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kraftfulde kræfter, i dette land.
06:32
Supermarkets as well.
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Også supermarkeder.
06:35
Big companies. Big companies.
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Store virksomheder. Store virksomheder.
06:37
Thirty years ago, most of the food
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For tredive år siden, var det meste mad
06:40
was largely local and largely fresh.
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stort set lokalt, og stort set frisk.
06:43
Now it's largely processed and full of all sorts of additives,
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Nu er det stort set færdigbehandlet og fyldt med alle mulige tilsætningsstoffer,
06:46
extra ingredients, and you know the rest of the story.
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ekstra ingredienser, og I kender resten af historien.
06:49
Portion size is obviously a massive, massive problem.
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Portions størrelse er tydeligvis et kæmpe, kæmpe problem.
06:52
Labeling is a massive problem.
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Mærkning er et kæmpe problem.
06:55
The labeling in this country is a disgrace.
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Mærkningen i dette land er en skændsel.
06:58
They want to be self -- they want to self-police themselves.
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De vil være selv -- de vil selv-kontrollere sig selv.
07:02
The industry wants to self-police themselves.
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Industrien vil selv-kontrollere sig selv.
07:05
What, in this kind of climate? They don't deserve it.
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Hvad, i dette slags klima? Det har de ikke fortjent.
07:08
How can you say something is low-fat when it's full of so much sugar?
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Hvordan kan man sige noget har et lavt fedtindhold, når det er fyldt med så meget sukker?
07:12
Home.
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Hjemmet.
07:15
The biggest problem with the home
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Det største problem med hjemmet
07:17
is that used to be the heart
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er at det plejede at være hjertet
07:19
of passing on food, food culture,
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i at give mad, madkultur videre
07:22
what made our society.
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det der lavede vores samfund.
07:25
That ain't happening anymore.
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Det sker ikke mere.
07:26
And you know, as we go to work and as life changes,
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Og I ved, i takt med at vi går på arbejde og som livet ændrer sig,
07:29
and as life always evolves,
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og som livet altid udvikler sig,
07:31
we kind of have to look at it holistically --
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skal vi ligesom se på det holistisk --
07:33
step back for a moment, and re-address the balance.
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træd tilbage et øjeblik, og håndter balancen på en anden måde.
07:35
It ain't happening, hasn't happened for 30 years, OK?
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Det sker ikke, det er ikke sket i løbet af de sidste 30 år, ok?
07:38
I want to show you a situation
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Jeg vil vise jer en situation
07:41
that is very normal
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der er meget normal
07:44
right now; the Edwards family.
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lige nu; familien Edwards.
07:46
(Video) Jamie Oliver: Let's have a talk.
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(VIdeo) Jamie Oliver: Lad os lige snakke sammen.
07:48
This stuff goes through you and your family's body
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Dette stads går gennem dig og din families krop
07:51
every week.
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hver uge.
07:53
And I need you to know that this is going to kill your children early.
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Og jeg har brug for at vide, at du er klar over at det vil dræbe dine børn for tidligt.
07:59
How are you feeling?
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Hvordan har du det?
08:01
Stacy: Just feeling really sad and depressed right now.
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Stacy: Jeg er bare virkelig ked af det og deprimeret lige nu.
08:04
But, you know, I want my kids to succeed in life
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Men, du ved. jeg vil gerne have at min børn får succes i livet
08:07
and this isn't going to get them there.
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og dette får dem ikke derhen.
08:10
But I'm killing them.
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Men at jeg dræber dem.
08:13
JO: Yes you are. You are.
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JO: Ja, det gør du. Det gør du.
08:16
But we can stop that.
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Men vi kan stoppe det.
08:22
Normal. Let's get on schools,
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Normalt. Lad os se på skoler,
08:26
something that I'm fairly much a specialist in.
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noget som jeg egentlig er en specialist omkring.
08:29
OK, school.
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Ok, skole.
08:31
What is school? Who invented it? What's the purpose of school?
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Hvad er skole? Hvem opfandt det? Hvad er formålet med skole?
08:34
School was always invented to arm us with the tools
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Skolen var opfundet for at bevæbne os med værktøjerne
08:37
to make us creative, do wonderful things,
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til at gøre os kreative, gøre vidunderlige ting,
08:40
make us earn a living, etc., etc., etc.
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få os til at tjene til livet, etc., etc., etc.
08:43
You know, it's been kind of in this sort of tight box for a long, long time.
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I ved, det har ligesom været i en slags tæt kasse i lang, lang tid.
08:46
OK?
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Ok?
08:47
But we haven't really evolved it
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Men vi har ikke rigtig udviklet det,
08:49
to deal with the health catastrophes of America, OK?
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til at håndtere sundhedskatastrofen i Amerika, ok?
08:52
School food is something
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Skolemad, er noget
08:55
that most kids -- 31 million a day, actually --
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som de fleste børn -- 31 millioner om dagen, faktisk --
08:58
have twice a day, more than often,
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får to gange om dagen, for det meste,
09:01
breakfast and lunch, 180 days of the year.
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morgenmad og frokost, 180 dage om året.
09:04
So you could say that school food is quite important, really,
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Så man kan sige, at skolemad er ret vigtigt, faktisk,
09:07
judging the circumstances.
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i forhold til omstændighederne.
09:10
(Laughter)
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(Latter)
09:15
Before I crack into my rant,
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Før jeg kører på med min svada,
09:17
which I'm sure you're waiting for ...
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som jeg er sikker på I venter på ...
09:20
(Laughter)
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(Latter)
09:22
I need to say one thing, and it's so important
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Har jeg brug for at sige en ting, og det er så vigtigt
09:25
in hopefully the magic that happens and unfolds
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i forhåbentlig den magi der kommer og udfolder
09:28
in the next three months.
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sig i løbet af de næste tre måneder.
09:29
The lunch ladies, the lunch cooks of America --
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Kantinedamerne, kantinekokkene i Amerika --
09:33
I offer myself as their ambassador.
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jeg tilbyder mig som deres ambassadør.
09:36
I'm not slagging them off.
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Jeg er ikke nedsættende om dem.
09:38
They're doing the best they can do.
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De gør det bedste de kan.
09:42
They're doing their best.
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De gør deres bedste.
09:44
But they're doing what they're told,
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Men de gør som de får besked på,
09:46
and what they're being told to do is wrong.
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og hvad de får besked på, er forkert.
09:49
The system is highly run by accountants;
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Systemet køres stort set kun af økonomer;
09:52
there's not enough, or any,
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der er ikke nok, eller nogen,
09:54
food-knowledgeable people in the business.
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mad-vidende folk i branchen.
09:56
There's a problem:
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Der er et problem:
09:58
If you're not a food expert, and you've got tight budgets
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hvis man ikke er madekspert, og man har stramme budgetter
10:00
and it's getting tighter, then you can't be creative,
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og det bliver strammet yderligere, så kan man ikke være kreativ
10:02
you can't duck and dive and write different things around things.
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man kan ikke ændre ting og omskrive forskellige ting.
10:05
If you're an accountant, and a box-ticker,
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Hvis man er økonom og talrytter,
10:07
the only thing you can do in these circumstances
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det eneste man kan gøre under disse omstændigheder
10:10
is buy cheaper shit.
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er at købe billigere skrammel.
10:12
Now, the reality is,
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Men, virkeligheden er,
10:14
the food that your kids get every day is fast food,
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den mad som jeres børn får hver dag, er fast food,
10:16
it's highly processed,
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det er meget forarbejdet,
10:18
there's not enough fresh food in there at all.
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der er ikke nok frisk mad der, overhovedet.
10:20
You know, the amount of additives, E numbers, ingredients you wouldn't believe --
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I ved, mængden af tilsætningsstoffer, E-numre, ingredienser som I ikke vil tro på --
10:24
there's not enough veggies at all. French fries are considered a vegetable.
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der er ikke nok grøntsager overhovedet. Pommes frites er set som en grøntsag.
10:27
Pizza for breakfast. They don't even get given crockery.
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Pizza er morgenmad. De får ikke engang bestik.
10:30
Knives and forks? No, they're too dangerous.
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Knive og gafler? Nej, de er for farlige.
10:33
They have scissors in the classroom,
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De har sakse i klasseværelset,
10:35
but knives and forks? No.
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men knive og gafler? Nej.
10:37
And the way I look at it is: If you don't have knives and forks in your school,
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Og sådan som jeg ser det: hvis man ikke har knive og gafler i ens skole,
10:39
you're purely endorsing,
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støtter man udelukkende,
10:42
from a state level, fast food, because it's handheld.
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fra statens side, fast food, fordi det spises kun med hænderne.
10:45
And yes, by the way, it is fast food: It's sloppy joes,
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Og ja, forresten, det er fast food: det er bøfsandwich,
10:47
it's burgers, it's wieners,
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det er burgere, det er pølser,
10:49
it's pizzas, it's all of that stuff.
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det er pizzaer, det er al den slags.
10:55
Ten percent of what we spend on healthcare, as I said earlier,
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Ti procent af det vi bruger på sundhedsvæsnet, som jeg sagde tidligere,
10:58
is on obesity, and it's going to double.
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bruges på fedme, og det bliver fordoblet.
11:01
We're not teaching our kids.
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Vi underviser ikke vores børn.
11:03
There's no statutory right to teach kids about food,
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Det er ingen pligt om at undervise børn om mad,
11:05
elementary or secondary school. OK?
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i folkeskolen, ok?
11:07
We don't teach kids about food. Right?
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Vi lærer ikke børn om mad. Vel?
11:09
And this is a little clip from an elementary school,
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Og dette er et lille klip fra en folkeskole,
11:11
which is very common in England.
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som er meget almindelig i England.
11:16
Video: Who knows what this is?
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Video: Hvem ved hvad det her er?
11:18
Child: Potatoes. Jamie Oliver: Potato? So, you think these are potatoes?
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Barn: Kartofler. Jamie Oliver: Kartoffel? Så, du tror det her er kartofler?
11:21
Do you know what that is?
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Ved I hvad det her er?
11:23
Do you know what that is? Child: Broccoli?
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Ved I hvad det her er? Barn: Broccoli?
11:25
JO: What about this? Our good old friend.
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JO: Hvad med det her? Vores gode, gamle ven.
11:27
Do you know what this is, honey? Child: Celery.
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Ved du hvad det her er, skat? Barn: Selleri.
11:29
JO: No. What do you think this is? Child: Onion. JO: Onion? No.
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JO: Nej. Hvad tror du det her er? Barn: Løg. JO: Løg? Nej.
11:32
Jamie Oliver: Immediately you get a really clear sense
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Jamie Oliver: Man får med det samme en fornemmelse
11:35
of: Do the kids know anything about where food comes from?
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af: Har disse børn nogen som helst anelse om hvor mad kommer fra?
11:38
Video: JO: Who knows what that is? Child: Uh, pear?
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Video: JO: Hvem ved hvad det her er? Barn: Uh, pære?
11:40
JO: What do you think this is? Child: I don't know.
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JO: Hvad tror du det her er? Barn: Det ved jeg ikke.
11:42
JO: If the kids don't know what stuff is,
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JO: Hvis ungerne ikke ved hvad dette er,
11:44
then they will never eat it.
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så vil de aldrig spise det.
11:48
(Laughter)
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(Latter)
11:49
JO: Normal. England and America,
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JO: Normalt. England og Amerika,
11:52
England and America.
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England og Amerika.
11:54
Guess what fixed that. Guess what fixed that:
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Gæt hvad der fixede det. Gæt hvad der fixede det:
11:56
Two one-hour sessions.
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To en-timers undervisning.
11:59
We've got to start teaching our kids
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Vi bliver nød til at begynde at lære vores børn
12:01
about food in schools, period.
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om mad i skolen, punktum.
12:04
(Applause)
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(Bifald)
12:09
I want to tell you about something,
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Jeg vil fortælle jer om noget,
12:11
I want to tell you about something that kind of
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jeg vil fortælle jer om noget der på en måde
12:14
epitomizes the trouble that we're in, guys. OK?
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opsummerer den knibe vi er i, venner. OK?
12:17
I want to talk about something so basic as milk.
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Jeg vil fortælle om noget så basalt som mælk.
12:21
Every kid has the right to milk at school.
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Hvert barn har ret til mælk i skolen.
12:23
Your kids will be having milk at school, breakfast and lunch. Right?
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Jeres børn får mælk i skolen, morgenmad og frokost. Ikke?
12:26
They'll be having two bottles. OK?
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De får to kartoner. OK?
12:28
And most kids do.
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Og det får de fleste børn.
12:30
But milk ain't good enough anymore.
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Men mælk er ikke godt nok mere.
12:33
Because someone at the milk board, right -- and don't get me wrong,
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Fordi nogen i mælkebestyrelsen -- og misforstå mig ikke,
12:35
I support milk -- but someone at the milk board
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jeg støtter mælk -- men nogen i mælkebestyrelsen
12:37
probably paid a lot of money for some geezer
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betalte højst sandsynlig en masse penge til en stodder
12:39
to work out that if you put loads of flavorings and colorings
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til at finde ud af, at hvis man putter en masse smagsstoffer og farver
12:41
and sugar in milk, right,
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og sukker i mælk, ikke,
12:43
more kids will drink it. Yeah.
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vil flere børn drikke det. Ja.
12:46
(Claps)
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(Klapper)
12:47
And obviously now that's going to catch on.
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Og selvfølgelig, vil det nu sprede sig.
12:49
The apple board is going to work out
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Æblebestyrelsen finder også ud af
12:51
that if they make toffee apples they'll eat more apples as well.
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at hvis de laver karamelæbler, vil de også spise flere æbler.
12:53
Do you know what I mean?
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Ved I hvad jeg mener?
12:55
For me, there ain't no need to flavor the milk.
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For mig er der ikke nogen grund til at give mælk en smag.
12:58
Okay? There's sugar in everything.
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Okay? Der er sukker i alt.
13:00
I know the ins and outs of those ingredients.
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Jeg kender alt til de ingredienser.
13:02
It's in everything. Even the milk hasn't escaped
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Det er i alt. Selv mælken er ikke sluppet
13:05
the kind of modern-day problems.
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den slags moderne problemer.
13:07
There's our milk. There's our carton.
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Der er vores mælk. Der er vores karton.
13:09
In that is nearly as much sugar
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I den, er der næsten lige så meget sukker
13:11
as one of your favorite cans of fizzy pop,
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som der er i en af jeres yndlings sodavand,
13:13
and they are having two a day.
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og de får to om dagen.
13:15
So, let me just show you.
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Så, lad mig vise jer.
13:17
We've got one kid, here,
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Vi har et barn, her,
13:21
having, you know, eight tablespoons of sugar a day.
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der får, I ved, otte spiseskefulde sukker om dagen.
13:26
You know, there's your week.
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I ved, her er jeres uge.
13:29
There's your month.
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Her er jeres måned.
13:32
And I've taken the liberty of putting in
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Og jeg har taget mig den frihed, at putte
13:34
just the five years of elementary school sugar,
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kun fem års folkeskole sukker,
13:40
just from milk.
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kun fra mælk.
13:45
Now, I don't know about you guys,
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Nuvel, jeg ved ikke med jer gutter,
13:47
but judging the circumstances, right,
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men i forhold til omstændighederne i verden, ikke,
13:50
any judge in the whole world,
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enhver dommer i verden,
13:52
would look at the statistics and the evidence,
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ville kigge på statistikkerne og beviserne,
13:55
and they would find any government of old
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og de ville finde enhver gammel regering
13:57
guilty of child abuse. That's my belief.
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skyldig i børnemisbrug. Det tror jeg på.
13:59
(Applause)
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(Bifald)
14:08
Now, if I came up here, and I wish I could come up here today
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Ok, hvis jeg kom herop, og jeg ville ønske jeg kunne komme herop i dag
14:11
and hang a cure for AIDS or cancer,
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og komme med en kur for AIDS eller kræft,
14:14
you'd be fighting and scrambling to get to me.
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ville I toppes om at komme op til mig.
14:18
This, all this bad news, is preventable.
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Dette, alle disse dårlige nyheder, er undgåeligt.
14:21
That's the good news.
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Det er de gode nyheder.
14:23
It's very, very preventable.
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Det er meget, meget undgåeligt.
14:25
So, let's just think about, we got a problem here,
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Så, lad os tænke på, at vi har et problem her,
14:28
we need to reboot.
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vi skal starte forfra.
14:30
Okay so, in my world, what do we need to do?
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Okay så, i min verden, hvad skal vi så gøre?
14:33
Here is the thing, right,
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Her er hagen, ikke,
14:35
it cannot just come from one source.
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det kan ikke kun komme fra et sted.
14:37
To reboot and make real tangible change,
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For at starte forfra og lave rigtig, håndgribelig forandring
14:40
real change, so that I could look you in the white of the eyes
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rigtig forandring, så jeg kunne kigge jer i øjnene
14:43
and say, "In 10 years time,
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og sige, "Om cirka 10 år,
14:45
the history of your children's lives,
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vil historien om jeres børns liv,
14:47
happiness -- and let's not forget, you're clever if you eat well,
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lykke -- og lad os ikke glemme, man er smart når man spiser sundt,
14:50
you know you're going to live longer --
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man ved man lever længere --
14:52
all of that stuff, it will look different. OK?"
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alt det, vil se anderledes ud. OK?"
14:54
So, supermarkets.
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Så, supermarkeder.
14:57
Where else do you shop so religiously?
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Hvor ville man ellers shoppe så religiøst?
14:59
Week in, week out.
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Hver uge.
15:01
How much money do you spend, in your life, in a supermarket?
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Hvor mange penge bruger man, i sit liv, i et supermarked?
15:04
Love them. They just sell us what we want. All right.
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Elsker dem. De sælger os hvad vi vil have. OK.
15:07
They owe us, to put a food ambassador
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De skylder os, at sætte en madambassadør
15:09
in every major supermarket.
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i alle store supermarkeder.
15:12
They need to help us shop. They need to show us how to cook
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De skal vise os hvordan man shopper. De skal vise os hvordan man laver mad
15:15
quick, tasty, seasonal meals
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nem, velsmagende, sæsonprægede måltider
15:17
for people that are busy.
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til mennesker der har travlt.
15:19
This is not expensive.
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Dette er ikke dyrt.
15:21
It is done in some, and it needs to be done across the board
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Det bliver gjort i nogle, og det skal gøres over hele rækken
15:23
in America soon, and quick.
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i Amerika snart, og hurtigt.
15:26
The big brands, you know, the food brands,
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De store mærker, I ved, mad mærkerne
15:29
need to put food education
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skal sætte maduddannelse
15:31
at the heart of their businesses.
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i hjertet af deres virksomheder.
15:33
I know, easier said than done.
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Jeg ved det, nemmere sagt end gjort.
15:35
It's the future. It's the only way.
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Det er fremtiden. Det er den eneste vej.
15:37
Fast food. With the fast-food industry
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Fast-food. Med fast-food industrien
15:41
you know, it's very competitive.
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I ved, der er meget konkurrence.
15:43
I've had loads of secret papers and dealings
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Jeg har fået stakkevis af hemmelige papirer og deals
15:45
with fast food restaurants.
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med fast-food restauranter.
15:47
I know how they do it.
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Jeg ved hvordan de gør det.
15:49
I mean basically they've weaned us on
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Jeg mener, dybest set har de vænnet os
15:51
to these hits of sugar, salt and fat, and x, y, and z,
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til disse slag med sukker, salt og fedt, og x, y og z,
15:54
and everyone loves them. Right?
359
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og alle elsker dem. Ikke?
15:56
So, these guys are going to be part of the solution.
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Så, disse gutter bliver en del af løsningen.
15:59
But we need to get the government to work
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Men vi har brug for at få regeringen til at arbejde
16:01
with all of the fast food purveyors and the restaurant industry,
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med alle fast-food udbyderne, og restaurantsindustrien,
16:04
and over a five, six, seven year period
363
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og i løbet af en fem, seks, syv årig periode
16:06
wean of us off the extreme amounts
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afvænne os fra den ekstreme mængde
16:09
of fat, sugar, fat and all the other non-food ingredients.
365
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fedt, sukker, fedt og alle non-food ingredienserne.
16:12
Now, also, back to the sort of big brands: Labeling,
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Nuvel, også, tilbage til de store mærkevarer: Mærkningen,
16:15
I said earlier, is an absolute farce
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som jeg sagde tidligere, er en absolut farce
16:18
and has got to be sorted.
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og har brug for at blive ordnet.
16:20
OK, school.
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OK, skole.
16:23
Obviously in schools we owe it to them
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Selvfølgelig i skoler skylder vi dem,
16:25
to make sure those 180 days of the year,
371
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at være sikre på at 180 dage om året,
16:27
from that little precious age of four,
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fra den lille vigtige alder af fire,
16:29
til 18, 20, 24, whatever,
373
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til 18, 20, 24 eller sådan noget,
16:31
they need to be cooked
374
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skal der laves
16:33
proper, fresh food
375
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god, frisk mad
16:36
from local growers on site. OK?
376
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fra lokale dyrkere på stedet. OK?
16:38
There needs to be a new standard of fresh, proper food
377
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Der skal være en ny standard af frisk, god mad
16:40
for your children. Yeah?
378
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til jeres børn. Ikke?
16:42
(Applause)
379
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(Bifald)
16:47
Under the circumstances, it's profoundly important
380
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Under omstændighederne, er det utrolig vigtigt
16:50
that every single American child leaves school
381
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at hvert eneste amerikanske barn forlader skolen
16:53
knowing how to cook 10 recipes
382
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velvidende hvordan man laver 10 opskrifter
16:55
that will save their life.
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der vil redde deres liv.
16:57
Life skills.
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Livsfærdigheder.
16:59
(Applause)
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(Bifald)
17:00
That means that they can be students, young parents,
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Det betyder, at de kan være studerende, unge forældre,
17:03
and be able to sort of duck and dive
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og være i stand til at finde ud af
17:06
around the basics of cooking,
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basis færdighederne omkring at lave mad,
17:08
no matter what recession hits them next time. If you can cook,
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uanset hvilken recession der rammer dem næste gang. Hvis man kan lave mad,
17:10
recession money doesn't matter.
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betyder recessions penge ikke noget.
17:12
If you can cook, time doesn't matter.
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Hvis man kan lave mad, betyder tid ikke noget.
17:16
The workplace, we haven't really talked about it.
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Arbejdspladsen, vi har ikke rigtig snakket om det.
17:19
You know, it's now time for corporate responsibility
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I ved, det er tid for vores corporate responsibility
17:22
to really look at what they feed
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til virkelig at se på hvad de fodrer
17:24
or make available to their staff.
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eller gør tilgængeligt til deres medarbejdere.
17:26
The staff are the moms and dads of America's children.
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Medarbejderne er mødrene og fædrene til Amerikas børn.
17:30
Marissa, her father died in her hand,
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Marissa, hendes far døde i hendes hånd,
17:32
I think she'd be quite happy
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jeg tror hun ville være ret glad
17:34
if corporate America could start feeding their staff properly.
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hvis Amerika kunne begynde at give deres medarbejdere god mad.
17:37
Definitely they shouldn't be left out.
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De skal helt sikkert ikke udelukkes.
17:39
Let's go back to the home.
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Lad os gå tilbage til hjemmet.
17:41
Now, look, if we do all this stuff, and we can,
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Ok, se, hvis vi gør alle disse ting, og det kan vi,
17:43
it's so achievable. You can care and be commercial.
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det er så opnåeligt. Man kan bekymre sig og være kommerciel.
17:46
Absolutely.
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Klart.
17:48
But the home needs to start passing on
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Men hjemmet skal begynde at lade madlavning
17:50
cooking again, for sure.
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gå videre igen, helt sikkert.
17:52
For sure, pass it on as a philosophy.
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Helt sikkert, giv det videre som en filosofi.
17:54
And for me it's quite romantic,
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Og for mig at det ret romantisk,
17:56
but it's about if one person teaches three people
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men det handler om, at hvis en person lærer tre mennesker
17:58
how to cook something,
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hvordan man tilbereder noget,
18:00
and they teach three of their mates,
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og de lærer tre af deres kammerater det,
18:02
that only has to repeat itself 25 times,
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det skal kun gentage sig selv 25 gange,
18:04
and that's the whole population of America.
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så er det hele Amerikas befolkning.
18:07
Romantic, yes, but
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Romantisk, ja, men
18:10
most importantly,
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vigtigst af alt,
18:11
it's about trying to get people to realize
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det handler om at få folk til at indse,
18:15
that every one of your individual efforts
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2216
at hver eneste individuelle indsats
18:17
makes a difference.
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1000
gør en forskel.
18:18
We've got to put back what's been lost.
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Vi er nød til at få det tabte tilbage.
18:20
Huntington's Kitchen. Huntington, where I made this program,
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4538
Huntington Kitchen. Huntington, hvor jeg lavede dette program,
18:25
you know, we've got this prime-time program that hopefully
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I ved, vi har det her prime-time program der forhåbentligt
18:25
will inspire people to really get on this change.
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vil inspirere mennesker til virkelig at komme i gang med denne forandring.
18:28
I truly believe that change will happen.
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Jeg tror oprigtigt, at forandringen vil komme.
18:30
Huntington's Kitchen. I work with a community.
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Huntingtons Kitchen. Jeg arbejder med et lokalsamfund.
18:32
I worked in the schools. I found local sustainable funding
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Jeg arbejdede i skolerne. Jeg fandt lokal, bæredygtig støtte
18:36
to get every single school in the area,
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2584
til at få hver eneste skole i området,
18:39
from the junk, onto the fresh food:
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2523
fra junken, til frisk mad:
18:42
six-and-a-half grand per school.
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1893
seks og et halvt tusind per skole.
18:43
(Applause)
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(Bifald)
18:45
That's all it takes, six-and-a-half grand per school.
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2770
Det er alt der skal til, seks og et halvt tusinde per skole.
18:47
The Kitchen is 25 grand a month. Okay?
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Køkkenet koster 25 tusind per måned. Okay?
18:49
This can do 5,000 people a year,
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3738
Det kan hjælpe 5.000 mennesker om året,
18:53
which is 10 percent of their population,
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1754
hvilket er 10 procent af deres befolkning,
18:55
and it's people on people.
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og mennesker der hjælper mennesker.
18:57
You know, it's local cooks teaching local people.
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1724
I ved, det er lokale kokke der underviser lokale mennesker.
18:58
It's free cooking lessons, guys, free cooking lessons in the Main Street.
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4507
Det er gratis madlavningskurser, venner, gratis madlavningskurser på hovedgaden.
19:03
This is real, tangible change, real, tangible change.
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4493
Det er ægte, håndgribelig forandring, ægte, håndgribelig forandring.
19:07
Around America, if we just look back now,
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Rundt om i Amerika, hvis vi kigger tilbage nu,
19:10
there is plenty of wonderful things going on.
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foregår der masser af dejlige ting.
19:13
There is plenty of beautiful things going on. There are angels
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Der foregår masser af dejlige ting. Der er ildsjæle
19:15
around America doing great things
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i Amerika, der gør storartede ting
19:18
in schools -- farm-to-school set-ups,
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i skoler -- gård til skole aftaler,
19:21
garden set-ups, education --
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3000
have aftaler, uddannelse --
19:24
there are amazing people doing this already.
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der er forbløffende mennesker der allerede gør det her.
19:26
The problem is they all want to roll out what they're doing
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Problemet er, at de alle vil videreføre det de gør,
19:28
to the next school, and the next,
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til den næste skole, og den næste,
19:30
but there's no cash.
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2000
men der er ikke nogen penge.
19:32
We need to recognize the experts and the angels quickly,
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Vi skal anerkende eksperterne og ildsjælene hurtigt,
19:36
identify them, and allow them to easily find the resource
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identificere dem, og give dem lov til nemt at finde resourcerne
19:39
to keep rolling out what they're already doing,
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til at videreføre hvad de allerede gør,
19:41
and doing well.
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og gør godt.
19:43
Businesses of America need to support
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Virksomheder i Amerika skal støtte
19:45
Mrs. Obama to do the things that she wants to do.
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fru Obama, til at gøre de ting hun har lyst til at gøre.
19:48
(Applause)
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(Bifald)
19:54
And look, I know it's weird
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Og hør nu her, jeg ved det er mærkeligt
19:56
having an English person standing here before you
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at have en britisk person stående her foran jer,
19:59
talking about all this.
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2000
og tale om dette.
20:01
All I can say is: I care. I'm a father,
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Alt jeg kan sige er: Jeg bekymrer mig. Jeg er en far,
20:04
and I love this country,
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og jeg elsker dette land,
20:06
and I believe truly, actually,
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og jeg tror virkeligt, faktisk,
20:09
that if change can be made in this country,
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at hvis forandring kan ske i dette land,
20:12
beautiful things will happen around the world. If America does it,
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vil der ske dejlige ting rundt om i verden. Hvis Amerika gør det,
20:14
I believe other people will follow.
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mener jeg andre mennesker vil følge efter.
20:16
It's incredibly important.
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Det er utrolig vigtigt.
20:18
(Applause)
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(Bifald)
20:25
When I was in Huntington, trying to get a few things to work
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Da jeg var i Huntington, og prøvede at få et par ting til at virke
20:27
when they weren't, I thought "If I had a magic wand,
467
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som ikke virkede, troede jeg "Hvis jeg havde en tryllestav
20:33
what would I do?" And I thought, "You know what?
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hvad ville jeg gøre?" Og jeg tænkte, "Ved du hvad?
20:35
I'd just love to be put in front of some of the most amazing
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Jeg ville elske at få lov til at stå foran de mest utrolige
20:39
movers and shakers in America."
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forgangsmennesker i Amerika.".
20:41
And a month later, TED phoned me up and gave me this award.
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Og en måned senere, ringede TED til mig og gav mig denne pris.
20:46
I'm here.
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Jeg er her.
20:50
So, my wish.
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Så, mit ønske.
20:56
Dyslexic, so I'm a bit slow.
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Ordblind, så jeg er lidt langsom.
21:03
My wish
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Mit ønske
21:05
is for you to help a strong,
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er at I vil hjælpe en stærk,
21:07
sustainable movement
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bæredygtig bevægelse
21:09
to educate every child
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til at uddanne hvert et barn
21:13
about food,
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om mad,
21:15
to inspire families to cook again,
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til at inspirere familier til at lave mad igen,
21:18
and to empower people everywhere
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og til at give mennesker overalt evnen
21:22
to fight obesity.
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til at bekæmpe fedme.
21:24
(Applause)
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(Bifald)
21:34
Thank you.
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Tak.
21:36
(Applause)
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(Bifald)
ABOUT THE SPEAKER
Jamie Oliver - Chef, activistJamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives.
Why you should listen
Jamie Oliver has been drawn to the kitchen since he was a child working in his father's pub. He showed not only a precocious culinary talent but also a passion for inspiring people to eat fresh, honest, delicious food. While serving as sous chef at the River Cafe in London, the BBC took note of him. His series, The Naked Chef, debuted in 1999. In the years since, he has built a worldwide media empire of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen.
As much as Oliver's cooking is generous, so is his business model. The Jamie Oliver Food Foundation trains young chefs from disadvantaged backgrounds to work in his restaurants and runs an extensive gardening program that teaches children where food comes from. Series like Jamie's School Dinner, Jamie's Ministry of Food and Jamie Oliver's Food Revolution combine his work in the kitchen with serious activism and community organizing -- to create change on both the individual and governmental level.
Oliver uses his fame and charm to highlight the changes people need to make in their diet and lifestyles. With the 2010 TED Prize, he set the vision for Jamie's Food Revolution, a global campaign to educate kids about food and inspire families to cook again. More than 750,000 people have signed up to be a part of it. At the same time, Oliver continues to advocate for policy changes, like sugar reduction and clearer food labeling.
Jamie Oliver | Speaker | TED.com