TED2013
Nilofer Merchant: Got a meeting? Take a walk
Nilofer Merchant: Imate sastanak? Prošetajte
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Nilofer Merchant predlaže jednu malu ideju koja možda može imati veliki uticaj na vaš život i zdravlje: sljedeći put kada budete imali sastanak "jedan na jedan", neka to bude sastanak u šetnji, i pustite da ideje naviru dok šetate i pričate.
Nilofer Merchant - Corporate director, author
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Full bio
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Full bio
Double-click the English transcript below to play the video.
00:13
What you're doing,
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Ono što radite,
00:15
right now, at this very moment,
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sada, upravo u ovom trenutku,
00:18
is killing you.
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ubija vas.
00:20
More than cars or the Internet
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Više od auta ili interneta
00:22
or even that little mobile device we keep talking about,
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ili čak tog malog mobilnog uređaja
o kojem stalno pričamo,
o kojem stalno pričamo,
00:25
the technology you're using the most almost every day
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tehnologija koju koristite najviše
skoro svaki dan
skoro svaki dan
00:28
is this, your tush.
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je ovo, vaša guza.
00:31
Nowadays people are sitting 9.3 hours a day,
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Danas ljudi sjede 9,3 sati dnevno,
00:34
which is more than we're sleeping, at 7.7 hours.
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više nego što spavaju, a to je 7,7 sati.
00:38
Sitting is so incredibly prevalent,
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Sjedenje toliko preovladava
00:40
we don't even question how much we're doing it,
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da se čak ne pitamo ni koliko to radimo,
00:42
and because everyone else is doing it,
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a budući da svi to rade,
00:45
it doesn't even occur to us that it's not okay.
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ni na pamet nam ne pada
da to zapravo nije u redu.
da to zapravo nije u redu.
00:47
In that way, sitting has become
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Tako je sjedenje postalo
00:50
the smoking of our generation.
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pušenje naše generacije.
00:54
Of course there's health consequences to this,
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Naravno da ovo donosi
posljedice po zdravlje,
posljedice po zdravlje,
00:56
scary ones, besides the waist.
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one ozbiljne, pored struka.
00:59
Things like breast cancer and colon cancer
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Rak dojke i rak debelog crijeva
01:03
are directly tied to our lack of physical [activity],
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su direktno povezani sa
nedostatkom naše fizičke aktivnosti,
nedostatkom naše fizičke aktivnosti,
01:06
Ten percent in fact, on both of those.
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Zapravo, 10 posto ide na oboje.
01:08
Six percent for heart disease,
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Šest posto na srčano oboljenje,
01:10
seven percent for type 2 diabetes,
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sedam posto na dijabetes tip 2,
01:12
which is what my father died of.
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od čega je moj otac umro.
01:15
Now, any of those stats should convince each of us
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Ova statistika nas treba uvjeriti
01:17
to get off our duff more,
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da se više krećemo,
01:18
but if you're anything like me, it won't.
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ali ako ste iole kao ja, neće.
01:21
What did get me moving was a social interaction.
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Ono što me je pokrenulo zapravo
je društvena interakcija.
je društvena interakcija.
01:24
Someone invited me to a meeting,
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Neko me je pozvao na sastanak,
01:26
but couldn't manage to fit me in
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ali nije uspio da me ubaci
01:27
to a regular sort of conference room meeting, and said,
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na uobičajen sastanak
u sobi za sastanke, i rekao:
u sobi za sastanke, i rekao:
01:30
"I have to walk my dogs tomorrow. Could you come then?"
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"Moram prošetati svoje pse sutra.
Možeš li tada doći"?
Možeš li tada doći"?
01:34
It seemed kind of odd to do,
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Bilo je nekako čudno
da tako nešto uradim,
da tako nešto uradim,
01:36
and actually, that first meeting, I remember thinking,
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na tom prvom sastanku
sjećam se da sam pomislila:
sjećam se da sam pomislila:
01:38
"I have to be the one to ask the next question,"
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"Moram ja biti ta
koja će postaviti iduće pitanje",
koja će postaviti iduće pitanje",
01:40
because I knew I was going to huff and puff
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jer sam znala da ću jedva disati
01:43
during this conversation.
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tokom razgovora.
01:45
And yet, I've taken that idea and made it my own.
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Ipak, uzela sam tu ideju i prisvojila je.
01:48
So instead of going to coffee meetings
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Umjesto da sastanak održim uz kafu
01:50
or fluorescent-lit conference room meetings,
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ili u sobi za sastanke
osvijetljenoj florescentnim svjetlom,
osvijetljenoj florescentnim svjetlom,
01:52
I ask people to go on a walking meeting,
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pozovem ljude da sastanak održimo u šetnji
01:55
to the tune of 20 to 30 miles a week.
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od 30 do 50 kilometara sedmično.
01:59
It's changed my life.
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To mi je promijenilo život.
02:01
But before that, what actually happened was,
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Prije toga, ono što se zapravo desilo je
02:05
I used to think about it as,
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da sam mislila
02:05
you could take care of your health,
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da se možeš pobrinuti za svoje zdravlje
02:07
or you could take care of obligations,
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ili za svoje obaveze,
02:10
and one always came at the cost of the other.
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a jedno uvijek ide na uštrb drugog.
02:14
So now, several hundred of these walking meetings later,
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Sada, nakon nekoliko stotina
ovakvih sastanaka u šetnji,
ovakvih sastanaka u šetnji,
02:17
I've learned a few things.
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naučila sam par stvari.
02:18
First, there's this amazing thing
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Prvo, tu je ova nevjerovatna stvar
02:20
about actually getting out of the box
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vezana za iskakanje iz zacrtanih okvira,
02:23
that leads to out-of-the-box thinking.
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što vodi ka kreativnom razmišljanju.
02:25
Whether it's nature or the exercise itself, it certainly works.
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Bilo da se radi o prirodi ili
samom vježbanju, to sigurno djeluje.
samom vježbanju, to sigurno djeluje.
Drugo, možda ono o čemu više razmišljamo,
02:29
And second, and probably the more reflective one,
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02:32
is just about how much each of us
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je zapravo koliko svako od nas
02:34
can hold problems in opposition
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vidi probleme drugačije
02:37
when they're really not that way.
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nego što jesu.
02:39
And if we're going to solve problems
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A ako namjeravamo riješiti probleme
02:40
and look at the world really differently,
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i gledati svijet drugačije,
02:42
whether it's in governance or business
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bilo da se radi o upravljanju ili biznisu
02:44
or environmental issues, job creation,
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ili ekološkim problemima,
stvaranju radnih mjesta,
stvaranju radnih mjesta,
02:47
maybe we can think about how to reframe those problems
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možemo razmisliti
kako da te probleme redefinišemo
kako da te probleme redefinišemo
02:50
as having both things be true.
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tako da obje stvari budu istinite.
02:52
Because it was when that happened
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Jer upravo se tada desilo
02:54
with this walk-and-talk idea
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uz ovu ideju šetanja i pričanja
02:55
that things became doable and sustainable and viable.
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da su stvari postale izvodive,
održive i primjenjive.
održive i primjenjive.
02:59
So I started this talk talking about the tush,
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Ovaj govor sam počela pričajući o guzi,
03:01
so I'll end with the bottom line, which is,
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a završit ću ga ključnom poentom, to jest,
03:05
walk and talk.
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šetajte i pričajte.
03:07
Walk the talk.
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Pričajte u šetnji.
03:08
You'll be surprised at how fresh air drives fresh thinking,
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Iznenadit ćete se koliko svjež zrak
potiče svježe razmišljanje,
potiče svježe razmišljanje,
03:12
and in the way that you do,
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i na način kako vi to radite,
03:13
you'll bring into your life an entirely new set of ideas.
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doći ćete do potpuno novih ideja.
03:17
Thank you.
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Hvala.
03:19
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Nilofer Merchant - Corporate director, authorBusiness innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies.
Why you should listen
Nilofer Merchant has been helping to grow businesses -- from Fortune 500s to web startups -- for 20 years. She’s worked for major companies (like Apple and Autodesk) and early web startups (remember Golive?). Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue.
Today she serves on boards for both public and private companies, and writes books about collaboration, like The New How: Creating Business Solutions Through Collaborative Strategy, and openness -- check out her recent ebook 11 Rules for Creating Value in the #SocialEra, chosen by Fast Company as one of the Best Business Books of 2012. She also writes for HBR, including the personal and brave essay about a previous attempt on the TED stage: "What I Learned from My TED Talk."
Watch Nilofer's moving TEDxHouston talk on "onlyness" >>
Nilofer Merchant | Speaker | TED.com