TEDGlobal 2010
Derek Sivers: Keep your goals to yourself
Derek Sivers：下定的目標可別告訴別人
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訂定了某個計劃以後，我們的第一個直覺就是要告訴親朋好友，但 Derek Sivers 說，最好還是將目標保密吧！他研究從 1920 年以來，為什麼人們在說出目標後，反而不容易實現的原因。
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
Everyone, please think
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請各位想想
00:17
of your biggest personal goal.
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你人生最大的目標
00:20
For real -- you can take a second. You've got to feel this to learn it.
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要認真想想，才有辦法體會
00:23
Take a few seconds and think of your personal biggest goal, okay?
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想到你人生最大的目標了嗎？
00:26
Imagine deciding right now
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現在想像
00:28
that you're going to do it.
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你要實現這個目標
00:30
Imagine telling someone that you meet today what you're going to do.
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想像你告訴某個人，你要實現這個目標
00:33
Imagine their congratulations
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想像大家恭喜著你
00:35
and their high image of you.
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想像大家眼中的你
00:37
Doesn't it feel good to say it out loud?
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這種感覺是不是很好？
00:39
Don't you feel one step closer already,
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是否覺得離目標又更近一步了？
00:42
like it's already becoming part of your identity?
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好像變成自己的一部分？
00:45
Well, bad news: you should have kept your mouth shut,
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告訴你個壞消息，你應該閉嘴才對的
00:48
because that good feeling
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因為那開心的感覺
00:50
now will make you less likely to do it.
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反而降低你的實踐度
00:53
Repeated psychology tests have proven
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許多心理學測試都證明
00:55
that telling someone your goal
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將你的目標告訴別人
00:57
makes it less likely to happen.
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反而不容易實現
00:59
Any time you have a goal,
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每次訂定一個目標
01:01
there are some steps that need to be done, some work that needs to be done
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都有一定的步驟、工作要做
01:03
in order to achieve it.
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才會實現
01:05
Ideally, you would not be satisfied until you had actually done the work.
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正常情況是，你達成目標後，才有滿足感
01:08
But when you tell someone your goal and they acknowledge it,
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但當你告訴別人時，他們對你的讚賞、支持
01:11
psychologists have found that it's called a "social reality."
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心理學家將此稱作「社會現實」
01:14
The mind is kind of tricked into feeling that it's already done.
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你的心理造成一種已經實現的錯覺
01:17
And then, because you felt that satisfaction,
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當你感受到那滿足感的時候
01:19
you're less motivated to do
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你動力因此減低
01:21
the actual hard work necessary. (Laughter)
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該做的事就怠惰了
01:24
So this goes against the conventional wisdom
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這和我們普遍認為的
01:26
that we should tell our friends our goals, right --
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目標應該告訴朋友，因為他們能監督我們
01:28
so they hold us to it.
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的想法相抵觸對吧？
01:31
So, let's look at the proof.
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那我拿出點證明
01:33
1926, Kurt Lewin, founder of social psychology,
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1926年，社會心理學之父庫爾特·勒溫(Kurt Lewin)
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called this "substitution."
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將之稱為「替代作用」
01:37
1933, Vera Mahler found,
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1933年，Wera Mahler發現
01:39
when it was acknowledged by others, it felt real in the mind.
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當別人讚賞你的時候，心理會覺得真實
01:42
1982, Peter Gollwitzer wrote a whole book about this
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1982年，Peter Gollwitzer出了一本相關的書
01:45
and in 2009,
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2009年，
01:47
he did some new tests that were published.
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他做了些實驗，之後出版
01:49
It goes like this:
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內容如下：
01:51
163 people across four separate tests --
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163人，分別做了四種實驗
01:54
everyone wrote down their personal goal.
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每個人寫下心中的目標
01:57
Then half of them announced their commitment to this goal to the room,
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一半的人，對房間其他人宣告他們的目標
02:00
and half didn't.
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另一半人保密
02:02
Then everyone was given 45 minutes of work
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然後給每人45分鐘的時間
02:04
that would directly lead them towards their goal,
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將目標一步步實現
02:07
but they were told that they could stop at any time.
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但他們可以隨時放棄
02:09
Now, those who kept their mouths shut
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結果是，保密的那些人
02:11
worked the entire 45 minutes, on average,
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整整45分鐘都努力著
02:14
and when asked afterwards,
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後來的訪問，他們覺得
02:16
said that they felt that they had a long way to go still to achieve their goal.
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似乎還有很長一段時間才能達成目標
02:19
But those who had announced it
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另一半宣告的人
02:21
quit after only 33 minutes, on average,
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平均33分鐘後就放棄了
02:24
and when asked afterwards,
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後來的訪問，他們覺得
02:26
said that they felt much closer to achieving their goal.
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有種離目標又更近一步的感覺
02:28
So, if this is true,
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如果這是真的
02:30
what can we do?
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那我們該怎麼做？
02:32
Well, you could resist the temptation
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你可以忍住那種
02:34
to announce your goal.
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想宣告目標的誘惑
02:36
You can delay the gratification
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你可以拖延
02:38
that the social acknowledgement brings,
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別人讚美你的滿足感
02:40
and you can understand that your mind
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你還要明白你的腦子
02:42
mistakes the talking for the doing.
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會把"說的"當成"做的"
02:45
But if you do need to talk about something,
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如果你真的忍不住
02:47
you can state it in a way
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那就換種方法說
02:49
that gives you no satisfaction,
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讓你沒有滿足感
02:51
such as, "I really want to run this marathon,
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像是：「我想參加馬拉松，」
02:53
so I need to train five times a week
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「所以我一週要練習五天，」
02:55
and kick my ass if I don't, okay?"
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「如果我怠惰了，就揍我。」
02:58
So audience, next time you're tempted to tell someone your goal,
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所以下次你想告訴別人你的目標時，
03:01
what will you say? (Silence)
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你會說什麼？
03:03
Exactly, well done.
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就是這樣，很好
03:06
(Applause)
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(掌聲)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com