ABOUT THE SPEAKER
Graham Hill - Journalist
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill.

Why you should listen
Graham Hill is the founder of LifeEdited, dedicated to helping people design their lives for more happiness with less stuff. When he started the company in 2010, it brought the ideas of his previous project, the eco-blog and vlog TreeHugger.com, into design and architecture. (The TreeHugger team joined the Discovery Communications network as a part of their Planet Green initiative, and Hill now makes appearances on the green-oriented cable channel.)

Before Treehugger, Hill studied architecture and design (his side business is making those cool ceramic Greek coffee cups). His other company, ExceptionLab, is devoted to creating sustainable prototypes -- think lamps made from recycled blinds and ultra-mod planters that are also air filters.

Hill is the author of Weekday Vegetarian, available as a TED Book on Amazon and Apple's iBooks.

 

More profile about the speaker
Graham Hill | Speaker | TED.com
TED2010

Graham Hill: Why I'm a weekday vegetarian

Zakaj sem tedenski vegetarijanec

Filmed:
2,651,431 views

Vsi poznamo debate o tem, da je vegetarijanstvo boljše za okolje in živali - ampak v mesojedi kulturi prehranjevanja tega ni tako enostavno spremeniti. Graham Hill ima učinkovit, pragmatičen predlog ...
- Journalist
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill. Full bio

Double-click the English transcript below to play the video.

00:17
About a yearleto agonazaj,
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Pred približno letom dni
00:19
I askedvprašal myselfjaz a questionvprašanje:
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sem se vprašal:
00:21
"KnowingPoznavanje what I know,
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"Glede na vse, kar vem o tem,
00:23
why am I not a vegetarianvegetarijanska?"
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zakaj še nisem postal vegetarijanec?"
00:25
After all, I'm one of the greenzelena guys:
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Pravzaprav sem okoljsko zelo osveščen.
00:28
I grewnaraščal up with hippiehipik parentsstarši in a logdnevnik cabinkabina.
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Vzgojili so me starši, hipiji, v hiši narejeni iz lesa.
00:31
I startedzačel a sitestran calledpozval TreeHuggerTreeHugger --
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Ustvaril sem spletno mesto "Treehugger".
00:36
I carenego about this stuffstvari.
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Ni mi vseeno za te stvari.
00:39
I knewvedel that eatingjedo a mereSamo hamburgerhamburger a day
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Vem da, če poješ en sam hamburger na dan,
00:41
can increaseporast my risktveganje of dyingumiranje by a thirdtretjino.
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lahko povečaš možnosti prezgodnje smrti za tretjino.
00:45
CrueltyKrutost: I knewvedel that the 10 billionmilijardo
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Kruta resnica je, da 10 milijard
00:48
animalsživali we raisedvigni eachvsak yearleto for meatmeso
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živali, ki jih vsako leto vzgojijo za zakol,
00:51
are raiseddvignjen in factorytovarne farmkmetija conditionspogoji
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vzgojijo v industrijskem okolju,
00:54
that we, hypocriticallyhinavsko, wouldn'tne bi even considerrazmislite
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ki ga mi licemersko, ne bi smatrali primernega
00:57
for our ownlastno catsmačke, dogspsi and other petsHišni ljubljenčki.
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za svoje mačke, pse ali druge hišne ljubljenčke.
01:01
EnvironmentallyOkolju, meatmeso, amazinglyneverjetno,
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Meso, presenetljivo,
01:04
causesvzroki more emissionsemisije
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odda več škodljivih emisij v zrak,
01:06
than all of transportationprevoz combinedskupaj:
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kot vsa prometna sredstva skupaj.
01:08
carsavtomobili, trainsvlaki, planesletala, busesavtobusi, boatsčolni, all of it.
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Avtomobili, vlaki, letala, avtobusi, čolni, vse skupaj!
01:12
And beefgoveje meso productionproizvodnjo usesuporabe 100 timeskrat the watervoda
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Proizvodnja govejega mesa porabi 100 krat več vode,
01:15
that mostnajbolj vegetableszelenjava do.
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kot večina rastlin skupaj.
01:20
I alsotudi knewvedel that I'm not alonesam.
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Prav tako sem vedel, da nisem edini.
01:23
We as a societydružbo
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Vsi skupaj danes
01:25
are eatingjedo twicedvakrat as much meatmeso
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pojemo dvakrat več mesa,
01:27
as we did in the 50s.
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kot smo ga v petdesetih.
01:30
So what was onceenkrat the specialposeben little sidestran treatzdravljenje
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Kar je bil nekoč redek priboljšek,
01:33
now is the mainglavni, much more regularredno.
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je danes glavna in predvsem pogostejša jed.
01:35
So really, any of these angleskoti
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Torej, katerokoli izmed teh spoznanj
01:37
should have been enoughdovolj to convinceprepričajte me to go vegetarianvegetarijanska.
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bi moralo zadostovati, da se odločimo postati vegetarijanci.
01:40
YetŠe, there I was -- chkchk, chkchk, chkchk --
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Pa vseeno sem, mljask, mljask, mljask,
01:42
tuckingtucking into a bigvelik oldstar steakzrezek.
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žvečil velik, okusen zrezek.
01:45
So why was I stallinghlev?
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Le zakaj sem zavlačeval?
01:48
I realizedrealiziran that what I was beingbiti pitchedglasom
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Dojel sem, da sem ujet med
01:50
was a binarybinarni solutionrešitev.
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dvema skrajnima možnostima.
01:52
It was eitherbodisi
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Ali biti
01:54
you're a meatmeso eaterjedec or you're a vegetarianvegetarijanska,
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mesojedec, ali pa vegetarijanec.
01:57
and I guessugibati I just wasn'tni bilo quitečisto readypripravljen.
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Prav tako mislim, da še nisem bil dovolj pripravljen.
02:00
ImaginePredstavljajte si your last hamburgerhamburger.
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Zamislite si svoj zadnji hamburger.
02:03
(LaughterSmeh)
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(Smeh)
02:07
So my commonpogosti sensesmisel,
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Moj razum,
02:10
my good intentionsnameni,
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moji dobri nameni,
02:13
were in conflictkonflikt with my tasteokus budsbrsti.
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so bili v nasprotju z mojimi brbončicami.
02:15
And I'd commitzavezati to doing it laterpozneje,
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Sklenil sem, da se tega lotim kasneje.
02:18
and not surprisinglypresenetljivo, laterpozneje never cameprišel.
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Nič presenetljivega ni, do tega nikoli ni prišlo.
02:21
SoundZvok familiarznano?
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Vam zveni znano?
02:24
So I wonderedspraševal,
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Vprašal sem se,
02:26
mightmorda there be a thirdtretjino solutionrešitev?
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ali mogoče obstaja še tretja možnost?
02:29
And I thought about it, and I cameprišel up with one.
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Razmišljal sem in jo našel.
02:31
I've been doing it for the last yearleto, and it's great.
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Izvajam jo že leto dni in je odlično.
02:34
It's calledpozval weekdaydan v tednu vegzelenjava.
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Imenuje se "tedenski vegetarijanec".
02:37
The nameime sayspravi it all:
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Ime pove vse.
02:39
Nothing with a faceobraz MondayPonedeljek throughskozi FridayPetek.
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Med ponedeljkom in petkom nič "kar ima obraz".
02:41
On the weekendvikend, your choiceizbira.
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Med vikendom pa po svoji izbiri.
02:45
SimplePreprosto.
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Zelo enostavno.
02:47
If you want to take it to the nextNaslednji levelravni,
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Če želite narediti še več,
02:49
rememberZapomni si, the majorMajor culpritskrivci
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pomislite na glavne hudodelce,
02:51
in termspogoji of environmentalokolje damageškoda and healthzdravje
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v smislu okoljevarstvenih škod in zdravja,
02:54
are redrdeča and processedobdelani meatsmeso.
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rdečega mesa in predelanih mesnih proizvodov.
02:56
So you want to swapswap those out
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Slednje lahko zamenjate z
02:58
with some good, sustainablytrajnostno harvestedpridelano fishribe.
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okusno in sveže ujeto ribo.
03:01
It's structuredstrukturirano,
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Enostavno izvedljivo
03:03
so it endskonča up beingbiti simplepreprosto to rememberZapomni si,
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in lahko za zapomniti.
03:05
and it's okay to breakodmor it here and there.
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Nič hudega ni, če se kdaj pregrešimo.
03:08
After all, cuttingrezanje fivepet daysdnevi a weekteden
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Na koncu koncev, pet dni v tednu
03:10
is cuttingrezanje 70 percentodstotkov of your meatmeso intakevnos.
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predstavlja za 70% manjšo porabo mesa.
03:13
The programprogram has been great, weekdaydan v tednu vegzelenjava.
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Metoda je odlična. Tedenski vegetarijanec.
03:16
My footprint'sje odtis smallermanjši,
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Moj delež izpustov je manjši.
03:18
I'm lesseningzmanjšanje pollutiononesnaževanje,
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Manj onesnažujem.
03:20
I feel better about the animalsživali,
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Počutim se bolje glede živali.
03:22
I'm even savingvarčevanje moneydenar.
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Celo prihranim nekaj denarja.
03:24
BestNajboljši of all, I'm healthierzdravo,
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Najbolje od vsega pa je, da sem bolj zdrav.
03:26
I know that I'm going to livev živo longerdlje,
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Vem, da bom živel dlje časa
03:29
and I've even lostizgubljen a little weighttežo.
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in celo shujšal sem malo.
03:32
So, please askvprašajte yourselvessami,
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Zato se prosim vprašajte,
03:35
for your healthzdravje,
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zaradi vašega zdravja,
03:37
for your pocketbookŽepna knjiga,
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zaradi vaše denarnice,
03:39
for the environmentokolje, for the animalsživali:
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zaradi okoljevarstva in zaradi živali:
03:42
What's stoppingustavi you from givingdajanje weekdaydan v tednu vegzelenjava a shotstrel?
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"Kaj vam preprečuje, da poskusite s tedenskim vegetarijanstvom?"
03:45
After all, if all of us
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Na koncu koncev, če bi vsi
03:48
atejedli halfpol as much meatmeso,
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pojedli polovico manj mesa,
03:50
it would be like halfpol of us
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bi to pomenilo, da nas je polovica
03:52
were vegetariansvegetarijance.
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vegetarijancev.
03:54
Thank you.
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Hvala za pozornost.
03:56
(ApplauseAplavz)
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(Aplavz)
Translated by Dragan Stjepanovic
Reviewed by Tanja Lovelace

▲Back to top

ABOUT THE SPEAKER
Graham Hill - Journalist
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill.

Why you should listen
Graham Hill is the founder of LifeEdited, dedicated to helping people design their lives for more happiness with less stuff. When he started the company in 2010, it brought the ideas of his previous project, the eco-blog and vlog TreeHugger.com, into design and architecture. (The TreeHugger team joined the Discovery Communications network as a part of their Planet Green initiative, and Hill now makes appearances on the green-oriented cable channel.)

Before Treehugger, Hill studied architecture and design (his side business is making those cool ceramic Greek coffee cups). His other company, ExceptionLab, is devoted to creating sustainable prototypes -- think lamps made from recycled blinds and ultra-mod planters that are also air filters.

Hill is the author of Weekday Vegetarian, available as a TED Book on Amazon and Apple's iBooks.

 

More profile about the speaker
Graham Hill | Speaker | TED.com

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