TEDGlobal 2010
Derek Sivers: Keep your goals to yourself
Derek Sivers: Maqsadinglarni o'zingizda saqlang
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Ajoyib va yangi hayotiy reja fikrimizga kelganda, bizning birinchi instiktimiz bu haqida kimgadir aytishdir, lekin Derek Sivers aytishicha, maqsadlarni sir holatda saqalgan yaxshiroqdir. U o'zlarining orzulari haqida gapirgan insonlar, shu orzulariga erishish ehtimoli kamligi haqida 1920 yillargacha borib taqaladigan ilmiy tadqiqotlarga asoslanib gapiradi.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
Everyone, please think
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Hammanglar, iltimos, o'zingizning
00:17
of your biggest personal goal.
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eng katta shahsiy maqsadinglar haqida o'ylanglar.
00:20
For real -- you can take a second. You've got to feel this to learn it.
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Haqiqatdan. Bir soniya sarflang. Buni o'rganish uchun buni his qilishingiz kerak.
00:23
Take a few seconds and think of your personal biggest goal, okay?
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Bir necha soniaya sarflang va o'zingizning eng katta shaxsiy maqsadingizni o'ylang, maylimi?
00:26
Imagine deciding right now
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Shu maqsadni amalga oshirmoqchi ekanligingizni
00:28
that you're going to do it.
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hozir qaror qabul qilayotgandek tasavvur qiling.
00:30
Imagine telling someone that you meet today what you're going to do.
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Bugun siz uchratgan insonga siz bajamoqchi bo'lgan maqsadni aytishingizni tasavvur qiling.
00:33
Imagine their congratulations
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Ularning tabriklarini
00:35
and their high image of you.
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va ularning siz haqidagi yuksak tasavvurini hayolingizga keltiring.
00:37
Doesn't it feel good to say it out loud?
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Shu maqsadni baland ovoz bilan aytish orqali inson o'zini yaxhshi his qiladimi?
00:39
Don't you feel one step closer already,
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O'zingizni shu maqsadga allaqachon bir qadam yaqinlashgandek his qilmaysizmi?
00:42
like it's already becoming part of your identity?
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Huddi bu shaxsiyatingizning bir qismi bo'layotgandek his qilmaysizmi?
00:45
Well, bad news: you should have kept your mouth shut,
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Ho'sh, yomon xabar: og'zingizni yopib turishingiz kerak edi,
00:48
because that good feeling
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chunki o'sha yaxshi tuyg'u
00:50
now will make you less likely to do it.
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sizning o'sha ishni bajarish ehitmolingizni kamaytiradi.
00:53
Repeated psychology tests have proven
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Qayta qayta o'tkazilgan psihologik testlar isbotlaganki
00:55
that telling someone your goal
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kimgadir maqsadingizni aytish
00:57
makes it less likely to happen.
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uning amalga oshish ehtimolini kamaytiradi.
00:59
Any time you have a goal,
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Har qanday paytda sizda maqsad bo'lganda,
01:01
there are some steps that need to be done, some work that needs to be done
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shu maqsadga erishish uchun
01:03
in order to achieve it.
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bajarilishi kerak bo'lgan ba'zi qismlar bor, bajarilishi kerak bo'lgan ba'zi ishlar bor.
01:05
Ideally, you would not be satisfied until you had actually done the work.
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Aslida, siz ishni bajarib bo'lmaguncha qoniqmasligingiz kerak.
01:08
But when you tell someone your goal and they acknowledge it,
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Lekin siz maqsadingizni kimgadir aytsangiz va ular buni tan olsa,
01:11
psychologists have found that it's called a "social reality."
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psihologlarning aytishicha,bu ijtimoiy haqiqat deb ataladi.
01:14
The mind is kind of tricked into feeling that it's already done.
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Inson ongi bu maqsad amalga oshganidagidek his tuyg'uga berilib qoladi.
01:17
And then, because you felt that satisfaction,
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So'ngra, o'sha qoniqishni his qilganingiz uchun,
01:19
you're less motivated to do
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asl zarur ishni bajarishga
01:21
the actual hard work necessary. (Laughter)
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ishtiyog'ingiz juda kam bo'ladi.
01:24
So this goes against the conventional wisdom
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Hullas, biz maqsadlarimiz haqida do'stlarimizga aytishimiz kerak
01:26
that we should tell our friends our goals, right --
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degan g'oya odatiy aqlga qarshi fikr bo'lyabdi.
01:28
so they hold us to it.
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Shunday qilib, bizlarni shunga ishontirishadi.
01:31
So, let's look at the proof.
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Buning isbotiga nazar solaylik.
01:33
1926, Kurt Lewin, founder of social psychology,
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1926 yilda, Kur Lewin, ijtimoiy psihologiyaning asoschisi
01:35
called this "substitution."
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buni "o'rniga almashtirish" deb atadi.
01:37
1933, Vera Mahler found,
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1933 yilda Vera Mahler shuni topdi:
01:39
when it was acknowledged by others, it felt real in the mind.
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maqsadni boshqalar tan olganda, maqsad inson fikrida haqiqiydek tuyuladi.
01:42
1982, Peter Gollwitzer wrote a whole book about this
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1982 yilda Peter Gollwitzer bu haqida butun bir kitob yozdi
01:45
and in 2009,
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va 2009 yilda
01:47
he did some new tests that were published.
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u ba'zi yangi sinovlarni bajardi va ular nashr ham qilindi.
01:49
It goes like this:
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Bu shunday bo'ladi:
01:51
163 people across four separate tests --
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To'rtta alohida sinovlar bo'yicha 163 ta odamlar --
01:54
everyone wrote down their personal goal.
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hamma o'zlarining maqsadlarini yozdilar.
01:57
Then half of them announced their commitment to this goal to the room,
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Ularning yarmi o'zlarining maqsadlariga bo'lgan intilishlarini aytdilar
02:00
and half didn't.
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va ularning yarmi bu haqda hech narsa deyishmadi.
02:02
Then everyone was given 45 minutes of work
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Keyin, hammaga 45 daqiqalik ish berildi.
02:04
that would directly lead them towards their goal,
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Bu ish ularni to'g'ridan to'g'ri maqsadlariga olib borar edi.
02:07
but they were told that they could stop at any time.
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Lekin, shu bilan birga ular istagan paytlarida bu berilgan ishni to'xtata olishlari mumkin ekanligi aytildi.
02:09
Now, those who kept their mouths shut
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Og'zini yopib, indamay o'tirganlar,
02:11
worked the entire 45 minutes, on average,
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o'rta hisobda, to'liq 45 daqiqa ishladilar.
02:14
and when asked afterwards,
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Shunda keyin, ulardan so'rashganida,
02:16
said that they felt that they had a long way to go still to achieve their goal.
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ular maqsadlariga erishishlari uchun hali ancha uzoq yo'l borligini aytdilar.
02:19
But those who had announced it
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Maqsadlarini boshqalarga e'lon qilganlar esa,
02:21
quit after only 33 minutes, on average,
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o'rta hisobda, 33 daqiqadan keyin ishini to'xtatishdi.
02:24
and when asked afterwards,
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Bulardan so'rashganida esa,
02:26
said that they felt much closer to achieving their goal.
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bular maqsadlariga erishishlariga juda ham yaqin qolganliklarini aytdilar.
02:28
So, if this is true,
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Agar bu to'g'ri bo'lsa,
02:30
what can we do?
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biz nima qila olamiz?
02:32
Well, you could resist the temptation
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Siz maqsadingizni boshqalarga e'lon qilishdan
02:34
to announce your goal.
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o'zingizni tiyib turishingiz mumkin.
02:36
You can delay the gratification
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Ijtimoiy tan olinish sizga keltiradigan
02:38
that the social acknowledgement brings,
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qoniqishni keyinga qoldirib turishingiz mumkin.
02:40
and you can understand that your mind
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Shunday qilib, ongingiz gapirishni bajarishga adashtirishini
02:42
mistakes the talking for the doing.
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anglab olasiz.
02:45
But if you do need to talk about something,
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Ammo, siz biror narsa haqida gapirmoqchi bo'lsangiz,
02:47
you can state it in a way
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siz shunday usulda aytishingiz kerakki,
02:49
that gives you no satisfaction,
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bu sizga hech qanday qoniqih tuyg'usini bermasin.
02:51
such as, "I really want to run this marathon,
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masalan, "Men bu marafonda yugurishni juda xohlayman,
02:53
so I need to train five times a week
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shunig uchun men haftasiga besh marta shug'ullanishim kerak
02:55
and kick my ass if I don't, okay?"
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va, agar, shunday qilmasam, o'zimni urishim kerak, maylimi?
02:58
So audience, next time you're tempted to tell someone your goal,
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Tomoshabinlar, kelasi safar sizlar maqsadingiz haqida kimgadir aytishni xohlasangiz,
03:01
what will you say? (Silence)
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nima deysizlar?
03:03
Exactly, well done.
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Huddi shunday. Juda yaxshi.
03:06
(Applause)
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(Qarsaklar)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com