TED2005
Richard St. John: 8 secrets of success
8 Sirood ee Guusha
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Maxey dadku u guuleystaan? ma sababtoo ah waxa ay yihiin dad caqli leh? ama waxa ay yihiin dad nasiib leh? midkoodna ma aha. Falanqeeye Richard St John ayaa ku soo koobey sanooyin badan oo uu wareysiyo sameynaayey 3-daqiiqo jeedintan sawiro leh aan la hilmaami karin oo ku saabsan siraha qarsoon ee guusha..
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Runtii waa bandhig labo saacadood ah oo aan siiyo ardeyda dugsiga sare ah,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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Oo aan ku soo gaabiyey sadax daqiiqo
00:27
cut down to three minutes.
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Waxkasta waxey bilaabmeen maalin Anigoo diyaarad saaran, oo u socda TED,
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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Todobo sano ka hor.
00:31
seven years ago.
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Iyo fadhiga dhinecay ah
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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Waxa ahaa ardeyga dugsiga sare ah , dhalanyaro ah,
00:37
and she came from a really poor family.
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Waxeyna ka soo jeeda reer aad faqiir u ah.
Waxeyna rabtey in ay nolosheeda wax u sameyso,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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Waxeyna i weydisey su'aal fudud.
Waxey tiri, "maxaa guul lagu gaaraa"?
00:44
She said, "What leads to success?"
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Dhab ahaantii murugo ayaan dareemey.
00:46
And I felt really badly,
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Sababtoo ah ma aanan awoodin in aan siiyo jawaab fiican.
00:47
because I couldn't give her a good answer.
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Marka diyaarada ayaan kasoo dagey, TED ayaan imaadey.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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Waxaan ku fikirey, Hoogayey, waxaan ku dhax jira qol oo dad guuleystey ku jiraan!
Marka maan waydiiyo maxaa guul idin gaarsiyey
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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0on aan u gudbiyo ilmaha yer yer?
00:58
and pass it on to kids?
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Sidaas awgeed halkaan ayaan wada joognaa, todobo sano, 500 oo wareysi ka bacdi,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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Waxaan idin sheegaya waxa dhab ahaanti guul lagu gaaro
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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oo ka dhiga kuwa TED'ka sax.
01:07
and makes TEDsters tick.
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Midka uga horeeyana waa Dareen.
01:09
And the first thing is passion.
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Free man Thomas wuxuu yiri, "Aniga waxa i kaxeeya waa dareenkeyga."
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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ReernTED waxey u sameeyaan jecel; ma u sameeyaan lacag awgeed
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta ayaa yiri, "Waxaan ku bixin lahaa qof in uu sameeyo wixii aan sameyn lahaa."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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waxa xiisaha leh ayaa ah:
01:20
And the interesting thing is:
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Hadaad jecel aad u sameyso, lacag ayada aa iska imaaneyso.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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dadaal! Rupert Murdoch ayaa igu yiri , "waxa dhan waa dadaal.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Wax si fudud ku imaaneya ma jiraan, laakiin waxaan leeyahay waqti fiican."
Ma kaftan buu yiri? Rupert? haa!
01:31
Did he say fun? Rupert? Yes!
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dadka TED waxey leeyihiin waqti fiican ayago oo aad u dadaalaayo
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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waxaan ogaadey in aysan jirin damuur. waxa ay ayaga yihiin kuwo shaqo baabaceyn ah.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Good! Alex Garden ayaa yiri, "si aad u guuleysitid waa in aad hal wax ku dadaashid
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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sida aad ugu fiicnaatid."
01:48
and get damn good at it."
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Wax sixir ah ma jiraan ; waa dadaal, dadaa, dadaal.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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Iyo in aad diirada saartid. Norman Jewison ayaa igu yiri,
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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" Waxaan u maleynaa waxa dhan in ay yihiin in aad nafsadaada diirada ay saarto hal shey."
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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IIyo riixid! David Gallo ayaa yiri, "naftaada riix.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Jismi ahaan, masqax ahaan, waad in aad riixdaa, riix, riix."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Waaa in aad riixdaa marka la joogo Xishood iyo is-Shaki.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn ayaa tiri," aniga mar walba waxaan lahaa iska-shaki badan.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Aniga saas uma fiicneyn; aniga saas uma caqli badneen.
Mana ku fakiri jirin in aan sameyn karo."
02:12
I didn't think I'd make it."
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Hada la joogo marwalba ma fududa in aad nafsadaada aad riixdid,
02:14
Now it's not always easy to push yourself,
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Waayo taasina waa sababta ay hooyada u soo ikhtiraaceen.(Qosol)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry -- Frank Gehry ayaa igu yiri,
02:24
"My mother pushed me."
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"hooyadey ayaa i riixi jirtey."
02:25
(Laughter)
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adeeg! Sherwin Nuland ayaa yiri, "Waxa ay ahayd maamuus inay aad u adeegto sida dhakhtar. "
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Hada ayaa ilmo badan ayaa ii sheega in ay rabaan in ay noqdaan milyaneerka.
02:32
A lot of kids want to be millionaires.
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waxa ugu horeeya aan ku dhaho waxaa :
02:34
The first thing I say is:
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"Hagaag, si fiican naftaada uma adeegi karto;
02:35
"OK, well you can't serve yourself;
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waan in aad dadka kele aad ugu adeegtaa sheey muhiim ah.
02:37
you've got to serve others
something of value.
something of value.
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Sababta taasi waa wadada dadka dhab ahaantii ay ku taajiraan."
02:39
Because that's the way
people really get rich."
people really get rich."
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Fikradadha! Bill gates ayaa yiri,," waxaan hayaa fikrad:
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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founding the first micro-computer
software company."
software company."
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asagoo aasaasaya shirkadii ugu horeysey ee soo saartey softwereka kombuyuutarada yer yer."
02:50
I'd say it was a pretty good idea.
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Waxaa dhihi karaa waxey aheed fikrad aad u wanaagsan.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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Mana jiraan wax sixir ah si aad wax u soo saartid adigoo la imaanayo fikrad---
02:55
it's just doing some very simple things.
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Waa keliya adigoo sameynayo waxyaabo aad u yer.
Waxaana siisaa caddeymo badan.
02:57
And I give lots of evidence.
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Ku adkeysasho! Joe Kraus ayaa yiri,
02:59
Persist!
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03:00
Joe Kraus says,
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"Adkeysiga ayaa ah sababta ugu horeeya ee aan ku gaarno guul."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Waa in aad ku adkeysataa guuldarada, waa in aad ku adkeysataa waqtiga dhibka!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Taas oo dhab ahaantii ula micno ah ""Naqdiga, Diidmada, maasuq ah iyo Cadaadiska."
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Qosol)
03:11
(Laughter)
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marka waxa weyn-- suaashaan jawaabteeda waa fudeed:
03:14
So, the answer to this question is simple:
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ama bixi 4,000 oo doolar waxaadna imaadaa TED
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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hadii taas aad ku guul dareysitidna, fuli sideedaan sheey-- i aamin
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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ku wani waa sideeda shey ee ugu weyn taas oo ku gaarsiineyso guul
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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waad mahadsantihiin reer TED wareysigiina oo dhan!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com