TEDGlobal 2010
Derek Sivers: Keep your goals to yourself
Derek Sivers: Čuvajte svoje ciljeve za sebe
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Nakon planiranja novog životnog cilja, naš prvi instinkt je da to kažemo nekome, ali Derek Sivers tvrdi da je bolje da čuvamo ciljeve u tajnosti. On je prezentovao istraživanje koje datira iz 1920-ih da pokaže zašto ljudi koji pričaju o svojim ambicijama imaju manje mogučnosti da ih ostvare.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
Everyone, please think
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Molim vas, svi razmislite
o vašem najvećem ličnom cilju.
o vašem najvećem ličnom cilju.
00:17
of your biggest personal goal.
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Zaista, razmislite na trenutak.
Morate ovo osjetiti da biste naučili.
Morate ovo osjetiti da biste naučili.
00:20
For real -- you can take a second. You've got to feel this to learn it.
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00:23
Take a few seconds and think of your personal biggest goal, okay?
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Uzmite par sekundi
i razmislite o svom najvećem
ličnom cilju, u redu?
ličnom cilju, u redu?
00:26
Imagine deciding right now
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Zamislite kako ste baš sada odlučili
da ćete ga ostvariti.
da ćete ga ostvariti.
00:28
that you're going to do it.
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00:30
Imagine telling someone that you meet today what you're going to do.
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Zamislite da kažete nekome
koga danas sretnete šta ćete uraditi.
koga danas sretnete šta ćete uraditi.
00:33
Imagine their congratulations
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Zamislite kako vam čestitaju
00:35
and their high image of you.
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i kako vas s poštovanjem gledaju.
00:37
Doesn't it feel good to say it out loud?
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Zar nije dobar osjećaj reći to glasno?
00:39
Don't you feel one step closer already,
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Zar se ne osjećate jedan korak bliže cilju
kao da to postaje dio vašeg identiteta?
00:42
like it's already becoming part of your identity?
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Pa, loše vijesti.
Trebali ste šutjeti o tome.
Trebali ste šutjeti o tome.
00:45
Well, bad news: you should have kept your mouth shut,
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00:48
because that good feeling
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Jer upravo taj dobar osjećaj
će vam smanjiti vjerovatnoću
da ćete to napraviti.
da ćete to napraviti.
00:50
now will make you less likely to do it.
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Ponovljeni psihološki testovi su dokazali
00:53
Repeated psychology tests have proven
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da govoreći svoje ciljeve
smanjujemo šansu da ih ostvarimo.
smanjujemo šansu da ih ostvarimo.
00:55
that telling someone your goal
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00:57
makes it less likely to happen.
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00:59
Any time you have a goal,
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Kad god postavimo sebi cilj
postoje koraci koje moramo napraviti,
01:01
there are some steps that need to be done, some work that needs to be done
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posao koji treba obaviti,
da bismo došli do željenog cilja.
da bismo došli do željenog cilja.
01:03
in order to achieve it.
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01:05
Ideally, you would not be satisfied until you had actually done the work.
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Idealno, nećete biti zadovoljni
dok ne ostvarite planirano.
dok ne ostvarite planirano.
01:08
But when you tell someone your goal and they acknowledge it,
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Ali kad nekome kažete svoj cilj,
i oni vam daju priznanje,
i oni vam daju priznanje,
01:11
psychologists have found that it's called a "social reality."
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psiholozi to zovu "društvena stvarnost".
01:14
The mind is kind of tricked into feeling that it's already done.
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Vaš um je nekako prevaren
i misli kako ste već ostvarili cilj.
i misli kako ste već ostvarili cilj.
01:17
And then, because you felt that satisfaction,
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I onda, jer ste već osjetili zadovoljstvo,
01:19
you're less motivated to do
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imate manju motivaciju da uradite
težak posao koji je potreban.
težak posao koji je potreban.
01:21
the actual hard work necessary. (Laughter)
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(Smijeh)
To je suprotno našem instinktu
01:24
So this goes against the conventional wisdom
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koji zahtjeva da kažemo prijateljima
naše ciljeve, tačno?
naše ciljeve, tačno?
01:26
that we should tell our friends our goals, right --
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01:28
so they hold us to it.
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Tako da nas drže za riječ, zar ne?
Pa... pogledajmo dokaz.
01:31
So, let's look at the proof.
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01:33
1926, Kurt Lewin, founder of social psychology,
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1926: Kurt Lewin,
osnivač socijalne psihologije
osnivač socijalne psihologije
01:35
called this "substitution."
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nazvao je ovo "zamjenom".
01:37
1933, Vera Mahler found,
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1933: Wera Mahler je otkrila
da kada nas drugi pohvale za ideju,
da kada nas drugi pohvale za ideju,
01:39
when it was acknowledged by others, it felt real in the mind.
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već se čini ostvarenom u glavi.
01:42
1982, Peter Gollwitzer wrote a whole book about this
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1982: Peter Golwitzer je napisao
cijelu knjigu o tome,
cijelu knjigu o tome,
01:45
and in 2009,
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a 2009.
je uradio neke nove testove
koji su objavljeni.
koji su objavljeni.
01:47
he did some new tests that were published.
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01:49
It goes like this:
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Ide ovako:
163 ispitanika u četiri različita testa.
01:51
163 people across four separate tests --
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01:54
everyone wrote down their personal goal.
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Svaki je zapisao lični cilj.
Onda je pola njih objavilo svoj cilj
ostalima u sobi,
ostalima u sobi,
01:57
Then half of them announced their commitment to this goal to the room,
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02:00
and half didn't.
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a pola nije.
02:02
Then everyone was given 45 minutes of work
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Zatim su svi dobili 45 minuta da rade ono
02:04
that would directly lead them towards their goal,
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što će ih dovesti do ostvarenja
njihovog cilja,
njihovog cilja,
ali im je rečeno da mogu odustati
kada hoće.
kada hoće.
02:07
but they were told that they could stop at any time.
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02:09
Now, those who kept their mouths shut
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Sada, oni koji su šutili
02:11
worked the entire 45 minutes, on average,
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su radili svih 45 minuta, u prosjeku,
02:14
and when asked afterwards,
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i kada su ih kasnije pitali,
rekli su da ima još dugo do ostvarenja
02:16
said that they felt that they had a long way to go still to achieve their goal.
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njihovog cilja.
02:19
But those who had announced it
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Ali, oni koji su objavili svoje
02:21
quit after only 33 minutes, on average,
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prestali su nakon 33 minute, u prosjeku.
Kada su ih kasnije pitali,
02:24
and when asked afterwards,
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rekli su da misle da su blizu cilju.
02:26
said that they felt much closer to achieving their goal.
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02:28
So, if this is true,
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Znači, ako je ovo istina
šta možemo raditi?
šta možemo raditi?
02:30
what can we do?
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Pa, možete odoljeti iskušenju
da kažete vaše ciljeve.
da kažete vaše ciljeve.
02:32
Well, you could resist the temptation
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02:34
to announce your goal.
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02:36
You can delay the gratification
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Možete odgoditi zadovoljstvo
koje vam donosi priznanje okoline.
koje vam donosi priznanje okoline.
02:38
that the social acknowledgement brings,
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02:40
and you can understand that your mind
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I možete razumjeti da vaš mozak
brka govor sa djelima.
brka govor sa djelima.
02:42
mistakes the talking for the doing.
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Ali, ako treba da pričate o nečemu,
02:45
But if you do need to talk about something,
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02:47
you can state it in a way
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možete to iskazat na način
koji vam ne pruža zadovoljstvo,
koji vam ne pruža zadovoljstvo,
02:49
that gives you no satisfaction,
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02:51
such as, "I really want to run this marathon,
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kao npr: Zaista želim trčati ovaj maraton
02:53
so I need to train five times a week
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i moram trenirati pet puta sedmično
02:55
and kick my ass if I don't, okay?"
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i kazniti sam sebe ako to ne uradim.
Dakle publiko, idući put kad ste
u iskušenju da kažete nekome
u iskušenju da kažete nekome
02:58
So audience, next time you're tempted to tell someone your goal,
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svoj cilj, šta ćete reći?
03:01
what will you say? (Silence)
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(Tišina)
03:03
Exactly, well done.
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Upravo tako. Odličan posao.
(Smijeh)
03:06
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com