TEDWomen 2013
Sheryl Sandberg: So we leaned in ... now what?
Sheryl Sandberg: Nagnili smo se naprej ... kaj pa zdaj?
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Sheryl Sandberg prizna, da jo je bilo na smrt strah stopiti na TED oder leta 2010 - zato ker bi prvič govorila o tem, kako samotno je biti ženska na najvišjih poslovnih položajih. Milijone ogledov (in eno najbolje prodajanih knjig) kasneje, COO Facebook-a govori z žensko, ki jo je vzpodbudila, da je imela svoj prvi TED govor, Pat Mitchell. Sheryl Sandberg odkrito spregovori o odzivih na svojo idejo in razišče, na kakšne načine se ženske še spopadajo z uspehom.
Sheryl Sandberg - COO, Facebook
As the COO at the helm of Facebook, Sheryl Sandberg juggles the tasks of monetizing the world’s largest social networking site while keeping its users happy and engaged. Full bio
As the COO at the helm of Facebook, Sheryl Sandberg juggles the tasks of monetizing the world’s largest social networking site while keeping its users happy and engaged. Full bio
Double-click the English transcript below to play the video.
00:12
Pat Mitchell: Your first time back on the TEDWomen stage.
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Pat Mitchell: Prvič se vračaš
na oder TEDWomen.
na oder TEDWomen.
00:15
Sheryl Sandberg: First time back. Nice to see everyone. It's always so nice to look out
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Sheryl Sandberg: Prvič sem nazaj.
Lepo je pogledati
Lepo je pogledati
00:18
and see so many women.
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in videti toliko žensk.
00:20
It's so not my regular experience,
as I know anyone else's.
as I know anyone else's.
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To niso moje običajne izkušnje
in tudi ne izkušnje koga drugega.
in tudi ne izkušnje koga drugega.
00:25
PM: So when we first started talking about, maybe the subject wouldn't be social media,
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PM: Ko sva prvič govorili,
da tema morda ne bodo družabni mediji,
da tema morda ne bodo družabni mediji,
00:30
which we assumed it would be, but
that you had very much on your mind
that you had very much on your mind
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kot sva predvidevali,
ampak si ti imela v mislih
ampak si ti imela v mislih
00:35
the missing leadership positions, particularly
in the sector of technology and social media.
in the sector of technology and social media.
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manjkajoče položaje v vodstvu, še posebej
v tehnologiji in družabnih omrežjih.
v tehnologiji in družabnih omrežjih.
00:42
But how did that evolve for you as a thought, and end up being the TED Talk that you gave?
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Kako se je razvijala ta misel
in kako je iz tega nastal tvoj TED govor?
in kako je iz tega nastal tvoj TED govor?
00:49
SS: So I was really scared to get on
this stage and talk about women,
this stage and talk about women,
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Bilo me je zelo strah govoriti o ženskah
00:51
because I grew up in the business
world, as I think so many of us did.
world, as I think so many of us did.
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ker sem, tako kot večina,
odrasla v poslovnem svetu.
odrasla v poslovnem svetu.
00:55
You never talk about being a woman, because
someone might notice that you're a woman, right?
someone might notice that you're a woman, right?
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Nikoli ne govoriš o tem, ker potem
bo nekdo opazil, da si ženska, ne?
bo nekdo opazil, da si ženska, ne?
01:01
They might notice. Or worse, if you say "woman,"
people on the other end of the table
people on the other end of the table
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Opazili bi. Ali pa bi ljudje
na drugem koncu mislili,
na drugem koncu mislili,
01:05
think you're asking for special
treatment, or complaining.
treatment, or complaining.
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da prosiš za posebne ugodnosti
ali se pritožuješ.
ali se pritožuješ.
01:09
Or worse, about to sue them.
And so I went through -- (Laughter)
And so I went through -- (Laughter)
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Ali da jih boš tožila. Zato sem - (Smeh)
01:12
Right? I went through my entire business career,
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Kajne? Šla sem skozi vso svojo kariero
01:14
and never spoke about being a woman,
never spoke about it publicly.
never spoke about it publicly.
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in nikoli govorila o tem,
kako je biti ženska, nikoli javno.
kako je biti ženska, nikoli javno.
01:18
But I also had noticed that it wasn't working.
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A opazila sem tudi, da to ne deluje.
01:21
I came out of college over
20 years ago, and I thought
20 years ago, and I thought
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Diplomirala sem pred 20 leti
in si mislila,
in si mislila,
01:24
that all of my peers were men and women,
all the people above me were all men,
all the people above me were all men,
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vsi moji kolegi so moški in ženske,
in vsi nad mano so moški,
in vsi nad mano so moški,
01:28
but that would change,
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ampak to se bo spremenilo,
01:29
because your generation had done such
an amazing job fighting for equality,
an amazing job fighting for equality,
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ker se je tvoja generacija
tako dobro borila za enakopravnost,
tako dobro borila za enakopravnost,
01:34
equality was now ours for the taking. And it wasn't.
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lahko sedaj to pograbimo. A nismo mogli.
01:38
Because year after year, I was one of fewer and fewer,
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Ker nas je bilo leto za letom
vse manj in manj
vse manj in manj
01:41
and now, often the only woman in a room.
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in sedaj sem pogosto edina ženska v sobi.
01:43
And I talked to a bunch of people about,
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Govorila sem z veliko ljudmi,
01:45
should I give a speech at TEDWomen
about women, and they said, oh no, no.
about women, and they said, oh no, no.
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ali naj na TEDWomen govorim
o ženskah in so rekli, o ne ne.
o ženskah in so rekli, o ne ne.
01:48
It will end your business career. You
cannot be a serious business executive
cannot be a serious business executive
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To bo konec kariere.
Ne moreš biti resna poslovna direktorica
Ne moreš biti resna poslovna direktorica
01:54
and speak about being a woman.
You'll never be taken seriously again.
You'll never be taken seriously again.
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in govoriti o tem, da si ženska.
Nikoli več te ne bodo resno jemali.
Nikoli več te ne bodo resno jemali.
01:57
But fortunately, there were the few, the proud -- like you -- who told me I should give the speech,
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Ampak na srečo, bilo je nekaj ponosnih
- kot ti, ki si mi rekla, naj govorim,
- kot ti, ki si mi rekla, naj govorim,
02:02
and I asked myself the question
Mark Zuckerberg might --
Mark Zuckerberg might --
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in vprašala sem se,
kar bi Mark Zuckerberg lahko -
kar bi Mark Zuckerberg lahko -
02:05
the founder of Facebook and my boss --
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moj šef in ustanovitelj Facebook-a -
02:06
asks all of us, which is, what
would I do if I wasn't afraid?
would I do if I wasn't afraid?
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vprašal vsakega od nas:
"Kaj bi storila, če me ne bi bilo strah?"
"Kaj bi storila, če me ne bi bilo strah?"
02:11
And the answer to what would I do if I wasn't
afraid is I would get on the TED stage,
afraid is I would get on the TED stage,
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In odgovor je, da bi šla na TED oder
02:15
and talk about women, and leadership.
And I did, and survived. (Applause)
And I did, and survived. (Applause)
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in govorila o ženskah in vodenju.
In sem in sem preživela. (Aplavz)
In sem in sem preživela. (Aplavz)
02:22
PM: I would say, not only survived.
I'm thinking of that moment, Sheryl,
I'm thinking of that moment, Sheryl,
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PM: In ne samo preživela.
Mislim na trenutek,
Mislim na trenutek,
02:26
when you and I were standing backstage
together, and you turned to me,
together, and you turned to me,
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ko sva skupaj stali v zaodrju
in si se obrnila
in si se obrnila
02:30
and you told me a story.
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in mi povedala zgodbo.
02:32
And I said -- very last minute -- you know,
you really should share that story.
you really should share that story.
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Rekla sem - v zadnji minuti -
veš, to bi morala deliti.
veš, to bi morala deliti.
02:36
SS: Oh, yeah.
PM: What was that story?
PM: What was that story?
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SS: O, ja.
PM: Kaj je bila ta zgodba?
PM: Kaj je bila ta zgodba?
02:38
SS: Well, it's an important part of the
journey. So I had -- TEDWomen --
journey. So I had -- TEDWomen --
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SS: Je pomemben del potovanja.
TEDWomen -
TEDWomen -
02:41
the original one was in D.C. -- so I live here,
so I had gotten on a plane the day before,
so I had gotten on a plane the day before,
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prvi je bil v D.C. - živim tukaj,
zato sem šla na letalo dan prej
zato sem šla na letalo dan prej
02:45
and my daughter was three, she was
clinging to my leg: "Mommy, don't go."
clinging to my leg: "Mommy, don't go."
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in moja hči, stara tri leta, se je
oklepala moje noge: "Mami, nočem da greš."
oklepala moje noge: "Mami, nočem da greš."
02:50
And Pat's a friend, and so, not related
to the speech I was planning on giving,
to the speech I was planning on giving,
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Pat je moja prijateljica
in nepovezano z mojim govorom,
in nepovezano z mojim govorom,
02:54
which was chock full of facts and
figures, and nothing personal,
figures, and nothing personal,
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ki je bil poln dejstev in številk
in ni imel nič osebnega,
in ni imel nič osebnega,
02:58
I told Pat the story. I said, well,
I'm having a hard day.
I'm having a hard day.
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sem ji povedala, rekla sem,
težek dan je za mano.
težek dan je za mano.
03:00
Yesterday my daughter was clinging
to my leg, and "Don't go."
to my leg, and "Don't go."
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Včeraj se me je hči oklepala
in ni hotela, da grem.
in ni hotela, da grem.
03:03
And you looked at me and said,
you have to tell that story.
you have to tell that story.
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Rekla si, to zgodbo moraš povedati.
03:05
I said, on the TED stage? Are you kidding?
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Rekla sem, na TED odru? Se hecaš?
03:09
I'm going to get on a stage and admit
my daughter was clinging to my leg?
my daughter was clinging to my leg?
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Tam naj priznam,
da se je hči oklepala moje noge?
da se je hči oklepala moje noge?
03:11
And you said yes, because if you want to talk
about getting more women into leadership roles,
about getting more women into leadership roles,
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Rekla si ja, če hočeš govoriti o tem, kako
spraviti več žensk na vodilne položaje,
spraviti več žensk na vodilne položaje,
03:16
you have to be honest about how hard it is.
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moraš biti odkrita glede tega,
kako težko je.
kako težko je.
03:19
And I did. And I think that's a really
important part of the journey.
important part of the journey.
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In sem. Mislim, da je to
res pomemben del potovanja.
res pomemben del potovanja.
03:23
The same thing happened when I wrote my book.
I started writing the book. I wrote a first chapter,
I started writing the book. I wrote a first chapter,
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Isto se je zgodilo pri pisanju knjige.
Napisala sem prvo poglavje,
Napisala sem prvo poglavje,
03:29
I thought it was fabulous. It was
chock-full of data and figures,
chock-full of data and figures,
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zdelo se mi je prekrasno.
Polno podatkov in številk,
Polno podatkov in številk,
03:33
I had three pages on matrilineal Maasai
tribes, and their sociological patterns.
tribes, and their sociological patterns.
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tri strani o matrilinearnih Masajih
in njihovih socioloških vzorcih.
in njihovih socioloških vzorcih.
03:41
My husband read it and he was like, this
is like eating your Wheaties. (Laughter)
is like eating your Wheaties. (Laughter)
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Moj mož je to prebral in rekel:
"To je, kot bi pil ribje olje.
"To je, kot bi pil ribje olje.
03:46
No one -- and I apologize to Wheaties if there's
someone -- no one, no one will read this book.
someone -- no one, no one will read this book.
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Nihče - se opravičujem ribjemu olju -
nihče, res nihče ne bo bral te knjige."
nihče, res nihče ne bo bral te knjige."
03:53
And I realized through the process that I
had to be more honest and more open,
had to be more honest and more open,
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In spoznala sem, da moram
biti bolj odkrita in odprta
biti bolj odkrita in odprta
03:57
and I had to tell my stories. My stories of still
not feeling as self-confident as I should,
not feeling as self-confident as I should,
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in deliti svoje zgodbe. Zgodbe o tem,
kako še vedno nisem dovolj samozavestna
kako še vedno nisem dovolj samozavestna
04:02
in many situations. My first and
failed marriage. Crying at work.
failed marriage. Crying at work.
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v mnogih situacijah. Moj prvi
in propadli zakon. Jokanje na delu.
in propadli zakon. Jokanje na delu.
04:08
Felling like I didn't belong there,
feeling guilty to this day.
feeling guilty to this day.
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Občutek, da ne spadam tja,
občutek krivde do današnjega dne.
občutek krivde do današnjega dne.
04:12
And part of my journey, starting on this stage,
going to "Lean In," going to the foundation,
going to "Lean In," going to the foundation,
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Del mojega potovanja, začetega na tem odru,
do "Nagniti se naprej", do fundacije,
do "Nagniti se naprej", do fundacije,
04:16
is all about being more open and
honest about those challenges,
honest about those challenges,
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vse je v odprtosti in odkritosti
glede teh izzivov,
glede teh izzivov,
da so lahko druge ženske
bolj odprte in poštene,
bolj odprte in poštene,
04:20
so that other women can be more open and honest,
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04:22
and all of us can work together towards real equality.
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in vsi skupaj lahko delamo
za pravo enakost.
za pravo enakost.
04:26
PM: I think that one of the most
striking parts about the book,
striking parts about the book,
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PM: Mislim, da je eden
najbolj pretresljivih delov knjige
najbolj pretresljivih delov knjige
04:29
and in my opinion, one of the reasons it's hit such
a nerve and is resonating around the world,
a nerve and is resonating around the world,
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in je po mojem mnenju zadel v živo
in zato tako odmeva po svetu,
in zato tako odmeva po svetu,
04:35
is that you are personal in the book,
and that you do make it clear that,
and that you do make it clear that,
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ker si ti tako osebna v tej knjigi
in pojasniš, da
in pojasniš, da
04:41
while you've observed some things that are
very important for other women to know,
very important for other women to know,
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čeprav si opazila nekaj stvari,
za katere morajo ženske vedeti,
za katere morajo ženske vedeti,
04:45
that you've had the same challenges
that many others of us have,
that many others of us have,
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da si imela ti pred seboj
iste izzive kot mnogi izmed nas,
iste izzive kot mnogi izmed nas,
04:49
as you faced the hurdles and the barriers and
possibly the people who don't believe the same.
possibly the people who don't believe the same.
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ko si se srečala s preprekami in ovirami
in ljudmi, ki ne verjamejo v iste stvari.
in ljudmi, ki ne verjamejo v iste stvari.
04:56
So talk about that process: deciding
you'd go public with the private part,
you'd go public with the private part,
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Povej nam o tem procesu:
odločitev, da bo zasebni del postal javen
odločitev, da bo zasebni del postal javen
05:01
and then you would also put yourself in
the position of something of an expert
the position of something of an expert
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in da se boš postavila
v položaj strokovnjakinje o tem,
v položaj strokovnjakinje o tem,
05:05
on how to resolve those challenges.
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kako se spopasti s temi izzivi.
05:08
SS: After I did the TED Talk, what happened was --
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SS: Po TED govoru se je zgodilo -
05:10
you know, I never really expected to write
a book, I'm not an author, I'm not a writer,
a book, I'm not an author, I'm not a writer,
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veš, nisem nameravala napisati knjige,
nisem avtorica ali pisateljica,
nisem avtorica ali pisateljica,
05:14
and it was viewed a lot, and it really
started impacting people's lives.
started impacting people's lives.
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bil je zelo gledan
in res je imel vpliv na življenja ljudi.
in res je imel vpliv na življenja ljudi.
05:19
I got this great --- one of the first
letters I got was from a woman
letters I got was from a woman
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Dobila sem krasno - eno izmed prvih pisem
je bilo od ženske,
je bilo od ženske,
05:22
who said that she was offered a really big
promotion at work, and she turned it down,
promotion at work, and she turned it down,
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ki je rekla, da so ji ponudili
napredovanje, a ga je zavrnila.
napredovanje, a ga je zavrnila.
05:27
and she told her best friend she turned
it down, and her best friend said,
it down, and her best friend said,
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Ko je to povedala najboljši prijateljici,
je ta dejala:
je ta dejala:
05:30
you really need to watch this TED Talk.
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"Res moraš videti ta TED govor."
05:31
And so she watched this TED Talk, and she
went back the next day, she took the job,
went back the next day, she took the job,
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Ogledala si je ta TED govor,
naslednji dan sprejela napredovanje,
naslednji dan sprejela napredovanje,
05:36
she went home, and she handed her
husband the grocery list. (Laughter)
husband the grocery list. (Laughter)
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šla domov in možu predala
spisek za v trgovino.
spisek za v trgovino.
05:41
And she said, I can do this.
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Rekla je, to zmorem.
05:42
And what really mattered to me -- it wasn't
only women in the corporate world,
only women in the corporate world,
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in kar mi je bilo res pomembno -
ne samo ženske v podjetništvu,
ne samo ženske v podjetništvu,
čeprav sem od njih veliko slišala
in je imelo nanje velik vpliv,
in je imelo nanje velik vpliv,
05:45
even though I did hear from a lot of
them, and it did impact a lot of them,
them, and it did impact a lot of them,
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05:48
it was also people of all different circumstances.
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so bili tu tudi ljudje
z različnimi okoliščinami.
z različnimi okoliščinami.
05:52
There was a doctor I met who was an
attending physician at Johns Hopkins,
attending physician at Johns Hopkins,
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Zdravnik, ki sem ga spoznala,
ki je delal v bolnišnici Johna Hopkinsa,
ki je delal v bolnišnici Johna Hopkinsa,
05:56
and he said that until he saw my TED
Talk, it never really occurred to him
Talk, it never really occurred to him
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mi je rekel, da dokler
ni videl mojega govora, ni opazil,
ni videl mojega govora, ni opazil,
06:00
that even though half the students in
his med school classes were women,
his med school classes were women,
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da čeprav je bila
polovica študentov žensk,
polovica študentov žensk,
06:02
they weren't speaking as much as
the men as he did his rounds.
the men as he did his rounds.
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med spraševanjem
niso govorile toliko kot moški.
niso govorile toliko kot moški.
06:05
So he started paying attention, and as he waited for
raised hands, he realized the men's hands were up.
raised hands, he realized the men's hands were up.
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Začel je opazovati, ko so dvigovali roke,
so jih dvignili moški.
so jih dvignili moški.
06:11
So he started encouraging the
women to raise their hands more,
women to raise their hands more,
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Začel je spodbujati ženske,
naj dvigujejo roke,
naj dvigujejo roke,
06:13
and it still didn't work.
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in to še zmeraj ni delovalo.
06:15
So he told everyone, no more
hand raising, I'm cold-calling.
hand raising, I'm cold-calling.
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Zato je rekel vsem, nič več dviganja rok,
klical vas bom.
klical vas bom.
06:18
So he could call evenly on men and women.
And what he proved to himself was that
And what he proved to himself was that
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Tako je lahko klical moške
in ženske enako. In dokazal si je,
in ženske enako. In dokazal si je,
06:22
the women knew the answers just as well or better,
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da so ženske vedele
prav tako dobro ali boljše,
prav tako dobro ali boljše,
06:25
and he was able to go back
to them and tell them that.
to them and tell them that.
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in lahko jim je to povedal.
06:27
And then there was the woman, stay-at-home
mom, lives in a really difficult neighborhood,
mom, lives in a really difficult neighborhood,
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In še neka ženska, gospodinja,
živela je v težavni soseski,
živela je v težavni soseski,
06:32
with not a great school, she said that TED
Talk -- she's never had a corporate job,
Talk -- she's never had a corporate job,
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s slabo šolo, rekla je, da ji je TED govor
- nikoli ni imela službe v poslovnem svetu,
- nikoli ni imela službe v poslovnem svetu,
06:36
but that TED Talk inspired her to go to her school
and fight for a better teacher for her child.
and fight for a better teacher for her child.
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a govor jo je navdihnil, da je šla v šolo
in otroku izborila boljšo učiteljico.
in otroku izborila boljšo učiteljico.
06:42
And I guess it was part of was finding my own voice.
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Najbrž je bil to del tega,
da sem našla svoj glas.
da sem našla svoj glas.
06:46
And I realized that other women and
men could find their voice through it,
men could find their voice through it,
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Spoznala sem, da lahko skozi to najdejo
svoj glas tudi druge ženske in moški,
svoj glas tudi druge ženske in moški,
06:50
which is why I went from the talk to the book.
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zato sem šla od govora h knjigi.
06:53
PM: And in the book, you not only found your
voice, which is clear and strong in the book,
voice, which is clear and strong in the book,
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PM: V knjigi, ne samo da si našla
svoj glas, ki je jasen in močan,
svoj glas, ki je jasen in močan,
06:59
but you also share what you've learned --
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ampak tudi deliš, kar si se naučila -
07:03
the experiences of other people in the lessons.
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izkušnje drugih ljudi v lekcijah.
07:06
And that's what I'm thinking about
in terms of putting yourself in a --
in terms of putting yourself in a --
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In premišljujem o tem -
07:10
you became a sort of expert in how you lean in.
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postala si neke vrste strokovnjakinja,
kako se nagniti naprej.
kako se nagniti naprej.
07:15
So what did that feel like, and
become like in your life?
become like in your life?
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Kako si to čutila in
kakšno je postalo tvoje življenje?
kakšno je postalo tvoje življenje?
07:20
To launch not just a book, not just
a best-selling, best-viewed talk,
a best-selling, best-viewed talk,
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Da si ne samo izdala knjigo,
imela najbolj gledan govor,
imela najbolj gledan govor,
07:26
but a movement, where people began to
literally describe their actions at work as,
literally describe their actions at work as,
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ampak začela gibanje, kjer so ljudje
svoja dejanja na delu opisovali kot
svoja dejanja na delu opisovali kot
07:32
I'm leaning in.
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"Nagnil se bom naprej."
07:34
SS: I mean, I'm grateful, I'm honored,
I'm happy, and it's the very beginning.
I'm happy, and it's the very beginning.
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SS: Sem hvaležna, sem počaščena,
sem vesela in to je začetek.
sem vesela in to je začetek.
07:41
So I don't know if I'm an expert, or if anyone is
an expert. I certainly have done a lot of research.
an expert. I certainly have done a lot of research.
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Ne vem, če sem strokovnjak ali
če je kdorkoli. Sem pa veliko raziskovala.
če je kdorkoli. Sem pa veliko raziskovala.
07:46
I have read every study, I have
pored over the materials,
pored over the materials,
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Prebrala sem vsako študijo,
se zatopila v gradivo
se zatopila v gradivo
07:49
and the lessons are very clear.
Because here's what we know:
Because here's what we know:
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in nauk je jasen. Ker vemo, da
07:53
What we know is that stereotypes are holding women
back from leadership roles all over the world.
back from leadership roles all over the world.
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stereotipi preprečujejo ženskam
prevzem vodilnih položajev po vsem svetu.
prevzem vodilnih položajev po vsem svetu.
07:58
It's so striking. "Lean In" is very global,
I've been all over the world,
I've been all over the world,
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Osupljivo je.
Zaradi "Nagniti se" sem po vsem svetu
Zaradi "Nagniti se" sem po vsem svetu
08:00
talking about it, and -- cultures are so different.
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govorila o tem -
kulture so si tako različne.
kulture so si tako različne.
08:03
Even within our own country, to Japan,
to Korea, to China, to Asia, Europe,
to Korea, to China, to Asia, Europe,
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Celo v naši državi, na Japonskem,
v Koreji, na Kitajskem, v Aziji, Evropi,
v Koreji, na Kitajskem, v Aziji, Evropi,
08:08
they're so different. Except for one thing: gender.
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zelo so si različne.
Razen pri eni stvari: spolu.
Razen pri eni stvari: spolu.
08:12
All over the world, no matter what our cultures are,
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Vsepovsod po svetu, ne glede na kulturo,
08:14
we think men should be strong,
assertive, aggressive, have voice;
assertive, aggressive, have voice;
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menimo, da morajo biti
moški močni, odločni, agresivni, glasni,
moški močni, odločni, agresivni, glasni,
08:18
we think women should speak
when spoken to, help others.
when spoken to, help others.
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in da naj ženske govorijo,
ko jih ogovorimo, naj pomagajo drugim.
ko jih ogovorimo, naj pomagajo drugim.
08:22
Now we have, all over the world,
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Sedaj imamo po vsem svetu,
08:26
women are called "bossy."
There is a word for "bossy,"
There is a word for "bossy,"
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ženske, ki jim pravijo "ukazovalne".
Beseda ukazovalna,
Beseda ukazovalna,
08:30
for little girls, in every language there's one.
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za deklice, obstaja v vsakem jeziku.
08:32
It's a word that's pretty much not used for little boys,
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Ta beseda se večinoma
ne uporablja za fantke,
ne uporablja za fantke,
08:35
because if a little boy leads,
there's no negative word for it,
there's no negative word for it,
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ker če majhen fant vodi,
za to ni negativne besede,
za to ni negativne besede,
08:37
it's expected. But if a little girl leads, she's bossy.
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pričakovano je.
Če pa vodi deklica, je ukazovalna.
Če pa vodi deklica, je ukazovalna.
08:42
Now I know there aren't a lot of
men here, but bear with me.
men here, but bear with me.
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Vem, da tu ni veliko moških, a potrpite.
08:44
If you're a man, you'll have
to represent your gender.
to represent your gender.
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Če ste moški,
morate predstavljati svoj spol.
morate predstavljati svoj spol.
08:47
Please raise your hand if you've been
told you're too aggressive at work.
told you're too aggressive at work.
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Prosim dvignite roke, če so vam na delu
kdaj rekli, da ste preveč agresivni.
kdaj rekli, da ste preveč agresivni.
08:52
(Laughter) There's always a few, it runs about
five percent. Okay, get ready, gentlemen.
five percent. Okay, get ready, gentlemen.
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(Smeh) Vedno jih je nekaj, okrog 5%.
Sedaj pa se pripravite.
Sedaj pa se pripravite.
08:58
If you're a woman, please raise your hand if you've
ever been told you're too aggressive at work.
ever been told you're too aggressive at work.
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Ženske, dvignite roke, če so vam na delu
kdaj rekli, da ste preveč agresivne.
kdaj rekli, da ste preveč agresivne.
09:05
(Laughter) That is what audiences have
said in every country in the world,
said in every country in the world,
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(Smeh)
To so rekli v občinstvih po vsem svetu
To so rekli v občinstvih po vsem svetu
09:08
and it's deeply supported by the data.
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in to podpirajo podatki.
09:11
Now, do we think women are more
aggressive than men? Of course not.
aggressive than men? Of course not.
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Ali menimo, da so ženske
agresivnejše od moških? Seveda ne.
agresivnejše od moških? Seveda ne.
09:16
It's just that we judge them through a different lens,
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Samo drugače jih ocenjujemo
09:18
and a lot of the character traits that you must
exhibit to perform at work, to get results, to lead,
exhibit to perform at work, to get results, to lead,
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in veliko lastnosti, potrebnih pri delu,
da dobiš rezultate, da vodiš,
da dobiš rezultate, da vodiš,
09:23
are ones that we think, in a man, he's a boss,
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je takih, za katere
pri moškem mislimo, on je vodja,
pri moškem mislimo, on je vodja,
09:26
and in a woman, she's bossy.
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ženska pa je ukazovalna.
09:27
And the good news about this is that we
can change this by acknowledging it.
can change this by acknowledging it.
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Dobra novica je,
da lahko to spremenimo, če to priznamo.
da lahko to spremenimo, če to priznamo.
09:31
One of the happiest moments
I had in this whole journey is,
I had in this whole journey is,
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Eden izmed najlepših trenutkov
na tem potovanju
na tem potovanju
09:34
after the book came out, I stood on a stage
with John Chambers, the CEO of Cisco.
with John Chambers, the CEO of Cisco.
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je bil po izidu knjige, na odru z Johnom
Chambersom, izvršnim direktorjem Cisca.
Chambersom, izvršnim direktorjem Cisca.
09:39
He read the book. He stood on a stage with me, he
invited me in front of his whole management team,
invited me in front of his whole management team,
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Prebral je knjigo. Bil na odru z mano,
me povabil pred vso ekipo menedžerjev,
me povabil pred vso ekipo menedžerjev,
09:42
men and women, and he said, I thought we
were good at this. I thought I was good at this.
were good at this. I thought I was good at this.
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moških in žensk in rekel:
"Mislil sem, da smo dobri v tem.
"Mislil sem, da smo dobri v tem.
09:46
And then I read this book, and I
realized that we -- my company --
realized that we -- my company --
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Prebral sem to knjigo
in spoznali smo - moje podjetje -
in spoznali smo - moje podjetje -
09:51
we have called all of our
senior women too aggressive,
senior women too aggressive,
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vse naše ženske smo oklicali za agresivne.
09:53
and I'm standing on this stage, and I'm sorry.
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Stojim na tem odru in žal mi je.
09:55
And I want you to know we're
never going to do it again.
never going to do it again.
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In hočem, da veste,
da tega ne bomo več storili."
da tega ne bomo več storili."
09:59
PM: Can we send that to a lot of other
people that we know? (Applause)
people that we know? (Applause)
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PM: Lahko to pošljemo veliko
drugim ljudem, ki jih poznamo? (Aplavz)
drugim ljudem, ki jih poznamo? (Aplavz)
10:02
SS: And so John is doing that because
he believes it's good for his company,
he believes it's good for his company,
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SS:John to počne, ker verjame,
da je dobro za podjetje,
da je dobro za podjetje,
10:06
and so this kind of acknowledgement
of these biases can change it.
of these biases can change it.
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in to priznanje pristranskosti
lahko to spremeni.
lahko to spremeni.
10:09
And so next time you all see
someone call a little girl "bossy,"
someone call a little girl "bossy,"
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Tako da naslednjič, ko vidite,
da nekdo punčki reče, da je ukazovalna,
da nekdo punčki reče, da je ukazovalna,
10:13
you walk right up to that person,
big smile, and you say,
big smile, and you say,
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pojdite do njega
z velikim nasmeškom in recite:
z velikim nasmeškom in recite:
10:16
"That little girl's not bossy. That little girl has
executive leadership skills." (Laughter)
executive leadership skills." (Laughter)
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"Ta punčka ni ukazovalna.
Ima veščine izvršnega direktorja."
Ima veščine izvršnega direktorja."
10:22
PM: I know that's what you're telling your daughter.
SS: Absolutely.
SS: Absolutely.
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PM: Vem, da to praviš svoji hčeri.
SS: Absolutno.
SS: Absolutno.
10:25
PM: And you did focus in the book -- and
the reason, as you said, in writing it,
the reason, as you said, in writing it,
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PM: Se v knjigi osredotočaš na
- razlog za pisanje, si rekla
- razlog za pisanje, si rekla
10:28
was to create a dialogue about this.
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je bil, da bi ustvarili dialog o tem?
10:30
I mean, let's just put it out there,
face the fact that women are --
face the fact that women are --
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Dajmo to ven, soočimo se z dejstvom,
da ženske -
da ženske -
10:34
in a time when we have more open
doors, and more opportunities --
doors, and more opportunities --
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v času, ko imamo več odprtih vrat,
več priložnosti -
več priložnosti -
10:37
are still not getting to the leadership positions.
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še zmeraj ne dobivamo vodilnih mest.
10:41
So in the months that have come since the book,
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V mesecih, ki so prišli po knjigi,
10:43
in which "Lean In" focused on that and said,
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kjer se "Nagniti naprej"
osredotoča na to, in pravi:
osredotoča na to, in pravi:
10:46
here are some of the challenges that remain, and
many of them we have to own within ourselves
many of them we have to own within ourselves
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tu je nekaj izzivov, ki ostajajo,
in veliko jih je v nas samih,
in veliko jih je v nas samih,
10:50
and look at ourselves. What has changed?
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moramo pogledati vase.
Kaj se je spremenilo?
Kaj se je spremenilo?
10:53
Have you seen changes?
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Vidite spremembe?
10:55
SS: Well, there's certainly more
dialogue, which is great.
dialogue, which is great.
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SS: No, zagotovo je več dialoga,
kar je krasno.
kar je krasno.
10:57
But what really matters to me,
and I think all of us, is action.
and I think all of us, is action.
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Ampak kar mi je najbolj pomembno,
mislim da je vsem, je akcija.
mislim da je vsem, je akcija.
11:00
So everywhere I go, CEOs,
they're mostly men, say to me,
they're mostly men, say to me,
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Povsod, kamor grem,
mi izvršni direktorji rečejo,
mi izvršni direktorji rečejo,
11:04
you're costing me so much money
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veliko denarja me staneš,
11:06
because all the women want to
be paid as much as the men.
be paid as much as the men.
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ker hočejo biti vse ženske
plačane toliko kot moški.
plačane toliko kot moški.
11:10
And to them I say, I'm not sorry at all. (Laughter)
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In rečem jim, sploh mi ni žal. (Smeh)
11:14
At all. I mean, the women should
be paid as much as the men.
be paid as much as the men.
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Sploh ne. Mislim, ženske
bi morali plačevati enako.
bi morali plačevati enako.
11:17
Everywhere I go, women tell me they ask for raises.
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Vsepovsod mi ženske pravijo,
da prosijo za povišico.
da prosijo za povišico.
11:20
Everywhere I go, women say they're getting
better relationships with their spouses,
better relationships with their spouses,
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Vsepovsod mi pravijo,
da imajo boljša razmerja,
da imajo boljša razmerja,
11:24
asking for more help at home, asking for the
promotions they should be getting at work,
promotions they should be getting at work,
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prosijo za več pomoči doma,
prosijo za napredovanja v službi
prosijo za napredovanja v službi
11:28
and importantly, believing it
themselves. Even little things.
themselves. Even little things.
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in najpomembnejše, da v to verjamejo
same. Celo najmanjše stvari.
same. Celo najmanjše stvari.
11:31
One of the governors of one of the states told me
that he didn't realize that more women were, in fact,
that he didn't realize that more women were, in fact,
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Eden izmed guvernerjev mi je povedal,
da ni vedel, da več žensk
da ni vedel, da več žensk
11:35
literally sitting on the side
of the room, which they are,
of the room, which they are,
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dejansko sedi na strani v sobi.
11:37
and now he made a rule that all the women
on his staff need to sit at the table.
on his staff need to sit at the table.
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Vzpostavil je novo pravilo, da morajo
ženske v njegovem osebju sedeti za mizo.
ženske v njegovem osebju sedeti za mizo.
11:43
The foundation I started along
with the book "Lean In"
with the book "Lean In"
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Fundacija, začeta
ob knjigi "Nagniti se naprej",
ob knjigi "Nagniti se naprej",
11:45
helps women, or men, start circles -- small groups,
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pomaga ženskam ali moškim
začeti krožke - majhne skupine,
začeti krožke - majhne skupine,
11:48
it can be 10, it can be however many
you want, which meet once a month.
you want, which meet once a month.
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lahko po 10 ali kolikor hočete,
ki se srečujejo enkrat na mesec.
ki se srečujejo enkrat na mesec.
11:52
I would have hoped that by now, we'd have
about 500 circles. That would've been great.
about 500 circles. That would've been great.
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Upala sem, da bi do zdaj imeli
500 skupin. To bi bilo super.
500 skupin. To bi bilo super.
11:55
You know, 500 times roughly 10.
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Saj veste, 500 krat približno 10.
11:58
There are over 12,000 circles
in 50 countries in the world.
in 50 countries in the world.
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Sedaj je po svetu več kot 12 000 skupin,
v 50 državah po vsem svetu.
v 50 državah po vsem svetu.
12:01
PM: Wow, that's amazing.
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PM: To je čudovito.
12:03
SS: And these are people who
are meeting every single month.
are meeting every single month.
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SS: in to so ljudje,
ki se srečujejo vsak mesec,
ki se srečujejo vsak mesec,
12:06
I met one of them, I was in Beijing.
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spoznala sem eno izmed njih, v Pekingu.
12:08
A group of women, they're all about 29 or 30,
they started the first Lean In circle in Beijing,
they started the first Lean In circle in Beijing,
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Skupina žensk, starih 29 in 30 let, je
začela prvo skupino Nagniti se v Pekingu,
začela prvo skupino Nagniti se v Pekingu,
12:13
several of them grew up in very poor, rural China.
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mnoge so odrasle v revščini
na kitajskem podeželju.
na kitajskem podeželju.
12:17
These women are 29, they are told by
their society that they are "left over,"
their society that they are "left over,"
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Stare so 29 let
in družba jim pravi, da so "ostanki",
in družba jim pravi, da so "ostanki",
12:23
because they are not yet married,
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2013
ker še niso poročene.
12:25
and the process of coming together
once a month at a meeting
once a month at a meeting
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Ta postopek druženja
enkrat na mesec na sestanku
enkrat na mesec na sestanku
12:27
is helping them define who they are for themselves.
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jim pomaga določiti, kdo so.
12:31
What they want in their careers. The
kind of partners they want, if at all.
kind of partners they want, if at all.
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Kakšno kariero želijo.
Kakšnega partnerja, če sploh.
Kakšnega partnerja, če sploh.
12:35
I looked at them, we went around
and introduced ourselves,
and introduced ourselves,
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1987
Pogledala sem jih, predstavili smo se,
12:37
and they all said their names
and where they're from,
and where they're from,
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povedale so svoja imena in kraje
12:39
and I said, I'm Sheryl Sandberg,
and this was my dream.
and this was my dream.
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in rekla sem, sem Sheryl Sandberg
in to so moje sanje.
in to so moje sanje.
12:42
And I kind of just started crying.
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In nekako sem planila v jok.
12:44
Right, which, I admit, I do. Right?
I've talked about it before.
I've talked about it before.
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Priznam, to počnem. O tem sem že govorila.
12:49
But the fact that a woman so far away out in
the world, who grew up in a rural village,
the world, who grew up in a rural village,
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Ampak dejstvo, da ženska tako daleč stran,
odrasla na vasi,
odrasla na vasi,
12:54
who's being told to marry someone
she doesn't want to marry,
she doesn't want to marry,
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ki so ji naročili, naj se poroči z nekom,
ki ga ne mara,
ki ga ne mara,
12:58
can now go meet once a month with
a group of people and refuse that,
a group of people and refuse that,
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se lahko sedaj enkrat na mesec
sreča s skupino in temu nasprotuje
sreča s skupino in temu nasprotuje
13:01
and find life on her own terms.
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in si oblikuje življenje na svoj način.
13:04
That's the kind of change we have to hope for.
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Na take spremembe moramo upati.
13:06
PM: Have you been surprised by
the global nature of the message?
the global nature of the message?
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PM: Te je presenetila
globalna narava tega sporočila?
globalna narava tega sporočila?
13:09
Because I think when the book first
came out, many people thought,
came out, many people thought,
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Ker, ko je knjiga izšla,
je veliko ljudi mislilo,
je veliko ljudi mislilo,
13:12
well, this is a really important handbook
for young women on their way up.
for young women on their way up.
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no, to je res pomembna knjiga
za mlade ženske na poti navzgor.
za mlade ženske na poti navzgor.
13:16
They need to look at this, anticipate
the barriers, and recognize them,
the barriers, and recognize them,
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Prebrati jo morajo,
pričakovati ovire in jih prepoznati,
pričakovati ovire in jih prepoznati,
13:20
put them out in the open, have the dialogue about it,
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jih dati ven, imeti dialog o tem,
13:23
but that it's really for women who are that.
Doing that. Pursuing the corporate world.
Doing that. Pursuing the corporate world.
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ampak v resnici je za ženske, ki to so.
Ki to počnejo. Gredo v poslovni svet.
Ki to počnejo. Gredo v poslovni svet.
13:28
And yet the book is being read, as you
say, in rural and developing countries.
say, in rural and developing countries.
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A knjiga se vseeno bere, kot si rekla,
v ruralnih državah, v državah v razvoju.
v ruralnih državah, v državah v razvoju.
13:33
What part of that has surprised you, and
perhaps led to a new perspective on your part?
perhaps led to a new perspective on your part?
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Kaj od tega te je presenetilo
in ti morda dalo novo perspektivo?
in ti morda dalo novo perspektivo?
13:40
SS: The book is about self-confidence,
and about equality.
and about equality.
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SS: Knjiga govori
o samozavesti in enakosti.
o samozavesti in enakosti.
13:43
And it turns out, everywhere in the world,
women need more self-confidence,
women need more self-confidence,
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Povsod po svetu ženske
potrebujejo več samozavesti,
potrebujejo več samozavesti,
13:47
because the world tells us we're not equal to men.
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ker nam svet pravi, da nismo enake moškim.
13:49
Everywhere in the world, we live in
a world where the men get "and,"
a world where the men get "and,"
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Povsod po svetu živimo v svetu,
kjer moški dobijo "in"
kjer moški dobijo "in"
13:53
and women get "or."
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in ženske dobijo "ali".
13:54
I've never met a man who's been
asked how he does it all. (Laughter)
asked how he does it all. (Laughter)
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Nikoli še nisem srečala moškega,
ki bi ga vprašali, kako zmore vse. (Smeh)
ki bi ga vprašali, kako zmore vse. (Smeh)
13:58
Again, I'm going to turn to the men in the audience:
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In spet se obračam k moškim v občinstvu:
14:01
Please raise your hand if you've
been asked, how do you do it all?
been asked, how do you do it all?
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Prosim dvignite roke,
če so vas kdaj vprašali, kako zmorete vse.
če so vas kdaj vprašali, kako zmorete vse.
14:04
(Laughter)
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(Smeh)
14:05
Men only.
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Samo moški.
14:07
Women, women. Please raise your hand
if you've been asked how you do it all?
if you've been asked how you do it all?
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Ženske, ženske. Dvignite roke,
če vas kdaj vprašali, kako vse to zmorete?
če vas kdaj vprašali, kako vse to zmorete?
14:12
We assume men can do it all,
slash -- have jobs and children.
slash -- have jobs and children.
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Predvidevamo, da moški zmorejo vse
oz. imajo službo in otroke.
oz. imajo službo in otroke.
Predvidevamo, da ženske
ne zmoremo, in to je trapasto,
ne zmoremo, in to je trapasto,
14:18
We assume women can't, and that's ridiculous,
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14:20
because the great majority of women everywhere
in the world, including the United States,
in the world, including the United States,
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ker večina žensk
po vsem svetu, tudi v ZDA,
po vsem svetu, tudi v ZDA,
14:23
work full time and have children.
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dela in ima otroke.
14:26
And I think people don't fully understand
how broad the message is.
how broad the message is.
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Mislim, da se ne zavedamo,
kako razširjeno je to sporočilo.
kako razširjeno je to sporočilo.
14:31
There is a circle that's been started
for rescued sex workers in Miami.
for rescued sex workers in Miami.
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Oblikoval se je krožek
za rešene spolne delavke v Miamiju.
za rešene spolne delavke v Miamiju.
14:35
They're using "Lean In" to help
people make the transition
people make the transition
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Uporabljajo "nagniti se naprej",
da lažje naredijo prehod
da lažje naredijo prehod
14:40
back to what would be a fair life, really rescuing
them from their pimps, and using it.
them from their pimps, and using it.
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nazaj k poštenemu življenju,
jih resnično rešijo zvodnikov.
jih resnično rešijo zvodnikov.
14:45
There are dress-for-success groups
in Texas which are using the book,
in Texas which are using the book,
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Obstajajo skupine "obleci se za uspeh"
v Teksasu, ki uporabljajo knjigo
v Teksasu, ki uporabljajo knjigo
14:49
for women who have never been to college.
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za ženske, ki nikoli niso študirale.
14:51
And we know there are groups
all the way to Ethiopia.
all the way to Ethiopia.
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Skupine obstajajo vse do Etiopije.
14:55
And so these messages of equality -- of how women
are told they can't have what men can have --
are told they can't have what men can have --
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Prav ta sporočila o enakosti - kako ženske
ne morejo imeti, kar imajo moški -
ne morejo imeti, kar imajo moški -
15:00
how we assume that leadership is for men,
how we assume that voice is for men,
how we assume that voice is for men,
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kako predvidevamo, da sta
vodenje in glas za moške,
vodenje in glas za moške,
15:05
these affect all of us, and I
think they are very universal.
think they are very universal.
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vplivajo na vse nas in mislim,
da so zelo univerzalna.
da so zelo univerzalna.
15:08
And it's part of what TEDWomen does.
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To je del tega, kar počne TEDWomen.
15:09
It unites all of us in a cause we have to believe in,
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Vse nas združuje v cilju,
v katerega moramo verjeti,
v katerega moramo verjeti,
15:13
which is more women, more voice, more equality.
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ki pomeni več žensk,
več glasu, več enakosti.
več glasu, več enakosti.
15:17
PM: If you were invited now to
make another TEDWomen talk,
make another TEDWomen talk,
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PM: Če bi te povabili,
da pripraviš še en TEDWomen govor,
da pripraviš še en TEDWomen govor,
15:24
what would you say that is a result
of this experience, for you personally,
of this experience, for you personally,
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kaj bi rekla, je rezultat
te izkušnje zate osebno
te izkušnje zate osebno
15:30
and what you've learned about women, and men,
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in kaj si se naučila o ženskah in o moških
15:32
as you've made this journey?
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na tem potovanju?
15:36
SS: I think I would say -- I tried to say this strongly,
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SS: Mislim, da bi rekla
- poskusila sem to reči odločno,
- poskusila sem to reči odločno,
15:39
but I think I can say it more strongly --
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a mislim, da bi lahko še bolj odločno,
15:41
I want to say that the status quo is not enough.
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reči hočem, da status quo ni dovolj.
15:45
That it's not good enough, that it's
not changing quickly enough.
not changing quickly enough.
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Ni dovolj dobro,
da se ne spreminja dovolj hitro.
da se ne spreminja dovolj hitro.
15:48
Since I gave my TED Talk and published my book,
another year of data came out from the U.S. Census.
another year of data came out from the U.S. Census.
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Od mojega TED govora in izida knjige so
izšli statistični podatki za še eno leto.
izšli statistični podatki za še eno leto.
15:53
And you know what we found?
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Veste, kaj smo odkrili?
15:55
No movement in the wage gap
for women in the United States.
for women in the United States.
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Nobenega premika
v razliki med plačami za ženske v ZDA.
v razliki med plačami za ženske v ZDA.
15:57
Seventy-seven cents to the dollar.
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77 centov proti enemu dolarju.
16:00
If you are a black woman, 64 cents.
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Za temnopolte ženske 64 centov.
16:02
If you are a Latina, we're at 54 cents.
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Če si Latinoameričanka, 54 centov.
16:05
Do you know when the last
time those numbers went up?
time those numbers went up?
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Veste, kdaj so se te številke
nazadnje dvignile?
nazadnje dvignile?
16:07
2002.
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2002.
16:11
We are stagnating, we are
stagnating in so many ways.
stagnating in so many ways.
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Stagniramo, stagniramo na toliko načinov.
16:14
And I think we are not really being honest about that,
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In mislim, da nismo odkriti glede tega,
16:17
for so many reasons. It's so
hard to talk about gender.
hard to talk about gender.
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iz mnogo razlogov.
Težko je govoriti o spolu.
Težko je govoriti o spolu.
16:20
We shy away from the word "feminist,"
a word I really think we need to embrace.
a word I really think we need to embrace.
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Obračamo se stran od besede "feminist/ka",
ki bi jo res morali sprejeti.
ki bi jo res morali sprejeti.
16:24
We have to get rid of the
word bossy and bring back --
word bossy and bring back --
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Znebiti se moramo besede ukazovalna
in nazaj prinesti -
in nazaj prinesti -
16:27
(Applause)
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(Aplavz)
16:30
I think I would say in a louder voice,
we need to get rid of the word "bossy"
we need to get rid of the word "bossy"
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Glasneje bi rekla,
znebiti se moramo besede "ukazovalna"
znebiti se moramo besede "ukazovalna"
16:35
and bring back the word "feminist,"
because we need it.
because we need it.
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in pripeljati nazaj "feministka",
ker to potrebujemo.
ker to potrebujemo.
16:38
(Applause)
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(Aplavz)
16:39
PM: And we all need to do a lot more leaning in.
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PM: In vsi se moramo več nagibati naprej.
16:42
SS: A lot more leaning in.
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SS: Veliko nagibanja naprej.
16:44
PM: Thank you, Sheryl.
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PM: Hvala ti, Sheryl.
Hvala, da si se nagnila naprej
in rekla ja.
in rekla ja.
16:45
Thanks for leaning in and saying yes.
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16:46
SS: Thank you.
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SS: Hvala.
16:48
(Applause)
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(Aplavz)
ABOUT THE SPEAKER
Sheryl Sandberg - COO, FacebookAs the COO at the helm of Facebook, Sheryl Sandberg juggles the tasks of monetizing the world’s largest social networking site while keeping its users happy and engaged.
Why you should listen
Long before Sheryl Sandberg left Google to join Facebook as its Chief Operating Officer in 2008, she was a fan. Today she manages Facebook’s sales, marketing, business development, human resources, public policy and communications. It’s a massive job, but one well suited to Sandberg, who not only built and managed Google’s successful online sales and operations program but also served as an economist for the World Bank and Chief of Staff at the US Treasury Department. Sandberg’s experience navigating the complex and socially sensitive world of international economics has proven useful as she and Facebook founder Mark Zuckerberg work to strike a balance between helping Facebook users control privacy while finding ways to monetize its most valuable asset: data.
At TEDWomen in 2010 Sandberg made the bold decision to talk about the experience of being one of very few women at the C-level of business. She noted that many women, in anticipating having a family, "lean back" from leading at work. After her TED Talk took off, Sandberg wrote the book Lean In, which has spent nearly a year on the New York Times Bestseller list. Sandberg plans to release a version of the book for graduates.
Sheryl Sandberg | Speaker | TED.com