TED2005
Richard St. John: 8 secrets of success
Els 8 secrets de l'èxit d'en Richard St. John
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Per què té èxit, la gent? Per què és intel.ligent? O per què té sort? Cap de les dues. L'analista Richard St. John condensa anys d'entrevistes en un passi de diapositives de tres minuts sobre els veritables secrets cap a l'èxit.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Aquesta és una presentació de dues hores per a estudiants de secundària.
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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abreviada a tres minuts.
00:27
cut down to three minutes.
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Tot va començar un dia a un avió, anant a una xerrada TED,
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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fa set anys.
00:31
seven years ago.
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I al seient del meu costat
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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hi havia una estudiant de secundària, una adolescent,
00:37
and she came from a really poor family.
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de familia molt pobra.
Volia fer alguna cosa de profit amb la seva vida,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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i em va fer una simple pregunta.
Em va dir: " Quina és la clau de l'èxit?"
00:44
She said, "What leads to success?"
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Em vaig sentir molt malament
00:46
And I felt really badly,
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perquè no li podia donar una bona resposta.
00:47
because I couldn't give her a good answer.
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Vaig baixar de l'avió, vaig venir al TED,
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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I vaig pensar "Ostres! Estic al mig d'una sala plena de triomfadors!
Per què no els pregunto què els va portar a l'èxit
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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i ho explico als nois?"
00:58
and pass it on to kids?
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I aquí estem, set anys i 500 entrevistes més tard,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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i us diré quines són les claus de l'èxit
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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i què mou a la gent TED.
01:07
and makes TEDsters tick.
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La primera cosa és la passió.
01:09
And the first thing is passion.
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Freeman Thomas diu: "Em mou la meva passió."
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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La gent TED fan les coses per amor, no per diners.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta diu, "Pagaria per fer la meva feina"
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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I allò més interessant és que,
01:20
And the interesting thing is:
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si ho fas per amor, els diners arriben igualment.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Treball! Rupert Murdoch em va dir: "Es tracta d'escarrassar-se"
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Res ve regalat. Però em diverteixo molt!"
Diu que es diverteix? Rupert? Sí!
01:31
Did he say fun? Rupert? Yes!
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La gent TED es diverteix treballant. I s'hi escarrassen.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Tal com m'ho imagino, no són addictes a la feina. S'ho munten amb la feina.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Bé! Alex Garden diu que "per triomfar, has de dedicar-te a alguna cosa seriosament
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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i fer-t'hi molt bo"
01:48
and get damn good at it."
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No és màgia. És pràctica, pràctica i pràctica.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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I centrar-se. Norman Jewison em va dir
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Crec que tot té a veure amb estar centrat en una cosa"
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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I tira endavant! David Gallo diu: "Empeny.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Físicament, mentalment, has d'empènyer, empènyer, empènyer"
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Has d'empènyer més enllà de la timidesa i de la inseguretat.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn diu: "Sempre he estat insegura.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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No era prou bona, ni prou intel·ligent.
No creia en mi mateixa.
02:12
I didn't think I'd make it."
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No sempre és fàcil tirar endavant,
02:14
Now it's not always easy to push yourself,
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i és per això que es van inventar les mares. (Riures)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry -- Frank Gehry em va dir,
02:24
"My mother pushed me."
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"La meva mare em va empènyer."
02:25
(Laughter)
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Serveix! Sherwin Nuland diu, "Va ser un privilegi exercir de metge."
02:26
Serve!
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Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Molts nens em diuen que volen ser milionaris
02:32
A lot of kids want to be millionaires.
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I la primera cosa que els dic és:
02:34
The first thing I say is:
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"Val, però no et pots servir a tu mateix,
02:35
"OK, well you can't serve yourself;
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has de servir als altres alguna cosa de valor.
02:37
you've got to serve others
something of value.
something of value.
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Perquè és així com la gent es fa rica."
02:39
Because that's the way
people really get rich."
people really get rich."
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Idees. Bill Gates diu, "vaig tenir una idea--
02:43
Ideas!
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TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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fundant la primera companyia de software per micro-ordinadors"
02:50
I'd say it was a pretty good idea.
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Jo diria que va ser una molt bona idea.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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I no hi ha màgia per a la creativitat a l'hora de trobar bones idees,
02:55
it's just doing some very simple things.
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només es tracta de fer algunes coses molt simples.
N'he donat moltes proves.
02:57
And I give lots of evidence.
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Persisteix. Joe Kraus diu,
02:59
Persist!
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03:00
Joe Kraus says,
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"La persistència és la raó número 1 per al nostre èxit."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Has de persistir a pesar del fracàs. Has de persistir a pesar de la merda (CRAP)!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Que significa "Crítica, Rebuig, Ases i Pressió"
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Riures)
03:11
(Laughter)
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Així doncs, la resposta per a aquesta pregunta és simple:
03:14
So, the answer to this question is simple:
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Paga 4.000 dòlars i vine a TED.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Si no, fes les vuit coses -- i confia en mi,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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aquestes són les vuit accions que et portaràn a l'èxit
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Gràcies gent de TED per les vostres entrevistes!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com