TED@UPS
Regina Hartley: Why the best hire might not have the perfect resume
Redžina Hartli (Regina Hartley): Zašto najbolja osoba za posao možda neće imati savršenu biografiju
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Sa datim izborom između kandidata za posao sa savršenom biografijom i onog ko se borio sa poteškoćama, izvršni direktor ljudskih resursa Redžina Hartli uvek daje šansu „borcu“. Kao neko ko je odrastao sa nedaćama, Hartlijeva zna da su oni koji napreduju na najtežim mestima osposobljeni istrajnošću da opstanu na stalno promenljivom radnom mestu. „Izaberite potcenjenog kandidata čije tajno oružje su strast i cilj“, kaže ona. „Zaposlite borca.“
Regina Hartley - Human resources expert
Regina Hartley thinks that those who don't always look good on paper may be just the person you need to hire. Full bio
Regina Hartley thinks that those who don't always look good on paper may be just the person you need to hire. Full bio
Double-click the English transcript below to play the video.
00:12
Your company launches
a search for an open position.
a search for an open position.
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Vaša kompanija kreće u potragu
da popuni otvorenu poziciju.
da popuni otvorenu poziciju.
00:16
The applications start rolling in,
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Prijave počinju da pristižu,
00:19
and the qualified candidates
are identified.
are identified.
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ustanovljeni su kvalifikovani kandidati.
00:22
Now the choosing begins.
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Sada počinje odabir.
00:25
Person A: Ivy League,
4.0, flawless resume,
4.0, flawless resume,
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Osoba A: Vrhunski privatni univerzitet,
prosek 10,00, besprekorna biografija,
prosek 10,00, besprekorna biografija,
00:31
great recommendations.
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odlične preporuke.
00:33
All the right stuff.
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Sve same prave stvari.
00:35
Person B: state school,
fair amount of job hopping,
fair amount of job hopping,
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Osoba B: državna škola,
dosta uskakanja iz jednog u drugi posao,
dosta uskakanja iz jednog u drugi posao,
00:40
and odd jobs like cashier
and singing waitress.
and singing waitress.
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čudni poslovi poput kasirke
i kelnerice koja peva.
i kelnerice koja peva.
00:45
But remember -- both are qualified.
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Ipak, setite se -
obe osobe su kvalifikovane.
obe osobe su kvalifikovane.
00:49
So I ask you:
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Pa, pitam vas:
00:51
who are you going to pick?
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koga ćete odabrati?
00:53
My colleagues and I created
very official terms
very official terms
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Moje kolege i ja skovali smo
vrlo zvanične nazive
vrlo zvanične nazive
00:57
to describe two distinct
categories of candidates.
categories of candidates.
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za opisivanje dve različite
kategorije kandidata.
kategorije kandidata.
01:01
We call A "the Silver Spoon,"
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Osobu A nazivamo „zlatna kašika“ -
01:05
the one who clearly had advantages
and was destined for success.
and was destined for success.
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to je ona koja je očigledno imala prednost
i bila predodređena za uspeh.
i bila predodređena za uspeh.
01:10
And we call B "the Scrapper,"
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A osobu B nazivamo „borac“ -
01:13
the one who had to fight
against tremendous odds
against tremendous odds
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to je ona koja je morala da se bori
sa neverovatnim izgledima
sa neverovatnim izgledima
01:16
to get to the same point.
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da bi stigla do istog mesta.
01:20
You just heard a human resources
director refer to people
director refer to people
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Upravo ste čuli direktora ljudskih resursa
kako govori o ljudima
kako govori o ljudima
01:23
as Silver Spoons and Scrappers --
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kao o zlatnim kašikama i borcima -
01:25
(Laughter)
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(Smeh)
što nije baš politički korektno
i zvuči pomalo kao osuđivanje.
i zvuči pomalo kao osuđivanje.
01:26
which is not exactly politically correct
and sounds a bit judgmental.
and sounds a bit judgmental.
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01:30
But before my human resources
certification gets revoked --
certification gets revoked --
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No, pre nego što mi bude oduzet
sertifikat za ljudske resurse -
sertifikat za ljudske resurse -
01:35
(Laughter)
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(Smeh)
01:36
let me explain.
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dozvolite da objasnim.
01:38
A resume tells a story.
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Biografija iznosi priču.
01:41
And over the years, I've learned
something about people
something about people
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Tokom godina, saznala sam nešto o ljudima
01:44
whose experiences read
like a patchwork quilt,
like a patchwork quilt,
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čija iskustva izgledaju
kao jorgan od zakrpa,
kao jorgan od zakrpa,
01:47
that makes me stop and fully consider them
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što čini da zastanem
i lepo razmislim o njima
i lepo razmislim o njima
01:51
before tossing their resumes away.
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pre nego što odbacim njihove biografije.
01:54
A series of odd jobs may indicate
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Nizovi čudnih poslova mogu nagoveštavati
01:57
inconsistency, lack of focus,
unpredictability.
unpredictability.
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nedoslednost, nedostatak fokusa,
nepredvidivost,
nepredvidivost,
02:02
Or it may signal a committed
struggle against obstacles.
struggle against obstacles.
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ili mogu ukazivati
na posvećenu borbu sa preprekama.
na posvećenu borbu sa preprekama.
02:07
At the very least, the Scrapper
deserves an interview.
deserves an interview.
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U najmanju ruku, borac zaslužuje intervju.
Da razjasnim,
02:12
To be clear,
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02:14
I don't hold anything
against the Silver Spoon;
against the Silver Spoon;
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nemam ništa protiv zlatne kašike;
02:17
getting into and graduating
from an elite university
from an elite university
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za upis i diplomiranje
na elitnom univerzitetu
na elitnom univerzitetu
02:20
takes a lot of hard work and sacrifice.
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potrebno je mnogo napornog rada
i podnošenja žrtve.
i podnošenja žrtve.
Međutim, ako vam je žitav život
skrojen ka uspehu,
skrojen ka uspehu,
02:24
But if your whole life has been
engineered toward success,
engineered toward success,
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02:28
how will you handle the tough times?
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kako ćete izdržati teška vremena?
02:31
One person I hired felt that
because he attended an elite university,
because he attended an elite university,
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Jedan čovek kog sam zaposlila smatrao je,
pošto je pohađao elitni univerzitet,
pošto je pohađao elitni univerzitet,
02:35
there were certain assignments
that were beneath him,
that were beneath him,
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da su mu određeni zadaci ispod časti,
02:38
like temporarily doing manual labor
to better understand an operation.
to better understand an operation.
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poput privremenog ručnog rada
da bi bolje razumeo funkcionisanje.
da bi bolje razumeo funkcionisanje.
02:44
Eventually, he quit.
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Na kraju je dao otkaz.
02:47
But on the flip side,
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Međutim, sa druge strane,
02:50
what happens when your whole life
is destined for failure
is destined for failure
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šta se događa kada vam je ceo život
predodređen za neuspeh,
predodređen za neuspeh,
02:54
and you actually succeed?
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a zapravo uspete?
02:57
I want to urge you
to interview the Scrapper.
to interview the Scrapper.
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Želim da vas podstaknem
da intervjuišete borca.
da intervjuišete borca.
03:02
I know a lot about this
because I am a Scrapper.
because I am a Scrapper.
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Znam dosta o ovome jer sam i ja borac.
03:07
Before I was born,
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Pre mog rođenja,
03:09
my father was diagnosed
with paranoid schizophrenia,
with paranoid schizophrenia,
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mom ocu je dijagnostikovana
paranoidna šizofrenija
paranoidna šizofrenija
i nije mogao da zadrži posao
uprkos svojoj briljantnosti.
uprkos svojoj briljantnosti.
03:13
and he couldn't hold a job
in spite of his brilliance.
in spite of his brilliance.
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03:17
Our lives were one part "Cuckoo's Nest,"
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Naš život je bio jednim delom
„Let iznad kukavičjeg gnezda“,
„Let iznad kukavičjeg gnezda“,
03:20
one part "Awakenings"
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delom „Buđenja“
03:23
and one part "A Beautiful Mind."
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i delom „Blistavi um“.
03:25
(Laughter)
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(Smeh)
Ja sam četvrto od petoro dece
koje je odgajila samohrana majka
koje je odgajila samohrana majka
03:28
I'm the fourth of five children
raised by a single mother
raised by a single mother
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u surovom naselju Bruklin u Njujorku.
03:32
in a rough neighborhood
in Brooklyn, New York.
in Brooklyn, New York.
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03:35
We never owned a home,
a car, a washing machine,
a car, a washing machine,
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Nikada nismo imali dom, auto,
mašinu za pranje veša,
mašinu za pranje veša,
03:40
and for most of my childhood,
we didn't even have a telephone.
we didn't even have a telephone.
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a nismo imali čak ni telefon
većim delom mog detinjstva.
većim delom mog detinjstva.
Stoga sam bila veoma motivisana
03:45
So I was highly motivated
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03:46
to understand the relationship
between business success and Scrappers,
between business success and Scrappers,
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da razumem odnos uspeha u poslu i boraca,
03:50
because my life could easily
have turned out very differently.
have turned out very differently.
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jer je moj život lako mogao
da ispadne sasvim drugačije.
da ispadne sasvim drugačije.
03:56
As I met successful business people
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Dok sam upoznavala uspešne poslovne ljude
03:58
and read profiles of high-powered leaders,
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i čitala profile moćnih rukovodilaca,
04:02
I noticed some commonality.
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primetila sam nešto zajedničko.
04:04
Many of them had experienced
early hardships,
early hardships,
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Mnogi među njima su doživeli
rane poteškoće,
rane poteškoće,
04:08
anywhere from poverty, abandonment,
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počevši od siromaštva, napuštenosti,
04:12
death of a parent while young,
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smrti roditelja u ranom uzrastu,
04:14
to learning disabilities,
alcoholism and violence.
alcoholism and violence.
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pa sve do smetnji u učenju,
alkoholizma i nasilja.
alkoholizma i nasilja.
Konvencionalno mišljenje je bilo
da trauma dovodi do stresa
da trauma dovodi do stresa
04:18
The conventional thinking has been
that trauma leads to distress,
that trauma leads to distress,
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04:23
and there's been a lot of focus
on the resulting dysfunction.
on the resulting dysfunction.
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i bilo je dosta naglaska
na posledičnim disfunkcijama.
na posledičnim disfunkcijama.
04:26
But during studies of dysfunction,
data revealed an unexpected insight:
data revealed an unexpected insight:
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Međutim, tokom izučavanja disfunkcija,
podaci su razotkrili neočekivani uvid:
podaci su razotkrili neočekivani uvid:
04:32
that even the worst circumstances
can result in growth and transformation.
can result in growth and transformation.
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da čak i najgore okolnosti mogu
imati za rezultat razvoj i preobražaj.
imati za rezultat razvoj i preobražaj.
Otkriven je izuzetan
i kontraintuitivna pojava
i kontraintuitivna pojava
04:38
A remarkable and counterintuitive
phenomenon has been discovered,
phenomenon has been discovered,
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04:42
which scientists call
Post Traumatic Growth.
Post Traumatic Growth.
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koju naučnici nazivaju
posttraumatskim razvojem.
posttraumatskim razvojem.
U jednoj studiji osmišljenoj da proceni
uticaj nepovoljnih okolnosti
uticaj nepovoljnih okolnosti
04:47
In one study designed to measure
the effects of adversity
the effects of adversity
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04:50
on children at risk,
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na decu pod rizikom,
04:52
among a subset of 698 children
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u podskupu od 698 dece
04:57
who experienced the most severe
and extreme conditions,
and extreme conditions,
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koja su iskusila
najteže i najekstremnije uslove,
najteže i najekstremnije uslove,
05:01
fully one-third grew up to lead healthy,
successful and productive lives.
successful and productive lives.
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čitava jedna trećina je izrasla u osobu
koja vodi zdrav,
uspešan i produktivan život.
uspešan i produktivan život.
05:08
In spite of everything and against
tremendous odds, they succeeded.
tremendous odds, they succeeded.
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Uprkos svemu i nasuprot
neverovatnim izgledima, uspeli su.
neverovatnim izgledima, uspeli su.
05:13
One-third.
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Trećina.
05:15
Take this resume.
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Uzmite ovu biografiju.
05:17
This guy's parents
give him up for adoption.
give him up for adoption.
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Roditelji su ovog momka dali na usvajanje.
05:20
He never finishes college.
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Nikada nije završio fakultet.
05:23
He job-hops quite a bit,
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Neko vreme je menjao poslove,
05:25
goes on a sojourn to India for a year,
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boravio u Indiji godinu dana
05:28
and to top it off, he has dyslexia.
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i povrh svega, imao je disleksiju.
Da li biste zaposlili tog momka?
05:32
Would you hire this guy?
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Njegovo ime je Stiv Džobs.
05:34
His name is Steve Jobs.
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U istraživanju
najuspešnijih preduzetnika sveta,
najuspešnijih preduzetnika sveta,
05:38
In a study of the world's
most highly successful entrepreneurs,
most highly successful entrepreneurs,
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05:42
it turns out a disproportionate
number have dyslexia.
number have dyslexia.
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ispostavilo se
da visok procenat ima disleksiju.
da visok procenat ima disleksiju.
05:46
In the US,
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U SAD-u,
05:48
35 percent of the entrepreneurs
studied had dyslexia.
studied had dyslexia.
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35 odsto izučavanih preduzetnika
imalo je disleksiju.
imalo je disleksiju.
05:52
What's remarkable --
among those entrepreneurs
among those entrepreneurs
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Izuzetna stvar je da ti preduzetnici
05:56
who experience post traumatic growth,
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koji prođu kroz posttraumatski razvoj
05:59
they now view their learning disability
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sada sagledavaju svoju smetnju u učenju
06:03
as a desirable difficulty
which provided them an advantage
which provided them an advantage
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kao poželjnu teškoću
koja im je obezbedila prednost
koja im je obezbedila prednost
06:07
because they became better listeners
and paid greater attention to detail.
and paid greater attention to detail.
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jer su postali bolji slušaoci
i više su obraćali pažnju na detalje.
i više su obraćali pažnju na detalje.
06:13
They don't think they are who they are
in spite of adversity,
in spite of adversity,
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Oni ne misle da su to što jesu
uprkos nedaćama;
uprkos nedaćama;
06:18
they know they are who they are
because of adversity.
because of adversity.
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oni znaju da su to što jesu zbog nedaća.
Prigrlili su svoju traumu i poteškoće
06:23
They embrace their trauma and hardships
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06:25
as key elements of who they've become,
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kao ključne elemente onoga što su postali
06:28
and know that without those experiences,
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i znaju da bez tih iskustava
06:31
they might not have developed
the muscle and grit required
the muscle and grit required
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možda ne bi razvili snagu
i istrajnost koja je bila potrebna
i istrajnost koja je bila potrebna
06:34
to become successful.
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da bi postali uspešni.
06:38
One of my colleagues
had his life completely upended
had his life completely upended
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Jednom od mojih kolega
se život potpuno preokrenuo
se život potpuno preokrenuo
06:41
as a result of the Chinese
Cultural Revolution in 1966.
Cultural Revolution in 1966.
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kao posledica kulturne revolucije
u Kini 1966. godine.
u Kini 1966. godine.
06:46
At age 13, his parents were relocated
to the countryside,
to the countryside,
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U 13. godini, njegovi roditelji
su se preselili na selo,
su se preselili na selo,
06:51
the schools were closed
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škole su bile zatvorene
06:54
and he was left alone in Beijing
to fend for himself until 16,
to fend for himself until 16,
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i ostao je sam u Pekingu
da se stara sam o sebi do 16. godine,
da se stara sam o sebi do 16. godine,
06:59
when he got a job in a clothing factory.
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kada je dobio posao u fabrici odeće.
07:01
But instead of accepting his fate,
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Međutim, umesto da prihvati svoju sudbinu,
07:04
he made a resolution that he would
continue his formal education.
continue his formal education.
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doneo je odluku da će nastaviti
sa svojim formalnim obrazovanjem.
sa svojim formalnim obrazovanjem.
07:09
Eleven years later, when
the political landscape changed,
the political landscape changed,
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Jedanaest godina kasnije,
kada su se političke prilike izmenile,
kada su se političke prilike izmenile,
07:13
he heard about a highly selective
university admissions test.
university admissions test.
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saznao je za veoma selektivan test
za prijem studenata na univerzitet.
za prijem studenata na univerzitet.
07:18
He had three months to learn
the entire curriculum
the entire curriculum
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Imao je tri meseca da nauči
čitav nastavni plan i program
čitav nastavni plan i program
07:22
of middle and high school.
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za više razrede osnovne i srednju školu.
07:24
So, every day he came home
from the factory,
from the factory,
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Svakoga dana bi došao kući iz fabrike,
07:28
took a nap, studied until 4am,
went back to work
went back to work
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odremao bi, učio do 4 ujutru,
opet išao na posao
opet išao na posao
07:33
and repeated this cycle
every day for three months.
every day for three months.
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i ponavljao taj ciklus
svakoga dana tokom tri meseca.
svakoga dana tokom tri meseca.
07:38
He did it, he succeeded.
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Učinio je to. Uspeo je.
Njegova posvećenost obrazovanju
bila je nepokolebljiva
bila je nepokolebljiva
07:41
His commitment to his education
was unwavering, and he never lost hope.
was unwavering, and he never lost hope.
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i nikada nije izgubio nadu.
07:47
Today, he holds a master's degree,
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Danas ima master diplomu,
07:50
and his daughters each have degrees
from Cornell and Harvard.
from Cornell and Harvard.
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a njegove ćerke imaju
diplome Kornela i Harvarda.
diplome Kornela i Harvarda.
07:55
Scrappers are propelled by the belief
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Borce pokreće uverenje
07:58
that the only person you have
full control over is yourself.
full control over is yourself.
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da ste vi sami jedina osoba
nad kojom imate punu kontrolu.
nad kojom imate punu kontrolu.
08:03
When things don't turn out well,
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Kada stvari ne ispadnu dobro,
08:05
Scrappers ask, "What can I do differently
to create a better result?"
to create a better result?"
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borci se zapitaju: „Šta mogu da uradim
drugačije da proizvedem bolji rezultat?“
drugačije da proizvedem bolji rezultat?“
08:11
Scrappers have a sense of purpose
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Borci imaju osećaj svrhe
08:13
that prevents them
from giving up on themselves,
from giving up on themselves,
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koji ih sprečava da odustanu od sebe,
08:16
kind of like if you've survived poverty,
a crazy father and several muggings,
a crazy father and several muggings,
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nešto poput toga da, ako ste preživeli
siromaštvo, ludog oca i nekoliko pljački,
siromaštvo, ludog oca i nekoliko pljački,
08:22
you figure, "Business challenges? --
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onda rezonujete: „Poslovni izazovi?
08:25
(Laughter)
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(Smeh)
08:26
Really?
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Zaista?
08:27
Piece of cake. I got this."
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Mačiji kašalj. Mogu ja to.“
08:29
(Laughter)
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(Smeh)
08:30
And that reminds me -- humor.
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To me podseti - humor.
08:33
Scrappers know that humor
gets you through the tough times,
gets you through the tough times,
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Borci znaju da se kroz humor
prebrode teški periodi,
prebrode teški periodi,
08:36
and laughter helps you
change your perspective.
change your perspective.
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i da smeh pomaže
da se promeni ugao sagledavanja.
da se promeni ugao sagledavanja.
08:40
And finally, there are relationships.
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Konačno, tu su odnosi.
08:43
People who overcome adversity
don't do it alone.
don't do it alone.
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Ljudi koji prevaziđu nedaće,
to ne čine sami.
to ne čine sami.
08:47
Somewhere along the way,
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Negde usput,
oni pronađu ljude
koji izvlače najbolje iz njih
koji izvlače najbolje iz njih
08:49
they find people who
bring out the best in them
bring out the best in them
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i koji ulažu sebe radi njihovog uspeha.
08:52
and who are invested in their success.
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08:56
Having someone you can
count on no matter what
count on no matter what
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Imati nekoga na koga možete računati
šta god da se desi
šta god da se desi
08:59
is essential to overcoming adversity.
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je od suštinske važnosti
za prevazilaženje nedaća.
za prevazilaženje nedaća.
09:02
I was lucky.
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Ja sam imala sreće.
Na svom prvom poslu
po završenom fakultetu,
po završenom fakultetu,
09:04
In my first job after college,
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09:06
I didn't have a car, so I carpooled
across two bridges
across two bridges
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nisam imala auto, pa sam delila vožnju
između dva mosta
između dva mosta
09:09
with a woman who was
the president's assistant.
the president's assistant.
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sa ženom koja je bila
asistent predsednika.
asistent predsednika.
09:13
She watched me work
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Posmatrala je kako radim,
09:14
and encouraged me to focus on my future
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podsticala me da se fokusiram
na svoju budućnost
na svoju budućnost
09:17
and not dwell on my past.
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i da ne razmišljam o prošlosti.
09:20
Along the way I've met many people
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Usput sam nailazila
na mnogo ljudi koji su mi pružili
na mnogo ljudi koji su mi pružili
09:23
who've provided me
brutally honest feedback,
brutally honest feedback,
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brutalno iskrene povratne informacije,
09:27
advice and mentorship.
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savete i mentorstvo.
09:29
These people don't mind
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Tim ljudima nije smetalo
što sam nekada radila
što sam nekada radila
09:31
that I once worked as a singing waitress
to help pay for college.
to help pay for college.
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kao konobarica koja peva
da bih mogla da platim fakultet.
da bih mogla da platim fakultet.
09:36
(Laughter)
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(Smeh)
09:37
I'll leave you with one final,
valuable insight.
valuable insight.
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Ostaviću vas sa jednim konačnim,
vrednim uvidom.
vrednim uvidom.
09:40
Companies that are committed
to diversity and inclusive practices
to diversity and inclusive practices
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Kompanije koje su posvećene
raznovrsnosti i inkluzivnoj praksi
raznovrsnosti i inkluzivnoj praksi
09:45
tend to support Scrappers
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teže da podržavaju borce
09:48
and outperform their peers.
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i nadmašuju slične firme.
09:51
According to DiversityInc,
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Prema Raznolikosti d.o.o,
09:54
a study of their top 50
companies for diversity
companies for diversity
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studija njihovih 50 najboljih kompanija
u pogledu različitosti
u pogledu različitosti
09:57
outperformed the S&P 500 by 25 percent.
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nadmašile su rezultate
kompanija sa spiska S&P 500 za 25 posto.
kompanija sa spiska S&P 500 za 25 posto.
10:04
So back to my original question.
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Vratimo se mom prvobitnom pitanju.
10:08
Who are you going to bet on:
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Na koga ćete se kladiti:
10:10
Silver Spoon or Scrapper?
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na zlatnu kašiku ili borca?
10:13
I say choose the underestimated contender,
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Ja kažem - izaberite
potcenjenog kandidata,
potcenjenog kandidata,
10:17
whose secret weapons
are passion and purpose.
are passion and purpose.
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čije tajno oružje su strast i svrha.
10:22
Hire the Scrapper.
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Zaposlite borca.
10:24
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Regina Hartley - Human resources expertRegina Hartley thinks that those who don't always look good on paper may be just the person you need to hire.
Why you should listen
Throughout her 25-year UPS career -- working in talent acquisition, succession planning, learning and development, employee relations and communications -- Regina Hartley has seen how, given the opportunity, people with passion and purpose will astound you. Today, Hartley is VP of HR supporting IT and Engineering for UPS, and she makes human connections with employees immersed in technology.
Hartley holds a BA in political science from SUNY Binghamton and an MA in corporate and organizational communication from Fairleigh Dickinson University. She is a certified Senior Professional in Human Resources (SPHR) from the HRCI.
Regina Hartley | Speaker | TED.com