TED2010
Graham Hill: Why I'm a weekday vegetarian
Zakaj sem tedenski vegetarijanec
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Vsi poznamo debate o tem, da je vegetarijanstvo boljše za okolje in živali - ampak v mesojedi kulturi prehranjevanja tega ni tako enostavno spremeniti. Graham Hill ima učinkovit, pragmatičen predlog ...
Graham Hill - Journalist
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill. Full bio
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill. Full bio
Double-click the English transcript below to play the video.
00:17
About a year ago,
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Pred približno letom dni
00:19
I asked myself a question:
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sem se vprašal:
00:21
"Knowing what I know,
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"Glede na vse, kar vem o tem,
00:23
why am I not a vegetarian?"
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zakaj še nisem postal vegetarijanec?"
00:25
After all, I'm one of the green guys:
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Pravzaprav sem okoljsko zelo osveščen.
00:28
I grew up with hippie parents in a log cabin.
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Vzgojili so me starši, hipiji, v hiši narejeni iz lesa.
00:31
I started a site called TreeHugger --
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Ustvaril sem spletno mesto "Treehugger".
00:36
I care about this stuff.
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Ni mi vseeno za te stvari.
00:39
I knew that eating a mere hamburger a day
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Vem da, če poješ en sam hamburger na dan,
00:41
can increase my risk of dying by a third.
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lahko povečaš možnosti prezgodnje smrti za tretjino.
00:45
Cruelty: I knew that the 10 billion
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Kruta resnica je, da 10 milijard
00:48
animals we raise each year for meat
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živali, ki jih vsako leto vzgojijo za zakol,
00:51
are raised in factory farm conditions
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vzgojijo v industrijskem okolju,
00:54
that we, hypocritically, wouldn't even consider
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ki ga mi licemersko, ne bi smatrali primernega
00:57
for our own cats, dogs and other pets.
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za svoje mačke, pse ali druge hišne ljubljenčke.
01:01
Environmentally, meat, amazingly,
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Meso, presenetljivo,
01:04
causes more emissions
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odda več škodljivih emisij v zrak,
01:06
than all of transportation combined:
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kot vsa prometna sredstva skupaj.
01:08
cars, trains, planes, buses, boats, all of it.
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Avtomobili, vlaki, letala, avtobusi, čolni, vse skupaj!
01:12
And beef production uses 100 times the water
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Proizvodnja govejega mesa porabi 100 krat več vode,
01:15
that most vegetables do.
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kot večina rastlin skupaj.
01:20
I also knew that I'm not alone.
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Prav tako sem vedel, da nisem edini.
01:23
We as a society
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Vsi skupaj danes
01:25
are eating twice as much meat
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pojemo dvakrat več mesa,
01:27
as we did in the 50s.
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kot smo ga v petdesetih.
01:30
So what was once the special little side treat
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Kar je bil nekoč redek priboljšek,
01:33
now is the main, much more regular.
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je danes glavna in predvsem pogostejša jed.
01:35
So really, any of these angles
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Torej, katerokoli izmed teh spoznanj
01:37
should have been enough to convince me to go vegetarian.
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bi moralo zadostovati, da se odločimo postati vegetarijanci.
01:40
Yet, there I was -- chk, chk, chk --
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Pa vseeno sem, mljask, mljask, mljask,
01:42
tucking into a big old steak.
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žvečil velik, okusen zrezek.
01:45
So why was I stalling?
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Le zakaj sem zavlačeval?
01:48
I realized that what I was being pitched
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Dojel sem, da sem ujet med
01:50
was a binary solution.
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dvema skrajnima možnostima.
01:52
It was either
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Ali biti
01:54
you're a meat eater or you're a vegetarian,
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mesojedec, ali pa vegetarijanec.
01:57
and I guess I just wasn't quite ready.
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Prav tako mislim, da še nisem bil dovolj pripravljen.
02:00
Imagine your last hamburger.
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Zamislite si svoj zadnji hamburger.
02:03
(Laughter)
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(Smeh)
02:07
So my common sense,
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Moj razum,
02:10
my good intentions,
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moji dobri nameni,
02:13
were in conflict with my taste buds.
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so bili v nasprotju z mojimi brbončicami.
02:15
And I'd commit to doing it later,
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Sklenil sem, da se tega lotim kasneje.
02:18
and not surprisingly, later never came.
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Nič presenetljivega ni, do tega nikoli ni prišlo.
02:21
Sound familiar?
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Vam zveni znano?
02:24
So I wondered,
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Vprašal sem se,
02:26
might there be a third solution?
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ali mogoče obstaja še tretja možnost?
02:29
And I thought about it, and I came up with one.
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Razmišljal sem in jo našel.
02:31
I've been doing it for the last year, and it's great.
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Izvajam jo že leto dni in je odlično.
02:34
It's called weekday veg.
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Imenuje se "tedenski vegetarijanec".
02:37
The name says it all:
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Ime pove vse.
02:39
Nothing with a face Monday through Friday.
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Med ponedeljkom in petkom nič "kar ima obraz".
02:41
On the weekend, your choice.
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Med vikendom pa po svoji izbiri.
02:45
Simple.
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Zelo enostavno.
02:47
If you want to take it to the next level,
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Če želite narediti še več,
02:49
remember, the major culprits
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pomislite na glavne hudodelce,
02:51
in terms of environmental damage and health
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v smislu okoljevarstvenih škod in zdravja,
02:54
are red and processed meats.
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rdečega mesa in predelanih mesnih proizvodov.
02:56
So you want to swap those out
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Slednje lahko zamenjate z
02:58
with some good, sustainably harvested fish.
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okusno in sveže ujeto ribo.
03:01
It's structured,
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Enostavno izvedljivo
03:03
so it ends up being simple to remember,
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in lahko za zapomniti.
03:05
and it's okay to break it here and there.
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Nič hudega ni, če se kdaj pregrešimo.
03:08
After all, cutting five days a week
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Na koncu koncev, pet dni v tednu
03:10
is cutting 70 percent of your meat intake.
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predstavlja za 70% manjšo porabo mesa.
03:13
The program has been great, weekday veg.
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Metoda je odlična. Tedenski vegetarijanec.
03:16
My footprint's smaller,
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Moj delež izpustov je manjši.
03:18
I'm lessening pollution,
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Manj onesnažujem.
03:20
I feel better about the animals,
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Počutim se bolje glede živali.
03:22
I'm even saving money.
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Celo prihranim nekaj denarja.
03:24
Best of all, I'm healthier,
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Najbolje od vsega pa je, da sem bolj zdrav.
03:26
I know that I'm going to live longer,
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Vem, da bom živel dlje časa
03:29
and I've even lost a little weight.
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in celo shujšal sem malo.
03:32
So, please ask yourselves,
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Zato se prosim vprašajte,
03:35
for your health,
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zaradi vašega zdravja,
03:37
for your pocketbook,
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zaradi vaše denarnice,
03:39
for the environment, for the animals:
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zaradi okoljevarstva in zaradi živali:
03:42
What's stopping you from giving weekday veg a shot?
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"Kaj vam preprečuje, da poskusite s tedenskim vegetarijanstvom?"
03:45
After all, if all of us
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Na koncu koncev, če bi vsi
03:48
ate half as much meat,
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pojedli polovico manj mesa,
03:50
it would be like half of us
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bi to pomenilo, da nas je polovica
03:52
were vegetarians.
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vegetarijancev.
03:54
Thank you.
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Hvala za pozornost.
03:56
(Applause)
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(Aplavz)
ABOUT THE SPEAKER
Graham Hill - JournalistGraham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill.
Why you should listen
Graham Hill is the founder of LifeEdited, dedicated to helping people design their lives for more happiness with less stuff. When he started the company in 2010, it brought the ideas of his previous project, the eco-blog and vlog TreeHugger.com, into design and architecture. (The TreeHugger team joined the Discovery Communications network as a part of their Planet Green initiative, and Hill now makes appearances on the green-oriented cable channel.)
Before Treehugger, Hill studied architecture and design (his side business is making those cool ceramic Greek coffee cups). His other company, ExceptionLab, is devoted to creating sustainable prototypes -- think lamps made from recycled blinds and ultra-mod planters that are also air filters.
Hill is the author of Weekday Vegetarian, available as a TED Book on Amazon and Apple's iBooks.
More profile about the speakerBefore Treehugger, Hill studied architecture and design (his side business is making those cool ceramic Greek coffee cups). His other company, ExceptionLab, is devoted to creating sustainable prototypes -- think lamps made from recycled blinds and ultra-mod planters that are also air filters.
Hill is the author of Weekday Vegetarian, available as a TED Book on Amazon and Apple's iBooks.
Graham Hill | Speaker | TED.com