TEDGlobal 2010
Derek Sivers: Keep your goals to yourself
Derek Sivers: Sarilinin muna ang layunin
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Madalas ang una nating reaksyon matapos makapag-isip ng magandang plano ay sabihin ito sa iba, ngunit sinasabi ni Derek Sivers na makabubuting itago muna ito. Ipinakita niya ang ilang pananaliksik na nagsimula noon pang 1920s tungkol sa pagkahilig ikuwento ang mga layunin na madalas ay hindi natutupad.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
Everyone, please think
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Inaanyayahan ko kayong lumahok at mag-isip
00:17
of your biggest personal goal.
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ng pinakaninanais mo sa buhay.
00:20
For real -- you can take a second. You've got to feel this to learn it.
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Kahit saglit lang. 'Yong totoo at tunay mong nais, para mas lalo mong maintindihan ito.
00:23
Take a few seconds and think of your personal biggest goal, okay?
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Isipin natin ng mabuti ang bagay na 'yon, okey?
00:26
Imagine deciding right now
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Isiping nagdesisyon ka ngayon mismo
00:28
that you're going to do it.
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na gagawin mo ito.
00:30
Imagine telling someone that you meet today what you're going to do.
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Isiping sinasabi mo ito sa taong nakilala mo lang ngayon.
00:33
Imagine their congratulations
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Ngayon, isipin mo na binabati ka niya
00:35
and their high image of you.
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at ang magandang pagtingin niya dahil dito.
00:37
Doesn't it feel good to say it out loud?
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Hindi nga ba't masarap sa pakiramdam?
00:39
Don't you feel one step closer already,
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Malapit mo nang matupad ang mga layunin mo, tama?,
00:42
like it's already becoming part of your identity?
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na para bang inaangkin mo na iyon?
00:45
Well, bad news: you should have kept your mouth shut,
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Masamang balita: hindi mo na dapat binukas ang bibig mo,
00:48
because that good feeling
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at dahil sa magandang pakiramdam mo,
00:50
now will make you less likely to do it.
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mas malamang na hindi mo na magagawa ang bagay na iyon.
00:53
Repeated psychology tests have proven
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Ayon sa mga pananaliksik sa sikolohiya,
00:55
that telling someone your goal
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mas malabong mangyari ang mga bagay na nais mo
00:57
makes it less likely to happen.
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kapag ikinuwento mo sa ibang tao.
00:59
Any time you have a goal,
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Sa bawat layunin mo,
01:01
there are some steps that need to be done, some work that needs to be done
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may ilang mga hakbang na kailangang gawin, ilang bagay na kailangang gawin
01:03
in order to achieve it.
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upang makamit ito.
01:05
Ideally, you would not be satisfied until you had actually done the work.
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Hindi ka dapat nasisiyahan hangga't hindi mo pa ito natatapos.
01:08
But when you tell someone your goal and they acknowledge it,
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Ngunit kapag sinabi mo sa ibang tao ang mga nais mo, at sumang-ayon sila sa 'yo,
01:11
psychologists have found that it's called a "social reality."
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ito ang tinatawag ng mga sikologo na "social reality".
01:14
The mind is kind of tricked into feeling that it's already done.
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Nalilinlang ang utak natin na waring nakamit na natin ang bagay na 'yon.
01:17
And then, because you felt that satisfaction,
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Dahil d'yan, gumaganda ang pakiramdam natin,
01:19
you're less motivated to do
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nababawasan ang pagkagusto natin
01:21
the actual hard work necessary. (Laughter)
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na pagtrabahuan ito lalo na kung mahirap ang trabaho. (Tawanan)
01:24
So this goes against the conventional wisdom
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Taliwas ito sa nakaugalian natin
01:26
that we should tell our friends our goals, right --
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na dapat kinukwento natin sa ating mga kaibigan, tama? --
01:28
so they hold us to it.
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na para bang nakatali tayo doon.
01:31
So, let's look at the proof.
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Tingnan natin ang ilang patunay.
01:33
1926, Kurt Lewin, founder of social psychology,
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1926, Kurt Lewin, ang nagtatag ng panlipunang sikolohiya,
01:35
called this "substitution."
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tinawag niya itong "substitution."
01:37
1933, Vera Mahler found,
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1933, sabi ni Vera Mahler,
01:39
when it was acknowledged by others, it felt real in the mind.
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aakalain ng utak natin na tunay ang isang bagay kung sumasang-ayon ang ibang tao.
01:42
1982, Peter Gollwitzer wrote a whole book about this
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1982, nakapagsulat ng libro si Peter Gollwitzer tungkol dito,
01:45
and in 2009,
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at noong 2009,
01:47
he did some new tests that were published.
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nailathala ang mga bagong pananaliksik niya.
01:49
It goes like this:
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Ganito 'yon:
01:51
163 people across four separate tests --
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may 163 katao sa apat na magkahiwalay na pangkat --
01:54
everyone wrote down their personal goal.
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lahat ay nagsulat ng kanilang personal na layunin.
01:57
Then half of them announced their commitment to this goal to the room,
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Ang kalahati sa kanila, ibinalita sa lahat ang kanilang sinulat,
02:00
and half didn't.
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samantalang tahimik lang ang natitirang kalahati.
02:02
Then everyone was given 45 minutes of work
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Binigyan silang lahat ng 45 minuto upang trabahuin
02:04
that would directly lead them towards their goal,
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at matupad ang sinulat nila sa papel,
02:07
but they were told that they could stop at any time.
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at malaya silang tumigil sa trabaho ng anumang oras.
02:09
Now, those who kept their mouths shut
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'Yong mga taong hindi inanunsyo ang kanilang sinulat
02:11
worked the entire 45 minutes, on average,
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nagtrabaho sila ng humigit-kumulang 45 minuto,
02:14
and when asked afterwards,
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at nang tinanong sila,
02:16
said that they felt that they had a long way to go still to achieve their goal.
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pakiramdam nila, malayo pa raw bago nila makamit ang kanilang layunin.
02:19
But those who had announced it
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'Yung mga nagsalita naman
02:21
quit after only 33 minutes, on average,
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tumigil sila matapos lang ang 33 minuto,
02:24
and when asked afterwards,
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at nang tinanong,
02:26
said that they felt much closer to achieving their goal.
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pakiramdam nila, malapit na nilang matupad ang layunin.
02:28
So, if this is true,
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Kaya, kung totoo nga ito,
02:30
what can we do?
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ano ang pwede nating gawin?
02:32
Well, you could resist the temptation
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Maaari nating labanan ang tukso
02:34
to announce your goal.
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na ikuwento ang mga nais natin.
02:36
You can delay the gratification
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Maaari nating ipagpaliban muna ang kasiyahang
02:38
that the social acknowledgement brings,
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dulot ng pagsang-ayon ng iba.
02:40
and you can understand that your mind
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Unawain nating nagkakamali din ang utak
02:42
mistakes the talking for the doing.
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sa pag-aakalang tapos na ang trabaho.
02:45
But if you do need to talk about something,
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Kung gusto talaga natin ikuwento ang isang bagay,
02:47
you can state it in a way
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maaring nating gawin ito
02:49
that gives you no satisfaction,
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na walang halong yabang,
02:51
such as, "I really want to run this marathon,
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gaya ng, "gusto ko talagang sumali sa marathon,
02:53
so I need to train five times a week
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kaya kailangan kong mag-ensayo ng limang beses sa isang linggo,
02:55
and kick my ass if I don't, okay?"
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at kung hindi ko gagawin 'yon, sipain mo ako, okay?"
02:58
So audience, next time you're tempted to tell someone your goal,
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Kaya sa susunod na naisip mong ikuwento ang iyong mga nais sa buhay,
03:01
what will you say? (Silence)
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ano ang sasabihin mo? (Katahimikan)
03:03
Exactly, well done.
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Mismo. Mahusay.
03:06
(Applause)
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(Palakpakan)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com