TED@BCG London
Yves Morieux: How too many rules at work keep you from getting things done
Iv Morio (Yves Morieux): Kako vas prevelik broj propisa na radnom mestu sprečava da obavite posao
Filmed:
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2,117,108 views
Savremeni posao - od posluživanja u restoranu, analize finansijskih izveštaja, pa do smišljanja novih proizvoda - temelji se na svakodnevnom rešavanju potpuno novih problema, fleksibilno, na potpuno nove načine. Ali, kako Iv Morio pokazuje u svom pronicljivom govoru, preopterećenost procesima, zvaničnim odobrenjima i internim merenjima, veoma često nas sprečavaju da radimo najbolje što umemo. On nudi novi način razmišljanja o poslu - kao saradnji, a ne takmičenju.
Yves Morieux - Consultant
BCG's Yves Morieux researches how corporations can adapt to a modern and complex business landscape. Full bio
BCG's Yves Morieux researches how corporations can adapt to a modern and complex business landscape. Full bio
Double-click the English transcript below to play the video.
00:12
Paul Krugman, the Nobel Prize
[winner] in economics, once wrote:
[winner] in economics, once wrote:
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Dobitnik Nobelove nagrade za ekonomiju
Pol Krugman, napisao je:
Pol Krugman, napisao je:
00:18
"Productivity is not everything,
but in the long run,
but in the long run,
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"Produktivnost nije sve,
ali na duže staze,
ali na duže staze,
00:24
it is almost everything."
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ona je skoro sve."
00:28
So this is serious.
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Dakle, ovo je ozbiljno.
00:30
There are not that many things on earth
that are "almost everything."
that are "almost everything."
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Nema toliko mnogo stvari na svetu
koje su "skoro sve".
koje su "skoro sve".
00:36
Productivity is the principal driver
of the prosperity of a society.
of the prosperity of a society.
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Produktivnost je glavni pokretač
prosperiteta u društvu.
prosperiteta u društvu.
00:43
So we have a problem.
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Dakle, imamo problem.
00:45
In the largest European economies,
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U najvećim evropskim ekonomijama,
00:48
productivity used to grow
five percent per annum
five percent per annum
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produktivnost je rasla
pet procenata godišnje
pet procenata godišnje
00:51
in the '50s, '60s, early '70s.
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50-ih, 60-ih i početkom 70-ih godina.
00:54
From '73 to '83: three percent per annum.
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Od '73. do '83. - tri procenta godišnje.
00:58
From '83 to '95: two percent per annum.
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Od '83. do '95. - dva procenta godišnje.
01:02
Since 1995: less than
one percent per annum.
one percent per annum.
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Od 1995. - manje od jednog
procenta godišnje.
procenta godišnje.
01:07
The same profile in Japan.
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Statistika je ista u Japanu.
01:10
The same profile in the US,
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Statistika je ista u SAD,
01:13
despite a momentary rebound 15 years ago,
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uprkos kratkotrajnom skoku pre 15 godina,
01:18
and despite all
the technological innovations
the technological innovations
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i uprkos svim tehnološkim inovacijama
01:21
around us: the Internet, the information,
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koje nas okružuju: internet, informacije,
01:24
the new information
and communication technologies.
and communication technologies.
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nove informacione
i komunikacione tehnologije.
i komunikacione tehnologije.
01:28
When productivity grows
three percent per annum,
three percent per annum,
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Kada produktivnost raste
tri procenta godišnje,
tri procenta godišnje,
01:32
you double the standard of living
every generation.
every generation.
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duplira se životni standard
svake generacije.
svake generacije.
01:37
Every generation is twice
as well-off as its parents'.
as well-off as its parents'.
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Svaka generacija je dva puta bogatija
od generacije svojih roditelja.
od generacije svojih roditelja.
01:42
When it grows one percent per annum,
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Ali kada raste jedan procenat godišnje,
01:46
it takes three generations
to double the standard of living.
to double the standard of living.
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potrebne su tri generacije
da bi se udvostručio životni standard.
da bi se udvostručio životni standard.
01:49
And in this process, many people
will be less well-off than their parents.
will be less well-off than their parents.
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Tokom ovog procesa, mnogi ljudi
će biti siromašniji od svojih roditelja.
će biti siromašniji od svojih roditelja.
01:55
They will have less of everything:
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Imaće manje svega:
01:58
smaller roofs, or perhaps no roof at all,
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manje krovove,
ili ih možda uopšte neće imati,
ili ih možda uopšte neće imati,
02:02
less access to education, to vitamins,
to antibiotics, to vaccination --
to antibiotics, to vaccination --
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manje dostupno obrazovanje,
manje vitamina, antibiotika, vakcina -
manje vitamina, antibiotika, vakcina -
02:09
to everything.
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svega.
02:11
Think of all the problems
that we're facing at the moment.
that we're facing at the moment.
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Pomislite na sve probleme
sa kojima se trenutno suočavamo.
sa kojima se trenutno suočavamo.
02:18
All.
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Sve.
02:20
Chances are that they are rooted
in the productivity crisis.
in the productivity crisis.
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Postoji šansa da su nastali
zbog krize produktivnosti.
zbog krize produktivnosti.
02:27
Why this crisis?
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Odakle ova kriza?
02:30
Because the basic tenets
about efficiency --
about efficiency --
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Jer su osnovni
principi efikasnosti -
principi efikasnosti -
02:35
effectiveness in organizations,
in management --
in management --
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efikasnost u organizacijama,
u upravljanju -
u upravljanju -
02:40
have become counterproductive
for human efforts.
for human efforts.
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postali kontraproduktivni
za ljudske napore.
za ljudske napore.
02:45
Everywhere in public services --
in companies, in the way we work,
in companies, in the way we work,
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Svuda u javnim ustanovama -
u kompanijama, u načinu na koji radimo,
u kompanijama, u načinu na koji radimo,
02:49
the way we innovate, invest --
try to learn to work better.
try to learn to work better.
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na koji izvodimo promene, investiramo -
pokušajte da naučite da radite bolje.
pokušajte da naučite da radite bolje.
02:54
Take the holy trinity of efficiency:
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Uzmimo sveto trojstvo efikasnosti:
03:00
clarity, measurement, accountability.
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jasnoća, merenje, odgovornost.
03:07
They make human efforts derail.
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One ljudski napor izbacuju iz koloseka.
03:11
There are two ways
to look at it, to prove it.
to look at it, to prove it.
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Postoje dva načina da se tome pristupi,
da se dokaže.
da se dokaže.
03:15
One, the one I prefer,
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Jedan, onaj koji ja više volim,
03:18
is rigorous, elegant, nice -- math.
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jeste neumoljiv, elegantan, zgodan -
matematika.
matematika.
03:24
But the full math version
takes a little while,
takes a little while,
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Ali bi puna matematička verzija potrajala,
03:27
so there is another one.
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pa evo drugog.
03:29
It is to look at a relay race.
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A to je da pogledamo štafetnu trku.
03:32
This is what we will do today.
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To je ono što ćemo danas uraditi.
03:34
It's a bit more animated, more visual
and also faster -- it's a race.
and also faster -- it's a race.
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To je življi, vizuelniji i takođe,
brži način - to je trka.
brži način - to je trka.
03:41
Hopefully, it's faster.
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Nadajmo se da je brže.
03:42
(Laughter)
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(Smeh)
03:44
World championship final -- women.
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Finale svetskog šampionata za žene.
03:49
Eight teams in the final.
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Osam timova u finalu.
03:51
The fastest team is the US team.
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Najbrži tim je američki tim.
03:55
They have the fastest women on earth.
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Oni imaju najbrže žene na svetu.
03:58
They are the favorite team to win.
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One su favoriti za pobedu.
04:00
Notably, if you compare them
to an average team,
to an average team,
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Naročito ako ih uporedite
sa nekim prosečnim timom,
sa nekim prosečnim timom,
04:05
say, the French team,
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na primer francuskim,
04:06
(Laughter)
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(Smeh)
04:08
based on their best performances
in the 100-meter race,
in the 100-meter race,
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na osnovu njihovih najboljih rezultata
u trci na 100 metara,
u trci na 100 metara,
04:13
if you add the individual times
of the US runners,
of the US runners,
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ako saberete pojedinačna vremena
američkih trkačica,
američkih trkačica,
04:19
they arrive at the finish line
3.2 meters ahead of the French team.
3.2 meters ahead of the French team.
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one stižu na cilj 3,2 metra
pre francuskog tima.
pre francuskog tima.
04:26
And this year, the US team
is in great shape.
is in great shape.
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A ove godine, američki tim
je u odličnoj formi.
je u odličnoj formi.
04:30
Based on their best performance this year,
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Na osnovu njihovih najboljih rezultata
ove godine,
ove godine,
04:32
they arrive 6.4 meters
ahead of the French team,
ahead of the French team,
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one stižu 6,4 metra pre francuskog tima,
04:37
based on the data.
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na osnovu podataka.
04:39
We are going to look at the race.
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Pogledaćemo trku.
04:40
At some point you will see,
towards the end,
towards the end,
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U jednom momentu videćete, pred kraj,
04:43
that Torri Edwards,
the fourth US runner, is ahead.
the fourth US runner, is ahead.
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da je Tori Edvards,
četvrta američka trkačica, u prednosti.
četvrta američka trkačica, u prednosti.
04:49
Not surprising -- this year she got
the gold medal in the 100-meter race.
the gold medal in the 100-meter race.
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To ne iznenađuje - ove godine je osvojila
zlatnu medalju u trci na 100 metara.
zlatnu medalju u trci na 100 metara.
04:56
And by the way, Chryste Gaines,
the second runner in the US team,
the second runner in the US team,
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I uzgred, Kristi Gejns,
druga trkačica u američkom timu,
druga trkačica u američkom timu,
05:01
is the fastest woman on earth.
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je najbrža žena na svetu.
05:03
So, there are 3.5 billion women on earth.
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Dakle, na svetu ima 3,5 milijarde žena.
05:09
Where are the two fastest? On the US team.
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Gde su dve najbrže?
U američkom timu.
U američkom timu.
05:13
And the two other runners
on the US team are not bad, either.
on the US team are not bad, either.
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A ni druge dve trkačice
u američkom timu nisu loše.
u američkom timu nisu loše.
05:16
(Laughter)
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(Smeh)
05:18
So clearly, the US team has won
the war for talent.
the war for talent.
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Dakle, jasno je, američki tim
je pobedio u ratu talenata.
je pobedio u ratu talenata.
05:24
But behind, the average team
is trying to catch up.
is trying to catch up.
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Ali iza, prosečni tim
pokušava da ih sustigne.
pokušava da ih sustigne.
05:28
Let's watch the race.
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Hajde da pogledamo trku.
05:30
(Video: French sportscasters narrate race)
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(Video: Francuski komentatori
prenose trku)
prenose trku)
06:18
(Video: Race narration ends)
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(Video: Prenos trke se završava)
06:22
Yves Morieux: So what happened?
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Iv Morio: Pa šta se desilo?
06:23
The fastest team did not win;
the slower one did.
the slower one did.
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Najbrži tim nije pobedio,
pobedio je sporiji.
pobedio je sporiji.
06:28
By the way, I hope you appreciate
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Uzgred, nadam se da cenite
06:30
the deep historical research I did
to make the French look good.
to make the French look good.
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moje istorijsko istraživanje kako bih
francuskinje prikazao u dobrom svetlu.
francuskinje prikazao u dobrom svetlu.
06:36
(Laughter)
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(Smeh)
06:41
But let's not exaggerate --
it's not archeology, either.
it's not archeology, either.
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Ali hajde da ne preterujemo,
nije to arheologija.
nije to arheologija.
06:45
(Laughter)
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(Smeh)
06:47
But why?
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Ali zašto?
06:49
Because of cooperation.
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Zbog saradnje.
06:50
When you hear this sentence:
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Kada čujete ovu rečenicu:
06:52
"Thanks to cooperation, the whole
is worth more than the sum of the parts."
is worth more than the sum of the parts."
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"Zahvaljujući saradnji, celina vredi više
nego zbir njenih delova."
nego zbir njenih delova."
06:57
This is not poetry;
this is not philosophy.
this is not philosophy.
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To nije poezija,
to nije filozofija.
to nije filozofija.
07:01
This is math.
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To je matematika.
07:03
Those who carry the baton are slower,
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Oni koji nose štafetu su sporiji,
07:06
but their baton is faster.
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ali je njihova štafeta brža.
07:08
Miracle of cooperation:
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Čudo saradnje:
07:11
it multiplies energy,
intelligence in human efforts.
intelligence in human efforts.
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umnožava energiju, razumevanje
u ljudskim naporima.
u ljudskim naporima.
07:16
It is the essence of human efforts:
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Ona je suština ljudskih napora:
07:19
how we work together, how each effort
contributes to the efforts of others.
contributes to the efforts of others.
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kako radimo zajedno, kako svačiji trud
doprinosti trudu onog drugog.
doprinosti trudu onog drugog.
07:26
With cooperation,
we can do more with less.
we can do more with less.
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Sarađujući možemo uraditi više sa manje.
07:29
Now, what happens to cooperation
when the holy grail --
when the holy grail --
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Šta se dogodi sa saradnjom
kada se sveti gral -
kada se sveti gral -
07:35
the holy trinity, even --
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sveto trojstvo, čak -
07:37
of clarity, measurement, accountability --
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jasnoća, merenje, odgovornost -
07:44
appears?
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pojavi?
07:46
Clarity.
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Jasnoća.
07:48
Management reports are full of complaints
about the lack of clarity.
about the lack of clarity.
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Izveštaji menadžmenta su puni žalbi
na nedostatak jasnoće.
na nedostatak jasnoće.
07:53
Compliance audits,
consultants' diagnostics.
consultants' diagnostics.
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Revizije usaglašenosti,
dijagnoze konsultanata.
dijagnoze konsultanata.
07:58
We need more clarity, we need
to clarify the roles, the processes.
to clarify the roles, the processes.
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Potrebno nam je više jasnoće,
moramo razjasniti uloge, procese.
moramo razjasniti uloge, procese.
08:04
It is as though the runners
on the team were saying,
on the team were saying,
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To je kao kada bi trkači u timu rekli:
08:08
"Let's be clear -- where does my role
really start and end?
really start and end?
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"Da razjasnimo - gde tačno
moja uloga počinje, a gde se završava?
moja uloga počinje, a gde se završava?
08:14
Am I supposed to run for 95 meters,
96, 97...?"
96, 97...?"
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Da li treba da trčim
95 metara, 96, 97 ... ?"
95 metara, 96, 97 ... ?"
08:19
It's important, let's be clear.
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Važno je, budimo jasni.
08:22
If you say 97, after 97 meters,
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Ako kažete 97 metara, nakon 97 metara,
08:25
people will drop the baton, whether
there is someone to take it or not.
there is someone to take it or not.
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ljudi će ispustiti štafetu,
bilo da ima nekog da je prihvati ili ne.
bilo da ima nekog da je prihvati ili ne.
08:31
Accountability.
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Odgovornost.
08:33
We are constantly trying
to put accountability
to put accountability
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Stalno pokušavamo da stavimo odgovornost
08:36
in someone's hands.
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u nečije ruke.
08:38
Who is accountable for this process?
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Ko je odgovoran za ovaj proces?
08:41
We need somebody accountable
for this process.
for this process.
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Treba nam neko odgovoran za ovaj proces.
08:44
So in the relay race,
since passing the baton is so important,
since passing the baton is so important,
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Dakle, u štafetnoj trci,
pošto je dodavanje štafete važno,
pošto je dodavanje štafete važno,
08:49
then we need somebody
clearly accountable for passing the baton.
clearly accountable for passing the baton.
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potreban nam je neko ko je
jasno odgovoran za dodavanje štafete.
jasno odgovoran za dodavanje štafete.
08:53
So between each runner,
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Pa između svakog trkača,
08:55
now we will have a new dedicated athlete,
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sada ćemo imati
novog posvećenog sportistu,
novog posvećenog sportistu,
09:00
clearly dedicated to taking
the baton from one runner,
the baton from one runner,
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jasno posvećenog uzimanju
štafete od jednog trkača
štafete od jednog trkača
09:05
and passing it to the next runner.
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i dodavanju sledećem.
09:08
And we will have at least two like that.
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I imaćemo najmanje dvoje takvih.
09:12
Well, will we, in that case, win the race?
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Pa, hoćemo li, u tom slučaju,
pobediti u trci?
pobediti u trci?
09:19
That I don't know, but for sure,
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To ne znam, ali je sigurno
09:21
we would have a clear interface,
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da bismo imali jasno razgraničenje,
09:25
a clear line of accountability.
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jasnu liniju odgovornosti.
09:27
We will know who to blame.
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Znaćemo koga da krivimo.
09:30
But we'll never win the race.
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Ali nikada nećemo pobediti u trci.
09:33
If you think about it,
we pay more attention
we pay more attention
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Ako bolje razmislite,
više pažnje posvećujemo tome
više pažnje posvećujemo tome
09:38
to knowing who to blame in case we fail,
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da znamo koga da okrivimo
u slučaju neuspeha,
u slučaju neuspeha,
09:42
than to creating
the conditions to succeed.
the conditions to succeed.
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nego stvaranju uslova za uspeh.
09:47
All the human intelligence
put in organization design --
put in organization design --
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Sva ljudska pamet uložena
u stvaranje organizacija -
u stvaranje organizacija -
09:50
urban structures, processing systems --
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urbanih struktura,
sistema za procesuiranje -
sistema za procesuiranje -
09:53
what is the real goal?
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šta je pravi cilj?
09:56
To have somebody guilty in case they fail.
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Da imamo krivca u slučaju neuspeha.
10:00
We are creating
organizations able to fail,
organizations able to fail,
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Stvaramo organizacije podložne neuspehu,
10:05
but in a compliant way,
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ali na usaglašen način,
10:08
with somebody clearly
accountable when we fail.
accountable when we fail.
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sa nekim ko je jasno odgovoran
kad ne uspemo.
kad ne uspemo.
10:11
And we are quite effective
at that -- failing.
at that -- failing.
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I prilično smo uspešni u tome -
u neuspehu.
u neuspehu.
10:16
Measurement.
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Merenje.
10:18
What gets measured gets done.
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Ono što se meri,
biva urađeno.
biva urađeno.
10:20
Look, to pass the baton,
you have to do it at the right time,
you have to do it at the right time,
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Vidite, da biste dodali štafetu,
morate to uraditi u pravom momentu,
morate to uraditi u pravom momentu,
10:24
in the right hand, at the right speed.
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u pravu ruku, pravom brzinom.
Da biste uspeli, morate usmeriti
energiju u svoju ruku.
energiju u svoju ruku.
10:27
But to do that, you have to put
energy in your arm.
energy in your arm.
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10:30
This energy that is in your arm
will not be in your legs.
will not be in your legs.
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Energija u vašoj ruci,
neće biti u vašim nogama.
neće biti u vašim nogama.
10:33
It will come at the expense
of your measurable speed.
of your measurable speed.
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Ona će ići na štetu vaše merljive brzine.
10:37
You have to shout early enough
to the next runner
to the next runner
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Morate viknuti dovoljno rano
sledećem trkaču
sledećem trkaču
10:40
when you will pass the baton,
to signal that you are arriving,
to signal that you are arriving,
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kada ćete dodati štafetu,
da signalizirate svoj dolazak,
da signalizirate svoj dolazak,
10:44
so that the next runner
can prepare, can anticipate.
can prepare, can anticipate.
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da bi sledeći trkač mogao
da se pripremi, da predvidi.
da se pripremi, da predvidi.
10:47
And you have to shout loud.
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I morate vikati glasno.
10:50
But the blood, the energy
that will be in your throat
that will be in your throat
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Ali krv, energija
koja će vam biti u grlu,
koja će vam biti u grlu,
10:54
will not be in your legs.
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neće vam biti u nogama.
10:55
Because you know, there are
eight people shouting at the same time.
eight people shouting at the same time.
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Jer znate, ima osmoro ljudi
koji viču u isto vreme.
koji viču u isto vreme.
10:59
So you have to recognize the voice
of your colleague.
of your colleague.
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Zato morate prepoznati glas svog kolege.
11:02
You cannot say, "Is it you?"
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Ne možete reći: "Jesi li to ti?"
11:04
Too late!
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Prekasno!
11:05
(Laughter)
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(Smeh)
11:06
Now, let's look at the race
in slow motion,
in slow motion,
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A sad, hajde da pogledamo trku
na usporenom snimku,
na usporenom snimku,
11:11
and concentrate on the third runner.
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i koncentrišemo se na treću trkačicu.
11:14
Look at where she allocates her efforts,
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Pogledajte gde usmerava svoje napore,
11:18
her energy, her attention.
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svoju energiju, svoju pažnju.
11:22
Not all in her legs -- that would
be great for her own speed --
be great for her own speed --
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Ne sve u svoje noge -
to bi bilo sjajno za njenu brzinu -
to bi bilo sjajno za njenu brzinu -
11:26
but in also in her throat,
arm, eye, brain.
arm, eye, brain.
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već i u svoje grlo, ruku, oko, mozak.
11:29
That makes a difference in whose legs?
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To čini razliku u čijim nogama?
11:32
In the legs of the next runner.
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U nogama sledeće trkačice.
11:34
But when the next runner runs super-fast,
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Ali kada sledeća trkačica trči super brzo,
11:37
is it because she made a super effort,
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je li to zato što je uložila super napor,
11:39
or because of the way
the third runner passed the baton?
the third runner passed the baton?
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ili zbog načina na koji joj je
treća trkačica predala štafetu?
treća trkačica predala štafetu?
11:43
There is no metric on earth
that will give us the answer.
that will give us the answer.
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Ne postoji na svetu sistem merenja
koji će nam dati odgovor na to pitanje.
koji će nam dati odgovor na to pitanje.
11:48
And if we reward people on the basis
of their measurable performance,
of their measurable performance,
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I ako nagrađujemo ljude
na osnovu njihovog merljivog učinka,
na osnovu njihovog merljivog učinka,
11:52
they will put their energy,
their attention, their blood
their attention, their blood
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oni će svoju energiju,
pažnju, krv, usmeriti
pažnju, krv, usmeriti
11:55
in what can get measured -- in their legs.
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ka onom što se može meriti - u svoje noge.
11:58
And the baton will fall and slow down.
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A štafeta će pasti i usporiti.
12:01
To cooperate is not a super effort,
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Saradnja ne predstavlja super napor,
12:04
it is how you allocate your effort.
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već način na koji raspoređujemo napor.
12:07
It is to take a risk,
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Ona predstavlja rizik,
12:09
because you sacrifice
the ultimate protection
the ultimate protection
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jer se žrtvuje krajnja zaštita
12:13
granted by objectively measurable
individual performance.
individual performance.
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koju garantuje objektivno merljiv
pojedinačni učinak.
pojedinačni učinak.
12:20
It is to make a super difference
in the performance of others,
in the performance of others,
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Ona predstavlja super razliku
u učinku drugih,
u učinku drugih,
12:24
with whom we are compared.
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sa kojima nas porede.
12:26
It takes being stupid to cooperate, then.
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Znači, potrebno je biti glup
da bi se sarađivalo.
da bi se sarađivalo.
12:29
And people are not stupid;
they don't cooperate.
they don't cooperate.
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A ljudi nisu glupi;
oni ne sarađuju.
oni ne sarađuju.
12:32
You know, clarity, accountability,
measurement were OK
measurement were OK
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Znate, jasnoća, odgovornost,
merenje, bili su u redu
merenje, bili su u redu
12:37
when the world was simpler.
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kada je svet bio jednostavniji.
12:40
But business has become much more complex.
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Ali biznis je postao mnogo složeniji.
12:43
With my teams, we have measured
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Moji timovi i ja smo merili
12:46
the evolution of complexity in business.
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evoluciju složenosti u biznisu.
12:49
It is much more demanding today
to attract and retain customers,
to attract and retain customers,
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Danas je mnogo zahtevnije
privući i zadržati klijente,
privući i zadržati klijente,
12:54
to build advantage on a global scale,
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steći prednost na globalnom nivou,
12:58
to create value.
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stvoriti vrednost.
13:00
And the more business gets complex,
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I što biznis postaje složeniji,
13:03
the more, in the name of clarity,
accountability, measurement
accountability, measurement
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sve više, u ime jasnoće,
odgovornosti i merenja,
odgovornosti i merenja,
13:08
we multiply structures,
processes, systems.
processes, systems.
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umnožavamo strukture, procese, sisteme,
13:13
You know, this drive for clarity
and accountability triggers
and accountability triggers
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Znate, ovaj poriv za jasnoćom
i odgovornošću povlači sa sobom
i odgovornošću povlači sa sobom
13:17
a counterproductive multiplication
of interfaces, middle offices,
of interfaces, middle offices,
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kontraproduktivno umnožavanje linija
razgraničenja, posredničkih kancelarija,
razgraničenja, posredničkih kancelarija,
13:23
coordinators that do not only
mobilize people and resources,
mobilize people and resources,
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koordinatora koji ne samo
da pokreću ljude i resurse,
da pokreću ljude i resurse,
13:28
but that also add obstacles.
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već postavljaju i prepreke.
13:31
And the more complicated the organization,
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I što je organizacija komplikovanija,
13:35
the more difficult it is to understand
what is really happening.
what is really happening.
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sve je teže shvatiti šta se tačno dešava.
13:39
So we need summaries, proxies, reports,
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Tako nam je potrebno sve više
specifikacija, ovlašćenja, izveštaja,
specifikacija, ovlašćenja, izveštaja,
13:44
key performance indicators, metrics.
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ključnih indikatora performansi,
statističkih podataka.
statističkih podataka.
13:48
So people put their energy
in what can get measured,
in what can get measured,
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Stoga ljudi ulažu napor
u ono što se može izmeriti,
u ono što se može izmeriti,
13:53
at the expense of cooperation.
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na uštrb saradnje.
13:55
And as performance deteriorates,
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I kako se učinak smanjuje,
13:57
we add even more structure,
process, systems.
process, systems.
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dodajemo sve više
struktura, procesa, sistema.
struktura, procesa, sistema.
14:00
People spend their time in meetings,
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Ljudi traće svoje vreme na sastancima,
14:03
writing reports they have
to do, undo and redo.
to do, undo and redo.
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pišući izveštaje koje moraju da
urade, ponište i ponovo urade.
urade, ponište i ponovo urade.
14:08
Based on our analysis,
teams in these organizations
teams in these organizations
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Na osnovu naše analize,
timovi u ovakvim organizacijama
timovi u ovakvim organizacijama
14:11
spend between 40 and 80 percent
of their time wasting their time,
of their time wasting their time,
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troše između 40 i 80 procenata
svog vremena gubeći vreme,
svog vremena gubeći vreme,
14:17
but working harder and harder,
longer and longer,
longer and longer,
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ali radeći više i više, duže i duže,
14:21
on less and less value-adding activities.
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na sve manje vrednim aktivnostima.
14:26
This is what is killing productivity,
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Ovo ubija produktivnost,
14:28
what makes people suffer at work.
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čini da ljudi pate na poslu.
14:31
Our organizations are wasting
human intelligence.
human intelligence.
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Naše organizacije traće
ljudsku pamet.
ljudsku pamet.
14:35
They have turned against human efforts.
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Okrenule su se protiv ljudskih napora.
14:40
When people don't cooperate,
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Kada ljudi ne sarađuju,
14:43
don't blame their mindsets,
their mentalities, their personality --
their mentalities, their personality --
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nemojte kriviti njihov pogled na svet,
njihov mentalitet, njihovu ličnost -
njihov mentalitet, njihovu ličnost -
14:48
look at the work situations.
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pogledajte situaciju na poslu.
14:51
Is it really in their personal interest
to cooperate or not,
to cooperate or not,
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Da li je zaista u njihovom
ličnom interesu da sarađuju ili ne,
ličnom interesu da sarađuju ili ne,
14:55
if, when they cooperate,
they are individually worse off?
they are individually worse off?
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ako im je, kada sarađuju,
pojedinačno sve gore?
pojedinačno sve gore?
14:59
Why would they cooperate?
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Zašto bi sarađivali?
15:01
When we blame personalities
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Kada krivimo ličnost
15:05
instead of the clarity,
the accountability, the measurement,
the accountability, the measurement,
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umesto jasnoće, odgovornosti i merenja,
15:11
we add injustice to ineffectiveness.
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dodajemo još i nepravdu na neefikasnost.
15:17
We need to create organizations
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Treba da stvorimo organizacije
15:19
in which it becomes individually useful
for people to cooperate.
for people to cooperate.
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u kojima će pojedincima
biti korisno sarađivati.
biti korisno sarađivati.
15:24
Remove the interfaces,
the middle offices --
the middle offices --
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Uklonite linije razgraničenja,
posredničke kancelarije -
posredničke kancelarije -
15:29
all these complicated
coordination structures.
coordination structures.
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sve ove komplikovane
strukture za koordinaciju.
strukture za koordinaciju.
15:33
Don't look for clarity; go for fuzziness.
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Nemojte tražiti jasnoću,
tražite neodređenost.
tražite neodređenost.
15:37
Fuzziness overlaps.
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Neodređenost se prepliće.
15:41
Remove most of the quantitative metrics
to assess performance.
to assess performance.
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Otklonite većinu kvantitativnih merenja
za procenu učinka.
za procenu učinka.
15:46
Speed the "what."
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Ubrzajte "Šta".
15:48
Look at cooperation, the "how."
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Pripazite na saradnju,
na "kako".
na "kako".
15:51
How did you pass the baton?
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Kako ste dodali štafetu?
15:52
Did you throw it,
or did you pass it effectively?
or did you pass it effectively?
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Da li ste je bacili
ili ste je efikasno dodali?
ili ste je efikasno dodali?
15:58
Am I putting my energy
in what can get measured --
in what can get measured --
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Da li ulažem energiju u nešto
što se može izmeriti -
što se može izmeriti -
16:04
my legs, my speed --
or in passing the baton?
or in passing the baton?
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svoje noge, svoju brzinu
ili u dodavanje štafete?
ili u dodavanje štafete?
16:08
You, as leaders, as managers,
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Vi, kao lideri, kao menadžeri,
16:13
are you making it individually useful
for people to cooperate?
for people to cooperate?
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da li činite saradnju
pojedinačno korisnom?
pojedinačno korisnom?
16:20
The future of our organizations,
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Budućnost naših organizacija,
16:23
our companies, our societies
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naših kompanija, našeg društva
16:27
hinges on your answer to these questions.
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zavisi od vašeg odgovora na ova pitanja.
16:33
Thank you.
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Hvala.
16:34
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Yves Morieux - ConsultantBCG's Yves Morieux researches how corporations can adapt to a modern and complex business landscape.
Why you should listen
Yves Morieux thinks deeply about what makes organizations work effectively. A senior partner in BCG’s Washington D.C. office and director of the BCG Institute for Organization, Morieux considers how overarching changes in structure can improve motivation for all who work there. His calls his approach "Smart Simplicity." Using six key rules, it encourages employees to cooperate in order to solve long-term problems. It isn’t just about reducing costs and increasing profit -- it’s about maximizing engagement through all levels of a company. Morieux has been featured in articles on organizational evolution in Harvard Business Review, The Economist, The Wall Street Journal, Fast Company and Le Monde.
Yves Morieux | Speaker | TED.com