TED2005
Richard St. John: 8 secrets of success
Richard St. John: 8 secretos del éxito
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¿Por qué las personas son exitosas? ¿Es debido a que son inteligentes? ¿O simplemente tienen suerte? El analista Richard St. John condensa años de entrevistas en una presentación de 3 minutos sobre los verdaderos secretos del éxito.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Esta es en realidad una presentación de dos
horas que doy a estudiantes de secundaria
horas que doy a estudiantes de secundaria
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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recortada a tres minutos.
00:27
cut down to three minutes.
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Todo comenzó un día en un avión,
camino hacia TED
camino hacia TED
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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siete años atrás.
00:31
seven years ago.
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En el asiento de al lado
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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se encontraba una estudiante
de secundaria, una adolescente
de secundaria, una adolescente
00:37
and she came from a really poor family.
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que venía de una familia realmente pobre.
Quería hacer algo con su vida,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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y me hizo una simple y pequeña pregunta.
Ella dijo, "¿Qué lleva al éxito?"
00:44
She said, "What leads to success?"
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Y entonces me sentí realmente mal,
00:46
And I felt really badly,
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porque no podía darle una buena respuesta.
00:47
because I couldn't give her a good answer.
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Entonces, me bajé del avión y vine a TED.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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Y pensé, ¡Dios!, estoy en una habitación rodeado de personas exitosas.
¿Por qué no les pregunto
qué les ayudó a ser exitosos,
qué les ayudó a ser exitosos,
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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para enseñárselo a los jóvenes?
00:58
and pass it on to kids?
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Entonces aquí estamos,
después de siete años y 500 entrevistas,
después de siete años y 500 entrevistas,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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y voy a decirles,
lo que realmente lleva al éxito.
lo que realmente lleva al éxito.
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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y que hace actuar a los miembros de TED.
01:07
and makes TEDsters tick.
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Lo primero es la Pasión
01:09
And the first thing is passion.
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Freeman Thomas dijo,
"Soy impulsado por mi pasión"
"Soy impulsado por mi pasión"
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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Las personas en TED lo hacen por amor,
no por dinero.
no por dinero.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Colleta dijo, "Yo pagaría a alguien
por hacer lo que yo hago".
por hacer lo que yo hago".
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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Lo curioso es que,
01:20
And the interesting thing is:
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Si lo haces por amor,
el dinero viene de todas maneras.
el dinero viene de todas maneras.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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¡Trabajo! Rupert Murdoch me dijo,
"Todo es trabajo duro,
"Todo es trabajo duro,
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Nada viene fácilmente.
Pero me he divertido bastante".
Pero me he divertido bastante".
¿Dijo diversión? ¿Rupert? ¡Sí!
01:31
Did he say fun? Rupert? Yes!
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A las personas en TED les divierte el trabajo.
Y trabajan muy duro.
Y trabajan muy duro.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Yo pensé, ellos no son adictos al trabajo,
son amantes del trabajo.
son amantes del trabajo.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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¡Ser bueno! Alex Garden dijo, "Para ser exitoso debes dedicarte a algo,
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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y ser muy bueno en ello".
01:48
and get damn good at it."
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No hay magia,
todo es practicar, practicar, practicar.
todo es practicar, practicar, practicar.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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Y también es enfocarse.
Norman Jewison me dijo,
Norman Jewison me dijo,
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Yo pienso que todo tiene que ver
con enfocarse en una sola cosa".
con enfocarse en una sola cosa".
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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Empujarte, David Gallo dijo,
"Debes empujarte.
"Debes empujarte.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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física y mentalmente,
debes empujarte, empujarte, empujarte".
debes empujarte, empujarte, empujarte".
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Debes empujarte a través de la timidez,
y las dudas.
y las dudas.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn dijo, "Siempre tuve dudas.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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No era lo suficientemente buena,
no era lo suficientemente inteligente,
no era lo suficientemente inteligente,
no pensé que lo lograría".
02:12
I didn't think I'd make it."
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Ahora bien, nunca es fácil empujarte,
02:14
Now it's not always easy to push yourself,
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y es por eso que inventaron a las madres.
(Risas).
(Risas).
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry me dijo,
02:24
"My mother pushed me."
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"Mi madre me empujó".
02:25
(Laughter)
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¡Servir! Sherwin Nuland dijo, "Ha sido
un privilegio servir como doctor".
un privilegio servir como doctor".
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Ahora muchos niños me dicen
que quieren ser millonarios.
que quieren ser millonarios.
02:32
A lot of kids want to be millionaires.
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Y lo primero que les digo es,
02:34
The first thing I say is:
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"Ok, pero no pueden servirse
a ustedes mismos,
a ustedes mismos,
02:35
"OK, well you can't serve yourself;
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deben servirles a otros con algo de valor.
02:37
you've got to serve others
something of value.
something of value.
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Porque esa es la manera en que
las personas se vuelven ricas".
las personas se vuelven ricas".
02:39
Because that's the way
people really get rich."
people really get rich."
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¡Ideas! Bill Gates dijo, "Tuve una idea:
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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fundar la primera compañía
de programas para microcomputadoras".
de programas para microcomputadoras".
02:50
I'd say it was a pretty good idea.
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Diría que fue una muy buena idea.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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Y no hay magia en la creatividad
en cuanto a ideas se refiere,
en cuanto a ideas se refiere,
02:55
it's just doing some very simple things.
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es sólo hacer cosas bastantes simples.
Y doy muchas evidencias de ello.
02:57
And I give lots of evidence.
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Persistencia. Joe Kraus dijo,
02:59
Persist!
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03:00
Joe Kraus says,
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"Persistencia es
la razón número uno del éxito"
la razón número uno del éxito"
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Tienes que persistir a través del fracaso,
y de CRAP (mierda),
y de CRAP (mierda),
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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que por supuesto significa "Criticas,
Rechazo, Assholes (idiotas) y Presión".
Rechazo, Assholes (idiotas) y Presión".
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Risas)
03:11
(Laughter)
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Entonces, la respuesta
a esta pregunta es simple:
a esta pregunta es simple:
03:14
So, the answer to this question is simple:
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paga $ 4000 y ven a TED.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Si eso falla, ten en cuenta las 8 razones,
y créeme,
y créeme,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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estas 8 grandes razones,
son las que llevan al éxito.
son las que llevan al éxito.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Muchas gracias TED,
¡y gracias por las entrevistas!
¡y gracias por las entrevistas!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com