TED2005
Richard St. John: 8 secrets of success
Richard St. Johns 8 Erfolgsgeheimnisse
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Was macht Menschen erfolgreich? Ist es Schläue? Ist es Glück? Weder noch. Analytiker Richard St. John verdichtet Jahre von Interviews in eine sehr sehenswerte dreiminütige Präsentation über die echten Erfolgsgeheimnisse.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Dies ist eigentlich eine zweistündige Präsentation für Schüler,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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auf drei Minuten gekürzt.
00:27
cut down to three minutes.
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Es begann auf einem Flugzeug unterwegs zu TED
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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vor sieben Jahren.
00:31
seven years ago.
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Und im Sitz neben mir war
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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eine Schülerin, ein Teenager
00:37
and she came from a really poor family.
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aus einer sehr armen Familie.
Sie wollte etwas aus ihrem Leben machen
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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und stellte mir eine einfache Frage.
Sie sagte: „Was führt zum Erfolg?“
00:44
She said, "What leads to success?"
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Und mir tat es richtig Leid,
00:46
And I felt really badly,
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dass ich keine gute Antwort geben konnte.
00:47
because I couldn't give her a good answer.
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Ich verlasse also das Flugzeug, gehe zu TED
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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und denke: Ich bin in einem Raum voller erfolgreicher Menschen!
Vielleicht frage ich sie, was ihnen half Erfolg zu haben
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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und leite das an Kinder weiter?
00:58
and pass it on to kids?
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Hier sind wir also, sieben Jahre und 500 Interviews später,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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und ich werde ihnen sagen was wirklich Erfolg bringt
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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und TED-sters antreibt.
01:07
and makes TEDsters tick.
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Und das Erste ist Leidenschaft.
01:09
And the first thing is passion.
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Freeman Thomas sagt: „Meine Leidenschaft treibt mich an.“
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TED-sters tun es aus Liebe, nicht für Geld.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta sagt: „Ich würde zahlen um das zu tun was ich tue.“
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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Und das Interessante ist:
01:20
And the interesting thing is:
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Wenn man es aus Liebe macht kommt das Geld dennoch.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Arbeit! Rupert Murdoch sagte mir: „Es ist alles harte Arbeit.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Nichts kommt einfach. Aber ich habe viel Spaß.“
Sagte er Spaß? Rupert? Ja!
01:31
Did he say fun? Rupert? Yes!
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TED-sters haben an der Arbeit Spaß. Und sie arbeiten hart.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Sie sind wohl keine Workaholics, eher Workafrolics.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Gut! Alex Garden sagt: „Für den Erfolg muss man wirklich in etwas einsteigen
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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und verdammt gut darin sein.”
01:48
and get damn good at it."
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Es gibt keine Magie, es ist Übung, Übung, Übung.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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Und es ist Fokus. Norman Jewison sagte mir:
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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„Ich glaube es hat damit zu tun, sich auf eine Sache zu fokussieren.“
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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Und Drang! David Gallo sagt: „Treib Dich.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Physisch und mental muss man drängen, drängen, drängen.”
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Man muss sich drängen -- durch Schüchternheit und Selbstzweifel.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn sagt: „Ich hatte immer Selbstzweifel.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Ich war nicht gut, nicht klug genug.
Ich dachte ich würde es nicht schaffen.“
02:12
I didn't think I'd make it."
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Nun, es nicht immer einfach sich anzutreiben
02:14
Now it's not always easy to push yourself,
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aber deshalb haben sie Mütter erfunden. (Gelächter)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry sagte mir
02:24
"My mother pushed me."
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„Meine Mutter hat mich getrieben.“
02:25
(Laughter)
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Diene! Sherwin Nuland sagt: „Es war eine Ehre als Doktor zu dienen.“
02:26
Serve!
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Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Viele Kinder sagen mir, dass sie Millionäre werden wollen.
02:32
A lot of kids want to be millionaires.
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Und die erste Sache, die ich sage ist:
02:34
The first thing I say is:
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„OK, du kannst Dir nicht selbst dienen,
02:35
"OK, well you can't serve yourself;
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Du musst anderen etwas Wertvolles geben.
02:37
you've got to serve others
something of value.
something of value.
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So werden Leute nämlich wirklich reich.“
02:39
Because that's the way
people really get rich."
people really get rich."
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Ideen! TED-ster Bill Gates sagt: „Ich hatte die Idee
02:43
Ideas!
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TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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die erste Mikrocomputer Softwarefirma zu gründen.”
02:50
I'd say it was a pretty good idea.
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Das war wohl eine recht gute Idee.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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Und bei Kreativität und neuen Ideen gibt es keine Magie,
02:55
it's just doing some very simple things.
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man muss nur einige sehr einfache Sachen machen.
Und ich gebe viele Beweise.
02:57
And I give lots of evidence.
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Durchhalten! Joe Kraus sagt:
02:59
Persist!
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03:00
Joe Kraus says,
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„Das Durchhalten ist der Hauptgrund unseres Erfolgs.“
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Man muss das Scheitern überwinden, man muss Dreck überwinden!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Und Dreck bedeutet hier Kritik, Ablehnung, Druck und Arschlöcher.
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Gelächter)
03:11
(Laughter)
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Also die Antwort auf die Frage ist einfach:
03:14
So, the answer to this question is simple:
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Zahle 4.000 Dollar und komme zu TED.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Oder, ansonsten, mach diese acht Sachen – und glaube mir,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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dies sind die acht Sachen die zum Erfolg führen.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Danke an Euch TED-sters für all die Interviews!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com