TED2013
Nilofer Merchant: Got a meeting? Take a walk
Nilofer Merchant: Tens una reunió? Surt a passeig
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Nilofer Merchant sugereix una petita idea que podria tindre un gran impacte en la teva vida i la teva salut: la pròxima vegada que tinguis una reunió amb algú, converteix-la en una "reunió a peu" i deixa que les idees flueixin mentre camines i parles.
Nilofer Merchant - Corporate director, author
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Full bio
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Full bio
Double-click the English transcript below to play the video.
00:13
What you're doing,
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El que esteu fent,
00:15
right now, at this very moment,
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ara mateix, en aquest mateix moment,
00:18
is killing you.
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us està matant.
00:20
More than cars or the Internet
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Més que els cotxes o l'Internet
00:22
or even that little mobile device we keep talking about,
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o aquell dispositiu mòbil
de què tant parlem,
de què tant parlem,
00:25
the technology you're using the most almost every day
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la tecnologia que utilitzeu
quasi cada dia
quasi cada dia
00:28
is this, your tush.
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és això, el vostre pandero.
00:31
Nowadays people are sitting 9.3 hours a day,
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Avui en dia seiem 9,3 hores al dia,
00:34
which is more than we're sleeping, at 7.7 hours.
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que és més del que dormim, 7,7 hores.
00:38
Sitting is so incredibly prevalent,
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Seure és tan habitual
00:40
we don't even question how much we're doing it,
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que no ens adonem que ho fem massa,
00:42
and because everyone else is doing it,
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i com que tots els altres ho fan,
00:45
it doesn't even occur to us that it's not okay.
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no s'ens ocorreix que no està bé.
00:47
In that way, sitting has become
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En aquest sentit, seure s'ha convertit
00:50
the smoking of our generation.
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en el fumar de la nostra generació.
00:54
Of course there's health consequences to this,
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Per descomptat, hi ha conseqüències per a la salut,
00:56
scary ones, besides the waist.
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esgarrifoses, a part de la cintura.
00:59
Things like breast cancer and colon cancer
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Com ara el càncer de mama i el de còlon
01:03
are directly tied to our lack of physical [activity],
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deriven directament de la manca
d'activitat física.
d'activitat física.
01:06
Ten percent in fact, on both of those.
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En un 10 %, de fet, en ambdós.
01:08
Six percent for heart disease,
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En un 6 % per a malalties del cor,
01:10
seven percent for type 2 diabetes,
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un 7 % per a la diabetis de tipus 2,
01:12
which is what my father died of.
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del que el meu pare va morir.
01:15
Now, any of those stats should convince each of us
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Aquestes estadístiques ens haurien de convèncer
01:17
to get off our duff more,
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de moure més el cul,
01:18
but if you're anything like me, it won't.
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però si sou com jo, no ho fareu.
01:21
What did get me moving was a social interaction.
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El que em va fer moure va ser la interacció social.
01:24
Someone invited me to a meeting,
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Em van convidar a una reunió,
01:26
but couldn't manage to fit me in
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però ens era impossible
01:27
to a regular sort of conference room meeting, and said,
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reunir-nos en una sala de reunions típica
i em van dir:
i em van dir:
01:30
"I have to walk my dogs tomorrow. Could you come then?"
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"He de passejar els gossos demà.
Podries venir-hi?"
Podries venir-hi?"
01:34
It seemed kind of odd to do,
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Em va semblar una idea estranya,
01:36
and actually, that first meeting, I remember thinking,
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i en aquesta primera reunió vaig pensar:
01:38
"I have to be the one to ask the next question,"
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"He de ser jo qui faci la següent pregunta",
01:40
because I knew I was going to huff and puff
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perquè sabia que esbufegaria
01:43
during this conversation.
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durant la conversa.
01:45
And yet, I've taken that idea and made it my own.
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I tot i això, he pres aquesta idea
i l'he fet meva.
i l'he fet meva.
01:48
So instead of going to coffee meetings
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En comptes d'anar a fer un cafè
01:50
or fluorescent-lit conference room meetings,
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o quedar en sales sota dels fluorescents,
01:52
I ask people to go on a walking meeting,
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proposo fer una reunió a peu,
01:55
to the tune of 20 to 30 miles a week.
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al voltant de 30 a 50 km a la setmana.
01:59
It's changed my life.
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M'ha canviat la vida.
02:01
But before that, what actually happened was,
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Abans d'això, el que passava
02:05
I used to think about it as,
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és que pensava
02:05
you could take care of your health,
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que pots tenir cura de la salut
02:07
or you could take care of obligations,
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o pots tenir cura de les obligacions,
02:10
and one always came at the cost of the other.
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i l'un sempre anava a costa de l'altre.
02:14
So now, several hundred of these walking meetings later,
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Ara, centenars d'aquestes
reunions a peu més tard,
reunions a peu més tard,
02:17
I've learned a few things.
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he après algunes coses.
02:18
First, there's this amazing thing
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Primer, hi ha això increïble
02:20
about actually getting out of the box
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de trencar les rutines
02:23
that leads to out-of-the-box thinking.
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que ens porta a innovar.
02:25
Whether it's nature or the exercise itself, it certainly works.
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Tant si és la natura o l'exercici mateix,
funciona sens dubte.
funciona sens dubte.
02:29
And second, and probably the more reflective one,
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I segon, una cosa més reflexiva,
02:32
is just about how much each of us
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és com podem veure les solucions
02:34
can hold problems in opposition
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de dues necessitats com a oposades
02:37
when they're really not that way.
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quan realment no ho són.
02:39
And if we're going to solve problems
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Si volem solucionar problemes
02:40
and look at the world really differently,
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i mirem el món d'una manera innovadora,
02:42
whether it's in governance or business
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tant si és sobre govern o negocis
02:44
or environmental issues, job creation,
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o aspectes mediambientals, creació d'ocupació…
02:47
maybe we can think about how to reframe those problems
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potser podem trobar un nou plantejament
02:50
as having both things be true.
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per solucionar totes dues coses.
02:52
Because it was when that happened
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Perquè va ser llavors,
02:54
with this walk-and-talk idea
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amb això de parlar i caminar,
02:55
that things became doable and sustainable and viable.
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que les coses es van tornar
factibles, sostenibles i viables.
factibles, sostenibles i viables.
02:59
So I started this talk talking about the tush,
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He començat la xerrada parlant del pandero
03:01
so I'll end with the bottom line, which is,
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i l'acabaré mullant-me el cul, dient:
03:05
walk and talk.
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passegeu i xerreu.
03:07
Walk the talk.
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Feu passejar la xerrada.
03:08
You'll be surprised at how fresh air drives fresh thinking,
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Us sorprendrà com l'aire fresc
porta idees fresques
porta idees fresques
03:12
and in the way that you do,
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i, si ho feu,
03:13
you'll bring into your life an entirely new set of ideas.
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gaudireu d'un nou món ple d'idees.
03:17
Thank you.
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Gràcies.
03:19
(Applause)
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(Aplaudiments)
ABOUT THE SPEAKER
Nilofer Merchant - Corporate director, authorBusiness innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies.
Why you should listen
Nilofer Merchant has been helping to grow businesses -- from Fortune 500s to web startups -- for 20 years. She’s worked for major companies (like Apple and Autodesk) and early web startups (remember Golive?). Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue.
Today she serves on boards for both public and private companies, and writes books about collaboration, like The New How: Creating Business Solutions Through Collaborative Strategy, and openness -- check out her recent ebook 11 Rules for Creating Value in the #SocialEra, chosen by Fast Company as one of the Best Business Books of 2012. She also writes for HBR, including the personal and brave essay about a previous attempt on the TED stage: "What I Learned from My TED Talk."
Watch Nilofer's moving TEDxHouston talk on "onlyness" >>
Nilofer Merchant | Speaker | TED.com