TED2013
Nilofer Merchant: Got a meeting? Take a walk
Nilofer Merchat: Imate sestanek? Pojdite na sprehod
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Nilofer Merchant je predlaga skromno idejo, ki ima lahko velik vpliv na vaše življenje in zdravje: naslednjič, ko imate sestanek ga spremenite v sestanek na sprehodu - naj ideje letijo medtem ko hodite in govorite.
Nilofer Merchant - Corporate director, author
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Full bio
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Full bio
Double-click the English transcript below to play the video.
00:13
What you're doing,
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To, kar delate zdaj,
00:15
right now, at this very moment,
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v prav tem trenutku
00:18
is killing you.
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vas ubija.
00:20
More than cars or the Internet
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Ubija vas bolj kot avtomobili ali internet,
00:22
or even that little mobile device we keep talking about,
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bolj od mobilne napravice
o kateri ves čas govorimo.
o kateri ves čas govorimo.
00:25
the technology you're using the most almost every day
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Tehnologija, ki jo vsak dan največ uporabljate
00:28
is this, your tush.
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je tole, vaša zadnjica.
00:31
Nowadays people are sitting 9.3 hours a day,
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Danes ljudje sedijo kar 9,3 ure na dan,
00:34
which is more than we're sleeping, at 7.7 hours.
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kar je več časa, kot ga preživimo za spanje, pri 7,7 urah.
00:38
Sitting is so incredibly prevalent,
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Sedenje je tako prevladujoče,
00:40
we don't even question how much we're doing it,
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da se sploh ne zavedamo, koliko časa sedimo,
00:42
and because everyone else is doing it,
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in ker to delajo vsi drugi,
00:45
it doesn't even occur to us that it's not okay.
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nam niti ne pade na misel,
da to ni dobro.
da to ni dobro.
00:47
In that way, sitting has become
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V tem smislu je sedenje postalo
00:50
the smoking of our generation.
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kajenje naše generacije.
00:54
Of course there's health consequences to this,
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Seveda temu sledijo posledice v našem zdravju,
00:56
scary ones, besides the waist.
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poleg večjega obsega pasu, tudi bolj strašljive,
00:59
Things like breast cancer and colon cancer
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kot so rak na dojki ali rak debelega črevesa,
01:03
are directly tied to our lack of physical [activity],
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ki sta močno povezana
z našim pomanjkanjem fizične aktivnosti
z našim pomanjkanjem fizične aktivnosti
01:06
Ten percent in fact, on both of those.
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za kar deset odstotkov.
01:08
Six percent for heart disease,
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Šest odstotkov za obolenja srca,
01:10
seven percent for type 2 diabetes,
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sedem odstotkov za diabetes drugega tipa,
01:12
which is what my father died of.
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za katerim je umrl moj oče.
01:15
Now, any of those stats should convince each of us
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Ta statistika bi morala vsakega od nas prepričati,
01:17
to get off our duff more,
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da dvignemo naše riti,
01:18
but if you're anything like me, it won't.
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ampak če ste mi vsaj malo podobni, vas ne bo.
01:21
What did get me moving was a social interaction.
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Kar me je prisililo h gibanju je druženje.
01:24
Someone invited me to a meeting,
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Nekdo me je povabil na sestanek,
01:26
but couldn't manage to fit me in
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vendar me ni mogel povabiti
01:27
to a regular sort of conference room meeting, and said,
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na sestanek v sejni sobi in je rekel,
01:30
"I have to walk my dogs tomorrow. Could you come then?"
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''Jutri moram sprehoditi pse. Bi lahko prišli takrat?''
01:34
It seemed kind of odd to do,
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To dejanje se mi je zdelo malo čudno,
01:36
and actually, that first meeting, I remember thinking,
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na prvem sestanku sem pomislila
01:38
"I have to be the one to ask the next question,"
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''Jaz moram biti tista, ki postavi naslednje vprašanje,''
01:40
because I knew I was going to huff and puff
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ker sem vedela, da bom sopihala
01:43
during this conversation.
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med tem pogovorom.
01:45
And yet, I've taken that idea and made it my own.
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Pa vendar sem to idejo posvojila in jo naredila za svojo.
01:48
So instead of going to coffee meetings
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Namesto sestankov na kavi
01:50
or fluorescent-lit conference room meetings,
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ali v fluorescentno osvetljeni konferenčni sobi,
01:52
I ask people to go on a walking meeting,
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ljudi povabim na sestanke ob hoji,
01:55
to the tune of 20 to 30 miles a week.
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kar znese od 30 do 50 km na teden.
01:59
It's changed my life.
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To je spremenilo moje življenje.
02:01
But before that, what actually happened was,
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Pred tem dogodkom
02:05
I used to think about it as,
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sem na to gledala kot na možnost da,
02:05
you could take care of your health,
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lahko skrbiš za svoje zdravje
02:07
or you could take care of obligations,
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ali pa lahko skrbiš za svoje obveznosti.
02:10
and one always came at the cost of the other.
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Zaradi tega, je eno vedno trpelo zaradi drugega.
02:14
So now, several hundred of these walking meetings later,
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Zdaj, več kot sto sestankov-sprehodov pozneje,
02:17
I've learned a few things.
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sem se naučila nekaj stvari.
02:18
First, there's this amazing thing
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Prva je, da obstaja neverjetna stvar
02:20
about actually getting out of the box
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pri tem, da se podamo onkraj navad in norm,
02:23
that leads to out-of-the-box thinking.
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kar vodi do drugačnega razmišljanja - onkraj navad in norm.
02:25
Whether it's nature or the exercise itself, it certainly works.
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Ali gre za naravo, ali telovadbo, zagotovo deluje.
02:29
And second, and probably the more reflective one,
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Druga stvar, ki vodi v temeljitejši razmislek pa je,
02:32
is just about how much each of us
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koliko vsak od nas
02:34
can hold problems in opposition
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probleme vidi drugače
02:37
when they're really not that way.
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kot v resnici so.
02:39
And if we're going to solve problems
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In če se odločimo reševati probleme
02:40
and look at the world really differently,
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in gledati na svet drugače,
02:42
whether it's in governance or business
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naj bo to v vodstvenih položajih, v poslih,
02:44
or environmental issues, job creation,
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v okoljskih problemih ali v ustvarjanju služb
02:47
maybe we can think about how to reframe those problems
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lahko morda razmislimo tudi o tem,
kako na te probleme pogledati drugače,
kako na te probleme pogledati drugače,
02:50
as having both things be true.
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saj bi to uresničilo druge ideje.
02:52
Because it was when that happened
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Saj so se ob tej
02:54
with this walk-and-talk idea
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ideji o hoji in sestanku
02:55
that things became doable and sustainable and viable.
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stvari razvile in postale izvedljive, obstojne in uspešne.
02:59
So I started this talk talking about the tush,
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No, pogovor sem začela z zadnjico,
03:01
so I'll end with the bottom line, which is,
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tako, da bom tudi končala z zadnjim bistvom, ki je:
03:05
walk and talk.
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hoja in pogovor.
03:07
Walk the talk.
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Vodi pogovor.
03:08
You'll be surprised at how fresh air drives fresh thinking,
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Presenečeni boste nad tem,
kako svež zrak deluje na sveže razmišljanje,
kako svež zrak deluje na sveže razmišljanje,
03:12
and in the way that you do,
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in ko boste to storili,
03:13
you'll bring into your life an entirely new set of ideas.
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boste v življenje prinesli popolnoma nove ideje.
03:17
Thank you.
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Hvala.
03:19
(Applause)
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(Aplavz)
ABOUT THE SPEAKER
Nilofer Merchant - Corporate director, authorBusiness innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies.
Why you should listen
Nilofer Merchant has been helping to grow businesses -- from Fortune 500s to web startups -- for 20 years. She’s worked for major companies (like Apple and Autodesk) and early web startups (remember Golive?). Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue.
Today she serves on boards for both public and private companies, and writes books about collaboration, like The New How: Creating Business Solutions Through Collaborative Strategy, and openness -- check out her recent ebook 11 Rules for Creating Value in the #SocialEra, chosen by Fast Company as one of the Best Business Books of 2012. She also writes for HBR, including the personal and brave essay about a previous attempt on the TED stage: "What I Learned from My TED Talk."
Watch Nilofer's moving TEDxHouston talk on "onlyness" >>
Nilofer Merchant | Speaker | TED.com