TED2010
Jamie Oliver: Teach every child about food
Jamie Oliverren nahia TED sarirako: Haur guztiei janariari buruz irakastea
Filmed:
Readability: 3.2
9,428,806 views
West Virginiako Huntington hirian gizentasunaren aurka garatu zuen proiektuan bizitako pasarteak kontatuz, Jamie Oliver TED sariaren irabazleak janariaren inguruko ezjakintasunaren kontrako defentsa sutsua egiten du .
Jamie Oliver - Chef, activist
Jamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives. Full bio
Jamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives. Full bio
Double-click the English transcript below to play the video.
00:15
Sadly,
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Zoritxarrez
00:17
in the next 18 minutes when I do our chat,
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gure hitzaldiaren 18 minutuak bukatzen direnerako
00:20
four Americans that are alive
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bizirik dauden lau iparramerikar
00:23
will be dead
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hilda egongo dira
00:25
from the food that they eat.
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jaten duten janariagatik.
00:28
My name's Jamie Oliver. I'm 34 years old.
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Nire izena Jamie Oliver da. 34 urte ditut.
00:32
I'm from Essex in England
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Ingalaterrako Essexkoa naiz.
00:34
and for the last seven years
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eta azken zazpi urte hauetan
00:37
I've worked fairly tirelessly
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biziki lan egin dut
00:40
to save lives in my own way.
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nire modura, biziak salbatzeko.
00:43
I'm not a doctor;
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Ez naiz medikua.
00:45
I'm a chef,
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Sukaldaria naiz;
00:47
I don't have expensive equipment
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ez dut tresna garestirik
00:49
or medicine.
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ezta sendagairik ere.
00:51
I use information, education.
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Nik informazioa eta heziketa erabiltzen ditut.
00:54
I profoundly believe that the power of food
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Egiatan sinesten dut elikaduraren botereak
00:57
has a primal place in our homes
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oinarrizko lekua duela gure etxeetan
01:00
that binds us to the best bits of life.
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eta bizitzaren gune hoberenekin erlazionatua dagoela.
01:06
We have an awful,
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Ikaragarria,
01:08
awful reality right now.
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benetan latza da dugun errealitatea.
01:13
America, you're at the top of your game.
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Ipar Amerika: zuek horren gailurrean zaudete
01:16
This is one of the most unhealthy countries in the world.
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Hau da munduko herrialderik gaixoena.
01:20
Can I please just see a raise of hands
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Altxa eskuak mesedez,
01:22
for how many of you have children in this room today?
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bertako zenbatek dituzue seme-alabak?
01:25
Please put your hands up.
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Orain zuetariko beste batzuek,
01:27
Aunties, uncles, you can continue to
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non zaudete osaba-izebak?
01:28
put your hands up, aunties and uncles as well.
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Altxa eskuak zuek ere, osaba-izebak noski!
01:31
Most of you. OK.
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Zuetariko gehienak. Ongi da.
01:33
We, the adults of the last four generations,
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Guk, azken lau belaunaldietako helduok
01:36
have blessed our children with the destiny
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seme-alabei, gurea baino
01:39
of a shorter lifespan
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bizi-itxaropen motzagoa utziko diegu,
01:41
than their own parents.
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euren gurasoen bizi-iraupenarekin alderatuta.
01:44
Your child will live a life ten years younger
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Zuen seme alabak zuek baino
01:47
than you
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10 urte gazteago hilko dira
01:49
because of the landscape of food that we've built around them.
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euren testuinguruan sortu dugun elikadura-egoera dela-eta.
01:52
Two-thirds of this room,
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Gaur egun, areto honetan,Ipar Amerikan alegia,hiru laurdenak
01:55
today, in America, are statistically overweight or obese.
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gixenegiak edota gehiegizko pisukoak dira, estatistikaren arabera.
01:58
You lot, you're all right, but we'll get you eventually, don't worry.
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Agian batzuek ez, baina noizbait izango dira, ez egin dudarik.
02:01
(Laughter)
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(Barreak)
02:02
Right?
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Ikusten?
02:03
The statistics of bad health are clear,
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Osasunari buruzko estatistikak argiak dira,
02:06
very clear.
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oso argiak gainera.
02:08
We spend our lives being paranoid about death, murder, homicide,
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Bizitza osoa pasatzen dugu heriotzak edota hilketak direla eta erotu beharrean
02:11
you name it; it's on the front page of every paper, CNN.
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nahi duzuen bezala deitu; egunkari guztien azaletan dator, CNN.
02:15
Look at homicide at the bottom, for God's sake.
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Begiratu behean azaltzen den hilketa, Jainkoarren!
02:18
Right?
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Egia?
02:19
(Laughter)
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(Barreak)
02:21
(Applause)
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(Txaloak)
02:26
Every single one of those in the red
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Gorriz agertzen diren horietako bakoitza
02:28
is a diet-related disease.
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elikadurarekin zerikusia duen gaixotasun bat da.
02:30
Any doctor, any specialist will tell you that.
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Edozein medikuk, edozein espezialistak esango dizu hori.
02:33
Fact: Diet-related disease is the biggest killer
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Errealitatea: Dietarekin erlazionatutako gaixotasunak dira
02:36
in the United States, right now, here today.
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oraintxe bertan Ipar Amerikan hiltzaile handienak.
02:42
This is a global problem.
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Hau arazo globala da.
02:44
It's a catastrophe.
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Hondamendia da.
02:46
It's sweeping the world.
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Munduaren triskantza da.
02:48
England is right behind you, as usual.
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Ingalaterra dator justu zuen atzetik, beti bezala.
02:50
(Laughter)
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(Barreak)
02:54
I know they were close, but not that close.
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Banekien gertu zeudela, baina ez hain gertu.
02:57
We need a revolution.
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Iraultza behar dugu.
02:59
Mexico, Australia, Germany, India, China,
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Mexikok, Australiak, Alemaniak, Indiak, Txinak,
03:02
all have massive problems of obesity and bad health.
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denek dituzte pisu eta osasun arazoak.
03:06
Think about smoking.
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Erretzean pentsatu.
03:08
It costs way less than obesity now.
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Obesitatea baino askoz ere merkeagoa da.
03:11
Obesity costs you Americans
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Amerikarrei obesitateak
03:14
10 percent of your healthcare bills,
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zuen osasun aurrekontuari ehuneko 10 jaten dio,
03:17
150 billion dollars a year.
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150 mila milioi dolar urtean.
03:20
In 10 years, it's set to double:
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10 urtetan, bikoiztu egingo da.
03:23
300 billion dollars a year.
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300 mila milio dolar urtean.
03:25
And let's be honest, guys, you ain't got that cash.
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Eta argi hitz egin dezagun, zuek ez duzue diru hori.
03:28
(Laughter)
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(Barreak)
03:31
I came here to start a food revolution
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Elikadura- iraultza bat hastera etorri naiz hona,
03:34
that I so profoundly believe in.
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eta egiatan honetan sinisten dut.
03:37
We need it. The time is now.
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Beharrezkoa da. Orain da une aproposa.
03:40
We're in a tipping-point moment.
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Hau une larria da.
03:42
I've been doing this for seven years.
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Zazpi urte pasa ditut hau egiten.
03:44
I've been trying in America for seven years.
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Zazpi urtetan zehar Amerikan saiatzen ibili naiz.
03:46
Now is the time when it's ripe -- ripe for the picking.
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Orain gaia jorratua dago, uzta jasotzeko garaia da.
03:49
I went to the eye of the storm.
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Arazoaren muinera joan nintzen.
03:51
I went to West Virginia, the most unhealthy state in America.
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Mendebaldeko Virginiara, Amerikan gaixoen dagoen estatura.
03:54
Or it was last year.
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Edo hala zen aurreko urtean behintzat.
03:56
We've got a new one this year, but we'll work on that next season.
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Beste bat da aurten, baina hurrengo sasoian lan egingo dugu horretan.
03:59
(Laughter)
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(Barreak)
04:00
Huntington, West Virginia.
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Huntington, Mendebaldeko Virginia.
04:01
Beautiful town.
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Herri polita.
04:03
I wanted to put heart and soul and people,
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Bertan utzi nuen nire arima, bihotza eta jendea,
04:06
your public,
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zuen jendea,
04:08
around the statistics that we've become
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hain ohikoak bihurtu diren estatistikak ikusten
04:10
so used to.
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jarri nahi nuen.
04:12
I want to introduce you to some of the people that I care about:
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Nire ustez, garrantzitsuak diren pertsonak aurkertuko dizkizuet.
04:15
your public, your children.
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Zuen jendea, zuen seme-alabak.
04:16
I want to show a picture of my friend Brittany.
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Argazkikoa nire laguna Brittany da.
04:19
She's 16 years old.
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16 urte ditu.
04:21
She's got six years to live
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Beste sei urte besterik ez da biziko
04:24
because of the food that she's eaten.
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bere elikaduraren ondorioz.
04:27
She's the third generation of Americans
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Sukaldean ikasi ez duen hirugarren belaunaldi iparramerikarra da.
04:30
that hasn't grown up within a food environment
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Etxean, eskolan, bere amarengandik
04:32
where they've been taught to cook at home or in school,
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edo amonarengandik sukaldean ikasi
04:34
or her mom, or her mom's mom.
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ez duten horietakoa.
04:37
She has six years to live.
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Sei urte soilik egongo da bizirik.
04:40
She's eating her liver to death.
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Bere gibel propioa jaten ari da hiltzeraino.
04:42
Stacy, the Edwards family.
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Stacy, Edwards familia.
04:45
This is a normal family, guys.
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Hau familia normala da.
04:47
Stacy does her best, but she's third-generation as well;
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Stacyk ahal duena egiten du, baina bera ere
04:50
she was never taught to cook at home or in school.
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hirugarren belaunaldikoa da eta ez zuen janaria prestatzen ikasi,
04:52
The family's obese.
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ez eskolan ezta etxean ere. Familia gizena da.
04:54
Justin here, 12 years old,
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Justinek 12 urte ditu
04:55
he's 350 pounds.
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eta ia 160 kilo ditu.
04:56
He gets bullied, for God's sake.
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Adarra jotzen diote. Jainkoarren!
04:58
The daughter there, Katie, she's four years old.
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Hau alaba da, Katie, lau urte ditu.
05:00
She's obese before she even gets to primary school.
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Dagoeneko obesitatea du eta oraingoz ez da lehen hezkuntza hasi.
05:03
Marissa, she's all right, she's one of your lot.
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Marissa. Bera ongi dago. Neska osasuntsua da.
05:06
But you know what? Her father, who was obese,
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Baina, bere aita, gehiegizko pisua zuena,
05:09
died in her arms,
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bere besoetan hil zen.
05:11
And then the second most important man in her life,
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Ondoren, bere bizitzako gizonik garrantzitsuena, osaba
05:13
her uncle, died of obesity,
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gizentasuna zela eta hil zen.
05:16
and now her step-dad is obese.
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Eta orain bere aitabitxia ere gizena da.
05:19
You see, the thing is
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Ba ... kontua da
05:21
obesity and diet-related disease
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obesitateak eta elikadura desegokiak
05:23
doesn't just hurt the people that have it;
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ez direla soilik kalte sufritzen dutenentzako
05:25
it's all of their friends, families,
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baizik eta baita bere lagun, familiak,
05:27
brothers, sisters.
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anai-arrebentzako ere.
05:29
Pastor Steve:
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Steve apaiza.
05:31
an inspirational man, one of my early allies in Huntington, West Virginia.
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inspirazio iturri, nire lehenengo laguntzaileetako bat Huntingtonen.
05:35
He's at the sharp knife-edge of this problem.
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Berak arazoa sakonki ezagutzen du.
05:39
He has to bury the people, OK?
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Jendea lurperatu behar du, bai?
05:41
And he's fed up with it. He's fed up with burying his friends,
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Eta leporaino dago. Aspertu da bere lagunak, familia
05:44
his family, his community.
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eta bere komunitatea lurperatzeaz.
05:46
Come winter, three times as many people die.
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Neguan, hirukoiztu egiten da hildakoen kopurua.
05:50
He's sick of it.
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Horretaz okituta dago.
05:51
This is preventable disease. Waste of life.
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Hau ekidin daitekeen gaixotasuna da. Bizitza hondatzea da.
05:54
By the way, this is what they get buried in.
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Bide batez, hau duzue lurperatzekoa den hilkutxa.
05:57
We're not geared up to do this.
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Ez gaude prest honetarako.
06:00
Can't even get them out the door -- and I'm being serious --
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Ezin dituzte atetik atera ere egin -- eta serio ari naiz --
06:03
can't even get them there. Forklift.
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ezta bertan mugitu ere. Garabia behar dute.
06:05
OK, I see it as a triangle, OK?
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Ongi da, nik triangelu bat bezala ikusten dut, ados?
06:09
This is our landscape of food.
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Hau da gure elikadura-ingurunea.
06:10
I need you to understand it.
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Hau ulertu egin behar duzue.
06:12
You've probably heard all this before,
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Ziurrenik lehendik entzun duzue,
06:12
but let's just go back over it.
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baina itzul gaitezen berriz ere.
06:14
Over the last 30 years,
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Azken 30 urteetan zehar,
06:15
what's happened that's ripped the heart out of this country?
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Zer gertatu da herrialde honen bihotza galtzeko?
06:17
Let's be frank and honest:
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Zuzen eta zintzoak izan gaitezen:
06:19
Well, modern-day life.
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eguneroko bizitza modernoa.
06:22
Let's start with the Main Street.
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Has gaitezen kale nagusitik.
06:24
Fast food has taken over the whole country; we know that.
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Janari azkarra herrialde osora zabaldu da, jakina da.
06:27
The big brands are some of the most important powers,
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Marka handiek indar handia dute,
06:30
powerful powers, in this country.
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oso indartsuak dira herrialde honetan.
06:32
Supermarkets as well.
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Baita supermerkatuak ere.
06:35
Big companies. Big companies.
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Enpresa handiak. Enpresa handiak.
06:37
Thirty years ago, most of the food
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Orain dela 30 urte, janari gehiena
06:40
was largely local and largely fresh.
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bertakoa eta gehienbat freskoa zen.
06:43
Now it's largely processed and full of all sorts of additives,
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Orain aurrez prestatutakoa da, gehigarriz,
06:46
extra ingredients, and you know the rest of the story.
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beste osagaiez betea. Badakizue istorioa zein den.
06:49
Portion size is obviously a massive, massive problem.
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Anoaren tamaina arazo oso handia da.
06:52
Labeling is a massive problem.
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Etiketen kontua ere arazo ikaragarria da.
06:55
The labeling in this country is a disgrace.
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Etiketak lotsagarriak dira hemen.
06:58
They want to be self -- they want to self-police themselves.
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Beraiek, berain burua arautu nahi dute.
07:02
The industry wants to self-police themselves.
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Industriak bere buruaren ikuskari izan nahi du.
07:05
What, in this kind of climate? They don't deserve it.
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Nola? Giro honetan? Ez dute merezi.
07:08
How can you say something is low-fat when it's full of so much sugar?
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Nola esan dezakezu zerbaitek grasa gutxi duela, azukrez beteta badago?
07:12
Home.
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Etxea.
07:15
The biggest problem with the home
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Etxearen inguruko arazorik handiena hau da:
07:17
is that used to be the heart
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janari kulturaren jatorri
07:19
of passing on food, food culture,
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nagusia zen,
07:22
what made our society.
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gure gizartea osatzen zuen.
07:25
That ain't happening anymore.
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Eta hori bukatu da.
07:26
And you know, as we go to work and as life changes,
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Eta badakizue zer? Lanera goazela eta bizitza aldatzen doala,
07:29
and as life always evolves,
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eta bizitzak beti bere eboluzioa duela,
07:31
we kind of have to look at it holistically --
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holistikoki aztertu behar genuke hori,
07:33
step back for a moment, and re-address the balance.
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atzerapausoa eman, eta oreka berriz lortu.
07:35
It ain't happening, hasn't happened for 30 years, OK?
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Eta ez da gertatzen ari, ez da 30 urtetan pasa.
07:38
I want to show you a situation
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Oso arrunta den egoera
07:41
that is very normal
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erakutsi nahi dizuet oraintxe bertan.
07:44
right now; the Edwards family.
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Edwards familia.
07:46
(Video) Jamie Oliver: Let's have a talk.
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(Bideoa) Jamie Oliver: Hitz egin dezagun.
07:48
This stuff goes through you and your family's body
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Gauza hauek zu eta zure familiaren gorputzean sartzen dira
07:51
every week.
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astero-astero.
07:53
And I need you to know that this is going to kill your children early.
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Honek zure haurrak goizago hilko dituela jakinarazi behar dizut.
07:59
How are you feeling?
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Nola sentitzen zara?
08:01
Stacy: Just feeling really sad and depressed right now.
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Stacy: Oso triste eta gogogabetua.
08:04
But, you know, I want my kids to succeed in life
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Baina nahi dut nire haurrek bizitzan arrakasta lortzea
08:07
and this isn't going to get them there.
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eta horrek ez die lagunduko.
08:10
But I'm killing them.
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Beraz, haurrak hiltzen ari naiz.
08:13
JO: Yes you are. You are.
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JO: Bai, hala da. Horretan ari zara.
08:16
But we can stop that.
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Baina guk hau eten dezakegu.
08:22
Normal. Let's get on schools,
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Bai noski. Goazen eskoletara.
08:26
something that I'm fairly much a specialist in.
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Benetan espezialista naiz honetan.
08:29
OK, school.
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Ongi, eskolak.
08:31
What is school? Who invented it? What's the purpose of school?
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Zer da eskola? Nork asmatu zuen? Zein da eskolaren xedea?
08:34
School was always invented to arm us with the tools
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Eskola asmatu zen guri tresnak emateko,
08:37
to make us creative, do wonderful things,
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Sortzaileak izateko, gauza zoragarriak egiteko,
08:40
make us earn a living, etc., etc., etc.
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bizimodua aurrera ateratzeko, eta abar.
08:43
You know, it's been kind of in this sort of tight box for a long, long time.
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Baina badakizue zer? Honi lotuta egon da denbora luzez.
08:46
OK?
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Bai?
08:47
But we haven't really evolved it
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Baina eskola ez da behar adina garatu
08:49
to deal with the health catastrophes of America, OK?
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Ipar Amerikako osasun katastrofeari aurre egiteko.
08:52
School food is something
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Eskolako elikadura da
08:55
that most kids -- 31 million a day, actually --
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haur gehienek -- 31 milioik egunean --jaten dutena
08:58
have twice a day, more than often,
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egunean bitan gainera,
09:01
breakfast and lunch, 180 days of the year.
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gosaria eta bazkaria, 180 egun urtean.
09:04
So you could say that school food is quite important, really,
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Horregatik esan daiteke eskolako elikadura oso garrantzitsua dela,
09:07
judging the circumstances.
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egoera aztertuta.
09:10
(Laughter)
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(Barreak)
09:15
Before I crack into my rant,
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Baina gaizki esaka hasi aurretik,
09:17
which I'm sure you're waiting for ...
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eta ziur nago horren zain zaudetela...
09:20
(Laughter)
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(Barreak)
09:22
I need to say one thing, and it's so important
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Zerbait esan behar dut, eta hain garrantzitsua da
09:25
in hopefully the magic that happens and unfolds
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non hurrengo hiru hilabetetan zabaldu eta
09:28
in the next three months.
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garatuko deneko esperantzan nagoen
09:29
The lunch ladies, the lunch cooks of America --
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Ipar Amerikako bazkari sukaldariok!:
09:33
I offer myself as their ambassador.
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zuen enbaxadore-lanak egiteko prest nago.
09:36
I'm not slagging them off.
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Ez dut langileak ez direnik esan nahi.
09:38
They're doing the best they can do.
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Egin dezaketen onena egiten dute.
09:42
They're doing their best.
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Egin dezaketen guztia egiten ari dira.
09:44
But they're doing what they're told,
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Baina beste batek esandakoa egiten ari dira,
09:46
and what they're being told to do is wrong.
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eta esandako hori gaizki dago.
09:49
The system is highly run by accountants;
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Kontabilitate-langileek kudeatzen dute sistema;
09:52
there's not enough, or any,
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eta ez dago nahikoa jende
09:54
food-knowledgeable people in the business.
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negozio honetan elikaduraz dakienik.
09:56
There's a problem:
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Hor dago arazoa:
09:58
If you're not a food expert, and you've got tight budgets
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Janariez ez badakizu eta aurrekontu txikia baduzu,
10:00
and it's getting tighter, then you can't be creative,
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eta txikitagozen badoa, ezin duzu sormenik eduki,
10:02
you can't duck and dive and write different things around things.
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ezin duzu gauza ezberdinetan murgildu.
10:05
If you're an accountant, and a box-ticker,
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Kontularia bazara, paperak besterik betetzen ez dituena,
10:07
the only thing you can do in these circumstances
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egoera horretan egin dezakezun gauza bakarra
10:10
is buy cheaper shit.
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zikinkeria merkeagoa erostea da.
10:12
Now, the reality is,
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Beraz, errealitatea da,
10:14
the food that your kids get every day is fast food,
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zuen haurrek egunero jaten duten janaria janari azkarra dela,
10:16
it's highly processed,
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aurretik prestatutakoa,
10:18
there's not enough fresh food in there at all.
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ez dago beharrezkoa den janari freskorik inondik ere.
10:20
You know, the amount of additives, E numbers, ingredients you wouldn't believe --
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Gehigarri kopurua, E zenbakiak, sinestezinak diren osagaiak --
10:24
there's not enough veggies at all. French fries are considered a vegetable.
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ez dago barazki nahikorik. Patata frijituak barazkiak direla onartzen da.
10:27
Pizza for breakfast. They don't even get given crockery.
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Pizza gosaltzeko. Ez dute ezta baxera dezenterik ere.
10:30
Knives and forks? No, they're too dangerous.
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Labana eta sardexkak? Ez, oso arriskutsuak dira.
10:33
They have scissors in the classroom,
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Guraizeak dituzte ikasgelan,
10:35
but knives and forks? No.
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baina labana eta sardexkak? Ez.
10:37
And the way I look at it is: If you don't have knives and forks in your school,
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Eta nire ustez ez baduzu labana edo sardexkarik zure eskolan,
10:39
you're purely endorsing,
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oinarrian sistema bultzatzen ari zara,
10:42
from a state level, fast food, because it's handheld.
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janari azkarraren zerbitzua alegia, eskuz aise heltzen delako.
10:45
And yes, by the way, it is fast food: It's sloppy joes,
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Eta bai, janari azkarra da:pizzak dira,
10:47
it's burgers, it's wieners,
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hanburgesak dira, saltxitxak dira,
10:49
it's pizzas, it's all of that stuff.
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janari horien edozein kantitate da.
10:55
Ten percent of what we spend on healthcare, as I said earlier,
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Osasunean gastatuko dugun ehuneko hamar,
10:58
is on obesity, and it's going to double.
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obesitatean izango da, eta bikoiztu egingo da.
11:01
We're not teaching our kids.
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Ez gara gure haurrei irakasten ari.
11:03
There's no statutory right to teach kids about food,
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Haurrei elikatzen erakustea ez da eskubide bat,
11:05
elementary or secondary school. OK?
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ez lehen hezkuntzan, ezta bigarrenean ere. Ulertzen?
11:07
We don't teach kids about food. Right?
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Ez diegu elikagaiei buruz irakasten. Horixe ba!
11:09
And this is a little clip from an elementary school,
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Honako hau lehen hezkuntzari buruzko bideo bat da,
11:11
which is very common in England.
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oso arrunta Ingalaterran.
11:16
Video: Who knows what this is?
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Bideoa: Nork daki hau zer den?
11:18
Child: Potatoes. Jamie Oliver: Potato? So, you think these are potatoes?
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Haurrak: Patatak. Jamie Oliver: Patatak? Beraz, zure ustez hauek patatak dira?
11:21
Do you know what that is?
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Ba al dakizu hau zer den?
11:23
Do you know what that is? Child: Broccoli?
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Badakizu hau zer den? Haurra: Brokolia?
11:25
JO: What about this? Our good old friend.
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JO: Eta hau? Gure lagun zaharra.
11:27
Do you know what this is, honey? Child: Celery.
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Badakizu zer den hau, maitea? Haurra: Apioa
11:29
JO: No. What do you think this is? Child: Onion. JO: Onion? No.
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JO: Ez. Zer uste duzue dela hau? Haurra: Tipula. JO: Tipula? Ez.
11:32
Jamie Oliver: Immediately you get a really clear sense
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Jamie Oliver: Segituan konturatuko zarete:
11:35
of: Do the kids know anything about where food comes from?
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Ba al dakite umeek janaria nondik datorren?
11:38
Video: JO: Who knows what that is? Child: Uh, pear?
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Bideoa: JO: Nork daki hau zer den? Haurra: Uh, udarea?
11:40
JO: What do you think this is? Child: I don't know.
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JO: Zer dela uste duzu? Haurra: Ez dakit.
11:42
JO: If the kids don't know what stuff is,
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JO: Haurrek ez badakite zer diren barazki hauek
11:44
then they will never eat it.
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orduan ez dituzte inoiz jango.
11:48
(Laughter)
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(Barreak)
11:49
JO: Normal. England and America,
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Hau normala da Ingalaterra eta Ipar Amerikan,
11:52
England and America.
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Ingalaterra eta Ipar Amerika.
11:54
Guess what fixed that. Guess what fixed that:
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Badakizue nola konpondu genuen arazoa?
11:56
Two one-hour sessions.
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Ordu beteko bi saioekin.
11:59
We've got to start teaching our kids
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Gure haurrei elikadurari buruz eraskusten
12:01
about food in schools, period.
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hasi behar dugu eskoletan.
12:04
(Applause)
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(Txaloak)
12:09
I want to tell you about something,
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Zerbait azaldu nahi dizuet,
12:11
I want to tell you about something that kind of
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Eta honek oso ongi erakusten du
12:14
epitomizes the trouble that we're in, guys. OK?
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zein arazo mota dugun aurrean, hara ba!
12:17
I want to talk about something so basic as milk.
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Esneaz hitz egin nahi dut, sinplea dirudi.
12:21
Every kid has the right to milk at school.
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Ume guztiek dute esnea hartzeko eskubidea eskolan.
12:23
Your kids will be having milk at school, breakfast and lunch. Right?
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Zuen haurrek esnea edango zuten eskolan, gosarian eta bazkarian ezta?
12:26
They'll be having two bottles. OK?
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Bi botila-esne edango dituzte.
12:28
And most kids do.
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Eta gehienek egingo dute dagoeneko.
12:30
But milk ain't good enough anymore.
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Baina esnea ez da behar bezain ona.
12:33
Because someone at the milk board, right -- and don't get me wrong,
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Esnearen Kontseiluko norbaitek -- ez gaizki ulertu hau
12:35
I support milk -- but someone at the milk board
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Nik esnea gustuko dut -- baina esnearen Kontseiluko norbaitek
12:37
probably paid a lot of money for some geezer
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seguru aski diru asko ordainduko zion norbaiti
12:39
to work out that if you put loads of flavorings and colorings
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koloratzaileak, gozagarriak eta azukrea esnean botata
12:41
and sugar in milk, right,
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haur gehiagok edaten
12:43
more kids will drink it. Yeah.
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dutela konturatzeko. Bai horixe!
12:46
(Claps)
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(Txaloak)
12:47
And obviously now that's going to catch on.
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Eta horrek jarraipena du.
12:49
The apple board is going to work out
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Orduan, Sagarraren Kontseilua konturatuko da
12:51
that if they make toffee apples they'll eat more apples as well.
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gozokizko sagarrak eginez gero sagar gehiago jango dituztela.
12:53
Do you know what I mean?
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Ulertzen al duzue zer esan nahi dudan?
12:55
For me, there ain't no need to flavor the milk.
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Nire ustez, ez da zaporerik gehitu behar esnean.
12:58
Okay? There's sugar in everything.
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Ados? Azukrea edonon dago.
13:00
I know the ins and outs of those ingredients.
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Badakizkit osagai horien nondik norakoak.
13:02
It's in everything. Even the milk hasn't escaped
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Edozertan daude. Esneak ere ezin izan dio ihes egin
13:05
the kind of modern-day problems.
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egungo bizitza modernoaren arazoei.
13:07
There's our milk. There's our carton.
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Hor dago gure esnea. Hor dago gure ontzia.
13:09
In that is nearly as much sugar
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Bertan azukre asko dago,
13:11
as one of your favorite cans of fizzy pop,
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ia freskagarri lata batean bezain beste
13:13
and they are having two a day.
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eta egunean bi hartzen dituzte.
13:15
So, let me just show you.
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Utzi adierazten.
13:17
We've got one kid, here,
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Har dezagun haur bat,
13:21
having, you know, eight tablespoons of sugar a day.
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egunean 8 goilarakada azukre hartzen dituena.
13:26
You know, there's your week.
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Hor duzue asteko kopurua
13:29
There's your month.
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eta hor hilabetekoa.
13:32
And I've taken the liberty of putting in
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Baina bertan jarri dudana
13:34
just the five years of elementary school sugar,
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lehen hezkuntzako bost urtetako azukrea besterik ez da,
13:40
just from milk.
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esnetik datorrena noski.
13:45
Now, I don't know about you guys,
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Nik ez dakit zuei zer iruditzen zaizuen,
13:47
but judging the circumstances, right,
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baina egoera ikusita,
13:50
any judge in the whole world,
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munduko edozein epailek,
13:52
would look at the statistics and the evidence,
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estatistikak eta frogak ikusita,
13:55
and they would find any government of old
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edozein gobernu haurren aurkako
13:57
guilty of child abuse. That's my belief.
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gehiegikeriaz errudun joko luke. Hori uste dut nik.
13:59
(Applause)
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(Txaloak)
14:08
Now, if I came up here, and I wish I could come up here today
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Benetan diotsuet, ona gora igo
14:11
and hang a cure for AIDS or cancer,
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eta IHESaren edo minbiziaren aurkako sendagaia ekarri nahiko nuke.
14:14
you'd be fighting and scrambling to get to me.
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Eta ziur nago borrokon arituko zinateketela hona igotzeko.
14:18
This, all this bad news, is preventable.
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Baina guzti hau ekidin daiteke.
14:21
That's the good news.
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Horixe da berri ona.
14:23
It's very, very preventable.
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Ekidin daitekeen zerbait da.
14:25
So, let's just think about, we got a problem here,
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Beraz, pentsa dezagun. Arazo bat dugu,
14:28
we need to reboot.
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berrabiarazi egin behar dugu.
14:30
Okay so, in my world, what do we need to do?
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Beraz, nire ikuspegitik, zer egin behar dugu?
14:33
Here is the thing, right,
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Hor dago gakoa,
14:35
it cannot just come from one source.
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ezin da arlo bakarrean lan egin.
14:37
To reboot and make real tangible change,
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Egiatan berriz hasi eta sinesgarria den aldaketa lortzeko,
14:40
real change, so that I could look you in the white of the eyes
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aldaketa errealak lortzeko, elkarri begira
14:43
and say, "In 10 years time,
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eta hau esan ahal izango genuke, " 10 urtetan,
14:45
the history of your children's lives,
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haurren bizitzen istorioak,
14:47
happiness -- and let's not forget, you're clever if you eat well,
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zoriontasuna -- eta ez ahaztu, azkarrak dira ongi jaten badute,
14:50
you know you're going to live longer --
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badakite gehiago biziko direla --
14:52
all of that stuff, it will look different. OK?"
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eta hori guztia ezberdina izango da. Bai, ezta?
14:54
So, supermarkets.
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Supermerkatuak.
14:57
Where else do you shop so religiously?
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Nora joaten zara zintzo-zintzo erostera?
14:59
Week in, week out.
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Aste bat bai, hurrengoan ere bai.
15:01
How much money do you spend, in your life, in a supermarket?
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Zenbat diru gastatzen duzu supermerkatuan, zure bizitzan zehar?
15:04
Love them. They just sell us what we want. All right.
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Gustuko ditugu. Guk nahi duguna saltzen digute. Ados.
15:07
They owe us, to put a food ambassador
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Asko zor digute, horregatik jarri behar dute
15:09
in every major supermarket.
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janariaren enbaxadore bat supermerkatu bakoitzean.
15:12
They need to help us shop. They need to show us how to cook
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Erosten lagundu behar digute. Janaria prestatzen lagundu behar digute,
15:15
quick, tasty, seasonal meals
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janari azkar, zaporetsu, garaiko produktuak,
15:17
for people that are busy.
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lanpetuta dagoen jendearentzat.
15:19
This is not expensive.
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Hau ez da garestia.
15:21
It is done in some, and it needs to be done across the board
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Leku batzuetan egiten da, eta beharrezkoa da Ipar Amerika osoan
15:23
in America soon, and quick.
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zehar egitea azkar, laster.
15:26
The big brands, you know, the food brands,
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Marka handiek, janarien marka handiek,
15:29
need to put food education
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elikatzeko hezkuntza jarri behar dute
15:31
at the heart of their businesses.
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beraien negozioen muinean.
15:33
I know, easier said than done.
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Badakit errazagoa dela esatea egitea baino.
15:35
It's the future. It's the only way.
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Hau da etorkizuna eta egiteko modu bakarra da.
15:37
Fast food. With the fast-food industry
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Janari azkarraren industria
15:41
you know, it's very competitive.
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dakizuenez oso lehiakorra da.
15:43
I've had loads of secret papers and dealings
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Sekretu eta tratu ugari eduki ditut
15:45
with fast food restaurants.
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janari azkarreko jatetxeekin.
15:47
I know how they do it.
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Badakit nola egiten duten.
15:49
I mean basically they've weaned us on
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Esan nahi dudana da zaletu gaituztela ,
15:51
to these hits of sugar, salt and fat, and x, y, and z,
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azukrea, gatza, koipea, eta abarren dosi horietara
15:54
and everyone loves them. Right?
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eta denentzat atsegina da. Ez al da horrela?
15:56
So, these guys are going to be part of the solution.
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Beraz, jende honek koponbidearen parte izan behar du.
15:59
But we need to get the government to work
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Baina horretarako gobernuak lanean jarri behar ditugu,
16:01
with all of the fast food purveyors and the restaurant industry,
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jatetxe industria eta janari azkarraren hornitzaileekin batera,
16:04
and over a five, six, seven year period
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bost, sei, zazpi urteren buruan
16:06
wean of us off the extreme amounts
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horrelako koipe, azukre eta janari ez diren
16:09
of fat, sugar, fat and all the other non-food ingredients.
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osagaien zaletasuna gal dezagun.
16:12
Now, also, back to the sort of big brands: Labeling,
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Gainera, marka handietara bueltatuz: Etiketak,
16:15
I said earlier, is an absolute farce
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lehenago esan dut, izugarrizko iruzurra dira
16:18
and has got to be sorted.
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eta konpondu beharko da hori ere.
16:20
OK, school.
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OK, eskolen txanda:
16:23
Obviously in schools we owe it to them
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Bistan da: eskolei esker,
16:25
to make sure those 180 days of the year,
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urteko 180 egun horietan,
16:27
from that little precious age of four,
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4 urte zoragarri horietatik,
16:29
til 18, 20, 24, whatever,
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18, 20, 24 urte arte,
16:31
they need to be cooked
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beharrezkoa duten janaria prestatzen zaie
16:33
proper, fresh food
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elikagai egoki, fresko eta
16:36
from local growers on site. OK?
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bertako ekoizleena dena. OK?
16:38
There needs to be a new standard of fresh, proper food
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Beharrezkoa da arautegi berria zuen seme-alaben
16:40
for your children. Yeah?
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elikadura egokiari buruzkoa. Zer deritzozue horri?
16:42
(Applause)
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(Txaloak)
16:47
Under the circumstances, it's profoundly important
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Egoera ikusita, oso garrantzitsua da
16:50
that every single American child leaves school
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Ipar Amerikako haur bakoitzak eskolaketa amaitzean
16:53
knowing how to cook 10 recipes
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10 errezeta prestatzen jakitea,
16:55
that will save their life.
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bere bizia salbatuko dioten errezetak alegia.
16:57
Life skills.
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Bizitzarako trebetasunak.
16:59
(Applause)
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(Txaloak)
17:00
That means that they can be students, young parents,
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Honek esan nahi du, direla ikasleak edo guraso gazteak,
17:03
and be able to sort of duck and dive
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gai izan daitezela sukaldearen oinarriak
17:06
around the basics of cooking,
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erabiltzen, bizi diren garaiko
17:08
no matter what recession hits them next time. If you can cook,
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atzeraldiak, krisiak ez duelarik axola. Jakiak prestatzeko gai bazara
17:10
recession money doesn't matter.
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diruak ez du hainbeste garrantzirik izango.
17:12
If you can cook, time doesn't matter.
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Janaria prestatzen balin badakizu, denborak ez du inporta.
17:16
The workplace, we haven't really talked about it.
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Lantokian: ez dugu honetaz gehiegi hitz egin.
17:19
You know, it's now time for corporate responsibility
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Bada garaia, enpresen erantzunkizunari buruz
17:22
to really look at what they feed
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hitz egiteko eta euren langileei
17:24
or make available to their staff.
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benetan eskaintzen dietena begiratzeko.
17:26
The staff are the moms and dads of America's children.
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Langile horiek dira Ipar Amerikako haurren aita-amak.
17:30
Marissa, her father died in her hand,
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Marissaren aita bere eskuetan hil zen,
17:32
I think she'd be quite happy
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eta uste dut oso pozik egongo litzatekeela
17:34
if corporate America could start feeding their staff properly.
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Amerikako enpresek langileak behar bezala elikatuko balituzte.
17:37
Definitely they shouldn't be left out.
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Dudarik gabe, ez lirateke kanpoan geratu behar.
17:39
Let's go back to the home.
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Bueltatu gaitezen etxera.
17:41
Now, look, if we do all this stuff, and we can,
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Begira, guzti hau egiten badugu, eta egin dezakegu,
17:43
it's so achievable. You can care and be commercial.
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erraz lor daiteke. Arduratsua eta era berean komertziala
17:46
Absolutely.
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izan zaitezke. Zeharo.
17:48
But the home needs to start passing on
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Baina etxeetan hasi behar da horrela pentsatzen eta
17:50
cooking again, for sure.
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sukaldean aritzea berreskuratu. Ziur!
17:52
For sure, pass it on as a philosophy.
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Oinordekotza filosofiatzat hartuta.
17:54
And for me it's quite romantic,
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Niretzat oso erromantikoa da. Horrela
17:56
but it's about if one person teaches three people
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pertsona batek beste hiruri janaria prestatzen
17:58
how to cook something,
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erakutsiz gero, eta
18:00
and they teach three of their mates,
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horiek beste hainbeste lagunei erakutsita,
18:02
that only has to repeat itself 25 times,
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25 aldiz besterik ez litzateke errepikatu beharko,
18:04
and that's the whole population of America.
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Ipar Amerikako populazio osora iristeko.
18:07
Romantic, yes, but
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Erromantikoa, bai, baina
18:10
most importantly,
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garrantzitsuagoa dena da
18:11
it's about trying to get people to realize
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konturatu egin behar garela
18:15
that every one of your individual efforts
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2216
norbanakoaren esfortzuak
18:17
makes a difference.
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aurrerapen handia dakarrela.
18:18
We've got to put back what's been lost.
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Galdutakoa berriro lortu behar dugu.
18:20
Huntington's Kitchen. Huntington, where I made this program,
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4538
Huntingtongo sukaldea: Huntingtonen egin nuen programaren bidez,
18:25
you know, we've got this prime-time program that hopefully
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1089107
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arrakasta itzela duen ordutegi barruan, akaso lortuko da
18:25
will inspire people to really get on this change.
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jende asko sentsibilizatzea jarrerak aldatzeko.
18:28
I truly believe that change will happen.
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Benetan sinisten dut aldaketa gertatuko dela.
18:30
Huntington's Kitchen. I work with a community.
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Huntingtongo sukaldean. Komunitate batekin lan egin nuen.
18:32
I worked in the schools. I found local sustainable funding
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Eskoletan lan egin nuen. Bertako finantzaketa aurkitu nuen
18:36
to get every single school in the area,
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2584
zonaldeko eskola guztiak,
18:39
from the junk, onto the fresh food:
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2523
zaborretik, janari freskora pasatzeko:
18:42
six-and-a-half grand per school.
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1893
sei mila bostehun $ eskolako.
18:43
(Applause)
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(Txaloak)
18:45
That's all it takes, six-and-a-half grand per school.
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2770
Hori da behar dena, hirurogeita bost mila eskolako.
18:47
The Kitchen is 25 grand a month. Okay?
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Sukaldea 25000 da hilabeteko. Bai?
18:49
This can do 5,000 people a year,
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3738
Honekin 5000 pertsona urteko,
18:53
which is 10 percent of their population,
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1754
biztaleriaren ehuneko 10,
18:55
and it's people on people.
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eta bada jendea.
18:57
You know, it's local cooks teaching local people.
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Eta gainera, bertako sukaldariak dira bertako jendeari irakasten.
18:58
It's free cooking lessons, guys, free cooking lessons in the Main Street.
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4507
Sukaldaritza klaseak doan, klaseak doan kale nagusian.
19:03
This is real, tangible change, real, tangible change.
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4493
Hau da gauzatu daitekeen aldaketa erreala.
19:07
Around America, if we just look back now,
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Ipar Amerikan zehar, atzera begira,
19:10
there is plenty of wonderful things going on.
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gauza zoragarri asko daude martxan.
19:13
There is plenty of beautiful things going on. There are angels
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Gauza zoragarriak martxan. Aingeruak dabiltza
19:15
around America doing great things
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Ipar Amerikan barrena eskoletan gauzak
19:18
in schools -- farm-to-school set-ups,
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egiten: baserri-eskolak antolatzen,
19:21
garden set-ups, education --
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baratzeak, hezkuntza...
19:24
there are amazing people doing this already.
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bada jende bikaina, dagoeneko hori egiten ari dena.
19:26
The problem is they all want to roll out what they're doing
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Arazoa honakoa da: denek nahi dute hau zabaldu
19:28
to the next school, and the next,
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eta hurrengo eskolan egin, eta hurrengoan
19:30
but there's no cash.
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baina ez dago dirurik.
19:32
We need to recognize the experts and the angels quickly,
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Aditu eta aingeruak azkar antzeman behar ditugu,
19:36
identify them, and allow them to easily find the resource
449
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identifikatu eta baliabideak emanez
19:39
to keep rolling out what they're already doing,
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egiten ari direna zabal dadin,
19:41
and doing well.
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eta ongi dagoen hori zabaldu dadin.
19:43
Businesses of America need to support
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Ipar Amerikako enpresek Obama anderea
19:45
Mrs. Obama to do the things that she wants to do.
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babestu behar dute nahi dituen gauzak egiteko.
19:48
(Applause)
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6000
(Txaloak)
19:54
And look, I know it's weird
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Eta begira, badakit arraroa dela
19:56
having an English person standing here before you
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pertsona ingeles bat honi buruz hitz egiten aritzea
19:59
talking about all this.
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hemen zuen aurrean.
20:01
All I can say is: I care. I'm a father,
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Esan dezakedan guztia hau da: Aita naiz, inporta zait
20:04
and I love this country,
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eta maite dut herrialde hau.
20:06
and I believe truly, actually,
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eta egiatan sinisten dut,
20:09
that if change can be made in this country,
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aldaketa herrialde honetan egin badaiteke,
20:12
beautiful things will happen around the world. If America does it,
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2000
pauso miragarria emango direla munduan zehar. Ipar Amerikak lortzen badu
20:14
I believe other people will follow.
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jendeak jarraitu egingo diola uste dut.
20:16
It's incredibly important.
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Oso garrantzitsua da.
20:18
(Applause)
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(Txaloak)
20:25
When I was in Huntington, trying to get a few things to work
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Huntingtonen nengoenean, funtzionatzen ez zuten gauzak
20:27
when they weren't, I thought "If I had a magic wand,
467
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martxan jartzen saiatzen, zera pentsatu nuen: "makila magiko bat
20:33
what would I do?" And I thought, "You know what?
468
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2000
edukiko banu zer egingo nuke? Badakizue zer?
20:35
I'd just love to be put in front of some of the most amazing
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Ipar Amerikako boteretsuenetako batzuen
20:39
movers and shakers in America."
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aurrean egotea gustatuko litzaidake."
20:41
And a month later, TED phoned me up and gave me this award.
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Eta hilabete bat beranduago, TEDek deitu eta sari hau eman zidan.
20:46
I'm here.
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Eta hemen nago.
20:50
So, my wish.
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Beraz, orain hemen nire nahia.
20:56
Dyslexic, so I'm a bit slow.
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Motel samar noa, dislexikoa naiz eta...
21:03
My wish
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Nire desioa da
21:05
is for you to help a strong,
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zuen laguntzaren bidez,
21:07
sustainable movement
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mugimendu sendo eta iraunkorra sortzea
21:09
to educate every child
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haur guztiak hezteko
21:13
about food,
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janari eta elikadurari buruz,
21:15
to inspire families to cook again,
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familiak berriz ere janaria prestatzen hasteko,
21:18
and to empower people everywhere
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eta jendeak gizentasunaren aurka
21:22
to fight obesity.
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borrokatzeko.
21:24
(Applause)
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(Txaloak)
21:34
Thank you.
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Eskerrik asko.
21:36
(Applause)
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(Txaloak)
ABOUT THE SPEAKER
Jamie Oliver - Chef, activistJamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives.
Why you should listen
Jamie Oliver has been drawn to the kitchen since he was a child working in his father's pub. He showed not only a precocious culinary talent but also a passion for inspiring people to eat fresh, honest, delicious food. While serving as sous chef at the River Cafe in London, the BBC took note of him. His series, The Naked Chef, debuted in 1999. In the years since, he has built a worldwide media empire of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen.
As much as Oliver's cooking is generous, so is his business model. The Jamie Oliver Food Foundation trains young chefs from disadvantaged backgrounds to work in his restaurants and runs an extensive gardening program that teaches children where food comes from. Series like Jamie's School Dinner, Jamie's Ministry of Food and Jamie Oliver's Food Revolution combine his work in the kitchen with serious activism and community organizing -- to create change on both the individual and governmental level.
Oliver uses his fame and charm to highlight the changes people need to make in their diet and lifestyles. With the 2010 TED Prize, he set the vision for Jamie's Food Revolution, a global campaign to educate kids about food and inspire families to cook again. More than 750,000 people have signed up to be a part of it. At the same time, Oliver continues to advocate for policy changes, like sugar reduction and clearer food labeling.
Jamie Oliver | Speaker | TED.com