TED2005
Richard St. John: 8 secrets of success
8-те тајни за успех на Ричард Ст.Џон
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Зошто луѓето успеваат? Дали затоа што се умни? Или затоа што имаат среќа? Ниту едното ниту другото. Аналитичарот Ричард Ст.Џон сублимира години од интервјуа во 3-минутно слајд шоу за вистинските тајни на успехот, кое не смеете да го пропуштите.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Ова е двочасовна презентација која ја предавам на студентите,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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скратена на три минути.
00:27
cut down to three minutes.
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А се започна еден ден во авион, кога доаѓав на ТЕД,
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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пред седум години.
00:31
seven years ago.
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До мене седеше
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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една средношколка, тинејџерка,
00:37
and she came from a really poor family.
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која потекнуваше од сиромашно семејство.
Сакаше да направи нешто од својот живот.
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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И, ме праша едноставно кратко прашање.
Рече, "Што води до успех?"
00:44
She said, "What leads to success?"
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И јас се почувствував навистина грозно,
00:46
And I felt really badly,
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бидејќи неможев да и дадам добар одговор.
00:47
because I couldn't give her a good answer.
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Така, се симнав од авионот и дојдов на ТЕД.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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И ми текна. Боже, па јас сум во сала полна со успешни луѓе!
Тогаш зошто да не ги прашам што им помогна да успеат
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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и потоа тоа да им го пренесам на децата.
00:58
and pass it on to kids?
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Па еве сме тука, после 7 години и после 500 интервјуа,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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да ви кажам што навистина води до успех
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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и ги прави ТЕД-овци посебни.
01:07
and makes TEDsters tick.
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Првото нешто е страста.
01:09
And the first thing is passion.
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Фриман Томас вели "Ме движи мојата страст."
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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ТЕД-овците го прават тоа од љубов, не за пари.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Карол Колета вели "Би платил некому за да го правам ова што го правам."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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Она што е интересно е дека,
01:20
And the interesting thing is:
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ако го правите од љубов, парите сами си доаѓаат.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Работа! Руперт Мурдок ми рече "Се е во напорната работа.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Ништо нема со лесно. Но јас притоа многу се забавувам."
Дали рече забава? Руперт? Да!
01:31
Did he say fun? Rupert? Yes!
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ТЕД-овци се забавуваат додека работат. А работат напорно.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Сфатив дека не се работо-холичари. Тие се работо-уживачи.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Добро! Алекс Гaрден вели "За да бидеш успешен, бутни го носот во нешто
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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и биди ѓаволски добар во тоа."
01:48
and get damn good at it."
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Нема магија, се е работа, работа, работа.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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И фокус. Норман Џуисон ми рече,
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Мислам дека се е во фокусирањето на едно нешто."
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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И туркање. Дејвид Гало вели "Туркајте се себеси.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Физички, ментално, треба да се турка, турка, турка."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Треба да се турка низ преку срамежливоста и немањето самодоверба.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Голди Хоун вели, "Секогаш ми фалела самодоверба.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Не бев доволно добра, не бев доволно паметна.
Не мислев дека ќе успеам."
02:12
I didn't think I'd make it."
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Но, не е секогаш лесно да се туркаш себеси,
02:14
Now it's not always easy to push yourself,
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и затоа ги измислиле мајките. (Смеа)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Френк Гери-- Френк Гери ми рече,
02:24
"My mother pushed me."
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"Мајка ми ме туркаше."
02:25
(Laughter)
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Служење. Шервин Нуланд вели, "Беше привилегија да се служи како лекар."
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Сега, многу деца ми велат дека сакаат да бидат милионери.
02:32
A lot of kids want to be millionaires.
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И првото нешто што им го кажувам е,
02:34
The first thing I say is:
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"Добро, но не можете да си служите себеси,
02:35
"OK, well you can't serve yourself;
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треба на другите да им пружите нешто што има вредост.
02:37
you've got to serve others
something of value.
something of value.
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Бидејќи така луѓето навистина стануваат богати."
02:39
Because that's the way
people really get rich."
people really get rich."
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Идеи. ТЕД-овецот Бил Гејтс вели, "Имав идеја --
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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founding the first micro-computer
software company."
software company."
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да ја формирам првата компјутерска софтверска компанија."
02:50
I'd say it was a pretty good idea.
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Би рекол дека тоа било навистина добра идеја.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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А нема некоја магија за тоа како да се добиваат идеи,
02:55
it's just doing some very simple things.
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треба само да се прават некои едноставни работи.
И давам многу примери за тоа.
02:57
And I give lots of evidence.
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Истрај. Џо Краус вели,
02:59
Persist!
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03:00
Joe Kraus says,
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"Истрајноста е причина број еден за нашиот успех."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Мора да издржите низ неуспеси. Мора да издржите многу глупости.
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Што опфаќа "Критизирања, Отфрлања, Глупаци и Притисоци"
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Смеа)
03:11
(Laughter)
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Значи, вистинскиот -- одговорот на ова прашање е едноставен:
03:14
So, the answer to this question is simple:
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Плати 4000 долари и дојди на ТЕД.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Или ако тоа не ви успее, правете ги осумте работи -- и верувајте ми,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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тоа се големите осум работи кои водат до успех.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Ви благодарам ТЕД-овци за сите ваши интервјуа!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com