TEDGlobal 2010
Derek Sivers: Keep your goals to yourself
ዴሬክ ሲቨርስ: ዓላማዎን ለራስዎ ይያዙት
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Readability: 3.4
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አንድ ምርጥ የህይወት ዕቅድ ሲገለጽልን፤ ደመነፍሳችን በቀጥታ ለሰው እንድናወጋ ነው የሚገፋፋን፡፡ ነገር ግን ዴሬክ ሲቨርስ ዓማን ሚስጥር አርጎ ማቆየት ያዋጣል ነው የሚለን፡፡ ወደ 1920ዎቹ ጊዜ ድረስ በመመለስ እስካሁን ያሉትን ጥናቶች በማየት፤ ግባቸውን ለሰው የሚያጋሩ ግለሰቦች ስኬታማ የመሆን ዕድላቸውን እንደሚቀንሱ ያሳየናል፡፡
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
Everyone, please think
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እባካቹ! ሁላችሁም አንዴ ታላቁ ግባቸሁን አስቡት
00:17
of your biggest personal goal.
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00:20
For real -- you can take a second. You've got to feel this to learn it.
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00:23
Take a few seconds and think of your personal biggest goal, okay?
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ቁምነገር ነው! ትንሽ ጊዜ ውሰዱ፡፡ ለመረዳት ከልብ ሊሰማችሁ ይገባል
00:26
Imagine deciding right now
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ትንሽ ጊዜ ውሰዱና ታላቁ ግባችሁን አስቡት፡፡ እሺ?
00:28
that you're going to do it.
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አሁን እየወሰናችሁ እንደሆነ አስቡት
00:30
Imagine telling someone that you meet today what you're going to do.
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00:33
Imagine their congratulations
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ልትፈፅሙት እንደሆነ
00:35
and their high image of you.
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ዛሬ ያገኛችሁትን ሰው ምን ልታደርጉ እንደሆነ ስትነግሩት ሳሉት
00:37
Doesn't it feel good to say it out loud?
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ሲያሞግሳችሁ ሳሉት
00:39
Don't you feel one step closer already,
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ለናንተ የሚኖረውን ትልቅ ክብር ጨምሮ
ጮክ ብሎ መናገር ደስ አያሰኝም?
00:42
like it's already becoming part of your identity?
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እንደተቃረባቹ አልተሰማችሁም?
00:45
Well, bad news: you should have kept your mouth shut,
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00:48
because that good feeling
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ልክ ከማንነቶ ጋር የተዋሀደ ያህል?
መጥፎ ዜና አለ ግን፤ አፋችሁን በዘጋችሁ ምንአለበት
00:50
now will make you less likely to do it.
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ምክንያቱም ይሄ ደስ የሚል ስሜት
00:53
Repeated psychology tests have proven
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እንዳተገብሩት ያደርጋቹሀል
00:55
that telling someone your goal
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00:57
makes it less likely to happen.
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00:59
Any time you have a goal,
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በተደጋጋሚ የተካሄዱ የሳይኮሎጂ ጥናቶች እንዳሳዩት
ለሰው ዓላማዎን ማሳወቅ
01:01
there are some steps that need to be done, some work that needs to be done
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የማሳካት እድሎን ይቀንሰዋል
01:03
in order to achieve it.
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01:05
Ideally, you would not be satisfied until you had actually done the work.
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በየትኛውም ጊዜ ዓላማ ቢኖሮት
01:08
But when you tell someone your goal and they acknowledge it,
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መፈፀም የሚኖርባቸው ጉዳዮች አሉ
01:11
psychologists have found that it's called a "social reality."
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ማሳካት እንዲችሉ ዘንድ
01:14
The mind is kind of tricked into feeling that it's already done.
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በሀሳብ ደረጃ፤ ስራው ካላለቀ አይረኩም
01:17
And then, because you felt that satisfaction,
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ግን ለሰው ካሳወቁና አድናቆትም ካገኙበት
01:19
you're less motivated to do
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ሳይኮሎጂስቶች ይህን ‹ማህበራዊ እውነታ› ተብሎ እንደሚጠራ ደርሰውበታል
01:21
the actual hard work necessary. (Laughter)
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አእምሮዋችን ነገርየው ተከናውኖ ያለቀ ይመሰለውና ይታለላል
እናም ያቺን ደስታ ስላገኙ
01:24
So this goes against the conventional wisdom
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ተነሳሽነቶ ይቀንሳል
01:26
that we should tell our friends our goals, right --
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01:28
so they hold us to it.
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በተግባር ታትሮ መስራት ግድ ይላል (ሳቅ)
እናም ከተለምዶ አመለካከት ወጣ ያለ ነው
01:31
So, let's look at the proof.
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01:33
1926, Kurt Lewin, founder of social psychology,
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ለጓደኞቻችን ዓላማችንን ማሳወቅ የሚባለው ጉዳይ
01:35
called this "substitution."
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ቃላችንን እንዳናፈርስ ይይዙናል ይባላል
01:37
1933, Vera Mahler found,
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እስኪ ማስረጃውን እንይ
01:39
when it was acknowledged by others, it felt real in the mind.
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የሶሻል ሳይኮሎጂ አባት ከርት ለዊን በ1926 እ.አ.አ
01:42
1982, Peter Gollwitzer wrote a whole book about this
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‹መተካካት› ብሎ ሰይሞታል
01:45
and in 2009,
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በ1933 ቬራ ማለር
በሰው ተቀባይነት ሲያገኝ አእምሮዋችን እውነት ይመስለዋል ብላለች
01:47
he did some new tests that were published.
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01:49
It goes like this:
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በ1982 ፒተር ጎልዊትዘር በዚህ ዙሪያ መጸሀፍ ፅፏል
በ2009
01:51
163 people across four separate tests --
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01:54
everyone wrote down their personal goal.
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አዳዲስ ሙከራ በማድረግ ስራዎቹን አሳትሟል
እንዲህ ይላል …
01:57
Then half of them announced their commitment to this goal to the room,
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02:00
and half didn't.
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160 ሰዎች በአራት በተለያዩ ፈተናዎች
02:02
Then everyone was given 45 minutes of work
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ሁሉም የየራሱን ዓላማ
02:04
that would directly lead them towards their goal,
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በፅሁፍ አሰፈረ
ግማሾቹ ለዓላማቸው ያላቸውን ፅኑ አቋም በክፍል ውስጥ ለሚገኙት አወጁ
02:07
but they were told that they could stop at any time.
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02:09
Now, those who kept their mouths shut
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የተቀሩት ግማሾቹ ጸጥ አሉ
02:11
worked the entire 45 minutes, on average,
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ሁሉም በ45 ደቂቃ ውስጥ
02:14
and when asked afterwards,
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ወደ ዓላማቸው የሚወስዷቸውን ሀሳቦች እንዲሰሩባቸው
በፈለጉት ሰዓት ግን እዲያቆሙ ተነገራቸው
02:16
said that they felt that they had a long way to go still to achieve their goal.
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እነዛ ጸጥ ረጭ ያሉት
02:19
But those who had announced it
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45 ደቂቃውን ሙሉ በአማካይ ሲሰሩ ቆዩ
02:21
quit after only 33 minutes, on average,
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ከዛም በኋላ ሲጠየቁ
ዓላማቸውን ለማሳካት ገና ብዙ እንደሚቀራቸው ነው የተናገሩት
02:24
and when asked afterwards,
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እነዛ የተናገሩት ግን
02:26
said that they felt much closer to achieving their goal.
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02:28
So, if this is true,
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በአማካይ 33 ደቂቃ ከሰሩ በኋላ አቋረጡ
02:30
what can we do?
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ከዛም በኋላ ሲጠየቁ
02:32
Well, you could resist the temptation
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02:34
to announce your goal.
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02:36
You can delay the gratification
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ዓላማቸውን ለማሳካት እጅግ በጣም እንደተቃረቡ ተናግረዋል
02:38
that the social acknowledgement brings,
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02:40
and you can understand that your mind
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ይሄ እውነት ከሆነ፤
02:42
mistakes the talking for the doing.
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ምን ማድረግ እንችላለን?
02:45
But if you do need to talk about something,
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02:47
you can state it in a way
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ዓላማን የማወጅ ፈተናን መቋቋም
02:49
that gives you no satisfaction,
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02:51
such as, "I really want to run this marathon,
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በ
02:53
so I need to train five times a week
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ማህበራዊ ሙገሳ የሚያመጣውን ደስታ ማዘግየት ይቻላል
02:55
and kick my ass if I don't, okay?"
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በ
ሊረዱት ይችላሉ
02:58
So audience, next time you're tempted to tell someone your goal,
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አእምሮዎ መናገር ማድረግ መስሎት ሊታየው ይችላል
03:01
what will you say? (Silence)
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መነጋር አለብኝ የሚሉ ከሆነ ግን
03:03
Exactly, well done.
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ብዙም ደስታ በማይሰጦት መልኩ መግለፅ ይችላሉ
በ
03:06
(Applause)
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ለምሳሌ ‹በዚ ማራቶን መሳተፍ በጣም እፈልጋለሁ፤
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com