TED2005
Richard St. John: 8 secrets of success
Richard St. Johns 8 hemmeligheder om succes
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Hvorfor bliver nogle mennesker succesrige? Er det fordi, de er kloge? Eller er de bare heldige? Ingen af delene. Analytiker Richard St. John koger flere års interviews ned til et uforglemmeligt slideshow på 3 minutter om de virkelige hemmeligheder bag succes.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Dette er faktisk en præsentation på to timer for gymnasieelever
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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skåret ned til tre minutter.
00:27
cut down to three minutes.
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Og det startede altsammen på et fly på vej til TED
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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for syv år siden.
00:31
seven years ago.
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På sædet ved siden af mig
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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sad der en gymnasieelev, en teenager,
00:37
and she came from a really poor family.
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der kom fra en fattig familie.
Hun ønskede at udrette noget med sit liv,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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og stillede mig et enkelt lille spørgsmål.
Hun spurgte: "Hvad fører til succes?"
00:44
She said, "What leads to success?"
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Og jeg havde det helt skidt,
00:46
And I felt really badly,
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fordi jeg ikke kunne give hende et godt svar.
00:47
because I couldn't give her a good answer.
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Jeg står af flyet og ankommer til TED.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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Og det slår mig at jeg er i et rum fuld af succesrige mennesker!
Så hvorfor spørger jeg ikke dem om, hvad der hjalp dem til succes
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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og giver det videre til børnene?
00:58
and pass it on to kids?
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Her er vi så: Syv år, 500 interviews senere,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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og jeg vil fortælle hvad der virkelig fører til succes
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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og hvad der er TED'eres drivkraft.
01:07
and makes TEDsters tick.
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Det første er lidenskab.
01:09
And the first thing is passion.
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Freeman Thomas siger: "Jeg er bliver drevet af min lidenskab."
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TED'ere gør det af kærlighed, ikke for penge.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta siger: "Jeg ville betale nogen for at gøre, det jeg gør."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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Og det interessante ved det er,
01:20
And the interesting thing is:
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at hvis du gør det af kærlighed, kommer pengene alligevel.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Arbejde! Rupert Murdoch sagde til mig: "Det er altsammen hårdt arbejde.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Intet kommer af sig selv. Men jeg har det sjovt."
Sagde han sjovt? Rupert? Ja!
01:31
Did he say fun? Rupert? Yes!
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TED'ere har det sjovt under arbejdet. Og de arbejder hårdt.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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De er ikke arbejdsnarkomaner. De er arbejdsspasmagere.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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God! Alex Garden siger: "For at blive succesrig skal du fordybe dig i noget
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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og blive forbandet god til det."
01:48
and get damn good at it."
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Der er ikke noget magi, det er øvelse, øvelse, øvelse.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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Og det er fokus. Norman Jewison sagde til mig:
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Jeg tror, det hele handler om at fokusere på én ting."
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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Og pres! David Gallo siger: "Pres dig selv.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Fysisk og mentalt skal du blive ved at presse på."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Du skal presse dig selv igennem din generthed og manglende tro på dig selv.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn siger: "Jeg tvivlede altid på mig selv.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Jeg var ikke god nok, jeg var ikke klog nok.
Jeg troede ikke, at jeg kunne klare det."
02:12
I didn't think I'd make it."
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Det er ikke altid let at presse sig selv,
02:14
Now it's not always easy to push yourself,
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og derfor blev mødre opfundet. [Latter]
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry sagde til mig:
02:24
"My mother pushed me."
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"Min mor pressede mig."
02:25
(Laughter)
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Tjeneste! Sherwin Nuland siger: "Det var et privilegie at tjene andre som læge."
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Mange børn siger til mig at de vil være millionærer.
02:32
A lot of kids want to be millionaires.
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Og det første jeg siger til dem er:
02:34
The first thing I say is:
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"OK, men du kan ikke tjene dig selv,
02:35
"OK, well you can't serve yourself;
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du må tjene andre ved at give dem noget af værdi.
02:37
you've got to serve others
something of value.
something of value.
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For det er sådan mennesker virkelig bliver rige."
02:39
Because that's the way
people really get rich."
people really get rich."
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Ideer. TED'er Bill Gates siger: "Jeg fik en ide
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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om at grundlægge det første micro-computer software firma."
02:50
I'd say it was a pretty good idea.
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Det vil jeg sige var en god idé.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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Og der er ikke noget magisk ved kreativitet og at finde på nye ideer,
02:55
it's just doing some very simple things.
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det handler bare om at gøre nogle helt enkle ting.
Jeg giver en masse beviser på det.
02:57
And I give lots of evidence.
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Bliv ved. Joe Kraus siger:
02:59
Persist!
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03:00
Joe Kraus says,
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"Vedholdenhed er den største årsag til vores succes."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Du må blive ved på trods af fiaskoer. Du må blive ved på trods af KRAP!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Som selvfølgelig betyder: "Kritik, Røvhuller, Afvisning og Pres."
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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[Latter]
03:11
(Laughter)
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Så svaret på dette spørgsmål er enkelt:
03:14
So, the answer to this question is simple:
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Betal 4.000 dollars og kom til TED.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Eller hvis ikke det, så gør disse otte ting - og stol på mig,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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dette er de otte store ting, der fører til succes.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Tak skal I have, TED'ere, for alle jeres interviews!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com