TEDGlobal 2010
Derek Sivers: Keep your goals to yourself
Derek Sivers: Guarda't els teus objectius per tu
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Després de trobar un nou pla de vida genial, el nostre primer instint és explicar-ho a algú, però en Derek Sivers diu que és millor guardar-se els objectius per a un mateix. Ens ensenya investigacions que es remunten fins els anys 20 per demostrar per què la gent que parla de les seves ambicions és menys propícia a assolir-les.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
Everyone, please think
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Tothom, si us plau, penseu
00:17
of your biggest personal goal.
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en la vostra gran meta personal.
00:20
For real -- you can take a second. You've got to feel this to learn it.
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De veritat. Dediqueu-hi un segon. Heu de sentir-ho per entendre-ho.
00:23
Take a few seconds and think of your personal biggest goal, okay?
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Preneu-vos uns segons i penseu en el vostre gran repte personal, d'acord?
00:26
Imagine deciding right now
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Imagineu-vos que decidiu, ara mateix,
00:28
that you're going to do it.
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que ho comenceu a fer.
00:30
Imagine telling someone that you meet today what you're going to do.
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Imagineu-vos que dieu a algú, que us trobeu avui, el que esteu a punt de fer.
00:33
Imagine their congratulations
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Imagineu les seves felicitacions.
00:35
and their high image of you.
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i el seu gran concepte de vosaltres.
00:37
Doesn't it feel good to say it out loud?
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No us fa sentir bé dir-ho en veu alta?
00:39
Don't you feel one step closer already,
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No us hi sentiu ja un pas més a prop,
00:42
like it's already becoming part of your identity?
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com si ja fos part de la vostra identitat?
00:45
Well, bad news: you should have kept your mouth shut,
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Doncs, mal fet: no hauríeu d'haver dit res
00:48
because that good feeling
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perquè aquest sentiment de satisfacció
00:50
now will make you less likely to do it.
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ara us farà menys propensos a fer-ho.
00:53
Repeated psychology tests have proven
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Repetides proves de psicologia han demostrat
00:55
that telling someone your goal
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que explicar a algú la vostra meta
00:57
makes it less likely to happen.
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la fa menys probable d'aconseguir.
00:59
Any time you have a goal,
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Cada vegada que tingueu una meta
01:01
there are some steps that need to be done, some work that needs to be done
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cal fer uns passos, una feina que cal dur a terme
01:03
in order to achieve it.
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per poder assolir-la.
01:05
Ideally, you would not be satisfied until you had actually done the work.
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Idealment, no hauríeu d'estar satisfets fins que la feina estigués feta.
01:08
But when you tell someone your goal and they acknowledge it,
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Però quan expliqueu a algú la vostra meta, i ho troben bé,
01:11
psychologists have found that it's called a "social reality."
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els psicòlegs diuen que es tracta del que s'anomena una realitat social.
01:14
The mind is kind of tricked into feeling that it's already done.
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La ment cau en la trampa de la sensació que ja està fet.
01:17
And then, because you felt that satisfaction,
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I llavors, perquè ja heu sentit la satisfacció,
01:19
you're less motivated to do
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esteu menys motivats a dur a terme
01:21
the actual hard work necessary. (Laughter)
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la dedicació necessària.
01:24
So this goes against the conventional wisdom
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O sigui que va contra la saviesa convencional
01:26
that we should tell our friends our goals, right --
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que diu que hauríem d'explicar les nostres metes als nostres amics, oi? --
01:28
so they hold us to it.
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perquè ens ho facin fer, sí.
01:31
So, let's look at the proof.
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Fem una ullada a les proves.
01:33
1926, Kurt Lewin, founder of social psychology,
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El 1926 Kurt Lewin, fundador de la psicologia social,
01:35
called this "substitution."
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va anomenar aquest efecte "substitució".
01:37
1933, Vera Mahler found,
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El 1933 Vera Mahler va descobrir
01:39
when it was acknowledged by others, it felt real in the mind.
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que quan era reconegut pels altres, se sentia realitzat a la ment.
01:42
1982, Peter Gollwitzer wrote a whole book about this
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El 1982 Peter Gollwitzer va escriure tot un llibre sobre això,
01:45
and in 2009,
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i el 2009,
01:47
he did some new tests that were published.
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va fer algunes proves més que van ser publicades.
01:49
It goes like this:
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La cosa va anar així:
01:51
163 people across four separate tests --
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163 persones en quatre proves separades --
01:54
everyone wrote down their personal goal.
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cadascuna va escriure el seu objectiu personal.
01:57
Then half of them announced their commitment to this goal to the room,
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La meitat va anunciar el seu compromís amb l'objectiu, a la sala,
02:00
and half didn't.
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i l'altra meitat no ho va fer.
02:02
Then everyone was given 45 minutes of work
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Després cadascuna va tenir 45 minuts de treball
02:04
that would directly lead them towards their goal,
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per assolir el seu objectiu
02:07
but they were told that they could stop at any time.
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però se'ls va dir que podien parar en qualsevol moment.
02:09
Now, those who kept their mouths shut
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Llavors, aquelles que van mantenir la boca tancada
02:11
worked the entire 45 minutes, on average,
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van treballar, de mitjana, els 45 minuts seguits
02:14
and when asked afterwards,
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i després en ser preguntades
02:16
said that they felt that they had a long way to go still to achieve their goal.
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van dir que creien que els quedava un llarg camí per assolir el seu objectiu.
02:19
But those who had announced it
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Però aquelles que l'havien anunciat
02:21
quit after only 33 minutes, on average,
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van parar al cap de només 33 minuts, de mitjana,
02:24
and when asked afterwards,
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i després en ser preguntades
02:26
said that they felt much closer to achieving their goal.
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van dir que se sentien molt més a prop d'assolir el seu objectiu.
02:28
So, if this is true,
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Per tant, si això és veritat,
02:30
what can we do?
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què podem fer?
02:32
Well, you could resist the temptation
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Bé, podrieu resistir la temptació
02:34
to announce your goal.
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d'anunciar el vostre objectiu.
02:36
You can delay the gratification
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Podeu retardar la gratificació
02:38
that the social acknowledgement brings,
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que suposa el reconeixement social.
02:40
and you can understand that your mind
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I podeu entendre que la vostra ment
02:42
mistakes the talking for the doing.
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confón el parlar amb el fer.
02:45
But if you do need to talk about something,
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Però si necessiteu parlar sobre alguna cosa
02:47
you can state it in a way
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ho podeu dir d'una manera
02:49
that gives you no satisfaction,
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que no us aporti cap satisfacció.
02:51
such as, "I really want to run this marathon,
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com ara "Vull córrer aquesta marató,
02:53
so I need to train five times a week
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o sigui que he d'entrenar cinc cops per setmana,
02:55
and kick my ass if I don't, okay?"
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i doneu-me una puntada al cul si no ho faig, d'acord?"
02:58
So audience, next time you're tempted to tell someone your goal,
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Per tant, auditori, la propera vegada que tingueu la temptació d'explicar a algú el vostre objectiu,
03:01
what will you say? (Silence)
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què direu?
03:03
Exactly, well done.
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Exactament! Ben fet.
03:06
(Applause)
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(Aplaudiment)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com