TEDGlobal 2010
Derek Sivers: Keep your goals to yourself
Derek Sivers: Obdržite svoje cilje zase
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Ko naletimo na sijajen nov življenjski načrt, moramo nagonsko to nekomu povedati, vendar Derek Sivers pravi, da je bolje, da cilje obržimo tajne. Predstavi raziskavo, ki sega nazaj vse do 1920-ih, da bi pokazal, zakaj lahko imajo ljudje, ki govorijo o svojih ambicijah, manj možnosti, da jih dosežejo.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
Everyone, please think
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Prosim, naj vsak pomisli
00:17
of your biggest personal goal.
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na svoj največji osebni cilj.
00:20
For real -- you can take a second. You've got to feel this to learn it.
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Res. Lahko si vzamete trenutek. To morate občutiti, da se boste lahko naučili.
00:23
Take a few seconds and think of your personal biggest goal, okay?
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Vzemite si nekaj sekund in pomislite na svoj največji osebni cilj, prav?
00:26
Imagine deciding right now
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Predstavljajte si, da se ravno zdaj odločite,
00:28
that you're going to do it.
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da ga boste dosegli.
00:30
Imagine telling someone that you meet today what you're going to do.
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Predstavljajte si, da nekomu, ki ga danes srečate, poveste, kaj boste naredili.
00:33
Imagine their congratulations
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Predstavljajte si njihove čestitke
00:35
and their high image of you.
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in kako zrastete v njihovih očeh.
00:37
Doesn't it feel good to say it out loud?
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A ni dober občutek, ko to poveste na glas?
00:39
Don't you feel one step closer already,
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Se ne počutite, kot da ste že za korak bližje,
00:42
like it's already becoming part of your identity?
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kot da že postaja del vaše identitete?
00:45
Well, bad news: you should have kept your mouth shut,
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No, slaba novica: morali bi držati jezik za zobmi,
00:48
because that good feeling
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ker vam bo ta dober občutek
00:50
now will make you less likely to do it.
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zdaj zmanjšal verjetnost, da boste to naredili.
00:53
Repeated psychology tests have proven
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Večkrat ponovljeni psihološki testi so dokazali,
00:55
that telling someone your goal
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da s tem, ko nekomu poveste svoje cilj,
00:57
makes it less likely to happen.
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zmanjšate možnost, da ga dosežete.
00:59
Any time you have a goal,
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Kadarkoli imate cilj,
01:01
there are some steps that need to be done, some work that needs to be done
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obstajajo koraki, ki jih morate narediti, nekaj dela, ki ga morate opraviti,
01:03
in order to achieve it.
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da bi ga dosegli.
01:05
Ideally, you would not be satisfied until you had actually done the work.
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Idealno bi bilo, da ne bi bili zadovoljni, dokler niste dejansko opravili dela.
01:08
But when you tell someone your goal and they acknowledge it,
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Vendar, ko nekomu poveste svoj cilj in ga oni sprejmejo,
01:11
psychologists have found that it's called a "social reality."
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psihologi so odkrili, da se temu reče socialna resničnost,
01:14
The mind is kind of tricked into feeling that it's already done.
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je um na nek način ukanjen v občutek, da je že dosežen.
01:17
And then, because you felt that satisfaction,
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In potem, ker ste občutili zadovoljstvo,
01:19
you're less motivated to do
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ste manj motivirani, da bi
01:21
the actual hard work necessary. (Laughter)
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opravili dejansko trdo delo, ki je potrebno.
01:24
So this goes against the conventional wisdom
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To torej nasprotuje običajni modrosti,
01:26
that we should tell our friends our goals, right --
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da moramo svoje cilje povedati prijateljem, kajne? --
01:28
so they hold us to it.
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da nas držijo za besedo, ja.
01:31
So, let's look at the proof.
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Poglejmo torej dokaz.
01:33
1926, Kurt Lewin, founder of social psychology,
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1926 je Kurt Lewin, utemeljitelj socialne psihologije,
01:35
called this "substitution."
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temu rekel "nadomestek".
01:37
1933, Vera Mahler found,
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1933 je Vera Mahler ugotovila,
01:39
when it was acknowledged by others, it felt real in the mind.
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da ko drugi nekaj potrdijo, se to v mislih zdi resnično.
01:42
1982, Peter Gollwitzer wrote a whole book about this
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1982 je Peter Gollwitzer napisal celo knjigo o tem,
01:45
and in 2009,
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2009 pa je
01:47
he did some new tests that were published.
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naredil nekaj novih poskusov, ki so bili objavljeni.
01:49
It goes like this:
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Takole gre:
01:51
163 people across four separate tests --
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163 ljudi v štirih ločenih poskusih --
01:54
everyone wrote down their personal goal.
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vsak je zapisal svoj osebni cilj.
01:57
Then half of them announced their commitment to this goal to the room,
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Polovica jih je svojo zavezo cilju razglasila ostalim,
02:00
and half didn't.
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polovica pa ne.
02:02
Then everyone was given 45 minutes of work
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Potem so vsakemu dali 45 minut dela,
02:04
that would directly lead them towards their goal,
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ki bi jih vodil naravnost proti njihovemu cilju,
02:07
but they were told that they could stop at any time.
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vendar so jim rekli, da lahko kadarkoli odnehajo.
02:09
Now, those who kept their mouths shut
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Tako so tisti, ki so držali jezik za zobmi,
02:11
worked the entire 45 minutes, on average,
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v povprečju delali vseh 45 minut
02:14
and when asked afterwards,
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in ko so jih kasneje vprašali,
02:16
said that they felt that they had a long way to go still to achieve their goal.
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so rekli, da so imeli občutek, da imajo še dolgo pot do svojega cilja.
02:19
But those who had announced it
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Tisti pa, ki so cilj razglasili,
02:21
quit after only 33 minutes, on average,
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so v povprečju po samo 33-ih minutah odnehali
02:24
and when asked afterwards,
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in ko so jih kasneje vprašali,
02:26
said that they felt much closer to achieving their goal.
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so rekli, da so imeli občutek, da so veliko bližje svojemu cilju.
02:28
So, if this is true,
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Torej, če je to res,
02:30
what can we do?
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kaj lahko naredimo?
02:32
Well, you could resist the temptation
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No, lahko se uprete skušnjavi,
02:34
to announce your goal.
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da razglasite svoj cilj.
02:36
You can delay the gratification
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Lahko odložite zadovoljitev,
02:38
that the social acknowledgement brings,
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ki ga prinaša socialna potrditev.
02:40
and you can understand that your mind
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In lahko razumete, da vaš um
02:42
mistakes the talking for the doing.
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zamenjuje govorjenje za dejanja.
02:45
But if you do need to talk about something,
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Če pa vseeno morate govoriti o nečem,
02:47
you can state it in a way
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lahko to poveste na način,
02:49
that gives you no satisfaction,
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ki ne daje zadovoljstva,
02:51
such as, "I really want to run this marathon,
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na primer, "Resnično si želim teči ta maraton,
02:53
so I need to train five times a week
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tako da moram trenirati petkrat na teden
02:55
and kick my ass if I don't, okay?"
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in se pretepsti, če ne bom, prav?"
02:58
So audience, next time you're tempted to tell someone your goal,
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Torej, občinstvo, naslednjič, ko vas bo zamikalo, da nekomu poveste svoj cilj,
03:01
what will you say? (Silence)
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kaj boste rekli?
03:03
Exactly, well done.
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Točno tako. Odlično.
03:06
(Applause)
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(aplavz)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com