TED2005
Richard St. John: 8 secrets of success
Richard St John in 8 skrivnosti uspeha
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Zakaj ljudje uspejo? Morda ker so pametni? Ali so imeli samo srečo? Ne eno ne drugo. Richard St. John predstavi večletne intervjuje v nepozabljivem tri minutni prezentaciji o resničnih razlogih za uspeh.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
To je pravzaprav dvourna predstavitev, ki sem jo pripravil za študente,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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skrajšana na tri minute.
00:27
cut down to three minutes.
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Vse se je začelo nekega dne na letalu proti TEDu
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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sedem let nazaj.
00:31
seven years ago.
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Poleg mene je sedela
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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dijakinja, najstnica,
00:37
and she came from a really poor family.
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ki je prihajala iz zelo revne družine.
Hotela je narediti nekaj iz sebe,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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zato me je vprašala preprosto vprašanje:
"Kaj je pot do uspeha?"
00:44
She said, "What leads to success?"
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Počutil sem se nelagodno,
00:46
And I felt really badly,
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ker ji nisem mogel odgovoriti na vprašanje.
00:47
because I couldn't give her a good answer.
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No, tako sem izstopil iz letala in prišel na TED.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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Razmišljal sem, saj sem vendar v družbi uspešnih ljudi!
Zakaj ne bi njih vprašal, kaj jim je pomagalo na poti do uspeha,
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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in to znanje razdelil otrokom?
00:58
and pass it on to kids?
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In tako se znajdemo tukaj, sedem let in 500 intervjujev kasneje,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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kjer bom tudi vam povedal, kaj zares pripelje do uspeha
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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in naredi TED-ljudi izjemne.
01:07
and makes TEDsters tick.
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Prva stvar je strast.
01:09
And the first thing is passion.
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Freeman Thomas je rekel: "Strast je moje gonilo."
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TED-ljudje delajo z ljubeznijo, ne zaradi denarja.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta je rekla: "Plačala bi nekomu, da bi lahko delala, kar delam."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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Najbolj zanimivo je to, da
01:20
And the interesting thing is:
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če delaš z ljubeznijo, denar pride sam od sebe.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Delo! Rupert Murdoch mi je povedal: "Vse je težko delo.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Nič ne pride samo od sebe. Ampak sem se pa zelo zabaval."
Je rekel, da se je zabaval? Rupert? Da, res je!
01:31
Did he say fun? Rupert? Yes!
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TED-ljudje se zabavajo ob delu. In opravljajo težko delo.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Ugotovil sem, da niso deloholiki. Ti ljudje uživajo v delu.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Dobro! Alex Garden je rekel: "Če hočeš biti uspešen, se specializiraj
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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in postani prekleto dober v tem."
01:48
and get damn good at it."
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Tu ni nobenega čudeža, samo vaja, vaja, vaja.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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Osredotoči se. Norman Jewison mi je rekel:
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Mislim, da se vse vrti okoli osredotočanja na eno stvar."
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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Premagaj samega sebe! David Gallo pravi: "Trudi se.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Fizično, pshično. Moraš se potruditi, potruditi in še enkrat potruditi."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Moraš premagati sramežljivost in dvom vase.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn pravi: "Vedno sem dvomila vase.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Nisem bila dovolj dober. Nisem bila dovolj dobra.
Nisem mislila, da mi bo uselo."
02:12
I didn't think I'd make it."
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Ni vedno lahko se premagati,
02:14
Now it's not always easy to push yourself,
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ampak zato so izumili matere.
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry -- Frank Gehry mi je rekel:
02:24
"My mother pushed me."
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"Moja mama me je spodbujala."
02:25
(Laughter)
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Bodi ustrežljiv! Sherwin Nuland pravi: "Zame je privilegij delati kot zdravnik."
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Veliko otrok mi pravi, zakaj bi radi bili miljonarji.
02:32
A lot of kids want to be millionaires.
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In prva stvar, ki jo rečem je:
02:34
The first thing I say is:
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"OK, ne moreš biti ustrežljiv sam sebi,
02:35
"OK, well you can't serve yourself;
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moraš drugim postreči z nečim, kar ima vrednost.
02:37
you've got to serve others
something of value.
something of value.
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Kajti le tako ljudje obogatijo."
02:39
Because that's the way
people really get rich."
people really get rich."
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Ideje. Bill Gates pravi: "Imel sem idejo,
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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da ustanovim prvo podjetje, ki izdeluje programsko opremo za mikroračunalnike."
02:50
I'd say it was a pretty good idea.
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Mislim, da je to bila kar dobra ideja.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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In tu ni nobenega čudeža pri izmišljanju novih idej,
02:55
it's just doing some very simple things.
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samo delaj preproste stvari.
In pokazal sem veliko dokazov.
02:57
And I give lots of evidence.
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Vztrajaj. Joe Kraust pravi:
02:59
Persist!
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03:00
Joe Kraus says,
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"Vztrajnost je številka ena našega uspeha."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Moraš vztrajati tudi ob padcih. Moraš vztrajati!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Kar seveda pomeni "kritike, zavrnitve, kretene in pritiske".
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(smeh)
03:11
(Laughter)
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Torej, odgovor na to vprašanje je tudi preprost:
03:14
So, the answer to this question is simple:
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Plačaj 4000 dolarjev in pridi na TED.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Če ti to ne uspe, naredi teh osem stvari - in verjemite mi,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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to je osem velikih stvari, ki pripeljejo do uspeha.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Hvala vsem TEDovcem za intervjuje!
03:30
(Applause)
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Translated by Ales Rosina
ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com