TED2005
Richard St. John: 8 secrets of success
8 Rahsia Kejayaan Richard St. John
Filmed:
Readability: 3.6
14,410,517 views
Mengapakah seseorang itu berjaya? Adakah kerana dia pintar? Ataupun bertuah? Bukan kedua-duanya. Dalam penyampaian selama 3 minit hasil daripada temu ramah yang dilakukan sejak beberapa tahun, penganalisis Richard St. John mendedahkan rahsia - rahsia kejayaan.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Penyampaian sepanjang dua jam yang saya berikan kepada pelajar sekolah menengah,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
0
31
3290
telah diringkaskan kepada tiga minit.
00:27
cut down to three minutes.
1
3345
1251
Semuanya bermula dalam sebuah pesawat, semasa perjalanan ke TED,
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
2
4620
2641
tujuh tahun yang lalu.
00:31
seven years ago.
3
7285
1294
Sebuah kerusi di sebelah saya telah diduduki oleh
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
4
8603
4373
seorang pelajar sekolah menengah, seorang remaja,
00:37
and she came from a really poor family.
5
13000
2007
dan dia berasal daripada keluarga yang sangat miskin.
Dia bertekad untuk mencapai sesuatu dalam hidupnya.
00:39
And she wanted to make
something of her life,
something of her life,
6
15483
2493
00:42
and she asked me a simple little question.
7
18000
2039
Dia juga telah mengajukan satu soalan yang mudah kepada saya.
Soalannya adalah "Apakah yang menjurus kepada kejayaan?"
00:44
She said, "What leads to success?"
8
20063
1945
Saya rasa sangat bersalah,
00:46
And I felt really badly,
9
22032
1379
kerana saya tidak dapat memberikannya jawapan yang baik.
00:47
because I couldn't give her a good answer.
10
23435
2461
Jadi saya turun dari pesawat, dan datang ke TED.
00:49
So I get off the plane, and I come to TED.
11
25920
2056
00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
12
28000
3730
Dan saya fikir, wah, saya berada dalam kalangan individu - individu yang berjaya!
Mengapakah tidak saya bertanya kepada mereka tentang perkara - prekara yang membantu mereka untuk berjaya,
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
13
31754
2611
dan beritahu kepada kanak-kanak?
00:58
and pass it on to kids?
14
34389
1714
Jadi, di sini kita, tujuh tahun, 500 temu ramah kemudian,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
15
36817
3609
dan saya akan memberitahu anda tentang perkara yang membawa kepada kejayaan
01:04
and I'm going to tell you
what really leads to success
what really leads to success
16
40450
2940
dan yang merangsang peminat TED.
01:07
and makes TEDsters tick.
17
43414
1365
Perkara pertama ialah keghairahan.
01:09
And the first thing is passion.
18
45367
1609
Freeman Thomas berkata, "Saya didorong oleh keghairahan saya."
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
19
47787
2532
Peminat TED melakukannya kerana minat, bukan kerana wang.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
20
50763
2460
Carol Coletta berkata,"Saya akan bayar seseorang untuk membuat apa yang saya buat."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
21
53247
3484
Perkara yang menarik ialah,
01:20
And the interesting thing is:
22
56755
1411
jika anda buat sesuatu dengan minat yang mendalam, wang akan diperolehi.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
23
58190
2191
Kerja! Rupert Murdoch beritahu saya, "Segala-galanya adalah usaha.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
24
60866
3110
01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
25
64000
3083
Tiada yang diperolehi dengan mudah. Tetapi saya berasa seronok."
Bukankah dia kata seronok? Rupert? Ya!
01:31
Did he say fun? Rupert? Yes!
26
67107
2870
Peminat TED memang seronok bekerja. Dan mereka bekerja keras.
01:34
(Laughter)
27
70001
1476
01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
28
71501
2746
Saya mendapat tahu bahawa mereka bukan mabuk kerja. Mereka seronok bekerja.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
29
74271
2953
01:41
(Laughter)
30
77248
1590
Bagus! Alex Garden berkata, "Untuk berjaya, lakukan sesuatu dengan tekun
01:42
Good!
31
78862
1057
01:43
(Applause)
32
79943
1001
01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
33
80968
3346
dan mahiri bidang itu."
01:48
and get damn good at it."
34
84338
1246
Tiada keajaiban, hanya latihan, latihan, latihan.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
35
85608
2842
Dan tumpuan. Norman Jewison memberitahu saya,
01:52
And it's focus.
36
88474
1019
01:53
Norman Jewison said to me,
37
89517
1734
"Saya fikir segala-galanya adalah berdasarkan tumpuan anda kepada sesuatu perkara"
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
38
91275
2992
Dan usaha gigih! David Gallo berkata, "Dorong diri anda.
01:58
And push!
39
94773
1065
02:00
David Gallo says, "Push yourself.
40
96235
1988
Secara fizikal dan mental, anda perlu dorong, dorong, dorong."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
41
98247
2642
Anda perlu dorong diri melepasi perasaan segan dan sangsi diri.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
42
100913
2611
Goldie Hawn berkata, "Saya sering menyangsi diri.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
43
103548
2428
02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
44
106000
2096
Saya tidak bagus, saya tidak bijak.
Saya tidak fikir saya boleh berjaya."
02:12
I didn't think I'd make it."
45
108120
1543
Bukannya mudah untuk menolak diri anda sendiri,
02:14
Now it's not always easy to push yourself,
46
110264
2039
dan sebab itu ibu-ibu diciptakan. (Ketawa)
02:16
and that's why they invented mothers.
47
112327
2088
02:18
(Laughter)
48
114439
1000
02:19
(Applause)
49
115439
1561
02:21
Frank Gehry said to me,
50
117000
2976
Frank Gehry -- Frank Gehry berkata kepada saya,
02:24
"My mother pushed me."
51
120000
1370
"Ibu saya mendorong saya."
02:25
(Laughter)
52
121394
1214
Berkhidmat! Sherwin Nuland berkata, "Adalah satu keistimewaan untuk berkhidmat sebagai doktor."
02:26
Serve!
53
122632
1016
02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
54
124427
3039
Kini, ramai kanak-kanak memberitahu saya bahawa mereka mahu menjadi jutawan.
02:32
A lot of kids want to be millionaires.
55
128093
2110
Dan perkara pertama yang saya beritahu mereka adalah,
02:34
The first thing I say is:
56
130227
1250
"OK, anda tidak boleh berkhidmat untuk diri anda sendiri,
02:35
"OK, well you can't serve yourself;
57
131501
1902
anda perlu berkhidmat kepada orang lain sesuatu yang bernilai.
02:37
you've got to serve others
something of value.
something of value.
58
133427
2237
Sebab itulah caranya seseorang menjadi kaya."
02:39
Because that's the way
people really get rich."
people really get rich."
59
135688
2537
Idea-idea. Seorang peminat TED, Bill Gates berkata, "Saya mempunyai idea --
02:43
Ideas!
60
139074
1025
02:44
TEDster Bill Gates says, "I had an idea:
61
140123
2853
02:47
founding the first micro-computer
software company."
software company."
62
143000
2976
mengasaskan syarikat perisian komputer mikro yang pertama."
02:50
I'd say it was a pretty good idea.
63
146000
1976
Saya menyatakan bahawa itu satu idea yang baik.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
64
148000
2976
Tidak ada keajaiban terhadap kreativiti dalam mencipta idea-idea,
02:55
it's just doing some very simple things.
65
151000
2335
itu hanya sekadar melakukan beberapa perkara yang mudah.
Dan saya berikan banyak bukti.
02:57
And I give lots of evidence.
66
153359
1617
Usaha berterusan. Joe Kraus berkata,
02:59
Persist!
67
155291
1114
03:00
Joe Kraus says,
68
156799
1001
"Usaha berterusan adalah sebab nombor satu bagi kejayaan kami."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
69
157824
2594
Anda mesti berusaha berterusan sekalipun gagal. Anda mesti cekal melalui kesukaran!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
70
160832
3542
Sudah tentu kesukaran bermakna "Kritikan, Penolakan, Penghamunan dan Tekanan."
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
71
164398
3515
(Ketawa)
03:11
(Laughter)
72
167937
2766
Jadi, jawapan kepada soalan ini adalah mudah:
03:14
So, the answer to this question is simple:
73
170727
3719
Bayar 4,000 dolar dan datang ke TED.
03:18
Pay 4,000 bucks and come to TED.
74
174470
2125
03:20
(Laughter)
75
176619
1193
Atau, lakukan lapan perkara itu -- dan percayalah,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
76
177836
2738
ini adalah lapan perkara utama yang membawa kepada kejayaan.
03:24
these are the big eight things
that lead to success.
that lead to success.
77
180598
3220
03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
78
183842
2719
Terima kasih peminat TED di atas semua temu ramah anda!
03:30
(Applause)
79
186585
3000
ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com