TED2013
Nilofer Merchant: Got a meeting? Take a walk
ኒሎፈር መርቻንት: ስብሰባ አለቦት? በእግር ይጓዙ
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ኒሎፈር መርቻንት ቀለል ያለ ነገር ግን ህይወትዎ እና ጤናዎ ላይ ለውጥ ሊያመጣ የሚችል ሀሳብ ትሰነዝራለች፡፡ ከግለሰብ ጋር ስብሰባ በሚኖሮት ጊዜ ‹የእግረ መንገድ ስብሰባ› ማካሄድዎን አይዘንጉ እናም ሀሳቦች እየተራመዱ እና እየተነጋገሩ እንዲፈልቁ ይፍቀዱ፡፡
Nilofer Merchant - Corporate director, author
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Full bio
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Full bio
Double-click the English transcript below to play the video.
00:13
What you're doing,
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የሚያደርጉት ነገር
00:15
right now, at this very moment,
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አሁን
00:18
is killing you.
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እየገደሎት ነው
00:20
More than cars or the Internet
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ከመኪና ወይም ከበየነ-መረብ በላይ
00:22
or even that little mobile device we keep talking about,
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ወይም ሁሌ ከምናወሳቸው ከተንቀሳቃሽ መሳሪያዎቻችንም በላይ
00:25
the technology you're using the most almost every day
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በየቀኑ የሚጠቀሙበት ቴክኖሎጂ
00:28
is this, your tush.
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የይሄ ነው፤ መቀመጫዎ!
00:31
Nowadays people are sitting 9.3 hours a day,
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አሁን በቀን ለ9.3 ሰዓታት ሰዎች በቀመጥ ያሳልፋሉ
00:34
which is more than we're sleeping, at 7.7 hours.
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ለእንቅልፍ ከምንሰጠው 7.7 ሰዓታት ባላይ ነው
00:38
Sitting is so incredibly prevalent,
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መቀመጥ በሚያስገርም መልኩ የተለመደ ነው
00:40
we don't even question how much we're doing it,
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ምንያህል እያዘወተርነው እንደሆነ አልተገነዘብነውም
00:42
and because everyone else is doing it,
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ሰው ሁላ ስለሚያደርገው
00:45
it doesn't even occur to us that it's not okay.
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ትክክል አለመሆኑ አይመጣልንም
00:47
In that way, sitting has become
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በዚህ የተነሳ መቀመጥ ምን እየመሰለ መጣ
00:50
the smoking of our generation.
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የዘመኑ ሲጋራ ሱስ
00:54
Of course there's health consequences to this,
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በእርግጥ ጤናን ይጎዳል
00:56
scary ones, besides the waist.
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ከወገብ ህመም በተለየ መልኩ
00:59
Things like breast cancer and colon cancer
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የጡት ካንሰር ወይም ኮሎን ካንሰር
01:03
are directly tied to our lack of physical [activity],
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እንቅስቃሴ ከባለማድረጋችን ጋር ቀጥተኛ ተዛማጅነት አላቸው
01:06
Ten percent in fact, on both of those.
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ሁለቱም አስር በመቶ ያህል
01:08
Six percent for heart disease,
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ለልብ ህመም ስድሰት በመቶ
01:10
seven percent for type 2 diabetes,
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ለሁለተኛው ዓይነት ስኳር ብሽታ ሰባት በመቶ
01:12
which is what my father died of.
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አባቴን በዚህ ነው ያጣሁት
01:15
Now, any of those stats should convince each of us
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አሁን እነዚህ ቁጥሮች እያንዳንዳችንን ሊያሳምን ይገባል
መቀመጫችንን ዘና ማድረግ ይኖርብናል
01:17
to get off our duff more,
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01:18
but if you're anything like me, it won't.
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ግን እንደ እኔ ከሆናችሁ፤ አይሳካም
01:21
What did get me moving was a social interaction.
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እንድንቀሳቀስ የረዳኝ ማህበረሰባዊ ግንኙነቴ ነው
01:24
Someone invited me to a meeting,
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አንድ ሰው ለስብሰባ ጋበዘኝ
01:26
but couldn't manage to fit me in
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ግን ተሳትፎዬን ማረጋገጥ አልቻለም
01:27
to a regular sort of conference room meeting, and said,
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በቋሚ የአዳራሽ ስብሰባ ውስጥ፤ እና ምን አለ
01:30
"I have to walk my dogs tomorrow. Could you come then?"
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‹ውሾቼን ነገ ስለማዝናና፤ የዛኔ ብንገናኝስ?›
01:34
It seemed kind of odd to do,
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ለማድረግ ትንሽ ግራ ያጋባ ነበር
01:36
and actually, that first meeting, I remember thinking,
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የመጀመሪያው ስብሰባ ትዝ ይለኝ ነበር
01:38
"I have to be the one to ask the next question,"
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የመጀመሪያውን ጥያቄ ማንሳት ያለብኝ እኔ ነበርኩ
01:40
because I knew I was going to huff and puff
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ምክንያቱም ልማረር እንደምችል አቃለሁ
01:43
during this conversation.
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በውይይቱ ጊዜ
01:45
And yet, I've taken that idea and made it my own.
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እናም ይሄን ሀሳብ በመውሰድ የራሴ ለማድረግ ችያለሁ
01:48
So instead of going to coffee meetings
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ስለዚህ ቡና እየተጠጣ ከመሰብሰብ
01:50
or fluorescent-lit conference room meetings,
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ወይም በመብራት ቦግ ያለ የስብሰባ አዳራሽ ውስጥ ከመሆን
01:52
I ask people to go on a walking meeting,
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ሰዎች እግረመንገዳቸውን እንዲሰበሰቡ እመክራለሁ
01:55
to the tune of 20 to 30 miles a week.
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በሳምንት ከ30 እስከ 50 ኪ.ሜ በመጓዝ
01:59
It's changed my life.
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ህይወቴን ቀይሮታል
02:01
But before that, what actually happened was,
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ከዚህ በፊት የነበረው
02:05
I used to think about it as,
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እንዲ አርጌ ነበር የማስበው
02:05
you could take care of your health,
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ጤናዎን መጠበቅ ይችላሉ
02:07
or you could take care of obligations,
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ወይም ግዴታዎን መጠበቅ ይችላሉ
02:10
and one always came at the cost of the other.
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እናም አንዱን ስንመርጥ ሁሌም አንዱን እንተወው ነበር
02:14
So now, several hundred of these walking meetings later,
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ከመቶዎች የእግረመንገድ ስብሰባ በኋላ
02:17
I've learned a few things.
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የተወሰኑ ነገሮች ተማርኩኝ
02:18
First, there's this amazing thing
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መጀመሪያ የሆነ ደስሚል ነገር አለ
02:20
about actually getting out of the box
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ከተለምዶ ሁኔታ መውጣትን በተመለከተ
02:23
that leads to out-of-the-box thinking.
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ወደ ያልተለመደ አስተሳሰብ ይመራል
02:25
Whether it's nature or the exercise itself, it certainly works.
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ተፈጥሮም ቢሆን ልምምድ፤ መስራቱ አይቀርም
02:29
And second, and probably the more reflective one,
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ሁለተኛውና አወያዩ ጉዳይ
02:32
is just about how much each of us
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እያንዳንዳችን ስለምናረገው ነው
02:34
can hold problems in opposition
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በተቃራኒው ችግሮችን እንይዛለን
02:37
when they're really not that way.
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እንደዛም ባይሆኑ እንኳን
02:39
And if we're going to solve problems
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ችግር የምንቀርፍ ከሆነ
02:40
and look at the world really differently,
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እና ዓለምን በተለየ መልኩ ለመመልከት
02:42
whether it's in governance or business
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በአስተዳደር ወይንም ቢዝነስ ውስጥም
02:44
or environmental issues, job creation,
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ወይም የአካባቢ ጉዳዮችና ስራ ፈጠራ
02:47
maybe we can think about how to reframe those problems
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ምንአልባት እነዚህን ችግሮች ለማስተካከል እናስብ ይሆናል
02:50
as having both things be true.
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ሁለቱንም ማረጋገጥ ትክክል እንደሆነ
02:52
Because it was when that happened
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ምክንያቱም ይሄ የሆነው
02:54
with this walk-and-talk idea
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ንግግርን እናንቀሳቅስ ሀሳብ በሚለው ነበር
02:55
that things became doable and sustainable and viable.
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ነገሮች መፈፀም ፣ ዘላቂና አዋጭ እንዲሆኑ አስቻለ
02:59
So I started this talk talking about the tush,
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እናም ይህን ንግግር ስለመቀመጫ በማውጋት ጀመርኩኝ
03:01
so I'll end with the bottom line, which is,
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ለማጠናቀቅ ያህል
03:05
walk and talk.
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ንግግሮን ያንቀሳቅሱ
03:07
Walk the talk.
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03:08
You'll be surprised at how fresh air drives fresh thinking,
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ንፁህ አየር እንዴት አዲስ ሀሳብ እንደሚያመጣ በማወቅ ይደነቃሉ
03:12
and in the way that you do,
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በቀንተቀን አሰራሮ ላይ
03:13
you'll bring into your life an entirely new set of ideas.
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ወደ ህይወትዎ አይተውት በማያቁ መልኩ አዳዲስ ሀሳቦችን ይጋብዛሉ
03:17
Thank you.
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አመሰግናለሁ!
03:19
(Applause)
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(ጭብጨባ)
ABOUT THE SPEAKER
Nilofer Merchant - Corporate director, authorBusiness innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies.
Why you should listen
Nilofer Merchant has been helping to grow businesses -- from Fortune 500s to web startups -- for 20 years. She’s worked for major companies (like Apple and Autodesk) and early web startups (remember Golive?). Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue.
Today she serves on boards for both public and private companies, and writes books about collaboration, like The New How: Creating Business Solutions Through Collaborative Strategy, and openness -- check out her recent ebook 11 Rules for Creating Value in the #SocialEra, chosen by Fast Company as one of the Best Business Books of 2012. She also writes for HBR, including the personal and brave essay about a previous attempt on the TED stage: "What I Learned from My TED Talk."
Watch Nilofer's moving TEDxHouston talk on "onlyness" >>
Nilofer Merchant | Speaker | TED.com