TED@BCG London
Yves Morieux: How too many rules at work keep you from getting things done
Yves Morieux: Kako vas previše pravila sprečava završiti posao
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Moderni se posao - od posluživanja stolova, rada s brojevima do zamišljanja novih proizvoda - sastoji od rješavanja novih problema, svaki dan, fleksibilno i na nove načine. Yves Morieux u ovom pronicljivom govoru, prikazuje kako nas prečesto opterećenje procesima, potpisima i internim mjerenjima sprečava završiti posao kako najbolje znamo. On nudi novi način gledanja na posao - posao kao suradnja, a ne natjecanje.
Yves Morieux - Consultant
BCG's Yves Morieux researches how corporations can adapt to a modern and complex business landscape. Full bio
BCG's Yves Morieux researches how corporations can adapt to a modern and complex business landscape. Full bio
Double-click the English transcript below to play the video.
00:12
Paul Krugman, the Nobel Prize
[winner] in economics, once wrote:
[winner] in economics, once wrote:
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Paul Krugman, dobitnik
Nobela za ekonomiju napisao je:
Nobela za ekonomiju napisao je:
00:18
"Productivity is not everything,
but in the long run,
but in the long run,
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"Nije sve u produktivnosti,
ali dugoročno gledajući,
ali dugoročno gledajući,
00:24
it is almost everything."
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produktivnost je gotovo sve."
00:28
So this is serious.
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Dakle, to je ozbiljno.
00:30
There are not that many things on earth
that are "almost everything."
that are "almost everything."
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Nema puno stvari na svijetu
koje su "gotovo sve".
koje su "gotovo sve".
00:36
Productivity is the principal driver
of the prosperity of a society.
of the prosperity of a society.
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Produktivnost je glavni pokretač
društvenog napretka.
društvenog napretka.
00:43
So we have a problem.
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Dakle, imamo problem.
00:45
In the largest European economies,
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U najvećim europskim ekonomijama
00:48
productivity used to grow
five percent per annum
five percent per annum
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produktivnost je rasla pet posto godišnje
00:51
in the '50s, '60s, early '70s.
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50-ih, 60-ih i ranih 70-ih.
00:54
From '73 to '83: three percent per annum.
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Od '73. do '83. tri posto godišnje.
00:58
From '83 to '95: two percent per annum.
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Od '83. do '95. dva posto godišnje.
01:02
Since 1995: less than
one percent per annum.
one percent per annum.
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Od 1995. manje od jedan posto godišnje.
01:07
The same profile in Japan.
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Ista je situacija u Japanu.
01:10
The same profile in the US,
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Ista je situacija i u SAD-u
01:13
despite a momentary rebound 15 years ago,
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unatoč munjevitom odskoku prije 15 godina
01:18
and despite all
the technological innovations
the technological innovations
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i unatoč svim tehnološkim inovacijama
01:21
around us: the Internet, the information,
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oko nas: internet, informacije,
01:24
the new information
and communication technologies.
and communication technologies.
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nove informacijske
i komunikacijske tehnologije.
i komunikacijske tehnologije.
01:28
When productivity grows
three percent per annum,
three percent per annum,
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Kad produktivnost raste tri posto godišnje
01:32
you double the standard of living
every generation.
every generation.
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udvostručuje životni standard
svake generacije.
svake generacije.
01:37
Every generation is twice
as well-off as its parents'.
as well-off as its parents'.
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Svaka generacija dvostruko je
imućnija od roditelja.
imućnija od roditelja.
01:42
When it grows one percent per annum,
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Kada raste za jedan posto godišnje,
01:46
it takes three generations
to double the standard of living.
to double the standard of living.
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potrebne su tri generacije
za udvostručenje standarda.
za udvostručenje standarda.
01:49
And in this process, many people
will be less well-off than their parents.
will be less well-off than their parents.
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Za to vrijeme mnogi će ljudi biti
siromašniji od roditelja.
siromašniji od roditelja.
01:55
They will have less of everything:
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Imat će manje svega:
01:58
smaller roofs, or perhaps no roof at all,
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manje krovove nad glavom, ili ih možda
uopće neće imati
uopće neće imati
02:02
less access to education, to vitamins,
to antibiotics, to vaccination --
to antibiotics, to vaccination --
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nedostupnije obrazovanje, vitamine,
antibiotike, cijepljenje --
antibiotike, cijepljenje --
02:09
to everything.
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svega.
02:11
Think of all the problems
that we're facing at the moment.
that we're facing at the moment.
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Razmislite o svim problemima s kojima se
trenutačno susrećemo.
trenutačno susrećemo.
02:18
All.
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O svim.
02:20
Chances are that they are rooted
in the productivity crisis.
in the productivity crisis.
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Velika je mogućnost da im
je uzrok kriza produktivnosti.
je uzrok kriza produktivnosti.
02:27
Why this crisis?
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Zbog čega ta kriza?
02:30
Because the basic tenets
about efficiency --
about efficiency --
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Zato što ie osnovno načelo učinkovitosti --
02:35
effectiveness in organizations,
in management --
in management --
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učinkovitost u organizaciji,
upravljanju --
upravljanju --
02:40
have become counterproductive
for human efforts.
for human efforts.
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postalo kontraproduktivno za ljudski
napor.
napor.
02:45
Everywhere in public services --
in companies, in the way we work,
in companies, in the way we work,
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Svugdje -- u javnom sektoru,
u poduzećima, načinu na koji radimo,
u poduzećima, načinu na koji radimo,
02:49
the way we innovate, invest --
try to learn to work better.
try to learn to work better.
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na koji smo inovativni, investiramo --
pokušajte naučiti raditi bolje
pokušajte naučiti raditi bolje
02:54
Take the holy trinity of efficiency:
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Uzmite sveto trojstvo učinkovitosti:
03:00
clarity, measurement, accountability.
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jsnoća, mjerljivost, odgovornost.
03:07
They make human efforts derail.
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Oni uništavaju ljudski napor.
03:11
There are two ways
to look at it, to prove it.
to look at it, to prove it.
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Postoje dva načina da to vidimo i dokažemo.
03:15
One, the one I prefer,
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Prvi, koji je meni draži
03:18
is rigorous, elegant, nice -- math.
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je strog, elegantan, lijep -- matematika.
03:24
But the full math version
takes a little while,
takes a little while,
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Potpuna matematička verzija zahtijeva
nešto vremena
nešto vremena
03:27
so there is another one.
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pa zato imamo onaj drugi način.
03:29
It is to look at a relay race.
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Pogledajmo štafetnu utrku.
03:32
This is what we will do today.
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To je ono što ćemo napraviti danas.
03:34
It's a bit more animated, more visual
and also faster -- it's a race.
and also faster -- it's a race.
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Malo je animiraniji, vizualniji i nešto
brži -- ipak je to utrka.
brži -- ipak je to utrka.
03:41
Hopefully, it's faster.
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Nadamo se da je brži.
03:42
(Laughter)
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(Smijeh)
03:44
World championship final -- women.
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Finale svjetskog prvenstva za žene.
03:49
Eight teams in the final.
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Osam je timova u finalu.
03:51
The fastest team is the US team.
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SAD ima najbrži tim.
03:55
They have the fastest women on earth.
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Oni imaju najbrže žene na svijetu.
03:58
They are the favorite team to win.
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Oni su favoriti za pobjedu.
04:00
Notably, if you compare them
to an average team,
to an average team,
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Osobito, ako ih usporedimo s nekim
prosječnim timom,
prosječnim timom,
04:05
say, the French team,
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recimo, francuskim
04:06
(Laughter)
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(Smijeh)
04:08
based on their best performances
in the 100-meter race,
in the 100-meter race,
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prema njihovim rezultatima na utrci na
100 metara
100 metara
04:13
if you add the individual times
of the US runners,
of the US runners,
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i ako zbrojite pojedinačna vremena
američkih trkačica,
američkih trkačica,
04:19
they arrive at the finish line
3.2 meters ahead of the French team.
3.2 meters ahead of the French team.
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one stižu na cilj 3,2 metra ispred
francuskog tima.
francuskog tima.
04:26
And this year, the US team
is in great shape.
is in great shape.
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A ove godine američki tim je u
odličnoj formi.
odličnoj formi.
04:30
Based on their best performance this year,
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Na temelju njihove najbolje utrke ove
godine,
godine,
04:32
they arrive 6.4 meters
ahead of the French team,
ahead of the French team,
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one stižu 6,4 metra ispred
francuskog tima,
francuskog tima,
04:37
based on the data.
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prema podacima.
04:39
We are going to look at the race.
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Mi ćemo pogledati utrku.
04:40
At some point you will see,
towards the end,
towards the end,
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U jednom trenutku prema kraju vi ćete
vidjeti
vidjeti
04:43
that Torri Edwards,
the fourth US runner, is ahead.
the fourth US runner, is ahead.
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da Torri Edwards, četvrta američka
trkačica, vodi.
trkačica, vodi.
04:49
Not surprising -- this year she got
the gold medal in the 100-meter race.
the gold medal in the 100-meter race.
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Nije iznenađenje - ove godine je osvojila
zlatnu medalju na utrci na 100 metara.
zlatnu medalju na utrci na 100 metara.
04:56
And by the way, Chryste Gaines,
the second runner in the US team,
the second runner in the US team,
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Usput rečeno, Chryste Gaines, druga
trkačica u američkom timu
trkačica u američkom timu
05:01
is the fastest woman on earth.
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je najbrža žena na Zemlji.
05:03
So, there are 3.5 billion women on earth.
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Dakle, na Zemlji je 3,5 milijardi žena.
05:09
Where are the two fastest? On the US team.
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Gdje su dvije najbrže? U američkom timu.
05:13
And the two other runners
on the US team are not bad, either.
on the US team are not bad, either.
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Ni preostale dvije trkačice u američkom
timu nisu loše, znate?
timu nisu loše, znate?
05:16
(Laughter)
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(Smijeh)
05:18
So clearly, the US team has won
the war for talent.
the war for talent.
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Jasno je da je američki tim dobio rat za
talente.
talente.
05:24
But behind, the average team
is trying to catch up.
is trying to catch up.
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Iza, prosječan tim pokušava uhvatiti
priključak.
priključak.
05:28
Let's watch the race.
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Pogledajmo utrku.
05:30
(Video: French sportscasters narrate race)
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(Video uz komentar na francuskom)
06:18
(Video: Race narration ends)
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(Video: završetak komentara)
06:22
Yves Morieux: So what happened?
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Yves Morieux: Što se dogodilo?
06:23
The fastest team did not win;
the slower one did.
the slower one did.
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Najbrži tim nije pobijedio; pobijedio je
sporiji.
sporiji.
06:28
By the way, I hope you appreciate
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Usput, nadam se da cijenite
06:30
the deep historical research I did
to make the French look good.
to make the French look good.
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iscrpno povijesno istraživanje koje sam
poduzeo da prikažem Francuze u dobrom svjetlu.
poduzeo da prikažem Francuze u dobrom svjetlu.
06:36
(Laughter)
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(Smijeh)
06:41
But let's not exaggerate --
it's not archeology, either.
it's not archeology, either.
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No, ne pretjerujmo -- nije to baš niti
arheologija.
arheologija.
06:45
(Laughter)
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(Smijeh)
06:47
But why?
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Zašto?
06:49
Because of cooperation.
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Zbog suradnje.
06:50
When you hear this sentence:
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Kad čujete ovu rečenicu:
06:52
"Thanks to cooperation, the whole
is worth more than the sum of the parts."
is worth more than the sum of the parts."
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"Zahvaljujući suradnji, cjelina je
vrednija od zbroja djelova."
vrednija od zbroja djelova."
06:57
This is not poetry;
this is not philosophy.
this is not philosophy.
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To nije poezija.
To nije filozofija.
To nije filozofija.
07:01
This is math.
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To je matematika.
07:03
Those who carry the baton are slower,
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Nosači palice su sporiji,
07:06
but their baton is faster.
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ali njihova palica je brža.
07:08
Miracle of cooperation:
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Čudo suradnje:
07:11
it multiplies energy,
intelligence in human efforts.
intelligence in human efforts.
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Umnaža energiju, inteligenciju i ljudski
napor.
napor.
07:16
It is the essence of human efforts:
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To je bit ljudskih napora:
07:19
how we work together, how each effort
contributes to the efforts of others.
contributes to the efforts of others.
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kako raditi zajedno, kako pojedinačni napor
pridonosi naporima drugih.
pridonosi naporima drugih.
07:26
With cooperation,
we can do more with less.
we can do more with less.
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Pomoću suradnje možemo uraditi više s
manjim.
manjim.
07:29
Now, what happens to cooperation
when the holy grail --
when the holy grail --
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Što se dešava sa suradnjom kada se
sveti gral --
sveti gral --
07:35
the holy trinity, even --
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čaki i Sveto trojstvo --
07:37
of clarity, measurement, accountability --
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jasnoća, mjerljivost i odgovornost,
07:44
appears?
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pojavi?
07:46
Clarity.
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Jasnoća.
07:48
Management reports are full of complaints
about the lack of clarity.
about the lack of clarity.
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Izvještaji menadžmenta su puni primjedaba
zbog nedostatka jasnoće.
zbog nedostatka jasnoće.
07:53
Compliance audits,
consultants' diagnostics.
consultants' diagnostics.
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Provjere suglasnosti,
konzultantske dijagnoze.
konzultantske dijagnoze.
07:58
We need more clarity, we need
to clarify the roles, the processes.
to clarify the roles, the processes.
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Trebamo više jasnoće, trebamo razjasniti
uloge i procese.
uloge i procese.
08:04
It is as though the runners
on the team were saying,
on the team were saying,
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To bi bilo kao da trkačice u timu kažu
08:08
"Let's be clear -- where does my role
really start and end?
really start and end?
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"Pojasnimo - gdje moja uloga stvarno
počinje i prestaje?
počinje i prestaje?
08:14
Am I supposed to run for 95 meters,
96, 97...?"
96, 97...?"
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Trebam li trčati 95 metara, 96, 97...?"
08:19
It's important, let's be clear.
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Budimo jasni, to je važno.
08:22
If you say 97, after 97 meters,
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Ako kažete 97, nakon 97 metara,
08:25
people will drop the baton, whether
there is someone to take it or not.
there is someone to take it or not.
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ljudi će ispustiti palicu bez obzira hoće
li je netko pokupiti ili ne.
li je netko pokupiti ili ne.
08:31
Accountability.
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Odgovornost.
08:33
We are constantly trying
to put accountability
to put accountability
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Stalno pokušavamo staviti odgovornost
08:36
in someone's hands.
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u nečije ruke.
08:38
Who is accountable for this process?
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Tko je odgovoran za ovaj proces?
08:41
We need somebody accountable
for this process.
for this process.
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Trebamo nekog tko je odgovoran za proces.
08:44
So in the relay race,
since passing the baton is so important,
since passing the baton is so important,
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U utrci štafeta, obzirom da je predavanje
palice vrlo važno,
palice vrlo važno,
08:49
then we need somebody
clearly accountable for passing the baton.
clearly accountable for passing the baton.
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trebamo nekog tko je jasno odgovoran za
predavanje palice.
predavanje palice.
08:53
So between each runner,
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Dakle, između svakog trkača
08:55
now we will have a new dedicated athlete,
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ćemo postaviti posebnog atletičara
09:00
clearly dedicated to taking
the baton from one runner,
the baton from one runner,
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namijenjenog da jasno preuzme palicu od
jedne trkačice
jedne trkačice
09:05
and passing it to the next runner.
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i preda je drugoj trkačici.
09:08
And we will have at least two like that.
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I imat ćemo ih barem dvoje.
09:12
Well, will we, in that case, win the race?
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Hoćemo li, u tom slučaju, pobijediti na
utrci?
utrci?
09:19
That I don't know, but for sure,
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To ne znam. Ono što znam je
09:21
we would have a clear interface,
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da ćemo imati jasnu povezanost,
09:25
a clear line of accountability.
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jasnu liniju odgovornosti.
09:27
We will know who to blame.
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Znat ćemo koga okriviti.
09:30
But we'll never win the race.
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I nikad nećemo pobijediti na utrci.
09:33
If you think about it,
we pay more attention
we pay more attention
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Ako razmislite o tome, mi pridajemo
više pažnje
više pažnje
09:38
to knowing who to blame in case we fail,
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informaciji koga optužiti u slučaju
pogreške,
pogreške,
09:42
than to creating
the conditions to succeed.
the conditions to succeed.
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nego kreiranju uvjeta za uspjeh.
09:47
All the human intelligence
put in organization design --
put in organization design --
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Sva ljudska inteligencija stavljena u
osmišljavanje organizacije --
osmišljavanje organizacije --
09:50
urban structures, processing systems --
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gradske strukture, procesni sustavi --
09:53
what is the real goal?
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što im je zapravo cilj?
09:56
To have somebody guilty in case they fail.
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Imati krivca ukoliko nešto pođe po zlu.
10:00
We are creating
organizations able to fail,
organizations able to fail,
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Mi stvaramo organizacije sposobne
pogriješiti
pogriješiti
10:05
but in a compliant way,
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i to sukladno s propisima,
10:08
with somebody clearly
accountable when we fail.
accountable when we fail.
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s nekim tko je odgovoran kad pogriješimo.
10:11
And we are quite effective
at that -- failing.
at that -- failing.
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I prilično smo učinkoviti u tim -
pogreškama.
pogreškama.
10:16
Measurement.
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Mjerljivost.
10:18
What gets measured gets done.
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Što se može izmjeriti može se i završiti.
10:20
Look, to pass the baton,
you have to do it at the right time,
you have to do it at the right time,
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Pogledajte, da bi prenijeli palicu,
trebate to učiniti u pravo vrijeme,
trebate to učiniti u pravo vrijeme,
10:24
in the right hand, at the right speed.
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u pravu ruku pri pravoj brzini.
10:27
But to do that, you have to put
energy in your arm.
energy in your arm.
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Da biste to učinili trebate prenijeti
energiju u ruku.
energiju u ruku.
10:30
This energy that is in your arm
will not be in your legs.
will not be in your legs.
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Energija koja je u vašoj ruci nije u
vašim nogama,
vašim nogama,
10:33
It will come at the expense
of your measurable speed.
of your measurable speed.
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premjestili ste je na račun vaše
mjerljive brzine.
mjerljive brzine.
10:37
You have to shout early enough
to the next runner
to the next runner
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Trebate viknuti dovoljno rano sljedećoj
trkačici
trkačici
10:40
when you will pass the baton,
to signal that you are arriving,
to signal that you are arriving,
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kada ćete predati palicu, najavljujući
joj da stižete,
joj da stižete,
10:44
so that the next runner
can prepare, can anticipate.
can prepare, can anticipate.
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kako bi se sljedeća trkačica mogla
pripremiti i očekivati vas.
pripremiti i očekivati vas.
10:47
And you have to shout loud.
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I trebate vikati jako.
10:50
But the blood, the energy
that will be in your throat
that will be in your throat
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No krv, energija koja će biti u vašem grlu
10:54
will not be in your legs.
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neće biti u vašim nogama.
10:55
Because you know, there are
eight people shouting at the same time.
eight people shouting at the same time.
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Jer, znate, tamo je osam ljudi koji viču
svi u isto vrijeme.
svi u isto vrijeme.
10:59
So you have to recognize the voice
of your colleague.
of your colleague.
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Pa morate prepoznati i glas svog kolege.
11:02
You cannot say, "Is it you?"
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Ne možete reći:"Jesi li to ti?"
11:04
Too late!
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Prekasno!
11:05
(Laughter)
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(Smijeh)
11:06
Now, let's look at the race
in slow motion,
in slow motion,
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Pogledajmo sada utrku usporeno
11:11
and concentrate on the third runner.
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i usmjerimo se na treću trkačicu.
11:14
Look at where she allocates her efforts,
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Pogledajmo gdje je usmjerila svoje napore,
11:18
her energy, her attention.
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svoju energiju, svoju pažnju.
11:22
Not all in her legs -- that would
be great for her own speed --
be great for her own speed --
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Ne sve u noge -- to bi bilo dobro za njenu
brzinu --
brzinu --
11:26
but in also in her throat,
arm, eye, brain.
arm, eye, brain.
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već i u grlo, ruku, oči, mozak.
11:29
That makes a difference in whose legs?
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To čini razliku u čijim nogama?
11:32
In the legs of the next runner.
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U nogama sljedeće trkačice.
11:34
But when the next runner runs super-fast,
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Kada sljedeća trkačica trči zaista brzo,
11:37
is it because she made a super effort,
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je li to zbog njenog izvarednog napora
11:39
or because of the way
the third runner passed the baton?
the third runner passed the baton?
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ili je to zbog načina na koji joj je
treća trkačica predala palicu?
treća trkačica predala palicu?
11:43
There is no metric on earth
that will give us the answer.
that will give us the answer.
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Nema tog mjerenja na svijetu koji će nam
dati odgovor.
dati odgovor.
11:48
And if we reward people on the basis
of their measurable performance,
of their measurable performance,
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Pa ako nagrađujemo ljude na temelju
njihovog mjerljivog učinka,
njihovog mjerljivog učinka,
11:52
they will put their energy,
their attention, their blood
their attention, their blood
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oni će svu svoju energiju, pažnju,
krv, staviti
krv, staviti
11:55
in what can get measured -- in their legs.
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u ono što je mjerljivo -- njihove noge.
11:58
And the baton will fall and slow down.
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A palica će pasti i usporiti ih.
12:01
To cooperate is not a super effort,
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Suradnja ne zahtijeva poseban napor,
12:04
it is how you allocate your effort.
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stvar je u tome kako raspoređujete napor.
12:07
It is to take a risk,
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Radi se o preuzimanju rizika,
12:09
because you sacrifice
the ultimate protection
the ultimate protection
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jer žrtvujete vrhunsku zaštitu
12:13
granted by objectively measurable
individual performance.
individual performance.
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razdijeljenu u objektivno mjerljiv učinak
pojedinca.
pojedinca.
12:20
It is to make a super difference
in the performance of others,
in the performance of others,
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Radi se stvaranju velike razlike u učinku
drugih,
drugih,
12:24
with whom we are compared.
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s kojima nas uspoređuju,
12:26
It takes being stupid to cooperate, then.
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Tada treba biti glup i surađivati.
12:29
And people are not stupid;
they don't cooperate.
they don't cooperate.
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A ljudi nisu glupi i ne surađuju.
12:32
You know, clarity, accountability,
measurement were OK
measurement were OK
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Znate, jasnoća, odgovornost i mjerljivost
bi bili dobri
bi bili dobri
12:37
when the world was simpler.
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da je svijet jednostavniji.
12:40
But business has become much more complex.
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No, poslovanje je postalo puno složenije.
12:43
With my teams, we have measured
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Sa svojim timovima, izmjerio sam
12:46
the evolution of complexity in business.
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razvoj složenosti u poslovanju.
12:49
It is much more demanding today
to attract and retain customers,
to attract and retain customers,
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Danas je puno zahtjevnije privući i
zadržati klijente,
zadržati klijente,
12:54
to build advantage on a global scale,
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izgraditi prednost na globalnoj razini,
12:58
to create value.
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stvoriti vrijednost.
13:00
And the more business gets complex,
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A što je poslovanje složenije mi,
13:03
the more, in the name of clarity,
accountability, measurement
accountability, measurement
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u ime jasnoće, odgovornosti i mjerljivosti
13:08
we multiply structures,
processes, systems.
processes, systems.
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umnožavamo strukture, procese, sustave.
13:13
You know, this drive for clarity
and accountability triggers
and accountability triggers
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Taj poriv za jasnoćom i odgovornošću
potiče
potiče
13:17
a counterproductive multiplication
of interfaces, middle offices,
of interfaces, middle offices,
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kontraproduktivno umnožavanje sučelja,
među-ureda,
među-ureda,
13:23
coordinators that do not only
mobilize people and resources,
mobilize people and resources,
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koordinatora koji osim što trebaju
dodatne ljude i resurse,
dodatne ljude i resurse,
13:28
but that also add obstacles.
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dodaju i prepreke.
13:31
And the more complicated the organization,
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I što je organizacija složenija
13:35
the more difficult it is to understand
what is really happening.
what is really happening.
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to je teže razumjeti što se zapravo događa.
13:39
So we need summaries, proxies, reports,
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Pa onda trebamo sažetke, punomoći,
izvještaje,
izvještaje,
13:44
key performance indicators, metrics.
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ključne pokazatelje uspješnosti, mjerila.
13:48
So people put their energy
in what can get measured,
in what can get measured,
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Pa ljudi troše energiju na ono što se
može izmjeriti
može izmjeriti
13:53
at the expense of cooperation.
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na račun suradnje.
13:55
And as performance deteriorates,
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I kako se učinak smanjuje
13:57
we add even more structure,
process, systems.
process, systems.
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mi dodajemo još više struktura, procesa
sustava.
sustava.
14:00
People spend their time in meetings,
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Ljudi provode vrijeme na sastancima,
14:03
writing reports they have
to do, undo and redo.
to do, undo and redo.
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pišući izvještaje koje moraju napraviti,
brisati ili prepravljati.
brisati ili prepravljati.
14:08
Based on our analysis,
teams in these organizations
teams in these organizations
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Temeljem naših analiza timovi takvih
organizacija
organizacija
14:11
spend between 40 and 80 percent
of their time wasting their time,
of their time wasting their time,
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provode između 40 i 80 posto vremena,
trošeći svoje vrijeme
trošeći svoje vrijeme
14:17
but working harder and harder,
longer and longer,
longer and longer,
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i radeći sve napornije i napornije,
dulje i dulje
dulje i dulje
14:21
on less and less value-adding activities.
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na aktivnosti sa sve manje i manje dodane
vrijednosti.
vrijednosti.
14:26
This is what is killing productivity,
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To je ono što ubija produktivnost,
14:28
what makes people suffer at work.
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što ljudima uzrokuje patnju na poslu.
14:31
Our organizations are wasting
human intelligence.
human intelligence.
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Naše organizacije troše ljudsku
inteligenciju.
inteligenciju.
14:35
They have turned against human efforts.
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Okrenule su se protiv ljudskih napora.
14:40
When people don't cooperate,
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Kad ljudi ne surađuju
14:43
don't blame their mindsets,
their mentalities, their personality --
their mentalities, their personality --
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ne krivite njihov način razmišljanja,
njihov mentalitet, njihovu osobnost --
njihov mentalitet, njihovu osobnost --
14:48
look at the work situations.
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pogledajte poslovnu situaciju.
14:51
Is it really in their personal interest
to cooperate or not,
to cooperate or not,
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Je li stvarno u njihovom interesu
suradnja s drugima
suradnja s drugima
14:55
if, when they cooperate,
they are individually worse off?
they are individually worse off?
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kada, zbog suradnje, oni sami izgledaju
lošije?
lošije?
14:59
Why would they cooperate?
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Zašto bi surađivali?
15:01
When we blame personalities
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Kad optužujemo osobnost
15:05
instead of the clarity,
the accountability, the measurement,
the accountability, the measurement,
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umjesto jasnoće, odogovornosti,
mjerljivosti
mjerljivosti
15:11
we add injustice to ineffectiveness.
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neučinkovitosti dodajemo nepravdu.
15:17
We need to create organizations
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Trebamo stvoriti organizacije
15:19
in which it becomes individually useful
for people to cooperate.
for people to cooperate.
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u kojima će pojedincu postati korisno
surađivati s drugima.
surađivati s drugima.
15:24
Remove the interfaces,
the middle offices --
the middle offices --
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Maknite posrednike, među-urede --
15:29
all these complicated
coordination structures.
coordination structures.
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sve te komplicirane koordinacijske
strukture.
strukture.
15:33
Don't look for clarity; go for fuzziness.
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Ne tražite jasnoću, tražite zbunjenost.
15:37
Fuzziness overlaps.
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Zbunjenost spaja.
15:41
Remove most of the quantitative metrics
to assess performance.
to assess performance.
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Uklonite što više kvantitativnih mjerila
za procjenu učinka.
za procjenu učinka.
15:46
Speed the "what."
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Ubrzajte "što".
15:48
Look at cooperation, the "how."
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Tražite suradnju, "kako"
15:51
How did you pass the baton?
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Kako ste predali palicu?
15:52
Did you throw it,
or did you pass it effectively?
or did you pass it effectively?
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Jeste li je bacili, ili ste je predali
učinkovito?
učinkovito?
15:58
Am I putting my energy
in what can get measured --
in what can get measured --
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Stavljam li svoju energiju u ono što se
može izmjeriti --
može izmjeriti --
16:04
my legs, my speed --
or in passing the baton?
or in passing the baton?
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moje noge, moju brzinu --
ili predaju palice?
ili predaju palice?
16:08
You, as leaders, as managers,
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Vi, voditelji, menadžeri,
16:13
are you making it individually useful
for people to cooperate?
for people to cooperate?
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stvarate li korist za pojedinca ukoliko
surađuje s drugima?
surađuje s drugima?
16:20
The future of our organizations,
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Budućnost naših organizacija,
16:23
our companies, our societies
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naših poduzeća, naših društava
16:27
hinges on your answer to these questions.
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ovisi o vašem odgovoru na ova pitanja.
16:33
Thank you.
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Hvala vam.
16:34
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Yves Morieux - ConsultantBCG's Yves Morieux researches how corporations can adapt to a modern and complex business landscape.
Why you should listen
Yves Morieux thinks deeply about what makes organizations work effectively. A senior partner in BCG’s Washington D.C. office and director of the BCG Institute for Organization, Morieux considers how overarching changes in structure can improve motivation for all who work there. His calls his approach "Smart Simplicity." Using six key rules, it encourages employees to cooperate in order to solve long-term problems. It isn’t just about reducing costs and increasing profit -- it’s about maximizing engagement through all levels of a company. Morieux has been featured in articles on organizational evolution in Harvard Business Review, The Economist, The Wall Street Journal, Fast Company and Le Monde.
Yves Morieux | Speaker | TED.com