TED2005
Richard St. John: 8 secrets of success
Osam tajni uspjeha Richard St. Johna
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Zašto ljudi uspjevaju? Da li zato što su pametni? Ili jednostavno imaju sreće? Ni jedno, ni drugo. Analitičar Richard St. John sažeo je godine intervjuiranja uspješnih ljudi u ovu 3-minutnu prezentaciju o pravim razlozima uspjeha.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Ovo je u stvari prezentacija od dva sata za učenike srednjih škola,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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sažeta u tri minute.
00:27
cut down to three minutes.
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Sve je počelo na jednom letu, na putu za TED konferenciju
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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prije sedam godina.
00:31
seven years ago.
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U avionu do mene
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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sjedila je jedna srednjoškolka, tinejdžerica,
00:37
and she came from a really poor family.
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koja je potekla iz vrlo siromašne obitelji.
Htjela je nešto napraviti od svog života,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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pa me pitala vrlo jednostavno pitanje:
"Što je potrebno za uspjeh?"
00:44
She said, "What leads to success?"
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U tom trenutku sam se osjećao poprilično loše
00:46
And I felt really badly,
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jer nisam imao pravi odgovor na to pitanje.
00:47
because I couldn't give her a good answer.
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Kad sam došao na TED konferenciju,
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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odjednom mi je sinulo – Hej! Pa ovdje sam okružen uspješnim ljudima!
Zašto njih ne bih pitao što im je pomoglo da uspiju
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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i onda to prenio klincima?
00:58
and pass it on to kids?
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I evo nas ovdje, sedam godina i 500 intervjua kasnije,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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i reći ću vam što stvarno vodi do uspjeha
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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i što pokreće TED-ovce.
01:07
and makes TEDsters tick.
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Prva stvar je strast!
01:09
And the first thing is passion.
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Freeman Thomas kaže, "Mene pokreće strast."
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TED-ovci rade zbog ljubavi, ne zbog novaca.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carlo Colleta kaže, "Platila bih nekome da radim ono što radim."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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Što je najzanimljivije,
01:20
And the interesting thing is:
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ako radite posao zbog ljubavi, novac će ionako doći.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Rad! Rupert Mudroch mi je rekao, "Sve je to težak posao.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Ništa ne dolazi samo po sebi. Ali se pri tome dobro zabavljam."
Jesam li dobro čuo - zabava? Rupert? Da!
01:31
Did he say fun? Rupert? Yes!
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TED-ovci se dobro provode dok rade. A rade puno.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Zaključio sam oni nisu radoholičari. Oni su "zabavoholičari".
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Biti dobar! Alex Garden kaže, "Da bi bio uspješan u nečemu,
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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moraš se tome posvetiti i postati jako dobar u tome."
01:48
and get damn good at it."
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Nema čarobnog štapića, sve je stvar vježbe, vježbe, vježbe.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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Usredotoči se. Norman Jewison mi je rekao,
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Mislim da je sve stvar usredotočenja na jednu stvar."
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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Trudi se! David Gallo kaže, "Trudi se.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Fizički, mentalno, moraš se truditi, truditi, truditi."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Moraš prevladati sramežljivost i nesigurnost.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn kaže, "Uvijek sam bila nesigurna u sebe.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Nisam mislila da sam dovoljno dobra, da sam dovoljno pametna.
Nisam mislila da ću uspjeti."
02:12
I didn't think I'd make it."
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Nije uvijek lako sam sebe gurati,
02:14
Now it's not always easy to push yourself,
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ali zato su izmislili mame!
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry -- Frank Gehry mi je rekao,
02:24
"My mother pushed me."
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"Moja mama me gurala."
02:25
(Laughter)
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Služi! Sherwin Nuland kaže, "Bila mi je privilegija služiti kao liječnik."
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Mnogo klinaca mi kaže da bi željeli biti milijunaši.
02:32
A lot of kids want to be millionaires.
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I prva stvar koju im kažem je:
02:34
The first thing I say is:
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"U redu. No ne možeš raditi samo za sebe,
02:35
"OK, well you can't serve yourself;
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treba drugima pružiti nešto, nešto što ima vrijednost.
02:37
you've got to serve others
something of value.
something of value.
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Jer to je pravi način na koji se ljudi zaista obogate."
02:39
Because that's the way
people really get rich."
people really get rich."
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Ideje. TED-ovac Bill Gates kaže, "Imao sam ideju -
02:43
Ideas!
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TEDster Bill Gates says, "I had an idea:
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founding the first micro-computer
software company."
software company."
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osnovati prvu tvrtku, koja proizvodi software za mikro-računala."
02:50
I'd say it was a pretty good idea.
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Rekao bih da je to poprilično dobra ideja."
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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I nema neke velike čarolije u stvaranju dobrih ideja,
02:55
it's just doing some very simple things.
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treba samo raditi par jednostavnih stvari."
I popratiti ih s puno primjera.
02:57
And I give lots of evidence.
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Ustraj! Joe Kraus kaže:
02:59
Persist!
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03:00
Joe Kraus says,
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"Ustrajnost je osnova našeg uspjeha".
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Ustraj uprkos padovima i porazima. Moraš ustrajati!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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To uključuje i kritike, odbijanja, kretene i pritiske."
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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...
03:11
(Laughter)
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Prema tome, odgovor na pitanje je jednostavan:
03:14
So, the answer to this question is simple:
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Plati 4000 dolara i dođi na TED.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Ili ako ti to ne uspije, prakticiraj ovih osam stvari - i vjeruj mi,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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ovo je osam ključnih stvari, koje dovode do uspjeha.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Hvala TED-ovcima na svim njihovim savjetima!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com