ABOUT THE SPEAKER

Melissa Marshall - Communications teacher
Melissa Marshall aims to teach great communication skills to scientists and engineers, so that they can effectively share their work.

Why you should listen

Melissa Marshall is a crusader against bullet points and an evangelist for effective slide design in scientific presentations. She believes that the future depends on the innovations of scientists and engineers, and is passionate about helping them effectively tell the story of their work.

A faculty member with the Department of Communication Arts & Sciences at Penn State University, Melissa specializes in teaching speaking skills to engineering students and has also lectured at Harvard Medical School, the New York Academy of Sciences, Cornell University and the Centers for Disease Control and Prevention (CDC). Melissa is the co-founder and advisor for the Penn State Engineering Ambassadors, an award-winning science and engineering outreach communication program. She is also an organizer and the faculty advisor for TEDxPSU, a student-run TEDx event held at Penn State each year.

More profile about the speaker
Melissa Marshall | Speaker | TED.com

TEDGlobal 2012

Melissa Marshall: Talk nerdy to me

Melisa Maršal (Melissa Marshall): Pričaj štreberski sa mnom

Filmed: 2012-06-26

Readability: 4.4

2,462,860 views

Melisa Maršal šalje poruku svim naučnicima (od ne-naučnika): mi smo fascinirani time što vi radite. Pričajte nam onda o tome - na način na koji ćemo vas razumjeti. U samo 4 minuta ona dijeli moćne savjete o prezentovanju kompleksnih naučnih ideja široj publici.

Melissa Marshall - Communications teacher
Melissa Marshall aims to teach great communication skills to scientists and engineers, so that they can effectively share their work. Full bio

Double-click the English transcript below to play the video.

00:17

Five years ago, I experienced a bit

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Prije 5 godina, doživjela sam nešto

00:19

of what it must have been like to be Alice in Wonderland.

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što bi bilo najsličnije Alisi u zemlji čuda.

00:23

Penn State asked me, a communications teacher,

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Pen Stejt je pitao mene, nastavnika komunikologije,

00:25

to teach a communications class for engineering students.

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da li želim da držim časove komunikacije
studentima inženjerstva.

00:29

And I was scared. (Laughter)

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Bila sam preplašena.
(Smijeh)

00:31

Really scared. Scared of these students with their big brains

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Zaista preplašena. Preplašena od tih studenata
i njihovih velikih mozgova

00:35

and their big books and their big, unfamiliar words.

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i njihovih obimnih knjiga
i njihovih nepoznatih riječi.

00:39

But as these conversations unfolded,

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Ali, kako su se ovi razgovori odvijali,

00:42

I experienced what Alice must have when she went down

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doživjela sam isto što i Alisa kada je upala

00:45

that rabbit hole and saw that door to a whole new world.

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u zečiju rupu i otvorila vrata
potpuno novog svijeta.

00:49

That's just how I felt as I had those conversations

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Tako sam se osjećala
kada sam vodila te razgovore

00:51

with the students. I was amazed at the ideas

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sa studentima.
Bila sam oduševljena idejama

00:54

that they had, and I wanted others to experience this wonderland as well.

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koje su imali i željela sam
da i drugi mogu da dožive taj čudesni svijet.

00:59

And I believe the key to opening that door

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Vjerujem da je ključ za otvaranje tih vrata

01:02

is great communication.

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odlična komunikacija.

01:03

We desperately need great communication from our

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Nama je očajnički potrebna
dobra komunikacija sa našim

01:06

scientists and engineers in order to change the world.

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naučnicima i inžinjerima
da bismo promijenili svijet.

01:09

Our scientists and engineers are the ones

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Naši naučnici i inžinjeri su ti

01:12

that are tackling our grandest challenges, from energy

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koji su se uhvatili u koštac
sa najvećim izazovima, od energije

01:15

to environment to health care, among others,

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preko sredine do zdrastvene zaštite,
između ostalog,

01:18

and if we don't know about it and understand it,

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i ako ne znamo ništa o tome i ne razumijemo to,

01:21

then the work isn't done, and I believe it's our responsibility

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onda taj posao nije urađen
i vjerujem da je naša odgovornost

01:24

as non-scientists to have these interactions.

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kao ne-naučnika da imamo ove interakcije.

01:27

But these great conversations can't occur if our scientists

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Ali ovi divni razgovori se ne mogu desiti,
ako nas naši naučnici

01:30

and engineers don't invite us in to see their wonderland.

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i inžinjeri ne pozovu da vidimo njihovu zemlju čuda.

01:34

So scientists and engineers, please, talk nerdy to us.

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Zato, naučnici i inženjeri, molim vas,
pričajte štreberski sa nama.

01:39

I want to share a few keys on how you can do that

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Željela bih da podijelim sa vama
nekoliko načina kako to možete uraditi

01:42

to make sure that we can see that your science is sexy

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da budete sigurni da mi možemo da vidimo
kako je vaša nauka seksi

01:46

and that your engineering is engaging.

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i da je vaš inžinjering privlačan.

01:48

First question to answer for us: so what?

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Prvo pitanje na koje bi trebalo
da nam odgovorite je: Pa šta?

01:52

Tell us why your science is relevant to us.

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Recite nam zašto je vaša nauka bitna za nas.

01:56

Don't just tell me that you study trabeculae,

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Nemojte mi samo reći kako vi proučavate trabekule

01:59

but tell me that you study trabeculae, which is the mesh-like structure of our bones

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recite mi da proučavate trabekule,
koje su poput mreže koja čini strukturu naših kostiju

02:02

because it's important to understanding and treating osteoporosis.

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jer je to bitno za shvatanje
i lečenje osteoporoze.

02:07

And when you're describing your science, beware of jargon.

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I kada objašnjavate svoju nauku,
izbjegavajte žargon.

02:12

Jargon is a barrier to our understanding of your ideas.

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Žargon je barijera u
našem razumijevanju vaših ideja.

02:15

Sure, you can say "spatial and temporal," but why not just say

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Naravno, možete reći "temporalno i spacijalno",
ali zašto ne biste jednostavno rekli

02:18

"space and time," which is so much more accessible to us?

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"prostorno i vremenski",
onako kako je mnogo razumljivije za nas?

02:22

And making your ideas accessible is not the same as dumbing it down.

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Učiniti te ideje dostupnim,
nije isto što i zaglupjeti ih.

02:27

Instead, as Einstein said, make everything

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Umjesto toga, kao što je Ajnštajn rekao,
učinite sve

02:30

as simple as possible, but no simpler.

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jednostavnim koliko je to moguće,
ali ne jednostavnijim.

02:33

You can clearly communicate your science

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Možete jasno izraziti svoju nauku

02:36

without compromising the ideas.

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bez toga da kompromitujete ideje.

02:39

A few things to consider are having examples, stories

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Treba uzeti u obzir da imamo primjere, priče

02:43

and analogies. Those are ways to engage

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i analogije.
To su stvari preko kojih ćete nas uključiti

02:44

and excite us about your content.

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i zainteresovati za svoj sadržaj.

02:47

And when presenting your work, drop the bullet points.

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I kada predstavljate svoj rad,
izbacite numerisanje.

02:53

Have you ever wondered why they're called bullet points? (Laughter)

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Da li ste se ikada zapitali
zašto se to zove bullet (metak)? (Smijeh)

02:57

What do bullets do? Bullets kill,

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Šta rade meci? Meci ubijaju

02:59

and they will kill your presentation.

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i oni ce ubiti vašu prezentaciju.

03:01

A slide like this is not only boring, but it relies too much

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Slajd kao ovaj, nije samo dosadan,
već se i previše oslanja

03:06

on the language area of our brain, and causes us to become overwhelmed.

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na jezički dio našeg mozga
i uzrokuje da postanemo preplavljeni.

03:09

Instead, this example slide by Genevieve Brown is

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Umjesto toga, ovaj primjer slajda
od Ženeviv Braun je

03:13

much more effective. It's showing that the special structure

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mnogo efektniji.
Pokazuje da je specijalna struktura

03:16

of trabeculae are so strong that they actually inspired

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trabekule tako jaka,
da je zapravo inspirisala

03:20

the unique design of the Eiffel Tower.

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unikatni dizajn Ajfelovog tornja.

03:23

And the trick here is to use a single, readable sentence

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Trik je u tome da se koristi jedna,
čitka rečenica

03:26

that the audience can key into if they get a bit lost,

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u koju se publika može unijeti
ako se pomalo izgubi

03:29

and then provide visuals which appeal to our other senses

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i onda obezbijedite slike
koje djeluju na naša ostala čula

03:33

and create a deeper sense of understanding

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i stvaraju dublje razumijevanje

03:35

of what's being described.

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o tome šta se opisuje.

03:37

So I think these are just a few keys that can help

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Mislim da je ovo par ključnih stvari
koje mogu pomoći

03:40

the rest of us to open that door and see the wonderland

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da se nama ostalima otvore vrata
i da vidimo zemlju čuda

03:43

that is science and engineering.

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nauke i inžinjeringa.

03:45

And because the engineers that I've worked with have

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Zato što su me inžinjeri
sa kojima sam radila

03:48

taught me to become really in touch with my inner nerd,

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naučili da budem u dodiru sa svojim
unutrašnjim štreberom,

03:52

I want to summarize with an equation. (Laughter)

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želim da sumiram sve ovo jednačinom. (Smijeh)

03:54

Take your science, subtract your bullet points

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Uzmite nauku, oduzmite numerisanje

03:59

and your jargon, divide by relevance,

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i vaš žargon, podijelite relevantnošću,

04:01

meaning share what's relevant to the audience,

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znači, podijelite sa publikom ono sto je važno

04:04

and multiply it by the passion that you have for

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i pomnožite to sa strašću koju imate

04:07

this incredible work that you're doing,

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za taj izvanredni posao koji radite

04:09

and that is going to equal incredible interactions

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i to je jednako izvanrednoj interakciji

04:12

that are full of understanding.

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koja je puna razumijevanja.

04:14

And so, scientists and engineers, when you've solved

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I tako, naučnici i inženjeri, kada riješite

04:18

this equation, by all means, talk nerdy to me. (Laughter)

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ovu jednačinu, svakako pričajte štreberski sa mnom.
(Smijeh)

04:23

Thank you. (Applause)

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Hvala vam. (Aplauz)

Translated by Rajko Orman
Reviewed by Radica Stojanovic

ABOUT THE SPEAKER

Melissa Marshall - Communications teacher
Melissa Marshall aims to teach great communication skills to scientists and engineers, so that they can effectively share their work.

Why you should listen

Melissa Marshall is a crusader against bullet points and an evangelist for effective slide design in scientific presentations. She believes that the future depends on the innovations of scientists and engineers, and is passionate about helping them effectively tell the story of their work.

A faculty member with the Department of Communication Arts & Sciences at Penn State University, Melissa specializes in teaching speaking skills to engineering students and has also lectured at Harvard Medical School, the New York Academy of Sciences, Cornell University and the Centers for Disease Control and Prevention (CDC). Melissa is the co-founder and advisor for the Penn State Engineering Ambassadors, an award-winning science and engineering outreach communication program. She is also an organizer and the faculty advisor for TEDxPSU, a student-run TEDx event held at Penn State each year.

More profile about the speaker
Melissa Marshall | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

Melisa Maršal (Melissa Marshall): Pričaj štreberski sa mnom | TED Talk | TED.com