TED2005
Richard St. John: 8 secrets of success
I segreti del successo: Richard St.John @TED
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Perché la gente ha successo? Un breve ma imperdibile discorso sul successo e i suoi segreti. (Suggerimento: La passione, la tenacia e una madre pressante non guastano mai).
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Questa é una presentazione di due ore
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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riassunta in tre minuti.
00:27
cut down to three minutes.
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Ed é tutto cominciato un giorno in aereo, sette anni fa, mentre venivo al TED.
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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Ed é tutto cominciato un giorno in aereo, sette anni fa, mentre venivo al TED.
00:31
seven years ago.
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Di fianco a me era seduta una studentessa delle superiori. Veniva da una famiglia molto povera,
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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Di fianco a me era seduta una studentessa delle superiori. Veniva da una famiglia molto povera,
00:37
and she came from a really poor family.
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Di fianco a me era seduta una studentessa delle superiori. Veniva da una famiglia molto povera,
e voleva fare qualcosa della sua vita.
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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Mi fece una domanda molto semplice: "Cosa porta al successo?"
Mi fece una domanda molto semplice: "Cosa porta al successo?"
00:44
She said, "What leads to success?"
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E mi sentivo davvero a disagio,
00:46
And I felt really badly,
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perché non avevo buone risposte da darle.
00:47
because I couldn't give her a good answer.
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Così scesi dall'aereo ed andai al TED.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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E pensai: un momento, sono in una stanza piena di gente che ha avuto successo!
Perché non chiedere loro cosa li ha aiutati ad avere successo
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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e passarlo ai ragazzi?
00:58
and pass it on to kids?
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E così, 7 anni e 500 interviste dopo,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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eccoci qui. Sto per rivelarvi cosa porta al successo,
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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e rende i TEDsters speciali.
01:07
and makes TEDsters tick.
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Per prima cosa, la passione.
01:09
And the first thing is passion.
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Freeman Thomas dice: "E' la passione a guidarmi"
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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I TEDsters fanno il loro lavoro per passione, non per denaro.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta dice: "Io pagherei, per fare quel che faccio"
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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E la cosa interessante é
01:20
And the interesting thing is:
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che se lo fate per passione, il denaro arriva comunque.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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LAVORO Rupert Murdoch mi disse: "E' solo duro lavoro.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Nulla é semplice. Ma ci si può divertire un mondo"
Ha detto divertimento? Rupert? Sì!
01:31
Did he say fun? Rupert? Yes!
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I TEDsters lavorano duro, ma si divertono.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Penso che siano innamorati, non schiavi, del lavoro.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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QUALITA' - Alex Garden dice: "Per avere successo, metti il naso in qualcosa e diventa bravissimo a farla.
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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QUALITA' - Alex Garden dice: "Per avere successo, metti il naso in qualcosa e diventa bravissimo a farla.
01:48
and get damn good at it."
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Non é magia. E' pratica, pratica, pratica"
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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SELEZIONE Norma Jewison mi disse:
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Penso che sia tutta questione di concentrarsi su una cosa sola"
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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SFORZO David Gallo dice: "Sforzati!
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Fisicamente, mentalmente, devi sforzarti, sforzarti, sforzarti."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Devi superare la timidezza e i dubbi su te stesso.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn dice: "Avevo sempre dubbi.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Di non essere abbastanza brava, intelligente, di fallire."
Di non essere abbastanza brava, intelligente, di fallire."
02:12
I didn't think I'd make it."
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Certo, non é sempre facile motivarsi.
02:14
Now it's not always easy to push yourself,
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Per questo hanno inventato le mamme. (Risate)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry mi disse: "E' stata mia madre a darmi la carica"
02:24
"My mother pushed me."
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Frank Gehry mi disse: "E' stata mia madre a darmi la carica"
02:25
(Laughter)
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SERVIZIO - Sherwin Nuland dice: "E' stato un privilegio, per me, servire come dottore"
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Ora, molti mi chiedono come diventare milionari.
02:32
A lot of kids want to be millionaires.
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E la prima cosa che dico loro é:
02:34
The first thing I say is:
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"OK, ma non puoi pagare te stesso.
02:35
"OK, well you can't serve yourself;
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Devi dare agli altri qualcosa di valore.
02:37
you've got to serve others
something of value.
something of value.
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E' così che si diventa davvero ricchi.
02:39
Because that's the way
people really get rich."
people really get rich."
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IDEE Il TEDster Bill Gates dice: "Ho avuto un'idea:
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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fondare la prima azienda di software." E' stata una buona idea, direi.
02:50
I'd say it was a pretty good idea.
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fondare la prima azienda di software." E' stata una buona idea, direi.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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E non parliamo dei lampi di genio. Parliamo di fare cose molto semplici.
02:55
it's just doing some very simple things.
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E non parliamo dei lampi di genio. Parliamo di fare cose molto semplici.
E ho molti esempi possibili
02:57
And I give lots of evidence.
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TENACIA Joe Kraus dice:
02:59
Persist!
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03:00
Joe Kraus says,
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"La tenacia é la principale ragione del nostro successo"
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Devi resistere al fallimento, al C.R.A.P. (crap = merda),
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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cioé alle critiche, ai rifiuti, agli stronzi, alle pressioni.
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Risate)
03:11
(Laughter)
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Gran finale. La risposta, dunque, é semplice:
03:14
So, the answer to this question is simple:
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pagate 4000$, e venite al TED!
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Oppure, se non ci riuscite, fate queste otto cose. Credetemi,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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sono loro che portano al successo.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Grazie del vostro tempo, TEDsters!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com