TED2005
Richard St. John: 8 secrets of success
Richard St. Johndan muvaffaqiyatning 8 ta siri haqida
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Nima uchun insonlar muvaffaqiyatga erishadi? Aqlliligi sabablimi? Yoki ular shunchaki omadlimi? Hech ham unday emas. Richard St. John muvaffaqiyatning haqiqiy sirlari haqidagi bir necha yillik intervyularni unutilmas 3 daqiqali nutqida gapiradi.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Haqiqtdan ham, men bu ikki soatli nutqni yuqori sinf maktab o'quvchilariga gapirganman,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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endi esa uni qisqartirib, 3 daqiqali nutq qildim.
00:27
cut down to three minutes.
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Buning hammasi 7 yil oldin, TED ga ketayotganimda, samoletda,
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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bir kunda boshlandi.
00:31
seven years ago.
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Mening yonimda
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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yuqori sinf maktab o'quvchisi o'tirar edi
00:37
and she came from a really poor family.
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va u juda kambag'al oiladan edi.
U hayotida biror yutuqqa erishmoqni xohlardi
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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va mendan bitta soddagina savol so'radi.
"Muvaffaqiyatga etaklovchi nima?" deb so'radi u.
00:44
She said, "What leads to success?"
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Men unga yahshi javob bera olmaganim sababli,
00:46
And I felt really badly,
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o'zimni juda yomon his qildim.
00:47
because I couldn't give her a good answer.
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Hullas, men samoletdan tushib, TED ga keldim.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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Men o'yladim, ahir men muvaffaqiyatli insonlarga to'la bo'lgan xonaning o'rtasidamanku!
Nimaga men ulardan muvaffqiyatga erishishlari uchun nima yordam berganligini so'ramasligim va
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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Va nima uchun bu fikrlarni yosh bolalarga yetkazmasligim kerak?
00:58
and pass it on to kids?
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Mana endi, yetti yilu 500 intervyulardan keyin,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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men sizlarga muvaffaqiyatga nima sabab bo'lishini
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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va TED jamiyatining faollarini harakatga keltiradigan sabablarni aytib bermoqchiman.
01:07
and makes TEDsters tick.
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Birinchi narsa - chanqoqlik.
01:09
And the first thing is passion.
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Freeman Thomas aytgan: "Meni chanqoqligim boshqaradi."
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TED faollari biror ishni muhabbat uchun bajaradi, pul uchun bajarmaydi.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta aytgan: "Man o'zim bajaradigan ishni boshqalar bajarishi uchun ularga pul to'lashga ham tayyorman."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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Qiziqarlisi shuki,
01:20
And the interesting thing is:
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agar siz biror ishni muhabbat bilan bajarsangiz, pul baribir keladi.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Ishlang! Rupert Murdoch menga aytdi, "Buning hammasi tirishqoqlik sabablidir.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Hech narsa osonlik bilan kelmaydi. Lekin men bajargan ishimdan juda ko'p lazzat olaman.
U lazzat dedimi? Rupert-a? Ha!
01:31
Did he say fun? Rupert? Yes!
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TED faollari ishlab rohatlanadilar. Ular tirishqoqlik bilan ishlaydilar.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Men anglashimcha ular ishga mukkasidan ketganlar emas. Ular mehnatsevarlar.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Yahshi! Aleks Garden aytgan: "Muvaffaqiyatli bo'lish uchun biror ishni tanlab,
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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shu ishda eng zo'r inson bo'ling."
01:48
and get damn good at it."
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Hech narsada sehr yo'q, bu mashq, mashq, mashq.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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Va bu diqqat - e'tibor. Norman Jewison menga aytdi,
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Mening fikrimcha, buning hammasi diqqat-e'tiboringizni bir narsaga qaratish sabablidir "
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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Va Olg'a! David Gallo aytadi, "Olg'a harakat qiling.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Jismonan, aqlan, olg'a harakat qiling, olg'a, olg'a."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Uyalish va o'zingizga bo'lgan shubhadan chiqib ketishingiz kerak.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn aytadi, "Men har doim o'zimga shubha bilan qarardim.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Men yetarli darajada biror ishni bajarishda yahshi emas edim, yetarli darajada aqlli emas edim.
Men biror ishni uddalay olaman deb o'ylamas edim."
02:12
I didn't think I'd make it."
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Hozirgi paytda, har doim ham o'zini biror narsaga majburlab undash oson emas,
02:14
Now it's not always easy to push yourself,
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shu sababli onalar yaratilgan. (Kulgi)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry - Frank Gehry menga aytdi,
02:24
"My mother pushed me."
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"Mening onam meni ishga undar edi."
02:25
(Laughter)
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Hizmat qiling! Shervin Nuland aytadi, "Shifokor bo'lib hizmat qilish menga imtiyoz edi"
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Hozirgi kunda ko'p bolalar menga millioner bo'lishni xohlashlari haqida aytadi.
02:32
A lot of kids want to be millionaires.
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Men ularga aytadigan birinchi narsa,
02:34
The first thing I say is:
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"Ho'p, sizlar o'zinglarga hizmat qila olmaysizlar,
02:35
"OK, well you can't serve yourself;
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sizlar boshqalarga biror qimmatli hizmat ko'rsatishinglar kerak.
02:37
you've got to serve others
something of value.
something of value.
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Chunki, shu yo'l bilan insonlar boy bo'ladilar."
02:39
Because that's the way
people really get rich."
people really get rich."
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G'oyalar. TED ishtirokchisi Bill Gates aytadi,
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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"Menda bir g'oya bor edi - birinchi micro-computer dasturlari kompaniyasini tuzish."
02:50
I'd say it was a pretty good idea.
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Bu juda yahshi g'oya edi deb ayta olaman,
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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G'oyalar o'ylab ijodkorlik qilish uchun hech qanday sehr yo'q,
02:55
it's just doing some very simple things.
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u shunchaki juda oson ishlarni bajarishdir.
Shu jumladan, juda ko'p misollar keltiraman.
02:57
And I give lots of evidence.
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Qat'iyatli bo'l. Joe Kraus aytadi,
02:59
Persist!
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03:00
Joe Kraus says,
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"Qat'iyatlilik muvaffaqiyatlarimizning birinchi o'rindagi sababidir."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Omadsizlikdan chiqish uchun qat'iyatli bo'lishingiz kerak. Arzimas ishlardan qat'iyatlilik bilan chiqishingiz kerak.
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Bu albatta shuni anglatadiki, "Tanqid, rad etish, ahmoqlik va tazyiq."
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Kulgi)
03:11
(Laughter)
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Hullas, katta - bu savolga javob oddiydir:
03:14
So, the answer to this question is simple:
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4,000 dollar to'lang va TED ga keling.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Yoki bunda muvaffaqiyatsizlikka uchrasangiz, sakkizta ishni bajaring, va ishoning menga,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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bular muvaffaqiyatlikka olib boradigan katta sakkizta narsalardir.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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TED ishtirokchilari hamma intervyularingiz uchun sizlarga rahmat!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com