TEDGlobal 2010
Derek Sivers: Keep your goals to yourself
Derek Sivers: Hold dine mål for dig selv
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Når vi har fundet en genial plan for vores liv, er vores instinkt at fortælle om den til nogen, men Derek Sivers siger det bedre at holde vores mål hemmelige. Han præsenterer research, der strækker sig helt tilbage til 1920'erne, for at vise hvorfor det at tale om sine mål, kan gøre det mindre sandsynligt at opnå dem.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
Everyone, please think
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Allesammen, vær venlige at tænke
00:17
of your biggest personal goal.
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på jeres største personlige mål.
00:20
For real -- you can take a second. You've got to feel this to learn it.
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Helt seriøst. Tag jer tid. I skal føle det for at lære det.
00:23
Take a few seconds and think of your personal biggest goal, okay?
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Brug et par sekunder og tænk på jeres største personlige mål, okay?
00:26
Imagine deciding right now
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Forestil jer at beslutte lige nu
00:28
that you're going to do it.
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at I vil gøre det.
00:30
Imagine telling someone that you meet today what you're going to do.
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Forestil jer at fortælle nogen, I møder i dag, om hvad I vil gøre.
00:33
Imagine their congratulations
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Forestil jer deres lykønskninger
00:35
and their high image of you.
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og deres beundrende blikke.
00:37
Doesn't it feel good to say it out loud?
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Føles det ikke godt at sige det højt?
00:39
Don't you feel one step closer already,
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Føler I jer ikke allerede ét skridt tættere på målet,
00:42
like it's already becoming part of your identity?
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som om det allerede er blevet en del af jeres identitet?
00:45
Well, bad news: you should have kept your mouth shut,
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Nåmen, dårlige nyheder: I skulle have tiet stille,
00:48
because that good feeling
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for den gode følelse
00:50
now will make you less likely to do it.
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gør det mindre sandsynligt, at I vil gøre det.
00:53
Repeated psychology tests have proven
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Gentagne psykologitests har bevist,
00:55
that telling someone your goal
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at hvis du fortæller nogen om dit mål,
00:57
makes it less likely to happen.
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er det mindre sansynligt at opnå.
00:59
Any time you have a goal,
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Så snart du har et mål,
01:01
there are some steps that need to be done, some work that needs to be done
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er der noget arbejde, der skal gøres,
01:03
in order to achieve it.
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for at opnå målet.
01:05
Ideally, you would not be satisfied until you had actually done the work.
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Ideelt set skulle du ikke være tilfreds, før du faktisk havde gjort arbejdet
01:08
But when you tell someone your goal and they acknowledge it,
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men når du fortæller nogen om dit mål, og de anerkender det,
01:11
psychologists have found that it's called a "social reality."
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så har psykologer fundet ud af, at det kaldes en social realitet.
01:14
The mind is kind of tricked into feeling that it's already done.
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Sindet bliver narret til at føle, at målet allerede er opnået.
01:17
And then, because you felt that satisfaction,
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Og så, fordi du har følt den tilfredsstillelse,
01:19
you're less motivated to do
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er du mindre motiveret til at gøre
01:21
the actual hard work necessary. (Laughter)
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det hårde arbejde, som faktisk er nødvendigt.
01:24
So this goes against the conventional wisdom
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Dette står i modsætning til konventionel lærdom,
01:26
that we should tell our friends our goals, right --
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at vi skal fortælle vennerne om vores mål, ikke? --
01:28
so they hold us to it.
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så de kan hænge os op på det, ja.
01:31
So, let's look at the proof.
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Så lad os se på beviserne.
01:33
1926, Kurt Lewin, founder of social psychology,
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1926, Kurt Lewin, grundlægger af socialpsykologi,
01:35
called this "substitution."
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kaldte dette "substitution".
01:37
1933, Vera Mahler found,
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I 1933 sagde Wera Mahler,
01:39
when it was acknowledged by others, it felt real in the mind.
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at når noget anerkendes af andre, føles det ægte i sindet.
01:42
1982, Peter Gollwitzer wrote a whole book about this
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Peter Gollwitzer skrev en hel bog om det i 1982,
01:45
and in 2009,
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og i 2009,
01:47
he did some new tests that were published.
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lavede han nye forsøg der blev publiceret.
01:49
It goes like this:
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Det forløber sådan her:
01:51
163 people across four separate tests --
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163 mennesker fordelt på fire separate tests --
01:54
everyone wrote down their personal goal.
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alle skrev deres personlige mål ned,
01:57
Then half of them announced their commitment to this goal to the room,
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og halvdelen bekendtgjorde deres engagement mod målet overfor resten af folkene,
02:00
and half didn't.
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mens den anden halvdel ikke sagde noget.
02:02
Then everyone was given 45 minutes of work
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Og så fik alle 45 minutter til at arbejde
02:04
that would directly lead them towards their goal,
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der ville lede dem direkte hen mod deres mål,
02:07
but they were told that they could stop at any time.
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men de fik at vide, at de kunne stoppe når som helst.
02:09
Now, those who kept their mouths shut
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Dem, som tiede stille,
02:11
worked the entire 45 minutes, on average,
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arbejdede alle 45 minutter i gennemsnit,
02:14
and when asked afterwards,
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og når de efterfølgende blev spurgt til arbejdet
02:16
said that they felt that they had a long way to go still to achieve their goal.
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følte de, at de stadig var langt fra at opnå deres mål.
02:19
But those who had announced it
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Men de, der havde bekendtgjort deres mål,
02:21
quit after only 33 minutes, on average,
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stoppede arbejdet efter kun 33 minutter i gennemsnit,
02:24
and when asked afterwards,
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og da de efterfølgende blev spurgt,
02:26
said that they felt much closer to achieving their goal.
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sagde de, at de følte sig meget tættere på at opnå deres mål.
02:28
So, if this is true,
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Så hvis dette er sandt,
02:30
what can we do?
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hvad kan vi så gøre?
02:32
Well, you could resist the temptation
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Man kan modstå fristelsen
02:34
to announce your goal.
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om at bekendtgøre sit mål.
02:36
You can delay the gratification
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Man kan forsinke den belønning,
02:38
that the social acknowledgement brings,
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som den sociale anerkendelse giver.
02:40
and you can understand that your mind
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Og man kan forstå, at sindet
02:42
mistakes the talking for the doing.
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forveksler tale med handling.
02:45
But if you do need to talk about something,
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Men hvis du har brug for at tale om noget,
02:47
you can state it in a way
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kan du gøre det på en måde,
02:49
that gives you no satisfaction,
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som ikke giver dig nogen tilfredsstillelse,
02:51
such as, "I really want to run this marathon,
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såsom "Jeg vil virkelig gerne løbe det her maraton,
02:53
so I need to train five times a week
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så jeg er nødt til at træne fem gange om ugen,
02:55
and kick my ass if I don't, okay?"
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og slå mig hvis jeg ikke gør det, okay?"
02:58
So audience, next time you're tempted to tell someone your goal,
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Så kære publikum, næste gang I fristes til at fortælle nogen om jeres mål,
03:01
what will you say? (Silence)
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hvad siger I så?
03:03
Exactly, well done.
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Præcis. Godt gået.
03:06
(Applause)
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(Klapsalver)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com