TED2005
Richard St. John: 8 secrets of success
Ričard St. Džon: 8 tajni uspeha
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Zašto ljudi uspeju? Da li je to zbog toga što su pametni? Ili prosto imaju sreće? Ništa od toga. Analitičar Ričard St. Džon sažeo je godine intervjua u trominutni slajdšou, o pravim tajnama uspeha, koji ne smete propustiti.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Ovo je zapravo dvosatna prezentacija za studente, koju sam
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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skratio na tri minuta.
00:27
cut down to three minutes.
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Sve je počelo jednog dana u avionu, na mom putu na TED,
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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pre sedam godina.
00:31
seven years ago.
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Pored mene je sedela
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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srudentkinja, tinejdžer,
00:37
and she came from a really poor family.
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koja je poticala iz veoma siromašne porodice.
Želela je da napravi nešto od svog života,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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i postavila mi je malo jednostavno pitanje.
Pitala je "Šta vodi ka uspehu?"
00:44
She said, "What leads to success?"
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Osećao sam se jako loše
00:46
And I felt really badly,
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jer joj nisam mogao dati dobar odgovor.
00:47
because I couldn't give her a good answer.
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Sišao sam sa aviona i došao na TED.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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Pomislio sam, u sobi sam punoj uspešnih ljudi!
Zašto njih ne ne bih pitao šta im je pomoglo da uspeju,
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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i preneo to mladima?
00:58
and pass it on to kids?
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I evo nas danas, sedam godina i 500 intervjua kasnije,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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i danas vam mogu reći šta zapravo vodi ka uspehu,
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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i šta pokreće TEDstere.
01:07
and makes TEDsters tick.
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Prva stvar je strast.
01:09
And the first thing is passion.
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Frimen Tomas kaže "Vodi me moja strast."
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TEDsteri rade iz ljubavi, ne rade zbog novca.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Karol Koleta kaže "Platio bih nekome da radi ono što ja radim."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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A zanimljiva stvar je to što,
01:20
And the interesting thing is:
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ako radite iz ljubavi, novac dođe sam po sebi.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Rad. Rupert Mardok mi je rekao "Sve je to naporan rad.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Ništa ne dolazi lako. Ipak, puno se i zabavljam."
Da li je rekao da se zabavlja? Rupert? Da!
01:31
Did he say fun? Rupert? Yes!
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TEDsteri se zabavljaju dok rade. I rade naporno.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Zaključio sam da oni nisu radoholičari. Oni su "zabavoholičari".
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Biti dobar! Aleks Garden je rekao "Da bi bio uspešan u nečemu moraš se tome posvetiti
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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i postati jako dobar u tome."
01:48
and get damn good at it."
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Nema magije, sve je vežba, vežba i vežba.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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I tu je fokus. Norman Džejvison mi je rekao
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Mislim da to sve ima veze sa fokusiranjem na jednu stvar."
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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Trudi se. Dejvid Galo je rekao "Trudi se.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Fizički, mentalno, moraš se truditi, truditi i truditi."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Moraš nadvladati sramežljivost i nesigurnost.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldi Hon kaže "Uvek sam bila nesigurna u sebe.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Nisam bila dovoljno dobra, nisam bila dovoljno pametna.
Nisam mislila da ću uspeti."
02:12
I didn't think I'd make it."
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Nije lako sam sebe gurati
02:14
Now it's not always easy to push yourself,
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ali zato su izmislili mene. (Smeh)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frenk Geri - Frenk Geri mi je rekao
02:24
"My mother pushed me."
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"Moja majka me je gurala."
02:25
(Laughter)
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Služiti. Šervin Nulend kaže "Bilo je privilegija služiti kao doktor."
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Mnogo mladih mi kaže da žele biti milioneri.
02:32
A lot of kids want to be millionaires.
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I prva stvar koju im kažem je
02:34
The first thing I say is:
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"Dobro, ali ne možeš raditi samo za sebe,
02:35
"OK, well you can't serve yourself;
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moraš i drugima pružiti nešto što ima vrednost.
02:37
you've got to serve others
something of value.
something of value.
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To je način kako ljudi postaju zaista bogati."
02:39
Because that's the way
people really get rich."
people really get rich."
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Ideje. TEDster Bil Gejts kaže "Imao sam ideju -
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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osnovati prvu firmu koja se bavi softverom za mikro-računare."
02:50
I'd say it was a pretty good idea.
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Rekao bih da je to bila prilično dobra ideja.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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I nema neke velike čarolije u stvaranju dobrih ideja
02:55
it's just doing some very simple things.
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treba samo raditi par jednostavnih stvari.
I potkrepiti ih sa puno primera.
02:57
And I give lots of evidence.
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Istrajnost. Džo Kraus kaže
02:59
Persist!
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03:00
Joe Kraus says,
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"Istrajnost je osnova našeg uspeha."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Moraš istrajati uprkos padovima i problemima!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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To uključuje i kritike, odbijanja, kretene i pritiske."
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Smeh)
03:11
(Laughter)
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Prema tome, odgovor na pitanje je jednostavan:
03:14
So, the answer to this question is simple:
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Plati 4000 dolara i dođi na TED.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Ili ako ti to ne uspe, praktikuj ovih osam stvari - i veruj mi,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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ovo je osam ključnih stvari, koje dovode do uspeha.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Hvala vam TEDsteri za sve intervjue!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com