TED2013
Nilofer Merchant: Got a meeting? Take a walk
Nilofer Merchant: Tem uma reunião? Dê um passeio!
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Nilofer Merchant sugere uma pequena ideia que pode ter um grande impacto na sua vida e saúde: a próxima vez que tiver uma reunião pessoal, torne-a numa "reunião caminhada" – e deixe as ideias fluir enquanto passeia e conversa.
Nilofer Merchant - Corporate director, author
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Full bio
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Full bio
Double-click the English transcript below to play the video.
00:13
What you're doing,
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O que estão a fazer,
00:15
right now, at this very moment,
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neste preciso momento,
00:18
is killing you.
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está a matar-vos.
00:20
More than cars or the Internet
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Mais que os carros ou a Internet
00:22
or even that little mobile device we keep talking about,
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ou mesmo aquele pequeno aparelho móvel
de que tanto falamos,
de que tanto falamos,
00:25
the technology you're using the most almost every day
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a tecnologia que mais usamos no quotidiano
00:28
is this, your tush.
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é isto, o rabiosque.
00:31
Nowadays people are sitting 9.3 hours a day,
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Hoje em dia as pessoas estão sentadas 9,3 horas por dia,
00:34
which is more than we're sleeping, at 7.7 hours.
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que é mais do que dormimos, 7,7 horas.
00:38
Sitting is so incredibly prevalent,
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Sentar é tão incrivelmente comum,
00:40
we don't even question how much we're doing it,
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que nem sequer questionamos quanto o fazemos,
00:42
and because everyone else is doing it,
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e porque todos o fazem,
00:45
it doesn't even occur to us that it's not okay.
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nem nos ocorre que isto não está bem.
00:47
In that way, sitting has become
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Neste sentido, sentar tornou-se
00:50
the smoking of our generation.
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o fumar da nossa geração.
00:54
Of course there's health consequences to this,
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Claro que há consequências para a saúde,
00:56
scary ones, besides the waist.
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assustadoras, além da cintura.
00:59
Things like breast cancer and colon cancer
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Coisas como o cancro da mama e do cólon
01:03
are directly tied to our lack of physical [activity],
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estão diretamente ligadas à nossa falta de atividade.
01:06
Ten percent in fact, on both of those.
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10%, na verdade, em ambos os casos.
01:08
Six percent for heart disease,
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6% nas doenças cardíacas,
01:10
seven percent for type 2 diabetes,
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7% na diabete tipo 2,
01:12
which is what my father died of.
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que foi do que morreu o meu pai.
01:15
Now, any of those stats should convince each of us
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Qualquer destas estatísticas devia convencer-nos
01:17
to get off our duff more,
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a sair mais do sofá,
01:18
but if you're anything like me, it won't.
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mas se forem como eu, não será o caso.
01:21
What did get me moving was a social interaction.
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O que realmente me moveu foi a interação social.
01:24
Someone invited me to a meeting,
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Houve alguém que me convidou para uma reunião,
01:26
but couldn't manage to fit me in
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mas não me conseguiu encaixar
01:27
to a regular sort of conference room meeting, and said,
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numa qualquer comum sala de reuniões, e disse:
01:30
"I have to walk my dogs tomorrow. Could you come then?"
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"Tenho de passear os meus cães amanhã.
Pode vir nessa altura?"
Pode vir nessa altura?"
01:34
It seemed kind of odd to do,
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Pareceu algo estranho a fazer
01:36
and actually, that first meeting, I remember thinking,
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e, de facto, naquela primeira reunião,
lembro-me de pensar:
lembro-me de pensar:
01:38
"I have to be the one to ask the next question,"
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"Tenho de ser eu a colocar a próxima questão",
01:40
because I knew I was going to huff and puff
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porque sabia que ia arfar e bufar
01:43
during this conversation.
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durante esta conversa.
01:45
And yet, I've taken that idea and made it my own.
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Mas peguei nessa ideia e tornei-a minha.
01:48
So instead of going to coffee meetings
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E em vez de ir a reuniões em cafés
01:50
or fluorescent-lit conference room meetings,
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ou em salas de reuniões de luzes fluorescentes,
01:52
I ask people to go on a walking meeting,
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convido as pessoas para reuniões-caminhadas,
01:55
to the tune of 20 to 30 miles a week.
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ao ritmo de 30 a 50 Km por semana.
01:59
It's changed my life.
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Mudou a minha vida.
02:01
But before that, what actually happened was,
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Mas antes disso, o que realmente aconteceu...
02:05
I used to think about it as,
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costumava pensar nisso como...
02:05
you could take care of your health,
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podia-se tratar da saúde,
02:07
or you could take care of obligations,
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ou podia-se tratar das obrigações,
02:10
and one always came at the cost of the other.
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e uma sofria sempre às custas da outra.
02:14
So now, several hundred of these walking meetings later,
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Agora, depois de várias centenas
destas reuniões-caminhadas,
destas reuniões-caminhadas,
02:17
I've learned a few things.
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aprendi algumas lições.
02:18
First, there's this amazing thing
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Primeiro, há esta coisa fantástica
02:20
about actually getting out of the box
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sobre realmente sair da caixa,
02:23
that leads to out-of-the-box thinking.
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o que leva a pensamento fora-da-caixa.
02:25
Whether it's nature or the exercise itself, it certainly works.
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Quer seja a Natureza ou o próprio exercício,
resulta mesmo.
resulta mesmo.
02:29
And second, and probably the more reflective one,
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Segundo, e provavelmente o mais refletivo,
02:32
is just about how much each of us
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é sobre o quanto cada um de nós
02:34
can hold problems in opposition
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consegue ver problemas
02:37
when they're really not that way.
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onde eles realmente não existem.
02:39
And if we're going to solve problems
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E se vamos resolver problemas
02:40
and look at the world really differently,
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e ver o mundo realmente de modo diferente,
02:42
whether it's in governance or business
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quer seja na governação ou nos negócios
02:44
or environmental issues, job creation,
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ou nas questões ambientais, criação de emprego,
02:47
maybe we can think about how to reframe those problems
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talvez possamos pensar como reformular
esses problemas
esses problemas
02:50
as having both things be true.
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tornando ambas as coisas reais.
02:52
Because it was when that happened
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Porque foi quando isso aconteceu
02:54
with this walk-and-talk idea
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com esta ideia de
caminhar conversando
caminhar conversando
02:55
that things became doable and sustainable and viable.
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que as coisas se tornaram exequíveis, sustentáveis
e viáveis.
e viáveis.
02:59
So I started this talk talking about the tush,
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Comecei esta conversa a falar do rabiosque,
03:01
so I'll end with the bottom line, which is,
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vou acabá-la com o essencial, que é,
03:05
walk and talk.
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caminhem conversando.
03:07
Walk the talk.
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Passeiem a conversa.
03:08
You'll be surprised at how fresh air drives fresh thinking,
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Ficarão surpreendidos com quanto o ar fresco
leva a ideias frescas
leva a ideias frescas
03:12
and in the way that you do,
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e, enquanto o fazem,
03:13
you'll bring into your life an entirely new set of ideas.
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trarão para a vossa vida uma série de ideias
totalmente novas.
totalmente novas.
03:17
Thank you.
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Obrigado.
03:19
(Applause)
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(Aplausos)
ABOUT THE SPEAKER
Nilofer Merchant - Corporate director, authorBusiness innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies.
Why you should listen
Nilofer Merchant has been helping to grow businesses -- from Fortune 500s to web startups -- for 20 years. She’s worked for major companies (like Apple and Autodesk) and early web startups (remember Golive?). Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue.
Today she serves on boards for both public and private companies, and writes books about collaboration, like The New How: Creating Business Solutions Through Collaborative Strategy, and openness -- check out her recent ebook 11 Rules for Creating Value in the #SocialEra, chosen by Fast Company as one of the Best Business Books of 2012. She also writes for HBR, including the personal and brave essay about a previous attempt on the TED stage: "What I Learned from My TED Talk."
Watch Nilofer's moving TEDxHouston talk on "onlyness" >>
Nilofer Merchant | Speaker | TED.com