TEDGlobal 2010
Derek Sivers: Keep your goals to yourself
Derek Sivers: Ilihim muna ang iyong mga layunin
Filmed:
Readability: 3.4
6,371,544 views
Tuwing tayo'y nakaka-isip ng bagong balak, madalas natin itong ibulalas sa ibang tao, ngunit sabi ni Derek Siver na mas mainam na ilihim muna natin ang mga layunin natin. Ayon sa pananaliksik na sinimulan noong 1920s pa, madalas daw na hindi natutupad ang mga ito kung ito'y ikinuwento sa iba.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
Everyone, please think
0
0
2000
Inaanyayahan ko ang lahat na isipin
00:17
of your biggest personal goal.
1
2000
3000
ang pinakamalaking ninanais natin sa buhay.
00:20
For real -- you can take a second. You've got to feel this to learn it.
2
5000
3000
'Yong totoo ha. Kahit saglit lang. 'Yong tagos sa puso para maintindihan ito.
00:23
Take a few seconds and think of your personal biggest goal, okay?
3
8000
3000
Isipin natin ng mabuti ang bagay na 'yon, okay?
00:26
Imagine deciding right now
4
11000
2000
Isiping nagpapasya ka ngayon mismo
00:28
that you're going to do it.
5
13000
2000
na gagawin mo ito.
00:30
Imagine telling someone that you meet today what you're going to do.
6
15000
3000
Isiping sinasabi mo sa taong nakilala mo lang ngayon ang bagay na ito.
00:33
Imagine their congratulations
7
18000
2000
Ngayon, isipin mo na pinupuri ka niya
00:35
and their high image of you.
8
20000
2000
at ang mataas na tingin niya sa 'yo.
00:37
Doesn't it feel good to say it out loud?
9
22000
2000
Masarap sa pakiramdam, hindi ba?
00:39
Don't you feel one step closer already,
10
24000
3000
Malapit mo nang matupad ang mga layunin mo, tama?,
00:42
like it's already becoming part of your identity?
11
27000
3000
na para bang inaangkin mo na iyon?
00:45
Well, bad news: you should have kept your mouth shut,
12
30000
3000
Masamang balita: hindi mo na dapat binukas ang bibig mo,
00:48
because that good feeling
13
33000
2000
at dahil sa magandang pakiramdam mo,
00:50
now will make you less likely to do it.
14
35000
3000
mas malamang na hindi mo na magagawa ang bagay na iyon.
00:53
Repeated psychology tests have proven
15
38000
2000
Ayon sa mga pananaliksik sa sikolohiya,
00:55
that telling someone your goal
16
40000
2000
mas malabong mangyari ang mga bagay na nais mo
00:57
makes it less likely to happen.
17
42000
2000
kapag ikinuwento mo sa ibang tao.
00:59
Any time you have a goal,
18
44000
2000
Sa bawat mithiin mo,
01:01
there are some steps that need to be done, some work that needs to be done
19
46000
2000
may ilang mga hakbang na kailangang gawin, ilang trabaho na kailangang gawin
01:03
in order to achieve it.
20
48000
2000
upang makamit ito.
01:05
Ideally, you would not be satisfied until you had actually done the work.
21
50000
3000
Kailanman, hindi ka dapat nasisiyahan hangga't hindi pa ito natatapos.
01:08
But when you tell someone your goal and they acknowledge it,
22
53000
3000
Ngunit kapag sinabi mo sa ibang tao ang mga nais mo, at sumang-ayon sila sa 'yo,
01:11
psychologists have found that it's called a "social reality."
23
56000
3000
ito ang tinatawag ng mga sikologo na "social reality".
01:14
The mind is kind of tricked into feeling that it's already done.
24
59000
3000
Nalilinlang ang utak natin na nakamit na natin ang bagay na 'yon.
01:17
And then, because you felt that satisfaction,
25
62000
2000
Dahil d'yan, gumaganda ang pakiramdam natin,
01:19
you're less motivated to do
26
64000
2000
nababawasan ang pagkagusto natin
01:21
the actual hard work necessary. (Laughter)
27
66000
3000
na pagtrabahuan ito lalo na kung mahirap.
01:24
So this goes against the conventional wisdom
28
69000
2000
Taliwas ito sa nakaugalian natin
01:26
that we should tell our friends our goals, right --
29
71000
2000
na dapat kinukwento natin sa ating mga kaibigan, tama 'di ba? --
01:28
so they hold us to it.
30
73000
3000
na para bang nakatali tayo doon, tama.
01:31
So, let's look at the proof.
31
76000
2000
Tingnan natin ang ilang ebidensiya.
01:33
1926, Kurt Lewin, founder of social psychology,
32
78000
2000
1926, Kurt Lewin, ang nagtatag ng panlipunang sikolohiya,
01:35
called this "substitution."
33
80000
2000
tinawag niya itong "substitution."
01:37
1933, Vera Mahler found,
34
82000
2000
1933, sabi ni Vera Mahler,
01:39
when it was acknowledged by others, it felt real in the mind.
35
84000
3000
aakalain ng utak natin na tunay ang isang bagay kung sumasang-ayon ang ibang tao.
01:42
1982, Peter Gollwitzer wrote a whole book about this
36
87000
3000
1982, nakapagsulat ng libro si Peter Gollwitzer tungkol dito,
01:45
and in 2009,
37
90000
2000
at noong 2009,
01:47
he did some new tests that were published.
38
92000
2000
nailathala ang mga bagong pananaliksik niya.
01:49
It goes like this:
39
94000
2000
Ganito 'yon:
01:51
163 people across four separate tests --
40
96000
3000
may 163 katao sa apat na hiwalay na grupo --
01:54
everyone wrote down their personal goal.
41
99000
3000
lahat ay nagsulat ng kanilang personal na layunin.
01:57
Then half of them announced their commitment to this goal to the room,
42
102000
3000
Ang kalahati sa kanila,inanunsyo sa lahat ang kanilang sinulat,
02:00
and half didn't.
43
105000
2000
samantalang tahimik lang ang natirang kalahati.
02:02
Then everyone was given 45 minutes of work
44
107000
2000
Binigyan silang lahat ng 45 minuto upang trabahuin
02:04
that would directly lead them towards their goal,
45
109000
3000
at matupad ang sinulat nila sa papel,
02:07
but they were told that they could stop at any time.
46
112000
2000
at malaya silang tumigil sa trabaho ng anumang oras.
02:09
Now, those who kept their mouths shut
47
114000
2000
'Yong mga taong hindi inanunsyo ang kanilang sinulat
02:11
worked the entire 45 minutes, on average,
48
116000
3000
nagtrabaho sila ng humigit-kumulang 45 minuto,
02:14
and when asked afterwards,
49
119000
2000
at nang tinanong,
02:16
said that they felt that they had a long way to go still to achieve their goal.
50
121000
3000
pakiramdam nila, malayo pa bago nila makamit ang kanilang layunin.
02:19
But those who had announced it
51
124000
2000
'Yung mga nagsalita naman
02:21
quit after only 33 minutes, on average,
52
126000
3000
tumigil sila matapos lang ang 33 minuto,
02:24
and when asked afterwards,
53
129000
2000
at nang tinanong,
02:26
said that they felt much closer to achieving their goal.
54
131000
2000
pakiramdam nila, malapit na nilang matupad ang layunin.
02:28
So, if this is true,
55
133000
2000
Kaya, kung totoo nga ito,
02:30
what can we do?
56
135000
2000
ano ang pwede nating gawin?
02:32
Well, you could resist the temptation
57
137000
2000
Well, maaari nating labanan ang tukso
02:34
to announce your goal.
58
139000
2000
na ikuwento ang mga nais natin.
02:36
You can delay the gratification
59
141000
2000
Maaari nating ipagpaliban muna ang kasiyahang
02:38
that the social acknowledgement brings,
60
143000
2000
dulot ng pagsang-ayon ng iba.
02:40
and you can understand that your mind
61
145000
2000
Unawain nating nagkakamali din ang utak
02:42
mistakes the talking for the doing.
62
147000
3000
sa pag-aakalang tapos na ang trabaho.
02:45
But if you do need to talk about something,
63
150000
2000
Kung gusto talaga natin ikuwento ang isang bagay,
02:47
you can state it in a way
64
152000
2000
maaring sa pamamaraan
02:49
that gives you no satisfaction,
65
154000
2000
na walang halong yabang,
02:51
such as, "I really want to run this marathon,
66
156000
2000
gaya ng, "gusto ko talagang sumali sa marathon,
02:53
so I need to train five times a week
67
158000
2000
kaya kailangan kong mag-ensayo ng limang beses sa isang linggo,
02:55
and kick my ass if I don't, okay?"
68
160000
3000
at kung hindi ko gagawin 'yon, sipain mo ako, ha?"
02:58
So audience, next time you're tempted to tell someone your goal,
69
163000
3000
Kaya sa susunod na naisip mong ikuwento ang iyong mga nais sa buhay,
03:01
what will you say? (Silence)
70
166000
2000
ano ang sasabihin mo?
03:03
Exactly, well done.
71
168000
3000
Mismo. Mahusay.
03:06
(Applause)
72
171000
4000
(Palakpakan)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com