TEDGlobal 2010
Derek Sivers: Keep your goals to yourself
Derek Sivers: Zadržite svoje ciljeve za sebe
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Čim smislimo fantastičan novi životni plan, odmah ga poželimo nekome reći, ali Derek Sivers kaže kako ga je bolje sačuvati za sebe. Upoznaje nas sa znanstvenim istraživanjima još od 1920-ih koja pokazuju kako ljudi koji govore o svojim namjerama rjeđe ih i ostvare.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
Everyone, please think
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Molim vas da svi razmislite
00:17
of your biggest personal goal.
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o svojem najvećem osobnom cilju.
00:20
For real -- you can take a second. You've got to feel this to learn it.
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Zbilja. Razmislite na trenutak. Morate to osjetiti kako biste naučili.
00:23
Take a few seconds and think of your personal biggest goal, okay?
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Uzmite par trenutaka i razmislite o svom najvećem osobnom cilju, može?
00:26
Imagine deciding right now
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Zamislite kako ste baš sada odlučili
00:28
that you're going to do it.
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da ćete ga ostvariti.
00:30
Imagine telling someone that you meet today what you're going to do.
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Zamislite kako ćete nekome koga ćete danas sresti reći što ćete napraviti.
00:33
Imagine their congratulations
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Zamislite kako vam čestitaju
00:35
and their high image of you.
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i kako vas zbog toga cijene.
00:37
Doesn't it feel good to say it out loud?
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Zar nije dobar osjećaj reći to glasno?
00:39
Don't you feel one step closer already,
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Zar se već ne osjećate kako ste jedan korak bliže ostvarenju,
00:42
like it's already becoming part of your identity?
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kao da je već postao dio vaše osobnosti?
00:45
Well, bad news: you should have kept your mouth shut,
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Dobro, loša vijest: trebali ste o tome šutjeti,
00:48
because that good feeling
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jer baš taj dobar osjećaj
00:50
now will make you less likely to do it.
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će vam smanjiti vjerojatnost da ćete to stvarno i napraviti.
00:53
Repeated psychology tests have proven
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Više puta ponavljana psihološka ispitivanja dokazuju
00:55
that telling someone your goal
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kako kada nekome kažemo o svojim ciljevima
00:57
makes it less likely to happen.
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smanjujemo šansu da ih ostvarimo.
00:59
Any time you have a goal,
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Kady god si postavite cilj
01:01
there are some steps that need to be done, some work that needs to be done
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postoje koraci koje trebate napraviti, posao kojeg treba obaviti
01:03
in order to achieve it.
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kako bi se cilj ostvario.
01:05
Ideally, you would not be satisfied until you had actually done the work.
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U idealnom slučaju, nećete biti zadovoljni sve dok ne ostvarite zacrtano,
01:08
But when you tell someone your goal and they acknowledge it,
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ali kad nekome kažete svoj cilj, i onim vam za tu ideju odaju priznanje,
01:11
psychologists have found that it's called a "social reality."
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psiholozi su otkrili kako se to zove "društvena stvarnost".
01:14
The mind is kind of tricked into feeling that it's already done.
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Um je na neki način prevaren i misli kako je cilj već ostvaren.
01:17
And then, because you felt that satisfaction,
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I onda, jer ste već osjetili zadovoljstvo,
01:19
you're less motivated to do
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manje ste motivirani da
01:21
the actual hard work necessary. (Laughter)
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odradite stvarno potreban posao do ostvarenja cilja.
01:24
So this goes against the conventional wisdom
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To je suprotno našem instinktu
01:26
that we should tell our friends our goals, right --
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kako trebamo reći prijateljima, točno? --
01:28
so they hold us to it.
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tako da nas drže za riječ, zar ne?
01:31
So, let's look at the proof.
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Dakle, pogledajmo dokaz.
01:33
1926, Kurt Lewin, founder of social psychology,
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1926. Kurt Lewin, osnivač socijalne psihologije,
01:35
called this "substitution."
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nazvao je to "zamjenom".
01:37
1933, Vera Mahler found,
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1933. Wera Mahler je otkrila kako,
01:39
when it was acknowledged by others, it felt real in the mind.
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kada nam drugi odaju priznanje za ideju, umu se ona čini već ostvarenom.
01:42
1982, Peter Gollwitzer wrote a whole book about this
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1982. Peter Gollwitzer je napisao cijelu knjigu o tome,
01:45
and in 2009,
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a 2009.
01:47
he did some new tests that were published.
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je objavio rezultate nekih novih ispitivanja.
01:49
It goes like this:
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Evo što su otkrili:
01:51
163 people across four separate tests --
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163 ispitanika u četiri različita testa --
01:54
everyone wrote down their personal goal.
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svaki su zapisali svoj osobni cilj.
01:57
Then half of them announced their commitment to this goal to the room,
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Zatim je polovina objavila svoj cilj ostalima u sobi,
02:00
and half didn't.
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a polovina nije.
02:02
Then everyone was given 45 minutes of work
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I onda je svima dano 45 minuta da rade na onome
02:04
that would directly lead them towards their goal,
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što će ih izravno dovesti do ostvarenja njihovog cilja,
02:07
but they were told that they could stop at any time.
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ali im je rečeno kako mogu odustati kada god požele.
02:09
Now, those who kept their mouths shut
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Sada, oni koji su šutjeli o svom cilju
02:11
worked the entire 45 minutes, on average,
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su u prosjeku radili svih 45 minuta,
02:14
and when asked afterwards,
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i kad su ih poslije pitali
02:16
said that they felt that they had a long way to go still to achieve their goal.
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rekli su kako misle da moraju još puno raditi ne bi li došli do cilja.
02:19
But those who had announced it
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No, oni koji su objavili svoje ciljeve
02:21
quit after only 33 minutes, on average,
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prestali su raditi u prosjeku nakon samo 33 minute,
02:24
and when asked afterwards,
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i kad su ih poslije pitali,
02:26
said that they felt much closer to achieving their goal.
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rekli su kako misle da su blizu cilju.
02:28
So, if this is true,
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Dakle, ako je to istina,
02:30
what can we do?
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što možemo učiniti?
02:32
Well, you could resist the temptation
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Pa, možemo odoljeti iskušenju
02:34
to announce your goal.
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da obznanimo svoj cilj.
02:36
You can delay the gratification
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Možete odgoditi zadovoljstvo
02:38
that the social acknowledgement brings,
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koje donosi priznanje okoline.
02:40
and you can understand that your mind
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I možete prihvatiti da vaš um
02:42
mistakes the talking for the doing.
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pobrka govorenje i činjenje.
02:45
But if you do need to talk about something,
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Ali ako morate govoriti o nečemu,
02:47
you can state it in a way
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možete to reći na način
02:49
that gives you no satisfaction,
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koji vam ne donosi zadovoljstvo,
02:51
such as, "I really want to run this marathon,
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poput: "Zbilja želim trčati ovaj maraton
02:53
so I need to train five times a week
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pa moram trenirati pet puta na tjedan
02:55
and kick my ass if I don't, okay?"
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i samog sebe kazniti ako neću, OK?"
02:58
So audience, next time you're tempted to tell someone your goal,
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Dakle, moja publiko, idući put kada ste u iskušenju nekome reći svoje ciljeve
03:01
what will you say? (Silence)
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što ćete reći?
03:03
Exactly, well done.
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Točno. Dobro napravljeno.
03:06
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com