TED2010
Jamie Oliver: Teach every child about food
Želja dobitnika nagrade TED, Jamie Oliverja: Poučimo vsakega otroka o hrani.
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Readability: 3.2
9,428,806 views
Nagrajenec sklada TED, Jamie Oliver, s prepričljivimi zgodbami o njegovem projektu boja proti debelosti v mestu Huntington v Zahodni Virginiji poziva na spopad z našo nevednostjo o hrani na vseh frontah.
Jamie Oliver - Chef, activist
Jamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives. Full bio
Jamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives. Full bio
Double-click the English transcript below to play the video.
00:15
Sadly,
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Žalostno,
00:17
in the next 18 minutes when I do our chat,
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v naslednjih 18 minutah našega pogovora,
00:20
four Americans that are alive
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bodo štirje Američani, ki so ta hip še živi,
00:23
will be dead
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umrli
00:25
from the food that they eat.
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zaradi hrane, ki jo uživajo.
00:28
My name's Jamie Oliver. I'm 34 years old.
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Moje ime je Jamie Oliver. Star sem 34 let.
00:32
I'm from Essex in England
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Prihajam iz okrožja Essex v Angliji
00:34
and for the last seven years
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in v zadnjih sedmih letih
00:37
I've worked fairly tirelessly
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sem dokaj neutrudno delal,
00:40
to save lives in my own way.
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da bi na svoj način reševal življenja.
00:43
I'm not a doctor;
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Nisem zdravnik.
00:45
I'm a chef,
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Sem kuhar
00:47
I don't have expensive equipment
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nimam drage opreme
00:49
or medicine.
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ali zdravil.
00:51
I use information, education.
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Pomagam si z informacijami, izobrazbo.
00:54
I profoundly believe that the power of food
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Trdno verjamem, da ima moč hrane
00:57
has a primal place in our homes
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primarno mesto v naših domovih,
01:00
that binds us to the best bits of life.
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ki nas navezuje na najboljše delčke našega življenja.
01:06
We have an awful,
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Soočeni smo z grozno,
01:08
awful reality right now.
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grozno realnostjo.
01:13
America, you're at the top of your game.
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Amerika, si na vrhu svoje moči.
01:16
This is one of the most unhealthy countries in the world.
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To je ena najbolj nezdravih držav na vsem svetu.
01:20
Can I please just see a raise of hands
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Mi lahko z dvigom rok pokažete
01:22
for how many of you have children in this room today?
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koliko od vas v dvorani ima otroke?
01:25
Please put your hands up.
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Prosim, dvignite roke.
01:27
Aunties, uncles, you can continue to
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Tete, strici, z vami vred...
01:28
put your hands up, aunties and uncles as well.
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Dvignite roke. Tudi tete in strici.
01:31
Most of you. OK.
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Večina med vami. Dobro.
01:33
We, the adults of the last four generations,
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Mi, odrasli zadnjih štirih generacij
01:36
have blessed our children with the destiny
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smo otroke obdarili z usodo
01:39
of a shorter lifespan
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krajšega življenjem,
01:41
than their own parents.
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kot so ga imeli njihovi starši.
01:44
Your child will live a life ten years younger
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Vaš otrok bo živel 10 let manj
01:47
than you
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kot vi,
01:49
because of the landscape of food that we've built around them.
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zaradi hrane s katero jih obdajamo.
01:52
Two-thirds of this room,
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Dve tretjini te sobe je
01:55
today, in America, are statistically overweight or obese.
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dandanes, v Ameriki, statistično gledano debelih ali ima prekomerno.
01:58
You lot, you're all right, but we'll get you eventually, don't worry.
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Vi, vi se dobro držite, ampak ne skrbite, kmalu vas bomo dobili.
02:01
(Laughter)
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(smeh)
02:02
Right?
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Je tako?
02:03
The statistics of bad health are clear,
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Statistika slabega zdravja je jasna,
02:06
very clear.
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zelo jasna.
02:08
We spend our lives being paranoid about death, murder, homicide,
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Celo življenje preživimo v paranoji zaradi smrti, umorov, ubojev,
02:11
you name it; it's on the front page of every paper, CNN.
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karkoli. Vedno je na prvi strani vseh časopisov, CNN.
02:15
Look at homicide at the bottom, for God's sake.
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Poglejte si uboj na na dnu za božjo voljo.
02:18
Right?
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Imam prav?
02:19
(Laughter)
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(smeh)
02:21
(Applause)
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(aplavz)
02:26
Every single one of those in the red
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Vse, kar je pobarvano rdeče,
02:28
is a diet-related disease.
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so bolezni povezane s prehrano.
02:30
Any doctor, any specialist will tell you that.
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Vsak zdravnik, vsak specialist, vam bo povedal isto.
02:33
Fact: Diet-related disease is the biggest killer
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Dejstvo: s prehrano povezane bolezni so največji ubijalec
02:36
in the United States, right now, here today.
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v Združenih državah, ta trenutek, tukaj in zdaj.
02:42
This is a global problem.
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To je globalni problem.
02:44
It's a catastrophe.
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To je katastrofa.
02:46
It's sweeping the world.
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Razsaja po celem svetu.
02:48
England is right behind you, as usual.
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Anglija vam je, kot vedno, tesno za petami.
02:50
(Laughter)
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(smeh)
02:54
I know they were close, but not that close.
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Vem, da sta si bili blizu, pa vendar ne tako blizu.
02:57
We need a revolution.
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Potrebujemo revolucijo.
02:59
Mexico, Australia, Germany, India, China,
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Mehika, Avstralija, Nemčija, Indija, Kitajska,
03:02
all have massive problems of obesity and bad health.
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se soočajo z velikimi problemi predebelosti in slabega zdravja..
03:06
Think about smoking.
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Pomislite na kajenje.
03:08
It costs way less than obesity now.
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Zdaj nas stane mnogo manj kot debelost.
03:11
Obesity costs you Americans
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Debelost vas Američane stane
03:14
10 percent of your healthcare bills,
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10% celotnega zdravstvenega proračuna.
03:17
150 billion dollars a year.
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150 milijard na leto.
03:20
In 10 years, it's set to double:
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V desetih let naj bi se to podvojilo.
03:23
300 billion dollars a year.
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300 miljard na leto.
03:25
And let's be honest, guys, you ain't got that cash.
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In, bodimo iskreni, tega denarja nimate.
03:28
(Laughter)
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(smeh)
03:31
I came here to start a food revolution
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Prišel sem, da začnem prehrambeno revolucijo
03:34
that I so profoundly believe in.
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v katero tako trdno verjamem.
03:37
We need it. The time is now.
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Potebujemo jo. Zdaj.
03:40
We're in a tipping-point moment.
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Smo na prelomni točki.
03:42
I've been doing this for seven years.
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S tem se ukvarjam zadnjih sedem let.
03:44
I've been trying in America for seven years.
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S tem v Ameriki poskušam že sedem let.
03:46
Now is the time when it's ripe -- ripe for the picking.
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Sedaj je čas dozorel – dozorel za spremembo.
03:49
I went to the eye of the storm.
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Lotil sem se jedra problema.
03:51
I went to West Virginia, the most unhealthy state in America.
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Šel sem v Zahodno Virginijo, najbolj nezdrava državo v Ameriki.
03:54
Or it was last year.
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Vsaj tako je bilo lani.
03:56
We've got a new one this year, but we'll work on that next season.
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Letos imamo novega zmagovalca, vendar se bomo tega lotili naslednjo sezono.
03:59
(Laughter)
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(smeh)
04:00
Huntington, West Virginia.
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Mesto Huntington v Zahodni Virginiji.
04:01
Beautiful town.
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Prelepo mesto.
04:03
I wanted to put heart and soul and people,
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Hotel sem dodati srce in dušo in ljudi
04:06
your public,
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vašo javnost,
04:08
around the statistics that we've become
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o statistiki, na katero smo postali
04:10
so used to.
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tako navajeni.
04:12
I want to introduce you to some of the people that I care about:
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Rad bi vam predstavil nekaj ljudi za katere mi ni vseeno.
04:15
your public, your children.
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Vaša družba. Vaši otroci.
04:16
I want to show a picture of my friend Brittany.
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Pokazal vam bom sliko moje prijateljice Brittany.
04:19
She's 16 years old.
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Stara je 16 let.
04:21
She's got six years to live
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Preostalo ji je še šest let življenja,
04:24
because of the food that she's eaten.
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zaradi hrane, ki jo je pojedla.
04:27
She's the third generation of Americans
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Je predstavnica tretje generacije Američanov,
04:30
that hasn't grown up within a food environment
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ki niso odrasli v prehranjevalnem okolju,
04:32
where they've been taught to cook at home or in school,
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kjer bi jih naučili kuhati doma ali v šoli,
04:34
or her mom, or her mom's mom.
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ali njena mama, ali mama njene mame.
04:37
She has six years to live.
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Preostane ji samo še šest let življenja.
04:40
She's eating her liver to death.
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Do smrti bo izčrpala svoja jetra.
04:42
Stacy, the Edwards family.
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Stacy in družina Edwards.
04:45
This is a normal family, guys.
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To je običajna družina, ljudje.
04:47
Stacy does her best, but she's third-generation as well;
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Stacy se trudi, ampak tudi ona je tretja generacija;
04:50
she was never taught to cook at home or in school.
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nikoli je niso naučili kuhati, doma ali v šoli.
04:52
The family's obese.
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Vsa družina je debela.
04:54
Justin here, 12 years old,
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Justin tu, je star 12 let.
04:55
he's 350 pounds.
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Ima skoraj 160 kilogramov.
04:56
He gets bullied, for God's sake.
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V šoli ga ustrahujejo, za božjo voljo.
04:58
The daughter there, Katie, she's four years old.
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Hči tule, Katie, je stara štiri leta.
05:00
She's obese before she even gets to primary school.
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Predebela je in to še preden bo začela hoditi v šolo.
05:03
Marissa, she's all right, she's one of your lot.
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Marissa. Z njo je vse v redu. Je ena izmed vas.
05:06
But you know what? Her father, who was obese,
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Ampak veste kaj? Njej oče, ki je bil predebel,
05:09
died in her arms,
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je umrl v njenem naročju.
05:11
And then the second most important man in her life,
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In drugi najpomembnejši moški v njenem življenju,
05:13
her uncle, died of obesity,
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njen stric, je umrl od debelosti.
05:16
and now her step-dad is obese.
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Zdaj je predebel še njen očim.
05:19
You see, the thing is
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Veste, stvar je v tem,
05:21
obesity and diet-related disease
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da debelost in bolezni, povezane s prehrano
05:23
doesn't just hurt the people that have it;
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ne škodujejo samo ljudem, ki jih imajo,
05:25
it's all of their friends, families,
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ampak tudi njihovim prijateljem, družinam,
05:27
brothers, sisters.
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bratom, sestram.
05:29
Pastor Steve:
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Vikar Steve.
05:31
an inspirational man, one of my early allies in Huntington, West Virginia.
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Navdihujoč mož. Eden prvih zaveznikov v Huntingtonu v Zahodni Virginiji.
05:35
He's at the sharp knife-edge of this problem.
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Sam je na bodečem koncu tega problema.
05:39
He has to bury the people, OK?
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On je tisti, ki pokopava ljudi, veste?
05:41
And he's fed up with it. He's fed up with burying his friends,
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In dovolj ima tega. Dovolj ima pokopavanja svojih prijateljev,
05:44
his family, his community.
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svoje družine, svoje skupnosti.
05:46
Come winter, three times as many people die.
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Ko pride zima, umre trikrat več ljudi.
05:50
He's sick of it.
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Dovolj ima.
05:51
This is preventable disease. Waste of life.
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To bolezen je moč preprečiti. Potrata življenja.
05:54
By the way, this is what they get buried in.
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Mimogrede, zakopljejo jih v tole.
05:57
We're not geared up to do this.
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Nismo pripravljeni na to.
06:00
Can't even get them out the door -- and I'm being serious --
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Ne moremo jih niti spraviti skozi vrata, in to mislim.
06:03
can't even get them there. Forklift.
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Ne moremo jih niti dostaviti. Viličar.
06:05
OK, I see it as a triangle, OK?
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Takole, jaz to vidim kot trikotnik, prav?
06:09
This is our landscape of food.
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To je naše okolje hrane.
06:10
I need you to understand it.
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Hočem, da ga razumete.
06:12
You've probably heard all this before,
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To vse ste verjetno slišali že prej,
06:12
but let's just go back over it.
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ampak pojdimo vseeno še enkrat skozi.
06:14
Over the last 30 years,
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V zadnjih 30ih letih,
06:15
what's happened that's ripped the heart out of this country?
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kaj se je zgodilo, kar je to državo postavilo na glavo?
06:17
Let's be frank and honest:
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Bodimo popolnoma iskreni.
06:19
Well, modern-day life.
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No, modern način življenja.
06:22
Let's start with the Main Street.
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Začnimo pri Glavni cesti.
06:24
Fast food has taken over the whole country; we know that.
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Hitra prehana je prevzela celo državo. To vemo.
06:27
The big brands are some of the most important powers,
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Velike znamke predstavljajo ene izmed najpomembnejših sil,
06:30
powerful powers, in this country.
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najmočnejših sil v tej državi.
06:32
Supermarkets as well.
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Prav tako supermarkete.
06:35
Big companies. Big companies.
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Velika podjeta. Velika podjetja.
06:37
Thirty years ago, most of the food
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Pred 30imi leti je bila hrana
06:40
was largely local and largely fresh.
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večinoma lokalno pridelana in sveža.
06:43
Now it's largely processed and full of all sorts of additives,
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Zdaj je v večini procesirana in polna raznoraznih dodatkov,
06:46
extra ingredients, and you know the rest of the story.
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dodatnih sestavin, preostanek zgodbe pa že poznate.
06:49
Portion size is obviously a massive, massive problem.
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Velikost porcij je očitno velik, velik problem.
06:52
Labeling is a massive problem.
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Veliko problem je etiketiranje.
06:55
The labeling in this country is a disgrace.
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Etiketiranje v tej državi je sramotno.
06:58
They want to be self -- they want to self-police themselves.
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Radi bi samo-... Radi bi se med sabo kontrolirali.
07:02
The industry wants to self-police themselves.
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Industrija bi rada kontrolirala samo sebe.
07:05
What, in this kind of climate? They don't deserve it.
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Kaj, v tej situaciji? Ne zaslužijo si.
07:08
How can you say something is low-fat when it's full of so much sugar?
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Kako lahko rečeš, da ima nekaj malo maščob, ko pa je polno sladkorja?
07:12
Home.
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Dom.
07:15
The biggest problem with the home
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Največji problem domov je,
07:17
is that used to be the heart
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da je bil dom včasih prostor,
07:19
of passing on food, food culture,
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kjer se je predajalo znanje o hrani in prehrambeni kulturi;
07:22
what made our society.
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to, kar je naredilo današnjo družbo.
07:25
That ain't happening anymore.
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To se ne dogaja več.
07:26
And you know, as we go to work and as life changes,
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In veste, da ko se zaposlimo in ko se nam življenje spremeni
07:29
and as life always evolves,
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in ker se življenje vedno razvija,
07:31
we kind of have to look at it holistically --
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moramo na to gledati celostno;
07:33
step back for a moment, and re-address the balance.
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stopiti korak nazaj in ponovno oceniti situacijo.
07:35
It ain't happening, hasn't happened for 30 years, OK?
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To se ne dogaja. Se ni zgodilo že 30 let.
07:38
I want to show you a situation
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Rad bi vam nekaj pokazal,
07:41
that is very normal
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kar je povsem običajno
07:44
right now; the Edwards family.
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ta hip. Družina Edwards.
07:46
(Video) Jamie Oliver: Let's have a talk.
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(video) Jamie Oliver: Pogovoriva se.
07:48
This stuff goes through you and your family's body
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Tale stvar gre v tvoje telo in v telo vseh članov tvoje družine,
07:51
every week.
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vsak teden.
07:53
And I need you to know that this is going to kill your children early.
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Rad bi, da veš, da bodo zaradi tega tvoji otroci prej umrli.
07:59
How are you feeling?
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Kako se počutiš?
08:01
Stacy: Just feeling really sad and depressed right now.
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Stacy: Počutim se res žalostno in depresivno.
08:04
But, you know, I want my kids to succeed in life
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Ampak veš, rada bi, da moji otroci uspejo v življenju,
08:07
and this isn't going to get them there.
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ampak na tak način jim ne pomagam.
08:10
But I'm killing them.
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Ampak jih s tem ubijam.
08:13
JO: Yes you are. You are.
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JO: Tako je. Res je.
08:16
But we can stop that.
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Ampak to lahko preprečiva.
08:22
Normal. Let's get on schools,
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Povsem običajno. Zdaj pa nekaj o šolah;
08:26
something that I'm fairly much a specialist in.
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za šole sem neke vrste specialist.
08:29
OK, school.
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Dobro. Šole.
08:31
What is school? Who invented it? What's the purpose of school?
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Kaj je šola? Kdo jo je izumil? Kaj je njen namen?
08:34
School was always invented to arm us with the tools
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Šola je bila vedno namenjena temu, da nam omogoča,
08:37
to make us creative, do wonderful things,
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da smo ustvarjalni, da počnemo čudovite stvari,
08:40
make us earn a living, etc., etc., etc.
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zaslužimo za preživetje itd. itd. itd.
08:43
You know, it's been kind of in this sort of tight box for a long, long time.
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Veste, ta problem smo postavili na stranski tir za dolgo, dolgo časa.
08:46
OK?
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Prav?
08:47
But we haven't really evolved it
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Nekako pa je nismo razvili,
08:49
to deal with the health catastrophes of America, OK?
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da bi se lahko soočila z zdravstenimi problemi v Ameriki, kajne?
08:52
School food is something
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Šolska hrana je nekaj,
08:55
that most kids -- 31 million a day, actually --
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kar večino otrok, 31 milijonov na dan, v bistvu,
08:58
have twice a day, more than often,
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zaužije dvakrat na dan, kar je več kot pogosto,
09:01
breakfast and lunch, 180 days of the year.
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zajtrk in kosilo, 180 dni na leto.
09:04
So you could say that school food is quite important, really,
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Zato lahko rečemo, da je šolska hrana kar pomembna pravzaprav,
09:07
judging the circumstances.
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glede na razmere.
09:10
(Laughter)
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(smeh)
09:15
Before I crack into my rant,
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Preden se začnem spet pritoževati,
09:17
which I'm sure you're waiting for ...
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na kar, v to sem prepričan, že težko čakate...
09:20
(Laughter)
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(smeh)
09:22
I need to say one thing, and it's so important
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Rad bi povedal nekaj, kar je zelo pomembno
09:25
in hopefully the magic that happens and unfolds
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za - upam da - čudež, ki se bo zgodil
09:28
in the next three months.
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v naslednjih treh mesecih.
09:29
The lunch ladies, the lunch cooks of America --
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Kuharice v menzah, vsi kuharji kosil v Ameriki...
09:33
I offer myself as their ambassador.
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Ponujam se, da postanem njihov zastopnik.
09:36
I'm not slagging them off.
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Ne dajem jih v nič.
09:38
They're doing the best they can do.
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Delajo najboljše, kar lahko.
09:42
They're doing their best.
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Trudijo se po svojih močeh.
09:44
But they're doing what they're told,
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Ampak delajo tako, kot jim je naročeno;
09:46
and what they're being told to do is wrong.
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to kar jim je naročeno, pa je narobe.
09:49
The system is highly run by accountants;
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Sistem je v večini voden s strani računovodij.
09:52
there's not enough, or any,
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V tem poslu ni dovolj, ali pa sploh ni ljudi,
09:54
food-knowledgeable people in the business.
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ki bi se spoznali na hrano.
09:56
There's a problem:
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To je problem.
09:58
If you're not a food expert, and you've got tight budgets
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Če niste prehrambeni strokovnjak in imate majhen proračun,
10:00
and it's getting tighter, then you can't be creative,
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ki se manjša in manjša, potem ne morete biti ustvarjalni;
10:02
you can't duck and dive and write different things around things.
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ne morete se kar znajti in narediti nekaj, kar je nemogoče.
10:05
If you're an accountant, and a box-ticker,
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Če ste računovodja in nekdo, ki samo odkljukuje,
10:07
the only thing you can do in these circumstances
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je edina stvar, ki jo lahko naredite v teh okoliščinah,
10:10
is buy cheaper shit.
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da kupujete čim ceneje.
10:12
Now, the reality is,
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Zdaj, v resnici,
10:14
the food that your kids get every day is fast food,
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je hrana, ki jo vsak dan jejo vaši otroci, hitra hrana,
10:16
it's highly processed,
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visoko predelana hrana,
10:18
there's not enough fresh food in there at all.
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ki ne vsebuje skoraj nič svežih sestavin.
10:20
You know, the amount of additives, E numbers, ingredients you wouldn't believe --
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Veste, količina dodatkov, emulgatorjev, sestavine, ki jim ne bi verjeli.
10:24
there's not enough veggies at all. French fries are considered a vegetable.
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In skoraj nič zelenjave. Ocvrt krompir danes šteje med zelenjavo.
10:27
Pizza for breakfast. They don't even get given crockery.
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Pica za zajtrk. Ne dajo jim niti pribora.
10:30
Knives and forks? No, they're too dangerous.
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Noži in vilice? Ne, preveč so nevarni.
10:33
They have scissors in the classroom,
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V učilnici imajo lahko škarje,
10:35
but knives and forks? No.
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ampak nožev in vilic - ne.
10:37
And the way I look at it is: If you don't have knives and forks in your school,
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Kot si to razlagam sam, če v šolah nimate nožev in vilic,
10:39
you're purely endorsing,
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na ta način podpirate,
10:42
from a state level, fast food, because it's handheld.
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na državni ravni, hitro hrano. Ker vse jeste z rokami.
10:45
And yes, by the way, it is fast food: It's sloppy joes,
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In, mimogrede, to je hitra hrana. Pleskavice,
10:47
it's burgers, it's wieners,
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hamburgerji, hrenovke,
10:49
it's pizzas, it's all of that stuff.
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pice, vse te stvari.
10:55
Ten percent of what we spend on healthcare, as I said earlier,
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10% zdravstvenega proračuna, kot sem že omenil,
10:58
is on obesity, and it's going to double.
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porabimo za debelost. In to se bo podvojilo.
11:01
We're not teaching our kids.
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Svojih otrok ne učimo prav.
11:03
There's no statutory right to teach kids about food,
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Ni uzakonjenih pravic o tem, da bi otroke učili o hrani,
11:05
elementary or secondary school. OK?
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ne v osnovni ne v srednji šoli. Kajne?
11:07
We don't teach kids about food. Right?
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Otrok ne učimo o hrani. Je tako?
11:09
And this is a little clip from an elementary school,
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In tole je krajši posnetek iz ene osnovne šole,
11:11
which is very common in England.
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ki je povsem običajna šola v Angliji.
11:16
Video: Who knows what this is?
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posnetek: Kdo ve kaj je to?
11:18
Child: Potatoes. Jamie Oliver: Potato? So, you think these are potatoes?
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Otrok: Krompir. Jamie Oliver: Krompir? Torej misliš, da so tole krompirji?
11:21
Do you know what that is?
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Ali veste kaj je to?
11:23
Do you know what that is? Child: Broccoli?
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Ali veste kaj je to? Otrok: Brokoli?
11:25
JO: What about this? Our good old friend.
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JO: Kaj pa tole? Naš dobri stari prijatelj.
11:27
Do you know what this is, honey? Child: Celery.
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Ljubica, ali veš kaj je tole? Otrok: Zelena.
11:29
JO: No. What do you think this is? Child: Onion. JO: Onion? No.
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JO: Ne. Kaj misliš, da je tole? Otrok: Čebula. JO: Čebula? Ne.
11:32
Jamie Oliver: Immediately you get a really clear sense
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Jamie Oliver: Takoj dobiš jasno predstavo o tem,
11:35
of: Do the kids know anything about where food comes from?
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ali otroci vejo kaj o tem, od kod prihaja hrana.
11:38
Video: JO: Who knows what that is? Child: Uh, pear?
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Posnetek: JO: Kdo ve, kaj je to? Otrok: Um, hruška.
11:40
JO: What do you think this is? Child: I don't know.
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JO: Kaj misliš, je tole? Otrok: Ne vem.
11:42
JO: If the kids don't know what stuff is,
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JO: Če otroci ne vejo, kaj nekaj je,
11:44
then they will never eat it.
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potem tega ne bojo nikoli pojedli.
11:48
(Laughter)
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(smeh)
11:49
JO: Normal. England and America,
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JO: Povsem običajno. V Angliji in Ameriki,
11:52
England and America.
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v Angliji in Ameriki.
11:54
Guess what fixed that. Guess what fixed that:
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Uganite, kako smo to popravili. Uganite, kaj je to popravilo.
11:56
Two one-hour sessions.
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Dvakrat po eno učno uro.
11:59
We've got to start teaching our kids
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Otroke moramo v šolah začeti učiti
12:01
about food in schools, period.
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o hrani in pika.
12:04
(Applause)
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(aplavz)
12:09
I want to tell you about something,
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Rad bi vam povedal nekaj,
12:11
I want to tell you about something that kind of
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rad bi vam povedal nekaj, kar v bistvu
12:14
epitomizes the trouble that we're in, guys. OK?
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povzema, kam smo zabredli. Ja?
12:17
I want to talk about something so basic as milk.
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Nekaj čisto osnovnega, kot je mleko.
12:21
Every kid has the right to milk at school.
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Vsak otrok v šoli ima pravico do mleka.
12:23
Your kids will be having milk at school, breakfast and lunch. Right?
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Vaši otroci bodo v šoli pili mleko, za zajtrk in kosilo. Je tako?
12:26
They'll be having two bottles. OK?
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Dobili bodo dve steklenici. Ja?
12:28
And most kids do.
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In večina otrok jih popije.
12:30
But milk ain't good enough anymore.
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Ampak mleko ni več dovolj dobro za nas.
12:33
Because someone at the milk board, right -- and don't get me wrong,
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Zato, ker je nekdo na odboru za mleko - in ne razumite me narobe,
12:35
I support milk -- but someone at the milk board
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podpiram mleko - ampak nekdo na njihovem odboru
12:37
probably paid a lot of money for some geezer
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je verjetno nekemu dedcu plačal veliko denarja,
12:39
to work out that if you put loads of flavorings and colorings
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da je ugotovil, da če v mleko dodamo veliko okusov in barvil
12:41
and sugar in milk, right,
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in sladkorja,
12:43
more kids will drink it. Yeah.
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bo mleko pilo več otrok. Ja.
12:46
(Claps)
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(ploskanje)
12:47
And obviously now that's going to catch on.
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In očitno se bo to zdaj razširilo.
12:49
The apple board is going to work out
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Odbor za jabolka bo ugotovil,
12:51
that if they make toffee apples they'll eat more apples as well.
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da če naredijo karamelna jabolka, bo ta jabolka jedlo več otrok.
12:53
Do you know what I mean?
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Veste kaj mislim?
12:55
For me, there ain't no need to flavor the milk.
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Zame ni potrebe, da mleku spreminjamo okus.
12:58
Okay? There's sugar in everything.
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Prav? Sladkor dodajajo vsemu.
13:00
I know the ins and outs of those ingredients.
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Te sestavine poznam po dolgem in po čez.
13:02
It's in everything. Even the milk hasn't escaped
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Sladkor je v vsemu. Niti mleko ni pobegnilo
13:05
the kind of modern-day problems.
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temu problemu modernega časa.
13:07
There's our milk. There's our carton.
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To je naše mleko. To je naš tetrapak.
13:09
In that is nearly as much sugar
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V tem je približno toliko sladkorja,
13:11
as one of your favorite cans of fizzy pop,
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kot v eni vaših najljubših pijač z mehurčki.
13:13
and they are having two a day.
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In oni popijejo dva na dan.
13:15
So, let me just show you.
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Torej, naj vam samo pokažem.
13:17
We've got one kid, here,
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Tukaj imamo enega otroka,
13:21
having, you know, eight tablespoons of sugar a day.
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ki zaužije, veste, 8 žlic sladkorja na dan.
13:26
You know, there's your week.
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Tole, je en teden.
13:29
There's your month.
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Tole je mesec.
13:32
And I've taken the liberty of putting in
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In, dovolil sem si pokazati vam,
13:34
just the five years of elementary school sugar,
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koliko sladkorja zaužijejo otroci v petih letih osnovne šole
13:40
just from milk.
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in to samo z mlekom.
13:45
Now, I don't know about you guys,
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Zdaj, ne vem kako na to stvar gledate vi,
13:47
but judging the circumstances, right,
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ampak glede na okoliščine, ne,
13:50
any judge in the whole world,
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bi vsak sodnik na tem svetu
13:52
would look at the statistics and the evidence,
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videl statistiko in dokaze
13:55
and they would find any government of old
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in bi vsako vlado obsodil na greh,
13:57
guilty of child abuse. That's my belief.
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ki je zloraba otrok. To je moje prepričanje.
13:59
(Applause)
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(aplavz)
14:08
Now, if I came up here, and I wish I could come up here today
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No, če bi prišel sem gor in želim si, da bi bilo temu tako,
14:11
and hang a cure for AIDS or cancer,
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če bi stal tukaj z zdravilom za AIDS ali raka,
14:14
you'd be fighting and scrambling to get to me.
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bi se vsi tepli in prepirali zame.
14:18
This, all this bad news, is preventable.
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To, vse te slabe novice, to lahko preprečimo.
14:21
That's the good news.
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To je dobra novica.
14:23
It's very, very preventable.
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To je čisto mogoče preprečiti.
14:25
So, let's just think about, we got a problem here,
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Torej, samo pomislimo, da imamo tukaj problem,
14:28
we need to reboot.
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ki se ga moramo lotiti od začetka.
14:30
Okay so, in my world, what do we need to do?
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Dobro, torej, kaj moramo narediti po mojem mišljenju?
14:33
Here is the thing, right,
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Stvar je takšna, veste.
14:35
it cannot just come from one source.
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Tega ni mogoče rešiti samo z ene strani.
14:37
To reboot and make real tangible change,
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Če hočemo ponovno začeti in narediti oprijemljive spremembe,
14:40
real change, so that I could look you in the white of the eyes
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prave spremembe zaradi katerih vam bom lahko pogledal v oči
14:43
and say, "In 10 years time,
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in rekel, "V desetih letih,
14:45
the history of your children's lives,
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se bodo življenja vaših otrok,
14:47
happiness -- and let's not forget, you're clever if you eat well,
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sreča - in, ne pozabimo, zaradi boljše hrane smo tudi pametnejši,
14:50
you know you're going to live longer --
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veste, da boste lahko živeli dalj,
14:52
all of that stuff, it will look different. OK?"
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vse te stvari, to bo izgledalo drugače. Ja?"
14:54
So, supermarkets.
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Torej, supermarketi.
14:57
Where else do you shop so religiously?
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Kje drugje pa še tako vdano nakupujete.
14:59
Week in, week out.
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Teden za tednom.
15:01
How much money do you spend, in your life, in a supermarket?
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Koliko denarja v vašem življenju zapravite v supermarketih?
15:04
Love them. They just sell us what we want. All right.
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Obožujemo jih. Prodajajo točno tisto kar si želimo. Dobro.
15:07
They owe us, to put a food ambassador
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Dolžni so, da namestijo zastopnike hrane
15:09
in every major supermarket.
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v vsak večji supermarket.
15:12
They need to help us shop. They need to show us how to cook
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Pomagati nam morajo pri nakupovanju. Naučiti nas morajo kako kuhati
15:15
quick, tasty, seasonal meals
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hitre, okusne, sezonske obroke,
15:17
for people that are busy.
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za ljudi, ki nimajo veliko časa.
15:19
This is not expensive.
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To ni drago.
15:21
It is done in some, and it needs to be done across the board
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Ponekod to že delajo. V Ameriki moramo začeti z delovanjem
15:23
in America soon, and quick.
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preko odborov in to kmalu.
15:26
The big brands, you know, the food brands,
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Velike znamke, veste, prehrambene znamke,
15:29
need to put food education
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morajo postaviti izobrazbo o hrani
15:31
at the heart of their businesses.
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v samo jedro njihove industrije.
15:33
I know, easier said than done.
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Vem, lažje rečeno kot storjeno.
15:35
It's the future. It's the only way.
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To je naša prihodnost. Edina možna pot.
15:37
Fast food. With the fast-food industry
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Hitra hrana. V industriji hitre hrane, veste,
15:41
you know, it's very competitive.
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je veliko tekmovalnosti.
15:43
I've had loads of secret papers and dealings
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Podpisal sem na tisoče skrivnih papirjev in pogodb
15:45
with fast food restaurants.
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z restvaracijami s hitro prehrano.
15:47
I know how they do it.
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Vem, kak način dela imajo.
15:49
I mean basically they've weaned us on
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Hočem reči, navadili so nas
15:51
to these hits of sugar, salt and fat, and x, y, and z,
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na ves ta sladkor, sol in maščobe, pa na x, y in z.
15:54
and everyone loves them. Right?
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In vsi jih obožujejo. Imam prav?
15:56
So, these guys are going to be part of the solution.
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Torej, ti ljudje morajo biti del rešitve.
15:59
But we need to get the government to work
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Ampak, prisiliti moramo vlado, da bo sodelovala
16:01
with all of the fast food purveyors and the restaurant industry,
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z vsemi dobavitelji in restavracijami hitre hrane.
16:04
and over a five, six, seven year period
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In v petih, šestih, sedmih letih
16:06
wean of us off the extreme amounts
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bi nas lahko odvadili od teh ogromnih količin
16:09
of fat, sugar, fat and all the other non-food ingredients.
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maščobe, sladkorja in vseh ostalih sestavin, ki ne spadajo v hrano.
16:12
Now, also, back to the sort of big brands: Labeling,
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No, če se vrnemo nazaj k velikim znamkam in etiketiranju,
16:15
I said earlier, is an absolute farce
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kot sem rekel malo prej, je to prava farsa
16:18
and has got to be sorted.
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in to je potrebno popraviti.
16:20
OK, school.
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Dobro, šole.
16:23
Obviously in schools we owe it to them
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Šolarjem dolgujemo,
16:25
to make sure those 180 days of the year,
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da so tistih 180 dni v letu,
16:27
from that little precious age of four,
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vse od nežne starosti štirih let,
16:29
til 18, 20, 24, whatever,
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pa do 18, 20, 24 let, karkoli,
16:31
they need to be cooked
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da jim kuhamo hrano,
16:33
proper, fresh food
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pravo svežo hrano,
16:36
from local growers on site. OK?
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ki je domače pridelana. Prav?
16:38
There needs to be a new standard of fresh, proper food
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Postaviti moramo nove standarde prave sveže hrane
16:40
for your children. Yeah?
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za naše otroke. Ja?
16:42
(Applause)
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(aplavz)
16:47
Under the circumstances, it's profoundly important
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V teh okoliščiinah je nadvse pomembno,
16:50
that every single American child leaves school
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da vsak Američan, ki je zaključil s šolanjem
16:53
knowing how to cook 10 recipes
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zna vsaj deset receptov,
16:55
that will save their life.
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ki mu bodo rešili življenje.
16:57
Life skills.
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Življenjske spretnosti.
16:59
(Applause)
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(aplavz)
17:00
That means that they can be students, young parents,
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To pomeni, da so lahko študentje, mladi starši,
17:03
and be able to sort of duck and dive
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ki se znajo znajti in delati s tem kar imajo,
17:06
around the basics of cooking,
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poznajo osnovne veščine kuhanja,
17:08
no matter what recession hits them next time. If you can cook,
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ne glede na to kakšna recesija jih doleti. Če znaš kuhati,
17:10
recession money doesn't matter.
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denar v recesiji ni pomemben.
17:12
If you can cook, time doesn't matter.
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Če znaš kuhati, čas ni več važen.
17:16
The workplace, we haven't really talked about it.
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Delovno okolje. O tem še nisem nič govoril.
17:19
You know, it's now time for corporate responsibility
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Veste, zdaj je čas, da koorporacije prevzamejo odgovornost,
17:22
to really look at what they feed
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da raziščejo s čim hranijo
17:24
or make available to their staff.
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in kaj ponujajo svojim zaposlenim.
17:26
The staff are the moms and dads of America's children.
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Ti- zaposleni - so mame in očetje ameriških otrok.
17:30
Marissa, her father died in her hand,
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Marissa, njen oče ji je umrl v naročju,
17:32
I think she'd be quite happy
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mislim, da bi bila vesela,
17:34
if corporate America could start feeding their staff properly.
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če bi kooperativna Amerika začela primerno hraniti svoje zaposlene.
17:37
Definitely they shouldn't be left out.
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Predvsem jih ne smejo zapostaviti.
17:39
Let's go back to the home.
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Vrnimo se nazaj k domovom..
17:41
Now, look, if we do all this stuff, and we can,
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No poglejte, če naredimo vse to in to lahko naredimo,
17:43
it's so achievable. You can care and be commercial.
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ker je čisto preprosto. Lahko ti je mar in hkrati služiš.
17:46
Absolutely.
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Brezdvoma.
17:48
But the home needs to start passing on
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V domovih se mora zopet začeti predajanje
17:50
cooking again, for sure.
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znanje o kuhanju, to je gotovo.
17:52
For sure, pass it on as a philosophy.
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Brezdvoma, predajati ga moramo kot filozofijo.
17:54
And for me it's quite romantic,
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Zame je ta ideja kar romantična.
17:56
but it's about if one person teaches three people
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Gre se za to, da če en človek nauči tri ljudi
17:58
how to cook something,
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kako se skuha ena jed
18:00
and they teach three of their mates,
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in oni potem naučijo tri svoje znance,
18:02
that only has to repeat itself 25 times,
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se mora to ponoviti samo 25krat,
18:04
and that's the whole population of America.
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da zajamemo celotno prebivalstvo Amerike.
18:07
Romantic, yes, but
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Romantično, mogoče že, ampak,
18:10
most importantly,
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najpomembnejše je,
18:11
it's about trying to get people to realize
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da ljudem pomagamo dojeti,
18:15
that every one of your individual efforts
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da šteje trud vsakega
18:17
makes a difference.
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posameznika.
18:18
We've got to put back what's been lost.
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Nazaj moramo dobiti to, kar je bilo izgubljeno.
18:20
Huntington's Kitchen. Huntington, where I made this program,
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Kuhinja Huntington. Huntington, kjer sem izvajal svoj program,
18:25
you know, we've got this prime-time program that hopefully
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veste, dobili smo prostor v večernem televizijskem programu,
18:25
will inspire people to really get on this change.
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ki - upam - bo navdihnil ljudi, da sami začnejo s spremembami.
18:28
I truly believe that change will happen.
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Trdno verjamem, da bo do tega prišlo.
18:30
Huntington's Kitchen. I work with a community.
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Kuhinja Huntingont. Delal sem s celo skupnostjo.
18:32
I worked in the schools. I found local sustainable funding
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Delal sem v šolah. Poiskal sem lokalne sponzorje,
18:36
to get every single school in the area,
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da bi vse šole na tem področju
18:39
from the junk, onto the fresh food:
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prešle od svinjarije do sveže hrane.
18:42
six-and-a-half grand per school.
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Šest in pol tisoč dolarjev na šolo.
18:43
(Applause)
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(aplavz)
18:45
That's all it takes, six-and-a-half grand per school.
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To je vse kar smo rabili. Šest in pol tisoč na šolo.
18:47
The Kitchen is 25 grand a month. Okay?
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Nova kuhinja za 25 tisoč dolarjev na mesec. Ja?
18:49
This can do 5,000 people a year,
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To zaposli približno 5,000 ljudi na leto,
18:53
which is 10 percent of their population,
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kar je 10% njihovega prebivalstva.
18:55
and it's people on people.
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To delajo ljudje za ljudi.
18:57
You know, it's local cooks teaching local people.
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To so domači kuharji, ki učijo domačine.
18:58
It's free cooking lessons, guys, free cooking lessons in the Main Street.
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To so brezplačni kuharski tečaji, veste, brezplačni tečaji na Glavni cesti.
19:03
This is real, tangible change, real, tangible change.
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To je prava, oprijemljiva sprememba, prava, oprijemljiva sprememba.
19:07
Around America, if we just look back now,
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Po celi Ameriki, če se ozremo nazaj,
19:10
there is plenty of wonderful things going on.
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se dogaja veliko čudovitih stvari.
19:13
There is plenty of beautiful things going on. There are angels
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Mnogo prečudovitih stvari se dogaja. To so angeli,
19:15
around America doing great things
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ki po celi Ameriki delajo krasne reči,
19:18
in schools -- farm-to-school set-ups,
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v šolah, v povezavah s kmetijami,
19:21
garden set-ups, education --
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z vrtovi, v izobraževanju.
19:24
there are amazing people doing this already.
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Obstajajo čudoviti ljudje, ki to počnejo.
19:26
The problem is they all want to roll out what they're doing
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Problem je, da bi svoje delo radi nadaljevali tudi drugje,
19:28
to the next school, and the next,
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v naslednji in še naslednji šoli.
19:30
but there's no cash.
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Ampak, denarja ni.
19:32
We need to recognize the experts and the angels quickly,
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Naučiti se moramo hitro prepoznati te strokovnjake, te angele,
19:36
identify them, and allow them to easily find the resource
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poiskati jih moramo in jim zagotoviti podporo,
19:39
to keep rolling out what they're already doing,
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da bodo to, kar delajo in delajo dobro,
19:41
and doing well.
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delali še drugje.
19:43
Businesses of America need to support
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Ameriška podjetja morajo podpreti
19:45
Mrs. Obama to do the things that she wants to do.
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go.Obamo, da bo lahko izvedla stvari, ki jih hoče.
19:48
(Applause)
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(aplavz)
19:54
And look, I know it's weird
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Poglejte, vem, da je čudno,
19:56
having an English person standing here before you
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da tu pred vami stoji Anglež,
19:59
talking about all this.
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ki vam govori vse to.
20:01
All I can say is: I care. I'm a father,
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Rečem lahko samo, da mi ni vseeno. Sem oče.
20:04
and I love this country,
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Rad imam to državo.
20:06
and I believe truly, actually,
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In trdno verjamem, da v bistvu,
20:09
that if change can be made in this country,
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če nam sprememba uspe v tej državi,
20:12
beautiful things will happen around the world. If America does it,
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se bodo lepe stvari zgodile po celem svetu. Če začne Amerika,
20:14
I believe other people will follow.
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verjamem, da bodo drugi sledili.
20:16
It's incredibly important.
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To je izjemno pomembno.
20:18
(Applause)
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(aplavz)
20:25
When I was in Huntington, trying to get a few things to work
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Ko sem bil v mestu Huntington, ko sem skušal popraviti stvari
20:27
when they weren't, I thought "If I had a magic wand,
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pa ni šlo, sem si mislil, da če bi imel čarobno palico,
20:33
what would I do?" And I thought, "You know what?
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kako bi jo uporabil? Veste kaj sem si mislil?
20:35
I'd just love to be put in front of some of the most amazing
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Rad bi bil postavljen pred ene najbolj neverjetnih
20:39
movers and shakers in America."
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vplivnih in pomembnih ljudi v Ameriki.
20:41
And a month later, TED phoned me up and gave me this award.
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Mesec kasneje so me poklicali iz TED-a in mi dali tole nagrado.
20:46
I'm here.
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Tukaj sem.
20:50
So, my wish.
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Torej, moja želja.
20:56
Dyslexic, so I'm a bit slow.
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Disleksičen, zao sem počasnejši.
21:03
My wish
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Moja želja je,
21:05
is for you to help a strong,
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da mi pomagate zgraditi
21:07
sustainable movement
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trajno gibanje,
21:09
to educate every child
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ki bo izobraževalo otroke
21:13
about food,
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o hrani,
21:15
to inspire families to cook again,
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ki bo navdihnilo družine, da spet kuhajo
21:18
and to empower people everywhere
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in omogočilo ljudem po vsem svetu,
21:22
to fight obesity.
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da se borijo proti debelosti.
21:24
(Applause)
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(aplavz)
21:34
Thank you.
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Hvala vam.
21:36
(Applause)
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(aplavz)
ABOUT THE SPEAKER
Jamie Oliver - Chef, activistJamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives.
Why you should listen
Jamie Oliver has been drawn to the kitchen since he was a child working in his father's pub. He showed not only a precocious culinary talent but also a passion for inspiring people to eat fresh, honest, delicious food. While serving as sous chef at the River Cafe in London, the BBC took note of him. His series, The Naked Chef, debuted in 1999. In the years since, he has built a worldwide media empire of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen.
As much as Oliver's cooking is generous, so is his business model. The Jamie Oliver Food Foundation trains young chefs from disadvantaged backgrounds to work in his restaurants and runs an extensive gardening program that teaches children where food comes from. Series like Jamie's School Dinner, Jamie's Ministry of Food and Jamie Oliver's Food Revolution combine his work in the kitchen with serious activism and community organizing -- to create change on both the individual and governmental level.
Oliver uses his fame and charm to highlight the changes people need to make in their diet and lifestyles. With the 2010 TED Prize, he set the vision for Jamie's Food Revolution, a global campaign to educate kids about food and inspire families to cook again. More than 750,000 people have signed up to be a part of it. At the same time, Oliver continues to advocate for policy changes, like sugar reduction and clearer food labeling.
Jamie Oliver | Speaker | TED.com