TED2005
Richard St. John: 8 secrets of success
Richard St. John se 8 geheime van sukses
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Hoekom is mense suksesvol? Is dit omdat hulle slim is? Of is hulle net gelukkig? Nie een nie. Ontleder Richard St. John pers jare se onderhoude saam in ’n onmisbare 3-minute aanbieding oor die ware geheime van sukses.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Hierdie is eintlik ’n twee-uur aanbieding vir hoërskool leerders,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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kortgeknip na drie minute.
00:27
cut down to three minutes.
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En dit het alles eendag op ’n vliegtuig begin, oppad na TED toe,
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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sewe jaar gelede.
00:31
seven years ago.
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En in die sitplek langs my
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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was ’n hoërskool leerder, ’n tiener,
00:37
and she came from a really poor family.
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en sy was van ’n baie arm gesin.
En sy wou iets van haar lewe maak,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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en sy't my ’n eenvoudige vragie gevra.
Sy't gevra: "Wat lei tot sukses?"
00:44
She said, "What leads to success?"
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En ek het rêrig sleg gevoel,
00:46
And I felt really badly,
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want ek kon nie vir haar ’n goeie antwoord gee nie.
00:47
because I couldn't give her a good answer.
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So ek klim van die vliegtuig af, en ek kom na TED toe.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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En ek dink, jissie, ek's in ’n kamer vól suksesvolle mense!
So hoekom vra ek hulle nie uit oor hulle sukses en
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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dra dit dan oor aan kinders nie?
00:58
and pass it on to kids?
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So hier is ons, sewe jaar en 500 onderhoude later
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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en ek gaan vir julle vertel wat rêrig tot sukses lei
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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en hoe TED-sters se koppe werk.
01:07
and makes TEDsters tick.
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En die eerste ding is passie.
01:09
And the first thing is passion.
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Freeman Thomas sê: "My passie dryf my."
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TED-sters doen dit vir die liefde; nie vir geld nie.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta sê: "Ek sou iemand betaal om te kan doen wat ek doen."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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En die interessante ding is:
01:20
And the interesting thing is:
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as jy dit doen vir die liefde, kom die geld in elk geval.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Werk! Het Rupert Murdoch vir my gesê, "Dis alles harde werk.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Niks kom maklik nie. Maar ek het baie pret."
Het hy gesê pret? Rupert? Ja!
01:31
Did he say fun? Rupert? Yes!
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TED-sters geniet hulle werk. En hulle werk hard.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Ek't gemeen, hulle's nie "workaholics" nie. Hulle's "workafrolics".
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Goed! Alex Garden sê: "Om suksesvol te wees, klim in die ding in
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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en raak bedrywig daarmee."
01:48
and get damn good at it."
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Daar's geen toorkuns nie; dis oefen, oefen, oefen.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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En dis fokus. Norman Jewison sê vir my:
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Ek dink dit het alles te doen met jouself op een ding fokus."
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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En druk! David Gallo sê: "Druk jouself.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Fisies, verstandelik, jy moet druk, druk, druk."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Jy moet druk deur bedeesdheid en selftwyfel.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn sê: "Ek het altyd getwyfel aan myself.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Ek was nie good genoeg of slim genoeg nie.
Ek het nie gedink ek sou dit maak nie."
02:12
I didn't think I'd make it."
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Nou dis nie altyd maklik om jouself te druk nie,
02:14
Now it's not always easy to push yourself,
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en dis hoekom ma's gemaak is. (Gelag)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry -- Frank Gehry het vir my gesê:
02:24
"My mother pushed me."
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"My ma het my gedruk."
02:25
(Laughter)
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Dien! Sherwin Nuland sê: "Dit was ’n voorreg om as ’n dokter te dien."
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Nou baie kinders sê vir my hulle wil miljoenêrs wees.
02:32
A lot of kids want to be millionaires.
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En die eerste ding wat ek vir hulle sê is:
02:34
The first thing I say is:
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"OK, wel jy kan nie jouself dien nie;
02:35
"OK, well you can't serve yourself;
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jy moet ander met iets van waarde bedien.
02:37
you've got to serve others
something of value.
something of value.
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Want dis hoe mense rêrig ryk raak."
02:39
Because that's the way
people really get rich."
people really get rich."
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Idees! TED-ster Bill Gates sê: "Ek het ’n idee gehad:
02:43
Ideas!
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TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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om die eerste mikrorekenaarsagtewaremaatskappy te stig."
02:50
I'd say it was a pretty good idea.
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Ek sou sê dit was ’n redelike goeie idee.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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En daar's geen kreatiewe toorkuns om op idees te kom nie --
02:55
it's just doing some very simple things.
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dis net ’n paar eenvoudige dinge.
En ek gee baie getuienis.
02:57
And I give lots of evidence.
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Hou aan! Joe Kraus sê:
02:59
Persist!
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03:00
Joe Kraus says,
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"Aanhou is die nommer een rede vir ons sukses."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Jy moet deur mislukkings aanhou. Jy moet deur stront (crap) aanhou!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Wat natuurlik beteken "Kritiek, Verwerping, Poepholle en Druk. (C-R-A-P)"
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Gelag)
03:11
(Laughter)
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So, die groot -- die antwoord op die vraag is eenvoudig:
03:14
So, the answer to this question is simple:
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Betaal $4000 en kom TED toe.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Of as dit nie werk nie, doen die agt dinge -- en glo my,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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hierdie is die groot agt dinge wat lei tot sukses.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Dankie TED-sters vir al julle onderhoude!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com