TED2005
Richard St. John: 8 secrets of success
Richard St. John 談成功的 8 個祕訣
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別人為什麼成功？因為他們比較聰明？還是他們比較幸運？以上答案皆非。分析家 Richard St. John 把幾年來與成功人士訪談的菁華濃縮成不可錯過的 3 分鐘演講，為您揭露真正的成功祕訣。
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
這原來是為高中生準備的兩小時演講，
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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現在精簡成三分鐘。
00:27
cut down to three minutes.
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一切都得從我搭機來參加 TED 那天說起。
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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那是 7 年前了，
00:31
seven years ago.
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在機上我隔壁坐了
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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一個高中生，一個青少年。
00:37
and she came from a really poor family.
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她家很窮，
不過她希望這輩子能有所成就。
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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所以就問了我一個簡單的問題，
她問：怎樣才能成功？
00:44
She said, "What leads to success?"
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我感覺好糟糕。
00:46
And I felt really badly,
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因為我說不出個好答案。
00:47
because I couldn't give her a good answer.
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最後我下了飛機，到了 TED 會場。
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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突然想到，老天，這個地方滿是成功的人！
為什麼不問問他們成功的祕訣？
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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然後再告訴孩子們呢？
00:58
and pass it on to kids?
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經過 7 年 5 百次訪談後，
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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我將告訴大家真正的成功之道，
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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並以成功的 TED-ster 為例子。
01:07
and makes TEDsters tick.
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第一項就是「熱情」。
01:09
And the first thing is passion.
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汽車設計師費曼‧湯瑪斯曾說：熱情就是我的動力。
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TED-ster 做事絕非出於「利」，而是出自熱愛。
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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城市設計師凱若‧柯麗塔說：我願意付錢讓別人做我的工作。
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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有趣的是，
01:20
And the interesting thing is:
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出自熱愛做的事，一定會獲利。
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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努力！媒體大亨梅鐸告訴我：全靠努力。
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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無事可輕鬆獲得。不過，我從中得到許多樂趣」。
他說了「樂趣」嗎？梅鐸？沒錯！
01:31
Did he say fun? Rupert? Yes!
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TED-ster 從工作中得到樂趣，而且他們非常努力。
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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我發現，他們不是工作狂而是「工作玩家」。
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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成為高手！電玩開發高手愛力克斯‧嘉登說：要成功，先得立定目標。
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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然後讓自己成為高手。
01:48
and get damn good at it."
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一切沒有捷徑，只有練習、練習再練習。
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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專注！製片諾曼‧喬森跟我說：
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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我認為一切都跟能多專注在一件事有上有關。
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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狠勁！劇場美術設計師大衛‧高羅說：對自己狠一點！
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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體能上，心智上，都必須不斷的突破、突破再突破。
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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要狠下心克服害羞跟自我懷疑。
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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歌蒂·韓說：我向來懷疑自己，
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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我不夠好、不夠聰明、
我不覺得自己會成功。
02:12
I didn't think I'd make it."
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時時狠下心逼自己並不容易。
02:14
Now it's not always easy to push yourself,
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因此，「母親」就派上用場啦。（全場大笑）
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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建築大師法蘭克‧蓋瑞告訴我：
02:24
"My mother pushed me."
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我母親督促我。
02:25
(Laughter)
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服務！醫生作家薛文‧諾藍說：我有幸能當醫生為大家服務。
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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很多孩子們跟我說想成為百萬富翁，
02:32
A lot of kids want to be millionaires.
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我回答他們的第一句話就是：
02:34
The first thing I say is:
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好，不過你不能只服務自己。
02:35
"OK, well you can't serve yourself;
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你必須先為別人提供有價值的服務。
02:37
you've got to serve others
something of value.
something of value.
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因為只有這樣才能真正富有。
02:39
Because that's the way
people really get rich."
people really get rich."
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想法。TED-ster 比爾·蓋茲說：我有個想法。
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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想創立世界第一個微電腦軟體公司。
02:50
I'd say it was a pretty good idea.
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我覺得那是個非常棒的想法。
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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創意靈感的產生沒有捷徑，
02:55
it's just doing some very simple things.
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就是做這些非常簡單的事。
正如投影片上列出的建議。
02:57
And I give lots of evidence.
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毅力！軟體商喬‧庫斯說：
02:59
Persist!
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03:00
Joe Kraus says,
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有毅力才會成功。
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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即使失敗，也要有毅力撐過去。要有毅力撐過爛事 (CRAP) ！
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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也就是批評 (C)、拒絕 (R)、爛人 (A) 與壓力 (P)
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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（全場大笑）
03:11
(Laughter)
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所以，這個大問題的答案非常簡單。
03:14
So, the answer to this question is simple:
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花 4 千美元參加 TED 演講、
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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要不就得做到這 8 點，而且我保證
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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這 8 點就是邁向成功的原則。
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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謝謝所有參與訪談的 TED-ster ！
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com