TED2010
Graham Hill: Why I'm a weekday vegetarian
Grejam Hil (Graham Hill): Zašto sam vegetarijanac radnim danima
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Svi znamo argumente da je za životnu sredinu i životinje bolje biti vegetarijanac - ali u kulturi mesoždera, može biti teško napraviti promenu. Grejam Hil ima moćan, pragamatičan predlog...
Graham Hill - Journalist
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill. Full bio
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill. Full bio
Double-click the English transcript below to play the video.
00:17
About a year ago,
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Pre godinu dana,
00:19
I asked myself a question:
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upitao sam se:
00:21
"Knowing what I know,
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"Znajući to što znam,
00:23
why am I not a vegetarian?"
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zašto nisam vegetarijanac?"
00:25
After all, I'm one of the green guys:
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Nakon svega, ja sam jedan od "zelenih" momaka.
00:28
I grew up with hippie parents in a log cabin.
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Odrastao sam sa hipi roditeljima u brvnari.
00:31
I started a site called TreeHugger --
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Pokrenuo sam sajt nazvan Treehugger (onaj ko grli drveće).
00:36
I care about this stuff.
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Stalo mi je do ovih stvari.
00:39
I knew that eating a mere hamburger a day
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Znao sam da jedan hamburger dnevno
00:41
can increase my risk of dying by a third.
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može da poveća šanse za moju smrt za trećinu.
00:45
Cruelty: I knew that the 10 billion
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Okrutnost: znao sam da 10 milijardi
00:48
animals we raise each year for meat
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životinja koje se godišnje odgajaju za meso,
00:51
are raised in factory farm conditions
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odrastaju u fabričkim uslovima
00:54
that we, hypocritically, wouldn't even consider
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koje mi, licemerno, ne bismo ni razmotrili
00:57
for our own cats, dogs and other pets.
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za naše mačke, pse i ostale ljubimce.
01:01
Environmentally, meat, amazingly,
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Ekološki, meso, začuđujuće,
01:04
causes more emissions
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izaziva više emisija
01:06
than all of transportation combined:
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nego svi transporti zajedno:
01:08
cars, trains, planes, buses, boats, all of it.
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automobili, vozovi, avioni, autobusi, brodovi, sve to.
01:12
And beef production uses 100 times the water
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A proizvodnja govedine koristi 100 puta više vode
01:15
that most vegetables do.
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nego većina biljaka.
01:20
I also knew that I'm not alone.
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Takođe sam znao sa nisam usamljen.
01:23
We as a society
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Mi kao društvo
01:25
are eating twice as much meat
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jedemo dva puta više mesa
01:27
as we did in the 50s.
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nego u '50. godinama.
01:30
So what was once the special little side treat
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Dakle što je nekad bio poseban dodatak, mala poslastica,
01:33
now is the main, much more regular.
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sada je glavno, više redovno.
01:35
So really, any of these angles
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I zaista, bilo koji od ovih uglova
01:37
should have been enough to convince me to go vegetarian.
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trebalo je da bude dovoljan da postanetem vegetarijanac.
01:40
Yet, there I was -- chk, chk, chk --
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Ipak, eto mene, čk, čk, čk,
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tucking into a big old steak.
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ubadam u veliki, dobro poznati odrezak.
01:45
So why was I stalling?
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Zašto sam odugovlačio?
01:48
I realized that what I was being pitched
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Shvatio sam da sam bio razapet
01:50
was a binary solution.
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između dvostrukog izbora.
01:52
It was either
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A to je,
01:54
you're a meat eater or you're a vegetarian,
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ili si mesožder ili si vegetarijanac.
01:57
and I guess I just wasn't quite ready.
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I pretpostavljam da nisam bio potpuno spreman.
02:00
Imagine your last hamburger.
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Zamislite svoj poslednji hamburger.
02:03
(Laughter)
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(smeh)
02:07
So my common sense,
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I tako su moj zdrav razum,
02:10
my good intentions,
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moje dobre namere,
02:13
were in conflict with my taste buds.
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bili u sukobu sa mojim receptorima ukusa.
02:15
And I'd commit to doing it later,
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I obavezao bih se da ću to uraditi kasnije.
02:18
and not surprisingly, later never came.
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I ne iznenađuje, kasnije nikada nije došlo.
02:21
Sound familiar?
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Zvuči poznato?
02:24
So I wondered,
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Pitao sam se,
02:26
might there be a third solution?
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da li postoji treća mogućnost?
02:29
And I thought about it, and I came up with one.
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Razmišljao sam o tome. I došao sam do jedne.
02:31
I've been doing it for the last year, and it's great.
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Primenjujem je poslednjih godinu dana i sjajno je.
02:34
It's called weekday veg.
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Zove se vegetarijanac radnim danom.
02:37
The name says it all:
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Ime kaže sve.
02:39
Nothing with a face Monday through Friday.
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Ništa sa licem, od ponedeljka do petka.
02:41
On the weekend, your choice.
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Vikendom, vaš izbor.
02:45
Simple.
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Jednostavno.
02:47
If you want to take it to the next level,
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Ako hoćete da pređete na sledeći nivo,
02:49
remember, the major culprits
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zapamtite, glavni krivci,
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in terms of environmental damage and health
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u smislu štete po životnu sredinu i zdravlje,
02:54
are red and processed meats.
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jesu crvena i prerađena mesa.
02:56
So you want to swap those out
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Dakle želite to da zamenite
02:58
with some good, sustainably harvested fish.
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nekom dobrom, održivo uzgajanom ribom.
03:01
It's structured,
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Struktuirano je,
03:03
so it ends up being simple to remember,
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tako da je lako za zapamtiti.
03:05
and it's okay to break it here and there.
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I u redu je prekršiti je tu i tamo.
03:08
After all, cutting five days a week
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Uostalom, suzdržavanje pet dana nedeljno
03:10
is cutting 70 percent of your meat intake.
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je smanjenje 70 procenata ličnog udela u mesu.
03:13
The program has been great, weekday veg.
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Vegetarijanac radnim danom je sjajan program.
03:16
My footprint's smaller,
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Moj otisak je manji,
03:18
I'm lessening pollution,
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smanjujem zagađenje.
03:20
I feel better about the animals,
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Osećam se bolje u vezi sa životinjama,
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I'm even saving money.
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čak štedim novac.
03:24
Best of all, I'm healthier,
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Najbolje od svega, zdraviji sam,
03:26
I know that I'm going to live longer,
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znam da ću živeti duže
03:29
and I've even lost a little weight.
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i čak sam izgubio koji kilogram.
03:32
So, please ask yourselves,
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Molim vas, zapitajte se,
03:35
for your health,
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za svoje zdravlje,
03:37
for your pocketbook,
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za vaš budžet,
03:39
for the environment, for the animals:
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za okolinu, za životinje,
03:42
What's stopping you from giving weekday veg a shot?
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šta vas sprečava da date šansu vegetarijanstvu radnim danima?
03:45
After all, if all of us
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Uostalom, ako bismo svi mi
03:48
ate half as much meat,
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jeli upola manje mesa,
03:50
it would be like half of us
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bilo bi kao da smo polovina nas
03:52
were vegetarians.
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vegetarijanci.
03:54
Thank you.
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Hvala vam.
03:56
(Applause)
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(aplauz)
ABOUT THE SPEAKER
Graham Hill - JournalistGraham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill.
Why you should listen
Graham Hill is the founder of LifeEdited, dedicated to helping people design their lives for more happiness with less stuff. When he started the company in 2010, it brought the ideas of his previous project, the eco-blog and vlog TreeHugger.com, into design and architecture. (The TreeHugger team joined the Discovery Communications network as a part of their Planet Green initiative, and Hill now makes appearances on the green-oriented cable channel.)
Before Treehugger, Hill studied architecture and design (his side business is making those cool ceramic Greek coffee cups). His other company, ExceptionLab, is devoted to creating sustainable prototypes -- think lamps made from recycled blinds and ultra-mod planters that are also air filters.
Hill is the author of Weekday Vegetarian, available as a TED Book on Amazon and Apple's iBooks.
More profile about the speakerBefore Treehugger, Hill studied architecture and design (his side business is making those cool ceramic Greek coffee cups). His other company, ExceptionLab, is devoted to creating sustainable prototypes -- think lamps made from recycled blinds and ultra-mod planters that are also air filters.
Hill is the author of Weekday Vegetarian, available as a TED Book on Amazon and Apple's iBooks.
Graham Hill | Speaker | TED.com