ABOUT THE SPEAKER
Graham Hill - Journalist
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill.

Why you should listen
Graham Hill is the founder of LifeEdited, dedicated to helping people design their lives for more happiness with less stuff. When he started the company in 2010, it brought the ideas of his previous project, the eco-blog and vlog TreeHugger.com, into design and architecture. (The TreeHugger team joined the Discovery Communications network as a part of their Planet Green initiative, and Hill now makes appearances on the green-oriented cable channel.)

Before Treehugger, Hill studied architecture and design (his side business is making those cool ceramic Greek coffee cups). His other company, ExceptionLab, is devoted to creating sustainable prototypes -- think lamps made from recycled blinds and ultra-mod planters that are also air filters.

Hill is the author of Weekday Vegetarian, available as a TED Book on Amazon and Apple's iBooks.

 

More profile about the speaker
Graham Hill | Speaker | TED.com
TED2010

Graham Hill: Why I'm a weekday vegetarian

Grejam Hil (Graham Hill): Zašto sam vegetarijanac radnim danima

Filmed:
2,651,431 views

Svi znamo argumente da je za životnu sredinu i životinje bolje biti vegetarijanac - ali u kulturi mesoždera, može biti teško napraviti promenu. Grejam Hil ima moćan, pragamatičan predlog...
- Journalist
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill. Full bio

Double-click the English transcript below to play the video.

00:17
About a yearгодине agoпре,
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Pre godinu dana,
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I askedпитао myselfЈа сам a questionпитање:
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upitao sam se:
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"KnowingZnajući what I know,
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"Znajući to što znam,
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why am I not a vegetarianvegetarijanac?"
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zašto nisam vegetarijanac?"
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After all, I'm one of the greenзелен guys:
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Nakon svega, ja sam jedan od "zelenih" momaka.
00:28
I grewрастао up with hippieхипи parentsродитељи in a logПријава cabinкабина.
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Odrastao sam sa hipi roditeljima u brvnari.
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I startedпочела a siteсите calledпозвани TreeHuggerEko --
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Pokrenuo sam sajt nazvan Treehugger (onaj ko grli drveće).
00:36
I careнега about this stuffствари.
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Stalo mi je do ovih stvari.
00:39
I knewзнала that eatingјести a mereмере hamburgerhamburger a day
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Znao sam da jedan hamburger dnevno
00:41
can increaseповећати my riskризик of dyingумирање by a thirdтрећи.
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može da poveća šanse za moju smrt za trećinu.
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CrueltyOkrutnost: I knewзнала that the 10 billionмилијарде
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Okrutnost: znao sam da 10 milijardi
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animalsЖивотиње we raiseподићи eachсваки yearгодине for meatмесо
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životinja koje se godišnje odgajaju za meso,
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are raisedОдгојен in factoryфабрика farmфарма conditionsуслови
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odrastaju u fabričkim uslovima
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that we, hypocriticallyhypocritically, wouldn'tне би even considerразмотрити
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koje mi, licemerno, ne bismo ni razmotrili
00:57
for our ownвластити catsмачке, dogsпси and other petsljubimci.
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za naše mačke, pse i ostale ljubimce.
01:01
EnvironmentallyEkološki, meatмесо, amazinglyНевероватно,
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Ekološki, meso, začuđujuće,
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causesузроке more emissionsемисије
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izaziva više emisija
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than all of transportationтранспорт combinedкомбиновано:
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nego svi transporti zajedno:
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carsаутомобили, trainsвозови, planesавиона, busesаутобуси, boatsчамци, all of it.
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automobili, vozovi, avioni, autobusi, brodovi, sve to.
01:12
And beefговедина productionпроизводња usesкористи 100 timesпута the waterвода
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A proizvodnja govedine koristi 100 puta više vode
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that mostнајвише vegetablesповрће do.
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nego većina biljaka.
01:20
I alsoтакође knewзнала that I'm not aloneсами.
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Takođe sam znao sa nisam usamljen.
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We as a societyдруштво
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Mi kao društvo
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are eatingјести twiceдва пута as much meatмесо
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jedemo dva puta više mesa
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as we did in the 50s.
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nego u '50. godinama.
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So what was onceједном the specialпосебан little sideстрана treatлијечити
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Dakle što je nekad bio poseban dodatak, mala poslastica,
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now is the mainглавни, much more regularредовно.
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sada je glavno, više redovno.
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So really, any of these anglesуглови
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I zaista, bilo koji od ovih uglova
01:37
should have been enoughдовољно to convinceубедити me to go vegetarianvegetarijanac.
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trebalo je da bude dovoljan da postanetem vegetarijanac.
01:40
YetJoš, there I was -- chkProvera, chkProvera, chkProvera --
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Ipak, eto mene, čk, čk, čk,
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tuckingoteti mi into a bigвелики oldстари steakodrezak.
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ubadam u veliki, dobro poznati odrezak.
01:45
So why was I stallingodugovlačio?
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Zašto sam odugovlačio?
01:48
I realizedреализован that what I was beingбиће pitchedbacao
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Shvatio sam da sam bio razapet
01:50
was a binaryбинарно solutionрешење.
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između dvostrukog izbora.
01:52
It was eitherили
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A to je,
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you're a meatмесо eaterjede snove or you're a vegetarianvegetarijanac,
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ili si mesožder ili si vegetarijanac.
01:57
and I guessпретпостављам I just wasn'tније quiteприлично readyспреман.
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I pretpostavljam da nisam bio potpuno spreman.
02:00
ImagineZamislite your last hamburgerhamburger.
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Zamislite svoj poslednji hamburger.
02:03
(LaughterSmeh)
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(smeh)
02:07
So my commonзаједнички senseсмисао,
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I tako su moj zdrav razum,
02:10
my good intentionsnamere,
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moje dobre namere,
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were in conflictконфликт with my tasteукус budspupoljci.
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bili u sukobu sa mojim receptorima ukusa.
02:15
And I'd commitурадити to doing it laterкасније,
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I obavezao bih se da ću to uraditi kasnije.
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and not surprisinglyизненађујуће, laterкасније never cameДошао.
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I ne iznenađuje, kasnije nikada nije došlo.
02:21
SoundZvuk familiarпознат?
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Zvuči poznato?
02:24
So I wonderedпитао се,
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Pitao sam se,
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mightМожда there be a thirdтрећи solutionрешење?
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da li postoji treća mogućnost?
02:29
And I thought about it, and I cameДошао up with one.
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Razmišljao sam o tome. I došao sam do jedne.
02:31
I've been doing it for the last yearгодине, and it's great.
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Primenjujem je poslednjih godinu dana i sjajno je.
02:34
It's calledпозвани weekdayradni dan vegVeg.
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Zove se vegetarijanac radnim danom.
02:37
The nameиме saysкаже it all:
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Ime kaže sve.
02:39
Nothing with a faceлице MondayU ponedeljak throughкроз FridayU petak.
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Ništa sa licem, od ponedeljka do petka.
02:41
On the weekendvikend, your choiceизбор.
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Vikendom, vaš izbor.
02:45
SimpleJednostavna.
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Jednostavno.
02:47
If you want to take it to the nextследећи levelниво,
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Ako hoćete da pređete na sledeći nivo,
02:49
rememberзапамтити, the majorглавни culpritskrivci
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zapamtite, glavni krivci,
02:51
in termsуслови of environmentalеколошки damageштета and healthздравље
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u smislu štete po životnu sredinu i zdravlje,
02:54
are redцрвена and processedobrađeni meatsmeso.
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jesu crvena i prerađena mesa.
02:56
So you want to swapzamena those out
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Dakle želite to da zamenite
02:58
with some good, sustainablyодрживо harvestedbere fishриба.
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nekom dobrom, održivo uzgajanom ribom.
03:01
It's structuredструктурирано,
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Struktuirano je,
03:03
so it endsКрајеви up beingбиће simpleједноставно to rememberзапамтити,
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tako da je lako za zapamtiti.
03:05
and it's okay to breakпауза it here and there.
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I u redu je prekršiti je tu i tamo.
03:08
After all, cuttingсечење fiveпет daysдана a weekНедеља
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Uostalom, suzdržavanje pet dana nedeljno
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is cuttingсечење 70 percentпроценат of your meatмесо intakeUsisni.
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je smanjenje 70 procenata ličnog udela u mesu.
03:13
The programпрограм has been great, weekdayradni dan vegVeg.
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Vegetarijanac radnim danom je sjajan program.
03:16
My footprint'sotisak je smallerмањи,
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Moj otisak je manji,
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I'm lesseningсмањење pollutionзагађење,
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smanjujem zagađenje.
03:20
I feel better about the animalsЖивотиње,
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Osećam se bolje u vezi sa životinjama,
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I'm even savingуштеда moneyновац.
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čak štedim novac.
03:24
BestNajbolje of all, I'm healthierздравије,
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Najbolje od svega, zdraviji sam,
03:26
I know that I'm going to liveживи longerдуже,
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znam da ću živeti duže
03:29
and I've even lostизгубљено a little weightтежина.
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i čak sam izgubio koji kilogram.
03:32
So, please askпитати yourselvesсами,
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Molim vas, zapitajte se,
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for your healthздравље,
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za svoje zdravlje,
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for your pocketbooktorbica,
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za vaš budžet,
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for the environmentЖивотна средина, for the animalsЖивотиње:
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za okolinu, za životinje,
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What's stoppingзаустављање you from givingдавање weekdayradni dan vegVeg a shotпуцањ?
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šta vas sprečava da date šansu vegetarijanstvu radnim danima?
03:45
After all, if all of us
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Uostalom, ako bismo svi mi
03:48
ateПојео halfпола as much meatмесо,
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jeli upola manje mesa,
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it would be like halfпола of us
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bilo bi kao da smo polovina nas
03:52
were vegetariansvegetarijanci.
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vegetarijanci.
03:54
Thank you.
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Hvala vam.
03:56
(ApplauseAplauz)
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(aplauz)
Translated by Sandra Gojic
Reviewed by Ivana Korom

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ABOUT THE SPEAKER
Graham Hill - Journalist
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill.

Why you should listen
Graham Hill is the founder of LifeEdited, dedicated to helping people design their lives for more happiness with less stuff. When he started the company in 2010, it brought the ideas of his previous project, the eco-blog and vlog TreeHugger.com, into design and architecture. (The TreeHugger team joined the Discovery Communications network as a part of their Planet Green initiative, and Hill now makes appearances on the green-oriented cable channel.)

Before Treehugger, Hill studied architecture and design (his side business is making those cool ceramic Greek coffee cups). His other company, ExceptionLab, is devoted to creating sustainable prototypes -- think lamps made from recycled blinds and ultra-mod planters that are also air filters.

Hill is the author of Weekday Vegetarian, available as a TED Book on Amazon and Apple's iBooks.

 

More profile about the speaker
Graham Hill | Speaker | TED.com

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