TED2005
Richard St. John: 8 secrets of success
Richard St. Johns 8 hemmeligheter for suksess
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Hvorfor lykkes noen mennesker? Er det fordi de er smarte? Eller er de bare heldige? Ingen av delene. Analytiker Richard St. John komprimerer flere år med intervjuer til en 3-minutts presentasjon du ikke kan gå glipp av, om de virkelige hemmelighetene bak suksess.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Dette er egentlig en to timers presentasjon jeg gir til elever på videregående,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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kuttet ned til tre minutter.
00:27
cut down to three minutes.
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Og alt startet en dag på et fly, på vei til TED,
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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syv år siden.
00:31
seven years ago.
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I setet ved siden av meg
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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var det en elev fra videregående, en tenåring,
00:37
and she came from a really poor family.
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og hun kom fra en fattig familie.
Hun ville gjøre noe ut av livet sitt,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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og spurte meg et enkelt lite spørsmål.
Hun sa: "Hva leder til suksess?"
00:44
She said, "What leads to success?"
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Og jeg ble svar skyldig,
00:46
And I felt really badly,
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for jeg kunne ikke gi henne et godt svar.
00:47
because I couldn't give her a good answer.
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Så jeg gikk av flyet og kom til TED.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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Så tenker jeg at; jeg er jo midt i et rom fullt av suksessfulle personer!
Så hvorfor ikke spørre dem hva som hjalp dem å oppnå suksess,
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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og fortelle det videre til ungene?
00:58
and pass it on to kids?
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Så her er vi, syv år og 500 intervjuer senere,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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og jeg skal fortelle dere hva som virkelig fører til suksess
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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og driver TED-folk.
01:07
and makes TEDsters tick.
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Den første tingen er lidenskap.
01:09
And the first thing is passion.
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Freeman Thomas sier "Jeg er drevet av min lidenskap".
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TED-folk gjør det for kjærlighet, ikke for penger.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta sier "Jeg ville betalt noen for å få gjøre det jeg gjør".
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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Og det interessante er,
01:20
And the interesting thing is:
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at om du gjør det av kjærlighet, kommer pengene etterhvert.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Arbeid! Rupert Murdoch sa til meg "Det er hardt arbeid.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Ingenting kommer lett. Men jeg har mye moro."
Sa han moro? Rupert? Ja!
01:31
Did he say fun? Rupert? Yes!
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TEDstere har det moro på jobb. Og de jobber hardt.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Jeg fant ut at de ikke er arbeidsnarkomane, de er arbeidsgladomane.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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God! Alex Garden sier "For å bli suksessfull må du førdype deg i noe
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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og bli skikkelig god i det."
01:48
and get damn good at it."
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Det er ingen magiske triks, det er øvelse, øvelse, øvelse.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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Og det er fokus. Norman Jewison sa til meg,
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Jeg tror det gjelder å ha fokus på én ting".
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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Og press! David Gallo sier "Press deg selv.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Fysisk, mentalt, du må presse, presse, presse."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Press deg forbi dårlig selvtillit og ikke vær sjenert.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn sier "Jeg hadde alltid mine tvil.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Jeg var ikke god nok, jeg var ikke smart nok.
Jeg trodde ikke jeg ville klare det."
02:12
I didn't think I'd make it."
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Det er ikke alltid lett å presse seg selv,
02:14
Now it's not always easy to push yourself,
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og det er grunnen til at de oppfant mødre. (Latter)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry -- Frank Gehry sa til meg,
02:24
"My mother pushed me."
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"Min mor presset meg."
02:25
(Laughter)
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Bidra! Sherwin Nuland sier "Det var et privilegium å kunne bidra som en lege."
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Mange unger forteller meg at de vil bli millionærer.
02:32
A lot of kids want to be millionaires.
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Og det første jeg sier til dem er:
02:34
The first thing I say is:
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"OK, men du kan ikke bidra til deg selv,
02:35
"OK, well you can't serve yourself;
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du må bidra med noe av verdi til andre.
02:37
you've got to serve others
something of value.
something of value.
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Fordi det er sånn folk blir rike."
02:39
Because that's the way
people really get rich."
people really get rich."
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Idéer. TEDster Bill Gates sier "Jeg hadde en idé --
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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om å grunnlegge det første mikro-datamaskin programvare selskapet."
02:50
I'd say it was a pretty good idea.
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Jeg tør påstå det var en ganske god idé.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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Og det er ingen magi i kreativiteten for å komme på slike idéer,
02:55
it's just doing some very simple things.
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det er bare å gjøre noen enkle grep.
Og jeg har masse bevis.
02:57
And I give lots of evidence.
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Stå-på-vilje. Joe Kraus sier:
02:59
Persist!
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03:00
Joe Kraus says,
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"Stå-på-vilje er grunnen nummer én for å oppnå suksess."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Du må stå på gjennom nederlag. Du må stå på gjennom dritt!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Som forøvrig står for "Kritikk, Avvisning, Drittsekker og Press."
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Latter)
03:11
(Laughter)
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Så, det store -- svaret på dette enkle spørsmålet er lett:
03:14
So, the answer to this question is simple:
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Betal 4000 dollar og kom til TED.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Eller om det ikke går, gjør de åtte tingene -- og tro meg,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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dette er de åtte store tingene som fører til suksess.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Takk til alle TED-folk for alle intervjuene!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com