TED2005
Richard St. John: 8 secrets of success
8 rahasia Richard St. John menuju sukses
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kenapa orang orang sukses? apakah karena mereka pintar? atau karena mereka beruntung? tidak satupun. Analis Richard St. John merangkum bertahun tahun wawancara kedalam presentasi unik tiga menit dalam rahasia menuju sukses yang sebenarnya.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
ini sebenarnya adalah presentasi sepanjang dua jam yang saya berikan kepada siswa sekolah menegah atas,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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yang disingkat menjadi tiga menit.
00:27
cut down to three minutes.
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dan semuanya dimulai sewaktu saya sedang di pesawat menuju TED,
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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tujuh tahun yang lalu.
00:31
seven years ago.
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dan di tempat duduk sebelah saya
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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ada seorang siswa sekolah menengah atas, seorang remaja,
00:37
and she came from a really poor family.
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dan dia berasal dari keluarga yang kurang mampu.
dan dia ingin melakukan sesuatu dalam kehidupannya,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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dan dia menanyakan sebuah pertanyaan yang sederhana.
dia bertanya, "apa yang membawa kita menuju kesuksesan?"
00:44
She said, "What leads to success?"
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dan saya merasa tidak enak,
00:46
And I felt really badly,
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karena saya tidak bisa memberikan jawaban yang baik.
00:47
because I couldn't give her a good answer.
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kemudian saya turun dari pesawat, dan datang ke TED.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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dan berpikir, ya tuhan, saya berada di tengah ruangan penuh akan orang orang yang sukses!
jadi kenapa saya tidak menanyakan mereka apa yang membuat mereka sukses,
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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dan menyampaikannya kepada anak anak?
00:58
and pass it on to kids?
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nah setelah jutuh tahun, 500 wawancara,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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dan saya akan menceritakan kepada kalian apa yang benar benar membawa ke kesuksesan
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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dan membuat para TED-ster tertarik.
01:07
and makes TEDsters tick.
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hal yang pertama adalah gairah.
01:09
And the first thing is passion.
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Freeman Thomas mengatakan, "saya didorong oleh gairah saya"
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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para TED-ster melakukannya karena cinta, mereka tidak melakukannya karena uang.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta mengatakan, "saya akan membayar seseorang untuk melakukan apa yang saya lakukan."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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dan hal yang menarik adalah,
01:20
And the interesting thing is:
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bila anda melakukannya karena cinta, uang bakal menyusul kemudian.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Kerja! Rupert Murdoch mengatakan pada saya, " intinya kerja keras.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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tidak ada yang datang dengan mudah. namun saya menikmatinya."
apa dia mengatakan kesenangan? Rupert? ya!
01:31
Did he say fun? Rupert? Yes!
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para TED-ster memang senang bekerja. dan mereka bekerja sangat keras.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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saya bependapat, mereka tidak workaholics (gila kerja). mereka workafrolics (senang bekerja)
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Alex Garden mengatakan, "untuk menjadi lebih sukses dalami suatu hal
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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dan jadilah lebih baik dalam hal tersebut."
01:48
and get damn good at it."
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tidak ada keajaiban, yang ada latihan, latihan, latihan.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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dan fokus. Norman Jewinson katakan kepada saya,
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"saya pikir semuanya berhubungan dengan memfokuskan diri anda pada satu hal"
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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dan dorongan! David Gello mangatakan, " dorong diri anda.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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secata fisik, mental, anda harus mdorong, terus, dan terus."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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anda harus mendorong diri anda melalui rasa malu dan kurang percaya diri.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn mengatakan, "saya selalu kurang percaya diri.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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saya tidak cukup baik, saya tidak cukup pintar.
saya pikir saya tidak akan mampu."
02:12
I didn't think I'd make it."
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memang tidak selalu mudah mendorong diri anda,
02:14
Now it's not always easy to push yourself,
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dan karena itulah mereka menciptakan para ibu. (tertawa)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry -- Frank Gehry mengatakan kepada saya,
02:24
"My mother pushed me."
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ibu saya mendorong saya."
02:25
(Laughter)
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pelayanan! Sherwin Nuland mengatakan, "sebuah berkah untuk melayani sebagai seorang dokter."
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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sekarang banyak anak anak mengatakan bahwa mereka ingin menjadi jutawan.
02:32
A lot of kids want to be millionaires.
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dan hal yang pertama yang saya katakan kepada mereka adalah
02:34
The first thing I say is:
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"OK, kalian tidak dapat melayani dirikalian sendiri,
02:35
"OK, well you can't serve yourself;
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kalian harus melayani orang lain sesuatu yang berharga.
02:37
you've got to serve others
something of value.
something of value.
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karena itulah caranya orang menjadi kaya."
02:39
Because that's the way
people really get rich."
people really get rich."
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Ide ide. TED-ster Bill Gates mengatakan, "saya punya ide --
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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membangun perusahaan piranti lunak mikro komputer pertama."
02:50
I'd say it was a pretty good idea.
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menurut saya itu adalah ide yang cukup bagus.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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dan tidak ada keajaiban di kreativitas untuk menghasilkan ide ide,
02:55
it's just doing some very simple things.
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hanya melakukan hla hal yang sangat sederhana.
dan saya memberikan banyak bukti.
02:57
And I give lots of evidence.
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keuletan. Joe Kraus mengatakan,
02:59
Persist!
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03:00
Joe Kraus says,
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"keuletan adalah alasan nomor wahid atas kesuksesan kita."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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anda harus gigh melalui kegagalan. anda harus gigih melalui hambatan! (humor: CRAP sebagai singkatan).
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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yang tentu saja berarti "kritk, penolakan, brengsek dan tekanan."
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(tertawa)
03:11
(Laughter)
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jadi, jawaban besar dari pertayaan yang sederhana ini:
03:14
So, the answer to this question is simple:
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bayar saja 4000 dolar dan datang ke TED. (humor)
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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atau gagal dalam hal tersebut, lakukan delapan hal tersebut -- dan percayalah pada saya,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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ini adalah delapan hal besar yang akan membawa ke kesuksesan
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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terimakasih para TED-ster untuk semua wawancara kalian!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com