TEDWomen 2013
Sheryl Sandberg: So we leaned in ... now what?
Шерил Сандбърг: И така устремихме се... сега какво?
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Шерил Сандбърг признава, че е била ужасена да се изправи на сцената на TED през 2010, защото за първи път щяла да говори за самотното изживяване да си жена сред върховете на бизнеса. Милиони гледания (и книга бестселър) по-късно, главният оперативен директор говори с жената, която я тласка към първата ѝ реч, Пат Мичъл. Сандбърг разказва за реакцията на идеята и изследва как жените все още се борят с успеха.
Sheryl Sandberg - COO, Facebook
As the COO at the helm of Facebook, Sheryl Sandberg juggles the tasks of monetizing the world’s largest social networking site while keeping its users happy and engaged. Full bio
As the COO at the helm of Facebook, Sheryl Sandberg juggles the tasks of monetizing the world’s largest social networking site while keeping its users happy and engaged. Full bio
Double-click the English transcript below to play the video.
00:12
Pat Mitchell: Your first time back on the TEDWomen stage.
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Пат Мичъл: Първото ти завръщане на сцената на TEDwomen.
00:15
Sheryl Sandberg: First time back. Nice to see everyone. It's always so nice to look out
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Шерил Сандбърг: Първо завръщане. Радвам се да ви видя всички. Винаги е хубаво да се огледаш
00:18
and see so many women.
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и да видиш толкова много жени.
00:20
It's so not my regular experience,
as I know anyone else's.
as I know anyone else's.
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Толкова е различно от обичайните ми преживявания и знам, че и за другите е така.
00:25
PM: So when we first started talking about, maybe the subject wouldn't be social media,
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Когато за първи път почнахме да говорим, може би темата не беше социалните мрежи,
00:30
which we assumed it would be, but
that you had very much on your mind
that you had very much on your mind
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която смятахме, че ще бъде, а
00:35
the missing leadership positions, particularly
in the sector of technology and social media.
in the sector of technology and social media.
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липсващите лидерски позиции, специално в сектора на технологиите и социалните мрежи.
00:42
But how did that evolve for you as a thought, and end up being the TED Talk that you gave?
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Но как еволюира за теб тази мисъл, и се оформи като речта, която направи за TED?
00:49
SS: So I was really scared to get on
this stage and talk about women,
this stage and talk about women,
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Бях наистина уплашена да изляза на тази сцена и да говоря за жените,
00:51
because I grew up in the business
world, as I think so many of us did.
world, as I think so many of us did.
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защото израснах в света на бизнеса, и мисля, че много от нас също идват оттам.
00:55
You never talk about being a woman, because
someone might notice that you're a woman, right?
someone might notice that you're a woman, right?
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Никога не казваш, че си жена, защото някой да може да забележи, нали?
01:01
They might notice. Or worse, if you say "woman,"
people on the other end of the table
people on the other end of the table
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Може да забележат. Или по-лошо, ако кажеш "жена" хората от другата страна на масата
01:05
think you're asking for special
treatment, or complaining.
treatment, or complaining.
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мислят, че искаш специално отношение, или се оплакваш.
01:09
Or worse, about to sue them.
And so I went through -- (Laughter)
And so I went through -- (Laughter)
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Или още по-лошо, каниш се да ги съдиш. И така премислих-(смях)
01:12
Right? I went through my entire business career,
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Така ли е? Премислих цялата си бизнес кариера,
01:14
and never spoke about being a woman,
never spoke about it publicly.
never spoke about it publicly.
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и никога не съм говорила за това да си жена, никога не съм говорила публично.
01:18
But I also had noticed that it wasn't working.
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Но забелязах също, че това няма ефект.
01:21
I came out of college over
20 years ago, and I thought
20 years ago, and I thought
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Завърших колеж преди повече от 20 години и помислих,
01:24
that all of my peers were men and women,
all the people above me were all men,
all the people above me were all men,
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че всички мои равнопоставени са мъже и жени, а всички високопоставени са мъже,
01:28
but that would change,
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но че това ще се промени,
01:29
because your generation had done such
an amazing job fighting for equality,
an amazing job fighting for equality,
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защото вашето поколение направи такива изумителни неща борейки се за равенство,
01:34
equality was now ours for the taking. And it wasn't.
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и равенството сега очакваше ние да го получим. А то не го правеше.
01:38
Because year after year, I was one of fewer and fewer,
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Защото година след година аз бях една от по-малкото и по-малкото,
01:41
and now, often the only woman in a room.
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а днес, често и единствената жена в стаята.
01:43
And I talked to a bunch of people about,
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И аз разговарях с няколко души за това,
01:45
should I give a speech at TEDWomen
about women, and they said, oh no, no.
about women, and they said, oh no, no.
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трябва ли да подготвя реч за TEDwomen за жените, и те казаха, о не, не.
01:48
It will end your business career. You
cannot be a serious business executive
cannot be a serious business executive
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Това ще провали кариерата ти. Не може да си сериозен бизнес ръководител
01:54
and speak about being a woman.
You'll never be taken seriously again.
You'll never be taken seriously again.
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и да говориш за това да си жена. Никога повече няма да те приемат насериозно.
01:57
But fortunately, there were the few, the proud -- like you -- who told me I should give the speech,
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Но за щастие, имаше няколко горди, като вас, които ми казаха, че трябва да направя речта,
02:02
and I asked myself the question
Mark Zuckerberg might --
Mark Zuckerberg might --
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и си зададох въпроса, който Марк Зукърбърг би могъл -
02:05
the founder of Facebook and my boss --
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основателят на "Фейсбук" и мой шеф -
02:06
asks all of us, which is, what
would I do if I wasn't afraid?
would I do if I wasn't afraid?
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да попита всички нас, тоест какво бих направила, ако не се страхувах?
02:11
And the answer to what would I do if I wasn't
afraid is I would get on the TED stage,
afraid is I would get on the TED stage,
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И отговорът на това е, че бих застанала на сцената на TED,
02:15
and talk about women, and leadership.
And I did, and survived. (Applause)
And I did, and survived. (Applause)
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и бих говорила за жените и лидерството. И го направих, и оцелях. (Аплодисменти)
02:22
PM: I would say, not only survived.
I'm thinking of that moment, Sheryl,
I'm thinking of that moment, Sheryl,
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ПМ: Бих казала, не само оцеля. Шерил, мисля си за онзи момент,
02:26
when you and I were standing backstage
together, and you turned to me,
together, and you turned to me,
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когато стояхме двете зад сцената заедно, и ти се обърна към мен,
02:30
and you told me a story.
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и ми разказа история.
02:32
And I said -- very last minute -- you know,
you really should share that story.
you really should share that story.
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И аз ти казах, в последната минута, нали знаеш, наистина трябва да споделиш тази история.
02:36
SS: Oh, yeah.
PM: What was that story?
PM: What was that story?
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ШС: О, да.
ПМ: Каква беше историята?
ПМ: Каква беше историята?
02:38
SS: Well, it's an important part of the
journey. So I had -- TEDWomen --
journey. So I had -- TEDWomen --
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ШС: Ами това е важна част от пътуването. Отивах на TEDwomen -
02:41
the original one was in D.C. -- so I live here,
so I had gotten on a plane the day before,
so I had gotten on a plane the day before,
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първоначалният беше в окръг Колумбия, а аз живея тук и бях се качила на самолета предния ден,
02:45
and my daughter was three, she was
clinging to my leg: "Mommy, don't go."
clinging to my leg: "Mommy, don't go."
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а дъщеря ми беше на три, и висеше на крака ми: "Мамо, не ходи".
02:50
And Pat's a friend, and so, not related
to the speech I was planning on giving,
to the speech I was planning on giving,
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А Пат е приятел, и така, без връзка с речта, която планирах да изнеса,
02:54
which was chock full of facts and
figures, and nothing personal,
figures, and nothing personal,
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която беше цялата от цифри и факти, и нищо лично,
02:58
I told Pat the story. I said, well,
I'm having a hard day.
I'm having a hard day.
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казах на Пат историята. Казах ѝ, ами, имам тежък ден.
03:00
Yesterday my daughter was clinging
to my leg, and "Don't go."
to my leg, and "Don't go."
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Вчера дъщеря ми ме дърпаше за крака да не идвам.
03:03
And you looked at me and said,
you have to tell that story.
you have to tell that story.
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И ти ме погледна и каза, трябва да кажеш тази история.
03:05
I said, on the TED stage? Are you kidding?
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Казах, на сцената на TED? Шегуваш ли се?
03:09
I'm going to get on a stage and admit
my daughter was clinging to my leg?
my daughter was clinging to my leg?
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Ще изляза на сцената и ще призная, че дъщеря ми виси на крака ми?
03:11
And you said yes, because if you want to talk
about getting more women into leadership roles,
about getting more women into leadership roles,
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И ти каза - да, защото ако искаш да говориш за влизане на повече жени в лидерски роли,
03:16
you have to be honest about how hard it is.
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трябва да си честна за това колко е трудно.
03:19
And I did. And I think that's a really
important part of the journey.
important part of the journey.
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И аз го направих. И мисля, че това е много важна част от историята.
03:23
The same thing happened when I wrote my book.
I started writing the book. I wrote a first chapter,
I started writing the book. I wrote a first chapter,
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Същото се случи, когато пишех книгата си. Започнах да пиша. Написах първата глава,
03:29
I thought it was fabulous. It was
chock-full of data and figures,
chock-full of data and figures,
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и помислих, че е фантастична. Беше пълна с информация и графики,
03:33
I had three pages on matrilineal Maasai
tribes, and their sociological patterns.
tribes, and their sociological patterns.
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имах три страници за матриархалните племена на масаите, и техните социологични модели.
03:41
My husband read it and he was like, this
is like eating your Wheaties. (Laughter)
is like eating your Wheaties. (Laughter)
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Съпруга ми я прочете и каза: "Това е като да си ядеш зърнената закуска.
03:46
No one -- and I apologize to Wheaties if there's
someone -- no one, no one will read this book.
someone -- no one, no one will read this book.
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Никой....", извинявам се на Уитис, ако има някой, но "...никой, никой няма да прочете книгата."
03:53
And I realized through the process that I
had to be more honest and more open,
had to be more honest and more open,
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И в процеса разбрах, че трябва да съм по-отворена и честна,
03:57
and I had to tell my stories. My stories of still
not feeling as self-confident as I should,
not feeling as self-confident as I should,
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и трябва да разкажа историите си. Историите си как още не съм толкова самоуверена, колкото трябва,
04:02
in many situations. My first and
failed marriage. Crying at work.
failed marriage. Crying at work.
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в много ситуации. Първия си и провален брак. Плаченето на работа.
04:08
Felling like I didn't belong there,
feeling guilty to this day.
feeling guilty to this day.
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Усещането, че съм чужда, усещането за вина и до днес.
04:12
And part of my journey, starting on this stage,
going to "Lean In," going to the foundation,
going to "Lean In," going to the foundation,
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И част от пътуването ми, започнало на тази сцена, приближаването до "Lean In", приближаването до фондацията
04:16
is all about being more open and
honest about those challenges,
honest about those challenges,
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изцяло е свързано с това да си по-отворен и честен за тези предизвикателства,
04:20
so that other women can be more open and honest,
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така че и други жени да са по-честни и по-отворени,
04:22
and all of us can work together towards real equality.
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и всички да можем да работим заедно за истинско равенство.
04:26
PM: I think that one of the most
striking parts about the book,
striking parts about the book,
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ПМ: Мисля, че една от най-впечатляващите части на книгата,
04:29
and in my opinion, one of the reasons it's hit such
a nerve and is resonating around the world,
a nerve and is resonating around the world,
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и по мое мнение, една от причините да бъде така чувствителна тема и да резонира по целия свят,
04:35
is that you are personal in the book,
and that you do make it clear that,
and that you do make it clear that,
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е, че имаш лично отношение и ясно показваш,
04:41
while you've observed some things that are
very important for other women to know,
very important for other women to know,
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че докато наблюдаваш неща, които е важно и други жени да знаят,
04:45
that you've had the same challenges
that many others of us have,
that many others of us have,
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че си срещнала същите предизвикателства, които много други от нас са срещнали,
04:49
as you faced the hurdles and the barriers and
possibly the people who don't believe the same.
possibly the people who don't believe the same.
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когато си се изправяла срещу спънките и бариерите и вероятно хора, които не вярват в същото.
04:56
So talk about that process: deciding
you'd go public with the private part,
you'd go public with the private part,
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Така че разкажи за този процес: решението да си публична за личните неща,
05:01
and then you would also put yourself in
the position of something of an expert
the position of something of an expert
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и да се поставиш в позицията на нещо като експерт
05:05
on how to resolve those challenges.
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за това как да се справяме с тези предизвикателства
05:08
SS: After I did the TED Talk, what happened was --
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ШС: След като направих речта си за TED, това което се случи беше -
05:10
you know, I never really expected to write
a book, I'm not an author, I'm not a writer,
a book, I'm not an author, I'm not a writer,
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нали разбираш, никога не съм очаквала наистина да пиша книга, аз не съм автор, аз не съм писател,
05:14
and it was viewed a lot, and it really
started impacting people's lives.
started impacting people's lives.
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и тя беше широко известна, и наистина започна да променя живота на хората.
05:19
I got this great --- one of the first
letters I got was from a woman
letters I got was from a woman
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За мен беше чудесно, едно от първите получени писма беше от една жена,
05:22
who said that she was offered a really big
promotion at work, and she turned it down,
promotion at work, and she turned it down,
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която каза, че е получила предложение за голямо повишение, и го е отхвърлила
05:27
and she told her best friend she turned
it down, and her best friend said,
it down, and her best friend said,
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и казала на най-добрата си приятелка за това, а приятелката ѝ казала,
05:30
you really need to watch this TED Talk.
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наистина трябва да чуеш тази реч на TED.
05:31
And so she watched this TED Talk, and she
went back the next day, she took the job,
went back the next day, she took the job,
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И така тя гледала речта, отишла на другия ден и взела работата,
05:36
she went home, and she handed her
husband the grocery list. (Laughter)
husband the grocery list. (Laughter)
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прибрала се в къщи и дала на мъжа си списъка с покупките. (смях)
05:41
And she said, I can do this.
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И казала, аз мога да направя това.
05:42
And what really mattered to me -- it wasn't
only women in the corporate world,
only women in the corporate world,
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И това, което наистина беше важно за мен - беше не само жените в корпоративния свят,
05:45
even though I did hear from a lot of
them, and it did impact a lot of them,
them, and it did impact a lot of them,
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въпреки че съм чувала от много от тях, че е повлияло на голяма част,
05:48
it was also people of all different circumstances.
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но и също на хора в много различни обстоятелства.
05:52
There was a doctor I met who was an
attending physician at Johns Hopkins,
attending physician at Johns Hopkins,
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Имаше един доктор, който беше гостуващ лекар в "Джон Хопкинс",
05:56
and he said that until he saw my TED
Talk, it never really occurred to him
Talk, it never really occurred to him
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който каза, че докато не е видял моята реч от TED, никога не се е замислил,
06:00
that even though half the students in
his med school classes were women,
his med school classes were women,
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че въпреки че половината му студенти в медицинското училище били жени,
06:02
they weren't speaking as much as
the men as he did his rounds.
the men as he did his rounds.
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те не говорели толкова, колкото мъжете, докато правел обиколките си.
06:05
So he started paying attention, and as he waited for
raised hands, he realized the men's hands were up.
raised hands, he realized the men's hands were up.
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Така започнал да отделя внимание, и докато чакал вдигнати ръце, той видял, че ръцете на мъжете са вдигнати.
06:11
So he started encouraging the
women to raise their hands more,
women to raise their hands more,
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Започнал да окуражава жените да вдигат повече ръце,
06:13
and it still didn't work.
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и пак не се получило
06:15
So he told everyone, no more
hand raising, I'm cold-calling.
hand raising, I'm cold-calling.
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И казал на всички, няма да вдигате ръце, аз ще посочвам.
06:18
So he could call evenly on men and women.
And what he proved to himself was that
And what he proved to himself was that
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Той можел да задава по равно въпроси на мъже и жени
и доказал сам на себе си,
и доказал сам на себе си,
06:22
the women knew the answers just as well or better,
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че жените знаели отговорите също толкова или по-добре,
06:25
and he was able to go back
to them and tell them that.
to them and tell them that.
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и можел да се обърне към тях и да им каже това.
06:27
And then there was the woman, stay-at-home
mom, lives in a really difficult neighborhood,
mom, lives in a really difficult neighborhood,
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И тогава имаше една жена, майка, която отглеждала децата си в къщи и била от много лош квартал
06:32
with not a great school, she said that TED
Talk -- she's never had a corporate job,
Talk -- she's never had a corporate job,
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с не добро училище, и тя казала, че речта на ТЕД- тя никога не е била на корпоративна позиция,
06:36
but that TED Talk inspired her to go to her school
and fight for a better teacher for her child.
and fight for a better teacher for her child.
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но че речта на TED я вдъхновила да отиде в училището и да се бори за по-добър учител за нейното дете.
06:42
And I guess it was part of was finding my own voice.
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И мисля, че това беше част от откриването на собствения ми глас.
06:46
And I realized that other women and
men could find their voice through it,
men could find their voice through it,
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И аз разбрах, че други мъже и жени са намерили гласовете си в него,
06:50
which is why I went from the talk to the book.
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и така преминах от речта към книгата.
06:53
PM: And in the book, you not only found your
voice, which is clear and strong in the book,
voice, which is clear and strong in the book,
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ПМ: И в книгата ти не само намери гласа си, който е силен и ясен в нея,
06:59
but you also share what you've learned --
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но и споделяш наученото-
07:03
the experiences of other people in the lessons.
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опита на други хора в уроците.
07:06
And that's what I'm thinking about
in terms of putting yourself in a --
in terms of putting yourself in a --
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И това е което мисля за позицията приета от теб –
07:10
you became a sort of expert in how you lean in.
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ти стана нещо като експерт по устремяване.
07:15
So what did that feel like, and
become like in your life?
become like in your life?
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Как се усети това, и стана в твоя живот?
07:20
To launch not just a book, not just
a best-selling, best-viewed talk,
a best-selling, best-viewed talk,
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Да стартираш не само книга, не само бестселър, най-гледана реч,
07:26
but a movement, where people began to
literally describe their actions at work as,
literally describe their actions at work as,
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но движение, където хората буквално описват своите действия в работата
07:32
I'm leaning in.
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като устремяване.
07:34
SS: I mean, I'm grateful, I'm honored,
I'm happy, and it's the very beginning.
I'm happy, and it's the very beginning.
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ШС: Мисля, че съм благодарна, за мен е чест, щастлива съм, и това е само началото.
07:41
So I don't know if I'm an expert, or if anyone is
an expert. I certainly have done a lot of research.
an expert. I certainly have done a lot of research.
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Не знам дали съм експерт, или изобщо някой е експерт. Наистина съм направила доста проучвания.
07:46
I have read every study, I have
pored over the materials,
pored over the materials,
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Прочела съм всяко изследване, детайлно съм проучила материалите,
07:49
and the lessons are very clear.
Because here's what we know:
Because here's what we know:
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и уроците са много ясни.
07:53
What we know is that stereotypes are holding women
back from leadership roles all over the world.
back from leadership roles all over the world.
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Това, което се знае, е, че стереотипите възпират жените да приемат лидерски роли по целия свят.
07:58
It's so striking. "Lean In" is very global,
I've been all over the world,
I've been all over the world,
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Толкова е очевидно. "Лийн ин" е много универсално, била съм къде ли не по света,
08:00
talking about it, and -- cultures are so different.
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говорейки за това и културите са толкова различни.
08:03
Even within our own country, to Japan,
to Korea, to China, to Asia, Europe,
to Korea, to China, to Asia, Europe,
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Дори в собствената ни страна, в Япония, в Корея, в Китай, в Азия, в Европа,
08:08
they're so different. Except for one thing: gender.
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те са толкова различни. С изключение на едно нещо: полът.
08:12
All over the world, no matter what our cultures are,
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Навсякъде по света, без значение каква е културата ни,
08:14
we think men should be strong,
assertive, aggressive, have voice;
assertive, aggressive, have voice;
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смятаме, че мъжете трябва да са силни, асертивни, агресивни, да имат глас;
08:18
we think women should speak
when spoken to, help others.
when spoken to, help others.
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мислим, че жените трябва да говорят, когато бъдат заговорени, и да помагат на другите.
08:22
Now we have, all over the world,
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И навсякъде, по целия свят,
08:26
women are called "bossy."
There is a word for "bossy,"
There is a word for "bossy,"
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жените са наричани "командаджийки" Има я думата, "командаджийки"
08:30
for little girls, in every language there's one.
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за малките момиченца, във всеки език присъства.
08:32
It's a word that's pretty much not used for little boys,
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Това е дума, която рядко се използва за малките момченца
08:35
because if a little boy leads,
there's no negative word for it,
there's no negative word for it,
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защото ако малко момченце води, за него няма негативна дума,
08:37
it's expected. But if a little girl leads, she's bossy.
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това се очаква. Но ако малко момиченце води, тя е "командаджийка".
08:42
Now I know there aren't a lot of
men here, but bear with me.
men here, but bear with me.
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Знам, че няма много мъже тук, но имайте малко търпение.
08:44
If you're a man, you'll have
to represent your gender.
to represent your gender.
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Ако си мъж, трябва да представляваш пола си.
08:47
Please raise your hand if you've been
told you're too aggressive at work.
told you're too aggressive at work.
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Моля вдигнете ръка, ако ви е казвано, че сте твърде агресивни на работа.
08:52
(Laughter) There's always a few, it runs about
five percent. Okay, get ready, gentlemen.
five percent. Okay, get ready, gentlemen.
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(Смях) Винаги има няколко, движи се около пет процента. Добре, подгответе се, господа.
08:58
If you're a woman, please raise your hand if you've
ever been told you're too aggressive at work.
ever been told you're too aggressive at work.
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Ако сте жена, моля вдигнете ръка, ако ви е казвано, че сте твърде агресивна на работа.
09:05
(Laughter) That is what audiences have
said in every country in the world,
said in every country in the world,
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(Смях) Това казват слушателите ми във всички страни по света,
09:08
and it's deeply supported by the data.
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и е силно подкрепено от фактите.
09:11
Now, do we think women are more
aggressive than men? Of course not.
aggressive than men? Of course not.
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Мислим ли, че жените са по-агресивни от мъжете? Разбира се, че не.
09:16
It's just that we judge them through a different lens,
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Просто ги гледаме през друга лупа,
09:18
and a lot of the character traits that you must
exhibit to perform at work, to get results, to lead,
exhibit to perform at work, to get results, to lead,
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и много от характерните черти, които трябва да показваш, за да имаш добро представяне на работа, да имаш резултати, да водиш,
09:23
are ones that we think, in a man, he's a boss,
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са такива, които мислим, че са в мъжа, той е шефа,
09:26
and in a woman, she's bossy.
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1622
и за жената, тя е "командаджийка"
09:27
And the good news about this is that we
can change this by acknowledging it.
can change this by acknowledging it.
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И добрата новина е, че можем да променим това, ако го разпознаем.
09:31
One of the happiest moments
I had in this whole journey is,
I had in this whole journey is,
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Един от най-щастливите моменти в цялото това пътуване е,
09:34
after the book came out, I stood on a stage
with John Chambers, the CEO of Cisco.
with John Chambers, the CEO of Cisco.
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след като книгата излезе от печат, стоях на сцена с Джон Чеймбърс, изпълнителния директор на Сиско.
09:39
He read the book. He stood on a stage with me, he
invited me in front of his whole management team,
invited me in front of his whole management team,
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Той беше прочел книгата. Застана на сцената с мен, покани ме пред целия си мениджърски екип,
09:42
men and women, and he said, I thought we
were good at this. I thought I was good at this.
were good at this. I thought I was good at this.
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мъже и жени, и каза, мислех, че сме добри в това, мислех, че аз съм добър в това.
09:46
And then I read this book, and I
realized that we -- my company --
realized that we -- my company --
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И после прочетох тази книга и осъзнах, че ние – моята компания,
09:51
we have called all of our
senior women too aggressive,
senior women too aggressive,
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всички сме наричали висшестоящите си жени твърде агресивни,
09:53
and I'm standing on this stage, and I'm sorry.
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и сега стоя пред вас и съжалявам.
09:55
And I want you to know we're
never going to do it again.
never going to do it again.
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И искам да знаете, че няма да го направим никога вече.
09:59
PM: Can we send that to a lot of other
people that we know? (Applause)
people that we know? (Applause)
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ПМ: Може ли да я изпратим на много други хора, които познаваме? (Аплодисменти)
10:02
SS: And so John is doing that because
he believes it's good for his company,
he believes it's good for his company,
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ШС: И така Джон го прави, защото мисли,че е добре за компанията му,
10:06
and so this kind of acknowledgement
of these biases can change it.
of these biases can change it.
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затова този вид разпознаване на тези тенденции може да промени това.
10:09
And so next time you all see
someone call a little girl "bossy,"
someone call a little girl "bossy,"
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Затова следващия път, когато някой нарече малко момиченце "властна",
10:13
you walk right up to that person,
big smile, and you say,
big smile, and you say,
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идете при този човек, усмихнати, и му кажете
10:16
"That little girl's not bossy. That little girl has
executive leadership skills." (Laughter)
executive leadership skills." (Laughter)
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"Това момиченце не е командаджийка. Това момиченце има умения на изпълнителен директор." (Смях).
10:22
PM: I know that's what you're telling your daughter.
SS: Absolutely.
SS: Absolutely.
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ПМ: Знам, че така казваш на дъщеря си.
ШС: Абсолютно.
ШС: Абсолютно.
10:25
PM: And you did focus in the book -- and
the reason, as you said, in writing it,
the reason, as you said, in writing it,
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ПМ: И ти наистина се фокусира върху книгата и причината, както каза, да я напишеш,
10:28
was to create a dialogue about this.
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беше да започнеш диалог за това.
10:30
I mean, let's just put it out there,
face the fact that women are --
face the fact that women are --
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Искам да кажа, да го изложиш пред погледите, да признаем факта, че жените са
10:34
in a time when we have more open
doors, and more opportunities --
doors, and more opportunities --
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във време, когато имаме повече отворени врати и повече възможности,
10:37
are still not getting to the leadership positions.
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все още не получават лидерските позиции.
10:41
So in the months that have come since the book,
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И така в месеците дошли след книгата,
10:43
in which "Lean In" focused on that and said,
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през които "Устреми се" се концентрира върху това и каза,
10:46
here are some of the challenges that remain, and
many of them we have to own within ourselves
many of them we have to own within ourselves
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това са предизвикателствата, които остават и много от тях трябва да овладеем в себе си,
10:50
and look at ourselves. What has changed?
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и да се вгледаме в себе си. Какво се промени?
10:53
Have you seen changes?
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Видя ли промяна?
10:55
SS: Well, there's certainly more
dialogue, which is great.
dialogue, which is great.
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ШС: Всъщност, има много повече диалог, което е чудесно.
10:57
But what really matters to me,
and I think all of us, is action.
and I think all of us, is action.
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Но което е наистина важно за мен, и мисля за всички нас, е действието.
11:00
So everywhere I go, CEOs,
they're mostly men, say to me,
they're mostly men, say to me,
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Навсякъде където отида изпълнителните директори ми казват,
11:04
you're costing me so much money
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струваш ми толкова много,
11:06
because all the women want to
be paid as much as the men.
be paid as much as the men.
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защото всички жени искат да получават колкото мъжете.
11:10
And to them I say, I'm not sorry at all. (Laughter)
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И на тях кавзам, изобщо не съжалявам. (Смях)
11:14
At all. I mean, the women should
be paid as much as the men.
be paid as much as the men.
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Изобщо. Имам предвид, жените трябва да получават колкото мъжете.
11:17
Everywhere I go, women tell me they ask for raises.
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Навсякъде, където отида, жените ми казват, че искат повишение.
11:20
Everywhere I go, women say they're getting
better relationships with their spouses,
better relationships with their spouses,
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Навсякъде, където отида, жените казват, че имат по-добри отношения със съпрузите си,
11:24
asking for more help at home, asking for the
promotions they should be getting at work,
promotions they should be getting at work,
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искат повече помощ в къщи, искат повишенията, които трябва да получат на работа,
11:28
and importantly, believing it
themselves. Even little things.
themselves. Even little things.
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и най-важното, вярват в себе си.
11:31
One of the governors of one of the states told me
that he didn't realize that more women were, in fact,
that he didn't realize that more women were, in fact,
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Един от губернаторите на един от Щатите ми каза, че не е съзнавал всъщност,
11:35
literally sitting on the side
of the room, which they are,
of the room, which they are,
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че жените седят встрани в стаята, в която са,
11:37
and now he made a rule that all the women
on his staff need to sit at the table.
on his staff need to sit at the table.
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и сега е въвел правило всички жени в екипа му да седят на масата.
11:43
The foundation I started along
with the book "Lean In"
with the book "Lean In"
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Фондацията, която създадох заедно с книгата "Устреми се"
11:45
helps women, or men, start circles -- small groups,
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помага на жените и мъжете, да създадат кръгове - малки групи,
11:48
it can be 10, it can be however many
you want, which meet once a month.
you want, which meet once a month.
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може да са от 10, може да са от колкото поискате, които се срещат веднъж в месеца.
11:52
I would have hoped that by now, we'd have
about 500 circles. That would've been great.
about 500 circles. That would've been great.
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Надявах се досега да имаме 500 кръга. Това щеше да е чудесно.
11:55
You know, 500 times roughly 10.
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Нали знаете, грубо 500 пъти по 10.
11:58
There are over 12,000 circles
in 50 countries in the world.
in 50 countries in the world.
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Има повече от 12 000 кръга в 50 страни по целия свят.
12:01
PM: Wow, that's amazing.
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ПМ: Знам, това е чудесно.
12:03
SS: And these are people who
are meeting every single month.
are meeting every single month.
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ШС: И има хора, които се срещат всеки месец.
12:06
I met one of them, I was in Beijing.
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Срещнах се с едни от тях, беше в Бейжинг.
12:08
A group of women, they're all about 29 or 30,
they started the first Lean In circle in Beijing,
they started the first Lean In circle in Beijing,
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Група жени, те са 29 или 30, те са направили първия "Устреми се" кръг в Бейжинг,
12:13
several of them grew up in very poor, rural China.
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няколко от тях са израснали в крайно бедния, провинциален Китай.
12:17
These women are 29, they are told by
their society that they are "left over,"
their society that they are "left over,"
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Тези жени са на по 29 и тяхното общество им казва, че са "остатъци",
12:23
because they are not yet married,
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2013
защото още не са женени
12:25
and the process of coming together
once a month at a meeting
once a month at a meeting
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и процесът на събирането веднъж в месеца на срещи
12:27
is helping them define who they are for themselves.
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им помага да разберат кои са те за себе си.
12:31
What they want in their careers. The
kind of partners they want, if at all.
kind of partners they want, if at all.
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Какво искат в кариерата си. Какъв партньор искат, ако въобще искат.
12:35
I looked at them, we went around
and introduced ourselves,
and introduced ourselves,
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Погледнах ги, обиколихме и се запознахме,
12:37
and they all said their names
and where they're from,
and where they're from,
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всички казаха имената си и откъде са,
12:39
and I said, I'm Sheryl Sandberg,
and this was my dream.
and this was my dream.
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и казах, аз съм Шерил Сандбърг и това беше мечтата ми.
12:42
And I kind of just started crying.
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И почти се разплаках.
12:44
Right, which, I admit, I do. Right?
I've talked about it before.
I've talked about it before.
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Да, което признавам, че правя. Нали?
12:49
But the fact that a woman so far away out in
the world, who grew up in a rural village,
the world, who grew up in a rural village,
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Но фактът, че жени толкова далече, които са израсли в малко село,
12:54
who's being told to marry someone
she doesn't want to marry,
she doesn't want to marry,
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които са карани да се омъжат за някого, който не желаят,
12:58
can now go meet once a month with
a group of people and refuse that,
a group of people and refuse that,
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могат да се срещнат снякого веднъж в месеца и да откажат на това,
13:01
and find life on her own terms.
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и да намерят живот, който сами избират.
13:04
That's the kind of change we have to hope for.
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Това е вида промяна, на който се надявах.
13:06
PM: Have you been surprised by
the global nature of the message?
the global nature of the message?
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ПМ: Изненадана ли си от глобалния характер на посланието си?
13:09
Because I think when the book first
came out, many people thought,
came out, many people thought,
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Защото мисля, че когато книгата излезе за първи път, много хора помислиха,
13:12
well, this is a really important handbook
for young women on their way up.
for young women on their way up.
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ами, това е много важно напътствие за младите жени за техния път нагоре.
13:16
They need to look at this, anticipate
the barriers, and recognize them,
the barriers, and recognize them,
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Трябва да видят това, да очакват бариерите и да ги разпознават,
13:20
put them out in the open, have the dialogue about it,
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да ги разкрият, да говорят за тях,
13:23
but that it's really for women who are that.
Doing that. Pursuing the corporate world.
Doing that. Pursuing the corporate world.
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но че това наистина е за жени, които са такива. Които го правят. Издигат се в корпоративния свят.
13:28
And yet the book is being read, as you
say, in rural and developing countries.
say, in rural and developing countries.
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И все пак книгата е четена, както казваш, в селските райони, в развиващите се страни.
13:33
What part of that has surprised you, and
perhaps led to a new perspective on your part?
perhaps led to a new perspective on your part?
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Каква част от това те изненада, и може би доведе до нова перспектива от твоя страна?
13:40
SS: The book is about self-confidence,
and about equality.
and about equality.
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ШС: Книгата е за самоувереността, и за равенството.
13:43
And it turns out, everywhere in the world,
women need more self-confidence,
women need more self-confidence,
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Оказва се, че навсякъде по света, жените се нуждаят от повече самоувереност,
13:47
because the world tells us we're not equal to men.
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защото светът казва, че ние не сме равни на мъжете.
13:49
Everywhere in the world, we live in
a world where the men get "and,"
a world where the men get "and,"
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Навсякъде по света ние живеем в общество, където мъжете получават "и",
13:53
and women get "or."
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а жените получават "или".
13:54
I've never met a man who's been
asked how he does it all. (Laughter)
asked how he does it all. (Laughter)
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Никога не съм срещала мъж, когото да питат как прави всичко това. (Смях)
13:58
Again, I'm going to turn to the men in the audience:
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Отново, обръщам се към мъжете в аудиторията:
14:01
Please raise your hand if you've
been asked, how do you do it all?
been asked, how do you do it all?
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Моля вдигнете ръце, ако са ви питали как се справят с всичко?
14:04
(Laughter)
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(Смях)
14:05
Men only.
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Само мъжете.
14:07
Women, women. Please raise your hand
if you've been asked how you do it all?
if you've been asked how you do it all?
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Жените, жените. Моля вдигнете ръце, ако са ви питали как се справяте с всичко?
14:12
We assume men can do it all,
slash -- have jobs and children.
slash -- have jobs and children.
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Ние заключаваме, че мъжете могат да правят всичко – да имат работа и деца.
14:18
We assume women can't, and that's ridiculous,
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Заключаваме, че жените не могат и това е смешно.
14:20
because the great majority of women everywhere
in the world, including the United States,
in the world, including the United States,
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защото голямото множество жени навсякъде по света, включително и в Съединените Щати,
14:23
work full time and have children.
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работят на пълен работен ден и имат деца.
14:26
And I think people don't fully understand
how broad the message is.
how broad the message is.
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И мисля, че хората не разбират напълно колко широко е посланието.
14:31
There is a circle that's been started
for rescued sex workers in Miami.
for rescued sex workers in Miami.
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Има един кръг, който започна за спасени секс работници в Маями.
14:35
They're using "Lean In" to help
people make the transition
people make the transition
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Те използват "Устреми се" да помогнат на хората да направят прехода
14:40
back to what would be a fair life, really rescuing
them from their pimps, and using it.
them from their pimps, and using it.
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обратно към каквото би било нормален живот, наистина спасявайки ги от сводниците им, и използвайки го.
14:45
There are dress-for-success groups
in Texas which are using the book,
in Texas which are using the book,
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Има групи за подготовка за успех в Тексас, които използват книгата,
14:49
for women who have never been to college.
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за жени, които никога не са били в колеж.
14:51
And we know there are groups
all the way to Ethiopia.
all the way to Ethiopia.
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И знаем, че има групи до Етиопия.
14:55
And so these messages of equality -- of how women
are told they can't have what men can have --
are told they can't have what men can have --
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Така тези послания за равенство – как на жените се казва, че те не могат да имат, каквото имат мъжете,
15:00
how we assume that leadership is for men,
how we assume that voice is for men,
how we assume that voice is for men,
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как смятаме, че лидерството е за мъже, как смятаме, че правото на глас е за мъжете,
15:05
these affect all of us, and I
think they are very universal.
think they are very universal.
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те засягат всички, и мисля, че са много универсални.
15:08
And it's part of what TEDWomen does.
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И това е част от това, което TEDwomen прави.
15:09
It unites all of us in a cause we have to believe in,
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Обединява всички в кауза, в която вярваме,
15:13
which is more women, more voice, more equality.
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която е повече жени, повече гласност, повече равенство.
15:17
PM: If you were invited now to
make another TEDWomen talk,
make another TEDWomen talk,
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ПМ: Ако беше поканена да изнесеш друга реч,
15:24
what would you say that is a result
of this experience, for you personally,
of this experience, for you personally,
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какво би казала, което е резултат от тоя опит, за теб лично,
15:30
and what you've learned about women, and men,
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и какво си научила за жените и мъжете,
15:32
as you've made this journey?
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докато направи това пътуване?
15:36
SS: I think I would say -- I tried to say this strongly,
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ШС: Мисля, че бих казала – опитах да го заявя силно,
15:39
but I think I can say it more strongly --
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но мисля, че мога да го кажа и по-силно –
15:41
I want to say that the status quo is not enough.
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искам да кажа, че статуквото не е достатъчно.
15:45
That it's not good enough, that it's
not changing quickly enough.
not changing quickly enough.
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Не е достатъчно добро, и не се променя достатъчно бързо
15:48
Since I gave my TED Talk and published my book,
another year of data came out from the U.S. Census.
another year of data came out from the U.S. Census.
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След речта ми за TED и публикуването на книгата ми, мина още една година с данни от Щатското преброяване.
15:53
And you know what we found?
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И знаете ли какво открихме?
15:55
No movement in the wage gap
for women in the United States.
for women in the United States.
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Няма движение в разликата в заплащането за жените в Съединените Щати.
15:57
Seventy-seven cents to the dollar.
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Седемдесет и седем цента към един долар.
16:00
If you are a black woman, 64 cents.
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Ако си чернокожа жена, 64 цента.
16:02
If you are a Latina, we're at 54 cents.
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Ако си Латино, сме на 54 цента.
16:05
Do you know when the last
time those numbers went up?
time those numbers went up?
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Знаете ли кога за последен път се промениха тези цифри?
16:07
2002.
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2002.
16:11
We are stagnating, we are
stagnating in so many ways.
stagnating in so many ways.
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Има стагнация, по толкова различни показатели.
16:14
And I think we are not really being honest about that,
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И мисля, че не сме наистина честни за това,
16:17
for so many reasons. It's so
hard to talk about gender.
hard to talk about gender.
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по много различни причини. Толкова е трудно да говорим за половете.
16:20
We shy away from the word "feminist,"
a word I really think we need to embrace.
a word I really think we need to embrace.
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Крием се от думата "феминисти", дума, която наистина трябва да използваме.
16:24
We have to get rid of the
word bossy and bring back --
word bossy and bring back --
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Трябва да се отърсим то думата "командаджийка"
16:27
(Applause)
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(Аплодисменти)
16:30
I think I would say in a louder voice,
we need to get rid of the word "bossy"
we need to get rid of the word "bossy"
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мисля, че трябва да го кажа по-силно – трябва да се отърсим от думата "командаджийка"
16:35
and bring back the word "feminist,"
because we need it.
because we need it.
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и да върнем думата "феминистки", защото се нуждаем от нея.
16:38
(Applause)
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(Аплодисменти)
16:39
PM: And we all need to do a lot more leaning in.
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ПМ. И всички трябва да се устремяваме повече.
16:42
SS: A lot more leaning in.
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ШС: Много повече устрем.
16:44
PM: Thank you, Sheryl.
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ПМ: Благодаря ти, Шерил.
16:45
Thanks for leaning in and saying yes.
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Благодаря, че се устреми и каза да.
16:46
SS: Thank you.
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ШС: Благодаря.
16:48
(Applause)
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(Аплодисменти)
ABOUT THE SPEAKER
Sheryl Sandberg - COO, FacebookAs the COO at the helm of Facebook, Sheryl Sandberg juggles the tasks of monetizing the world’s largest social networking site while keeping its users happy and engaged.
Why you should listen
Long before Sheryl Sandberg left Google to join Facebook as its Chief Operating Officer in 2008, she was a fan. Today she manages Facebook’s sales, marketing, business development, human resources, public policy and communications. It’s a massive job, but one well suited to Sandberg, who not only built and managed Google’s successful online sales and operations program but also served as an economist for the World Bank and Chief of Staff at the US Treasury Department. Sandberg’s experience navigating the complex and socially sensitive world of international economics has proven useful as she and Facebook founder Mark Zuckerberg work to strike a balance between helping Facebook users control privacy while finding ways to monetize its most valuable asset: data.
At TEDWomen in 2010 Sandberg made the bold decision to talk about the experience of being one of very few women at the C-level of business. She noted that many women, in anticipating having a family, "lean back" from leading at work. After her TED Talk took off, Sandberg wrote the book Lean In, which has spent nearly a year on the New York Times Bestseller list. Sandberg plans to release a version of the book for graduates.
Sheryl Sandberg | Speaker | TED.com