TED2005
Richard St. John: 8 secrets of success
Ричард Джон: Уңышның 8 сере
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Кешеләр уңышка ничек ирешә? Акыллы булулары өченме? Яки бары тик бәхет аркасындамы? Юк. Аналитик Ричард Джон, уңышның чын серләрен ачып, еллар буе туплаган әңгәмәләр нәтиҗәсен искиткеч 3-минутлык чыгышта ясый.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Мин бу чыгышымны 2 сәгать дәвамында мәктәптә ясадым.
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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Хәзер аны 3 минутка кыскарттым.
00:27
cut down to three minutes.
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Барысы да бер көнне TED-ка юл тоткан хәлдә, очкычта башланды.
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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Җиде ел элек.
00:31
seven years ago.
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Минем янымда
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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Яшүсмер, мәктәп укучысы утырды.
00:37
and she came from a really poor family.
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Ул бик факыйрь гаиләдән иде.
Ул тормышында нәрсәгәдер ирешергә теләгән иде,
00:39
And she wanted to make
something of her life,
something of her life,
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Һәм ул миңа кечкенә гади сорау бирде.
00:42
and she asked me a simple little question.
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"Уңышка нәрсә китерә?", диде ул.
00:44
She said, "What leads to success?"
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Мин югалып калдым.
00:46
And I felt really badly,
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Аңа җавап бирә алмадым.
00:47
because I couldn't give her a good answer.
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Очкычтан төшкәч, мин TED-ка килдем.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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Һәм мин уйлап куйдым: мин бит уңышлы кешеләр тулган бүлмә уртасында!
Нигә алардан уңыш серен сорамаска?!
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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Һәм аны балаларга ачмаска?
00:58
and pass it on to kids?
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Димәк, җиде ел узган, 500 әңгәмә ясалган.
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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Һәм мин сезгә уңышка илткән серләрне ачам.
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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TED-чыларны нәрсә илһамландыра?
01:07
and makes TEDsters tick.
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Беренче әйбер - дәрт.
01:09
And the first thing is passion.
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Фримен Томас сүзләренчә, "Мине дәртем алып барды".
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TED-чылар эшләрен яратып эшли, алар акча өчен эшләми.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Кэрол Колетта сүзләренчә, "Миңа эшемне эшләр өчен, мин башкаларга түләргә әзермен".
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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Иң кызыгы шунда:
01:20
And the interesting thing is:
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Эшне яратып эшләсәң, акча барыбер килер.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Эшлә! Руперт Мэрдок әйткәнчә, "күп эшләргә кирәк"!
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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"Җиңел генә уңышка ирешеп булмый. Эштән ләззәт алырга кирәк".
01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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"Ләззәт" сүзен Руперт әйттеме? Әйе!
01:31
Did he say fun? Rupert? Yes!
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Тед-чылар эшеннән ләззәт алалар. Һәм алар күп эшлиләр.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Алар авыр эшләүчеләр түгел, алар эш яратучылар.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Белгеч булу! Алекс Гарден сүзләренчә, уңышлы булыр өчен берәр нәрсә сайлагыз,
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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һәм ул эштә иң яхшы булыгыз.
01:48
and get damn good at it."
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Тылсымга урын юк, барысы да практика, практика, практика.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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Игътибарны бер өлкәдә тупларга кирәк. Норман Джуисон:
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Иң мөһиме - игътибарны бер әйбердә туплауда", ди.
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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Үзеңне җиңәргә! Дэвид Галло: "Үзеңне җиң", дип әйтә.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Физик яктан һәм рухи яктан җиңәргә.
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Сез оялучанлыкны һәм икеләнүне җиңәргә тиеш.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Голди Һаун: "мин үземннән һәрвакыт шикләнә идем", ди.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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"Мин җитәрлек яхшы һәм акыллы түгел идем".
"Миннән нәрсәдер чыгар дип уйламаган идем".
02:12
I didn't think I'd make it."
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Үзеңне җиңеп чыгу җиңел түгел,
02:14
Now it's not always easy to push yourself,
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шуңа күрә Аллаһ әниләрне уйлап чыгарган. (Көлү)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Фрэнк Һири шулай дигән:
02:24
"My mother pushed me."
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"Мине әнием алга этте"
02:25
(Laughter)
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Хезмәт итү! Шервин Нуланд: "Табиб булып хезмәт итү минем өчен намус эше иде" ди.
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Хәзер күп кенә бала миллионер булырга хыяллана.
02:32
A lot of kids want to be millionaires.
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Мин аларга әйткән беренче әйбер:
02:34
The first thing I say is:
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"Сез үзегез өчен генә яши алмыйсыз"
02:35
"OK, well you can't serve yourself;
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"Сез башкаларга да хезмәт итәргә тиеш".
02:37
you've got to serve others
something of value.
something of value.
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"Чөнки кешеләр шул юл белән генә бай була ала".
02:39
Because that's the way
people really get rich."
people really get rich."
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Идеяләр! ТЕД-чы Бил Гейтс: "Минем идеям булган", ди.
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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"микрокомпьютерлар өчен программалар язган беренче компания ачу".
02:50
I'd say it was a pretty good idea.
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Бу шактый яхшы идея булган.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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Идеяләр тууда бернинди тылсым юк.
02:55
it's just doing some very simple things.
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Бу бары тик гади адымнар гына ясау.
Һәм мин моны дәлилли алам.
02:57
And I give lots of evidence.
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Үзсүзлелек! Джо Краус шулай ди:
02:59
Persist!
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03:00
Joe Kraus says,
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"Уңышның беренче сәбәбе - үзсүзле булу"
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Сез уңышсызлыклар аша, "CRAP" аша үтәргә тиеш.
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Бу «Тәнкыйть, Кыек карау, Аңгыралар һәм Басым» дигәнне аңлата.
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Көлү)
03:11
(Laughter)
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Димәк, безнең сорауга җавап бик гади:
03:14
So, the answer to this question is simple:
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4 мең доллар түләгез һәм ТЕД-ка килегез.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Яки, теләмәсәгез, бу 8 әйберне эшләгез, һәм, ышаныгыз,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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бу сезне уңышка китерәчәк.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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ТЕД-чыларга әңгәмәләр өчен рәхмәт!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com