ABOUT THE SPEAKER
Julian Treasure - Sound consultant
Julian Treasure studies sound and advises businesses on how best to use it.

Why you should listen

Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses -- offices, retailers, airports -- on how to design sound in their physical spaces and communication. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?

Treasure is the author of the book Sound Business, a manual for effective sound use in every aspect of business. His most recent book, How to be Heard: Secrets for Powerful Speaking and Listening, based on his TED Talk, offers practical exercises to improve communication skills and an inspiring vision for a sonorous world of effective speaking, conscious listening and understanding. He speaks globally on this topic.

More profile about the speaker
Julian Treasure | Speaker | TED.com
TEDGlobal 2011

Julian Treasure: 5 ways to listen better

Julian Treasure: 5 paraan sa mas mahusay ng pakikinig

Filmed:
8,060,876 views

Sa mas umiingay na mundo, sabi ng eksperto sa tunog na si Julian Treasure, "Nawawala ang ating pakikinig." Sa maikli at kawili-wiling talumpating ito, may 5 paraang ituturo si Treasure upang matuto tayong hasain ang ating pakikinig -- sa ibang tao at sa mundong ginagalawan.
- Sound consultant
Julian Treasure studies sound and advises businesses on how best to use it. Full bio

Double-click the English transcript below to play the video.

00:15
We are losing our listening.
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Nawawala ang ating pakikinig.
00:18
We spend roughly 60 percent of our communication time listening,
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Higit kumulang 60 porsyento ng ating oras sa pakikipag-usap ay nagagamit sa pakikinig,
00:22
but we're not very good at it.
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ngunit hindi natin ito pinagbubutihan.
00:24
We retain just 25 percent of what we hear.
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25 porsyento lang ng ating naririnig ang ating natatandaan.
00:26
Now not you, not this talk,
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Hindi naman ikaw, hindi dito,
00:28
but that is generally true.
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pero madalas ay totoo ito.
00:30
Let's define listening
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Isalarawan natin ang pakikinig
00:32
as making meaning from sound.
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bilang pagbibigay kahulugan sa tunog.
00:34
It's a mental process,
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Ito'y proseso sa utak,
00:36
and it's a process of extraction.
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at proseso ng paghugot ng kahulugan.
00:38
We use some pretty cool techniques to do this.
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May mga astig na paraan tayo upang gawin ito.
00:40
One of them is pattern recognition.
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Isa sa kanila ang pagkilala ng mga pattern.
00:42
(Crowd Noise) So in a cocktail party like this,
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(Ingay ng mga tao) Kaya, sa isang cocktail party gaya nito,
00:45
if I say, "David, Sara, pay attention,"
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kung sabihin ko, "David, Sara, makinig kayo,"'
00:47
some of you just sat up.
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ilan sa inyo ang walang kibo.
00:49
We recognize patterns
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Nakakapansin tayo ng patterns
00:51
to distinguish noise from signal,
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para mahiwalay ang ingay sa signal,
00:53
and especially our name.
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at lalong lalo na ang ating pangalan.
00:55
Differencing is another technique we use.
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Differencing ay isa pang paraan na ginagamit natin.
00:57
If I left this pink noise on for more than a couple of minutes,
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Kung sakaling iiwan ko ang pink noise na ito ng ilang minuto,
01:00
you would literally cease to hear it.
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titigil nalang bigla ang pandinig mo.
01:02
We listen to differences,
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Pinakikinggan natin ang naiiba,
01:04
we discount sounds that remain the same.
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binabawas natin ang mga tunog na hindi nagbabago.
01:07
And then there is a whole range of filters.
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Mayroon iba't ibang klaseng filter.
01:10
These filters take us from all sound
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Nilalakbay tayo ng mga filter na ito mula sa kabuuang ingay
01:13
down to what we pay attention to.
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tungo sa kung anong pinakikinggan natin.
01:15
Most people are entirely unconscious
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Hindi namamalayan ng karamihan
01:17
of these filters.
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ang mga filter na ito.
01:19
But they actually create our reality in a way,
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Pero, hinuhubog nila ang ating realidad,
01:22
because they tell us what we're paying attention to right now.
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dahil sinasabi nila sa ating kung ano ang pinapansin natin ngayon.
01:25
Give you one example of that:
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Bibigyan kita ng isang halimbawa:
01:27
Intention is very important in sound, in listening.
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Ang intensyon ay napakahalaga sa tunog, sa pakikinig.
01:30
When I married my wife,
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Nung pinakasalan ko ang aking asawa,
01:32
I promised her that I would listen to her every day
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pinangako kong pakikinggan ko siya araw-araw
01:34
as if for the first time.
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na para bang unang beses kaming nagkita.
01:36
Now that's something I fall short of on a daily basis.
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Hindi ko naman laging nagagawa iyon.
01:39
(Laughter)
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(Tawanan)
01:41
But it's a great intention to have in a relationship.
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Ngunit napakagandang hangarin iyon sa isang pakikipagrelasyon.
01:44
But that's not all.
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Hindi lang iyon.
01:46
Sound places us in space and in time.
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Sinasabi din ng tunog ang ating kinalalagyan sa kalawakan at panahon.
01:49
If you close your eyes right now in this room,
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Kung ipipikit mo ang iyong mga mata sa kuwartong ito,
01:52
you're aware of the size of the room
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masasabi mo pa ring malaki ang bulwagang ito
01:54
from the reverberation
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dahil sa alingawngaw
01:56
and the bouncing of the sound off the surfaces.
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at sa pagbalik ng tunog mula sa mga pader.
01:58
And you're aware of how many people are around you
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At alam mo kung gaano karami ang taong nakapaligid sa iyo
02:00
because of the micro-noises you're receiving.
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dahil sa micro-noises na natatanggap mo.
02:03
And sound places us in time as well,
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At linulugar din tayo ng tunog sa oras,
02:06
because sound always has
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dahil ang tunog ay laging
02:08
time embedded in it.
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may oras na nakatatak.
02:10
In fact, I would suggest that our listening is the main way
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Sa katunayan, tingin ko, ang pakikinig ang pangunahing paraan
02:12
that we experience the flow of time
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na nararanasan natin ang paglipas ng panahon
02:14
from past to future.
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mula sa nakaraan hanggang hinaharap.
02:16
So, "Sonority is time and meaning" -- a great quote.
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Kaya, "Sonority is time and meaning" -- napakagandang quote.
02:18
I said at the beginning, we're losing our listening.
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Sinabi ko kanina, nawawala na ang ating pakikinig.
02:21
Why did I say that?
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Paano ko nasabi yun?
02:23
Well there are a lot of reasons for this.
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May maraming dahilan.
02:25
First of all, we invented ways of recording --
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Una, naka-imbento tayo ng paraan ng pagrerecord --
02:27
first writing, then audio recording
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una pagsusulat, sumunod audio recording
02:29
and now video recording as well.
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at ngayon video recording.
02:31
The premium on accurate and careful listening
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Ang pagpapahalaga sa eksakto at maingat na pakikinig
02:34
has simply disappeared.
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ay nawala na lang bigla.
02:36
Secondly, the world is now so noisy,
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Pangalawa, napaka-ingay na ng mundo,
02:39
(Noise) with this cacophony going on
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(Ingay) sa ingay nito
02:41
visually and auditorily,
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sa mata at sa tenga,
02:44
it's just hard to listen;
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mahirap talagang makinig;
02:46
it's tiring to listen.
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nakakapagod makinig.
02:48
Many people take refuge in headphones,
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Karamihan sa atin ay nagtatago sa headphones,
02:50
but they turn big, public spaces like this,
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kaya't ang mga malalaki at pampublikong lugar gaya nito,
02:53
shared soundscapes,
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isang buong soundscape,
02:55
into millions of tiny, little personal sound bubbles.
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ay nahahati sa milyun-milyong maliliit na bula.
02:59
In this scenario, nobody's listening to anybody.
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Sa ganitong tagpo, walang nakikinig sa kahit kanino.
03:02
We're becoming impatient.
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Madali tayong mainip.
03:04
We don't want oratory anymore,
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Ayaw na nating makinig ng mahahabang talumpati,
03:06
we want sound bites.
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mas gusto natin sound bites.
03:08
And the art of conversation
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At ang sining ng pakikipag-usap
03:10
is being replaced -- dangerously, I think --
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ay napapalitan -- mapanganib, sa tingin ko --
03:12
by personal broadcasting.
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ng personal broadcasting.
03:14
I don't know how much listening there is in this conversation,
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HIndi ko alam kung gaano karami ang nakikinig sa usapang ito,
03:17
which is sadly very common,
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na karaniwang nangyayari,
03:19
especially in the U.K.
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lalo na sa U.K.
03:21
We're becoming desensitized.
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Nagiging manhid na tayo.
03:23
Our media have to scream at us with these kinds of headlines
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Kailangan tayong sigawan ng ating media gamit ang mga headline na ito
03:26
in order to get our attention.
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upang sila'y pansinin natin.
03:28
And that means it's harder for us to pay attention
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Mas mahirap para sa atin ang makinig
03:30
to the quiet, the subtle,
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sa tahimik, sa pino,
03:32
the understated.
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sa hindi nababanggit.
03:35
This is a serious problem that we're losing our listening.
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Malala ang problema ng pagkawala ng ating pakikinig.
03:38
This is not trivial.
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Hindi ito dapat balewalain.
03:40
Because listening is our access to understanding.
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Dahil ang pakikinig ang daan sa pag-unawa.
03:43
Conscious listening always creates understanding.
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Ang kusang pakikinig ay lumilikha ng pag-unawa.
03:47
And only without conscious listening
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At kung hindi tayo nakikinig ng kusa
03:50
can these things happen --
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ito ang nangyayari --
03:52
a world where we don't listen to each other at all,
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isang mundo na walang nagkakarinigan,
03:54
is a very scary place indeed.
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talagang nakakatakot.
03:58
So I'd like to share with you
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Kaya gusto kong ibahagi sa inyo
04:00
five simple exercises, tools you can take away with you,
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ang 5 simpleng ensayo, na maari mong gamitin
04:03
to improve your own conscious listening.
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upang mahasa ang ating pakikinig ng kusa.
04:05
Would you like that?
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Gusto mo ba yun?
04:07
(Audience: Yes.) Good.
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(Audience: Oo) Mabuti.
04:09
The first one is silence.
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Ang una ay katahimikan.
04:11
Just three minutes a day of silence
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Tatlong minuto lang bawat araw ng katahimikan
04:13
is a wonderful exercise
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ay napakagandang ensayo
04:15
to reset your ears and to recalibrate
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para iakma at timplahin ang iyong tenga
04:17
so that you can hear the quiet again.
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upang marinig mo muli ang katahimikan.
04:19
If you can't get absolute silence,
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Kung hindi pwede ang ganap na katahimikan,
04:21
go for quiet, that's absolutely fine.
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kahit kaunting katahimikan lang, sapat na.
04:24
Second, I call this the mixer.
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Pangalawa, ang tawag ko dito ay mixer.
04:27
(Noise) So even if you're in a noisy environment like this --
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(Ingay) Kahit nasa isang maingay kang lugar gaya nito --
04:30
and we all spend a lot of time in places like this --
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at maraming oras tayong nasa maiingay na lugar gaya nito --
04:33
listen in the coffee bar
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halimbawa sa isang kapihan,
04:35
to how many channels of sound can I hear?
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ilang uri ng tunog ang naririnig mo?
04:37
How many individual channels in that mix am I listening to?
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Ilang uri ng tunog ang kusang pinakikinggan mo?
04:40
You can do it in a beautiful place as well, like in a lake.
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Maari din itong gawin sa isang magandang lugar, gaya ng sa lawa.
04:43
How many birds am I hearing?
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Ilang ibon ang naririnig ko?
04:45
Where are they? Where are those ripples?
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Nasaan sila? Nasaan ang maliliit na alon ng tubig?
04:47
It's a great exercise
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Ito'y mainam
04:49
for improving the quality of your listening.
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upang umangat ang kalidad ng ating pakikinig.
04:52
Third, this exercise I call savoring,
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Pangatlo, tinatawag ko itong savoring,
04:54
and this is a beautiful exercise.
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at napakagandang ensayo nito.
04:56
It's about enjoying mundane sounds.
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Tungkol ito sa paglasap sa pangkaraniwan.
04:58
This, for example, is my tumble dryer.
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Ito, halimbawa, ang aking tumble dryer.
05:01
(Dryer) It's a waltz.
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(Dryer) Ito ay waltz.
05:03
One, two, three. One, two, three. One, two, three.
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Isa, dalawa, tatlo. Isa, dalawa, tatlo. Isa, dalawa, tatlo.
05:06
I love it.
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Ang sarap pakinggan.
05:08
Or just try this one on for size.
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O subukan niyo naman ito.
05:10
(Coffee grinder)
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(Coffee grinder)
05:19
Wow!
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Wow!
05:21
So mundane sounds can be really interesting if you pay attention.
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Nakakaaliw ang mga pangkaraniwan, kung papansinin niyo lang.
05:23
I call that the hidden choir.
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Tinatatawag ko itong nakatagong koro.
05:25
It's around us all the time.
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Napapaligiran tayo nito sa lahat ng oras.
05:27
The next exercise
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Ang susunod na ensayo
05:29
is probably the most important of all of these,
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ang pinakamahalaga sa lahat ng mga ito,
05:31
if you just take one thing away.
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kung pipili ka lang ng isa.
05:33
This is listening positions --
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Ito ang mga uri ng pakikinig --
05:35
the idea that you can move your listening position
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ang ideya na kaya mong baguhin ang uri ng pakikinig
05:38
to what's appropriate to what you're listening to.
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ayon sa nababagay.
05:40
This is playing with those filters.
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Ito ang paglalaro ng mga filter mo.
05:42
Do you remember, I gave you those filters at the beginning.
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Naaalala niyo ang binanggit kong mga filter kanina.
05:44
It's starting to play with them as levers,
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Ito ang paggamit sa kanila bilang lever,
05:46
to get conscious about them and to move to different places.
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at meron tayo nito lagi kahit saan tayo magpunta.
05:49
These are just some of the listening positions,
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Iilan lang ito sa iba't ibang uri ng pakikinig,
05:51
or scales of listening positions, that you can use.
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o mga antas ng pakikinig, na maari mong gamitin.
05:54
There are many.
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Marami yan.
05:56
Have fun with that. It's very exciting.
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Sana masiyahan ka. Nakasisigla.
05:58
And finally, an acronym.
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At panghuli, isang acronym.
06:00
You can use this in listening, in communication.
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Magagamit mo ito sa pakikinig, sa pakikipag-usap.
06:03
If you're in any one of those roles --
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Kung isa ka sa mga ito --
06:05
and I think that probably is everybody who's listening to this talk --
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at sa tingin ko, kabilang kayong lahat dito --
06:09
the acronym is RASA,
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ang acronym ay RASA,
06:11
which is the Sanskrit word
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na salitang Sanskrit
06:13
for juice or essence.
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para sa katas o katangian.
06:15
And RASA stands for Receive,
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ang kahulugan ng RASA ay R for Receive (Tumanggap),
06:17
which means pay attention to the person;
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ibig sabihin ay bigyang pansin ang tao;
06:19
Appreciate, making little noises
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Appreciate (Pahalagahan), gumawa ng tunog
06:21
like "hmm," "oh," "okay";
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gaya ng "hmm", "oh", "okay";
06:23
Summarize, the word "so" is very important in communication;
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Summarize (Sumahin), napakahalaga ng salitang "so" sa pakikipag-usap;
06:26
and Ask, ask questions afterward.
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at Ask (Magtanong), magtanong pagkatapos.
06:30
Now sound is my passion, it's my life.
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Hilig ko ang mga tunog, ito ang buhay ko.
06:32
I wrote a whole book about it. So I live to listen.
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Nakapagsulat ako ng isang libro tungkol dito. Nabubuhay ako upang makinig.
06:34
That's too much to ask from most people.
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Mahirap itong hilingin mula sa karamihan.
06:37
But I believe that every human being
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Pero naniniwala ako na ang bawat tao
06:39
needs to listen consciously
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ay kailangang makinig ng kusa
06:41
in order to live fully --
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upang lubusang mabuhay --
06:43
connected in space and in time
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nakaugnay sa kalawakan at oras
06:45
to the physical world around us,
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sa pisikal na mundong ginagalawan,
06:47
connected in understanding to each other,
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nakaugnay sa pag-unawa sa isa't isa,
06:49
not to mention spiritually connected,
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nakaugnay sa ispiritwal na aspeto,
06:51
because every spiritual path I know of
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dahil ang alam ko, lahat ng ispiritwal na landas
06:53
has listening and contemplation
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ay binubuo ng pakikinig at pagninilay
06:55
at its heart.
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sa puso nito.
06:57
That's why
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Iyan ang dahilan kung bakit
06:59
we need to teach listening in our schools
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kailangan nating ituro ang pakikinig sa ating mga paaralan
07:01
as a skill.
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bilang isang kasanayan.
07:03
Why is it not taught? It's crazy.
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Bakit hindi ito tinuturo? Nakakabaliw.
07:05
And if we can teach listening in our schools,
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Kung maituturo natin ang pakikinig sa paaralan,
07:08
we can take our listening off that slippery slope
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maiiwasan natin ang landas tungo
07:11
to that dangerous, scary world that I talked about
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sa masalimuot at nakakatakot na mundong naikuwento ko
07:14
and move it to a place where everybody is consciously listening all the time --
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at papunta sa isang mundo kung saan lahat ay kusang nakikinig sa lahat ng oras --
07:17
or at least capable of doing it.
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o kahit marunong man lang makinig.
07:19
Now I don't know how to do that,
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Ngayon, hindi ko alam kung papano gawin iyon,
07:21
but this is TED,
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pero, ito ang TED,
07:23
and I think the TED community is capable of anything.
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at sa tingin ko kaya ng mga taga-TED ang kahit ano.
07:26
So I invite you to connect with me, connect with each other,
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Kaya inaanyayahan ko kayong makipag-ugnay sa akin, sa isa't isa,
07:29
take this mission out and let's get listening taught in schools,
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gawing layunin ito at magawang ituro ang pakikinig sa paaralan,
07:32
and transform the world in one generation to a conscious listening world --
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at mabago ang mundo sa henerasyong ito, tungo sa isang mundong nakikinig ng kusa --
07:35
a world of connection,
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isang mundo naka-ugnay,
07:37
a world of understanding and a world of peace.
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isang mundo nakakaunawa at payapa.
07:40
Thank you for listening to me today.
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Maraming salamat sa inyong pakikinig ngayon.
07:42
(Applause)
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(Palakpakan)
Translated by Johann Trinidad
Reviewed by Schubert Malbas

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ABOUT THE SPEAKER
Julian Treasure - Sound consultant
Julian Treasure studies sound and advises businesses on how best to use it.

Why you should listen

Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses -- offices, retailers, airports -- on how to design sound in their physical spaces and communication. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?

Treasure is the author of the book Sound Business, a manual for effective sound use in every aspect of business. His most recent book, How to be Heard: Secrets for Powerful Speaking and Listening, based on his TED Talk, offers practical exercises to improve communication skills and an inspiring vision for a sonorous world of effective speaking, conscious listening and understanding. He speaks globally on this topic.

More profile about the speaker
Julian Treasure | Speaker | TED.com